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花卉市場規模、佔有率及成長分析（依產品類型、花卉類型、最終用途、通路及地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1900628

花卉市場規模、佔有率及成長分析（依產品類型、花卉類型、最終用途、通路及地區分類）－2026-2033年產業預測

Floriculture Market Size, Share, and Growth Analysis, By Product Type (Cut flowers, Potted plants), By Flower Type (Rose, Chrysanthemum), By End Use, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2024 年全球花卉市場規模為 603.8 億美元，預計從 2025 年的 641.8 億美元成長到 2033 年的 1046.4 億美元，在預測期（2026-2033 年）內複合年成長率為 6.3%。

全球花卉市場正經歷顯著成長，這主要得益於消費者生活方式的改變以及花卉用途的多元化，包括企業活動、個人消費和禮品饋贈。線上線下花卉銷售的日益普及推動了整個產業的需求。重大節日也促進了這一趨勢，因為重要假期是花卉企業年收入的重要組成部分。相當一部分花卉購買與特定場合有關，尤其是生日和週年紀念。此外，電子商務的進步，以及網際網路和智慧型手機的普及，正在推動花卉產業的發展，使物流更加高效，供應鏈能夠即時調整，最終實現更高效、更經濟的花卉產品分銷。

推動全球花卉市場發展的因素

全球花卉市場主要受線上鮮花購買趨勢的推動，而這又主要歸功於網路和智慧型手機的普及。 Bloom & Wild 和 Ferns N Petals 等公司憑藉其線上平台實現了令人矚目的成長。此外，虛擬貿易網路透過實現即時追蹤和簡化物流，提高了低溫運輸效率。這種轉變在都市區環境中尤其顯著，因為城市對快速、新鮮且個人化的鮮花配送服務有著強勁的需求。隨著消費者偏好轉向便利和個人化，線上園藝產業持續蓬勃發展。

全球花卉市場面臨的限制因素

全球花卉市場受氣候條件影響顯著，天氣模式的波動會對花卉生產造成嚴重衝擊。諸如暴雨或乾旱等不可預測的事件會擾亂種植和採收過程。此外，燃料成本上漲和運輸延誤等外部因素也會威脅全球供應鏈。這些因素會降低花卉產品（尤其是保存期限有限的鮮切花）的新鮮度，導致廢棄物增加和市場效率下降。因此，這些環境和物流挑戰的相互作用對全球花卉產業構成了重大限制。

全球花卉市場趨勢

全球花卉市場正經歷著變革性的轉變，這主要得益於生物技術的進步，它不斷改進花卉育種技術。隨著育種者運用創新技術，具有更長保存期限、更強氣候適應性和更引人注目的觀賞性的品種正變得越來越普遍。例如，透過自然雜交培育出藍色菊花等獨特花色，反映了消費者對新穎花卉產品日益成長的需求。這一趨勢不僅吸引了高階客戶，也透過延長花卉壽命來減少廢棄物，從而關注永續性議題。隨著花卉產業適應這些變化，它正在為在不斷變化的市場中實現顯著成長和多元化奠定基礎。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Ball Horticultural Company（USA）
Selecta One（Germany）
Beekenkamp Plants（Netherlands）
Oserian Development Company（Kenya）
Karuturi Global Ltd.（India）
The Kariki Group（Kenya）
Multiflora（Colombia）
Karen Roses（Kenya）
Green Circle Growers（USA）
Costa Farms（USA）
Monrovia Nursery Company（USA）
Florist Holland（Netherlands）
Danziger Group（Israel）
Esmeralda Farms（USA）
Royal FloraHolland（Netherlands）
Bloom & Wild（UK）
The Bouqs Company（USA）
1-800-Flowers.com（USA）

結論與建議

簡介目錄

Product Code: SQMIG30H2204

Global Floriculture Market size was valued at USD 60.38 Billion in 2024 and is poised to grow from USD 64.18 Billion in 2025 to USD 104.64 Billion by 2033, growing at a CAGR of 6.3% during the forecast period (2026-2033).

