首頁 > 市場調查報告書 > 食物/飲料

乳製品

燕麥奶市場規模、佔有率及成長分析（按成分、包裝、產品類型、分銷管道、應用和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1900571

燕麥奶市場規模、佔有率及成長分析（按成分、包裝、產品類型、分銷管道、應用和地區分類）－2026-2033年產業預測

Oat Milk Market Size, Share, and Growth Analysis, By Source (Organic, Conventional), By Packaging (Cartons, Bottles), By Product Type, By Distribution Channel, By Application, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月23日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，燕麥奶市場規模將達到 34.7 億美元，到 2025 年將成長至 38.7 億美元，到 2033 年將成長至 93.2 億美元，在預測期（2026-2033 年）內複合年成長率為 11.6%。

受消費者偏好轉向植物來源和無乳製品產品的推動，燕麥奶市場正經歷重大變革時期。其廣受歡迎的原因在於其卓越的營養價值和永續性。人們對乳糖不耐受、環境問題的日益關注以及不斷成長的素食人群，都在推動市場成長。主要企業正致力於創新，提供各種口味和強化產品，以滿足不同消費者的需求。儘管北美和歐洲仍是消費主導，但亞太地區正崛起為重要的成長區域。這種競爭格局促使企業持續進行產品創新和策略聯盟，從而確保其市場地位的持續穩定和業務的不斷擴張。

燕麥奶市場促進因素

燕麥奶市場的發展主要得益於人們對植物來源和無乳製品替代品的顯著需求成長，而這種需求成長又源於人們對健康和環境問題的關注。燕麥奶兼具營養價值和永續性，已成為追求無乳糖和純素飲食的消費者的首選。隨著人們對乳糖不耐症等飲食限制的認知不斷提高，以及純素主義的興起，燕麥奶的需求持續成長。它在烹飪方面的廣泛應用，例如用於咖啡和烘焙，進一步提升了其吸引力。隨著消費者越來越重視健康的選擇和永續的生活方式，預計燕麥奶市場將繼續擴張。

燕麥奶市場的限制因素

燕麥奶市場面臨許多可能阻礙其成長的重大挑戰。首先，原料（尤其是燕麥）價格波動會導致生產成本波動，進而影響燕麥奶產品的定價。這些波動易受天氣等環境因素影響，使得供應和價格預測變得困難。此外，鑑於燕麥奶產業的全球化特性，供應鏈中斷的可能性增加，從而增加了優質燕麥採購的難度。來自其他植物奶替代品的競爭壓力以及消費者偏好的變化也阻礙了燕麥奶更廣泛的市場接受度。為了應對這些挑戰，該行業必須確保價格穩定，加強供應鏈，並實施策略措施，使燕麥奶與其他替代品區分開來。

燕麥奶市場趨勢

隨著消費者尋求更多樣化的口味體驗，燕麥奶市場正經歷著向風味和特色產品方向的顯著轉變。各公司紛紛推出各種口味，包括香草、巧克力和抹茶，以順應食品飲料個人化趨勢的發展。永續性仍然是關注的重點，促使品牌採用環保包裝和符合道德規範的採購慣例。燕麥奶產品的創新，例如燕麥優格和冰淇淋的出現，進一步擴大了該品類的吸引力。此外，與咖啡館和咖啡店的合作也有助