The global floriculture market is experiencing significant growth propelled by evolving consumer lifestyles and an increasing variety of flower applications, including corporate events, personal use, and gifting. The rise of online and offline flower sales is boosting demand across the sector. Key floral events contribute to this trend, with major holidays representing a substantial share of annual revenues for floristry businesses. A notable portion of flower purchases is linked to specific occasions, particularly birthdays and anniversaries. Furthermore, advancements in the e-commerce sector, combined with widespread internet and smartphone accessibility, are facilitating the development of the floriculture industry, allowing for improved logistics and real-time supply chain coordination, ultimately leading to more efficient and cost-effective distribution of floral products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Floriculture market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Floriculture Market Segments Analysis

Global Floriculture Market is segmented by Product Type, Flower Type, End Use, Distribution Channel and region. Based on Product Type, the market is segmented into Cut flowers, Potted plants, Bedding plants, Foliage plants and Others. Based on Flower Type, the market is segmented into Rose, Chrysanthemum, Tulip, Lily, Gerbera, Carnations, Texas bluebell, Freesia, Hydrangea and Others. Based on End Use, the market is segmented into Personal use, Institutions/events, Hotels, resorts, & spas, Industrial and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Floriculture Market

The Global Floriculture market is significantly driven by the rising trend of online flower purchasing, which is largely attributed to the widespread use of the internet and smartphones. Companies like Bloom & Wild and Ferns N Petals have seen remarkable growth thanks to their online platforms. Additionally, virtual trade networks facilitate real-time tracking and streamline logistics, improving cold chain efficiency. This transformation is particularly effective in urban environments where there is a strong demand for rapid, fresh, and tailored flower delivery services. As consumer preferences shift towards convenience and personalization, the online floriculture sector continues to flourish.

Restraints in the Global Floriculture Market

The Global Floriculture market is significantly influenced by climate conditions, as fluctuations in weather patterns can severely impact flower production. Unpredictable occurrences like excessive rainfall or drought can disrupt the cultivation and harvesting processes. Additionally, external challenges such as rising fuel costs and shipping delays can jeopardize global supply chains. These factors compromise the freshness of floral products, particularly cut flowers that have a limited shelf life, leading to increased waste and decreased market efficiency. As a result, the interplay of these environmental and logistical challenges poses substantial restraints on the floriculture industry worldwide.

Market Trends of the Global Floriculture Market

The Global Floriculture market is witnessing a transformative shift driven by advancements in biotechnology, which are enhancing flower breeding practices. As breeders leverage innovative techniques, the emergence of varieties with longer shelf lives, climate resilience, and striking aesthetics is becoming prevalent. The development of unique flower colors, exemplified by the creation of naturally bred blue chrysanthemums, reflects a growing consumer demand for novel floral offerings. This trend not only attracts luxury clients but also addresses sustainability concerns by reducing waste through improved flower longevity. As floriculture adapts to these changes, it positions itself for significant growth and diversification in the evolving marketplace.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Floriculture Market Size by Product Type & CAGR (2026-2033)

Market Overview
Cut flowers
Potted plants
Bedding plants
Foliage plants
Others

Global Floriculture Market Size by Flower Type & CAGR (2026-2033)

Market Overview
Rose
Chrysanthemum
Tulip
Lily
Gerbera
Carnations
Texas bluebell
Freesia
Hydrangea
Others

Global Floriculture Market Size by End Use & CAGR (2026-2033)

Market Overview
Personal use
Institutions/events
Hotels, resorts, & spas
Industrial
Others

Global Floriculture Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
- E-commerce platforms
Offline
- Specialty stores
- Franchises
- Florists & kiosks
- Supermarkets/Hypermarkets

Global Floriculture Market Size & CAGR (2026-2033)

North America (Product Type, Flower Type, End Use, Distribution Channel)
- US
- Canada
Europe (Product Type, Flower Type, End Use, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Flower Type, End Use, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Flower Type, End Use, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Flower Type, End Use, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Ball Horticultural Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Selecta One (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beekenkamp Plants (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oserian Development Company (Kenya)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Karuturi Global Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Kariki Group (Kenya)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Multiflora (Colombia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Karen Roses (Kenya)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Green Circle Growers (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Costa Farms (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monrovia Nursery Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Florist Holland (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danziger Group (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Esmeralda Farms (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Royal FloraHolland (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bloom & Wild (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Bouqs Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
1-800-Flowers.com (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments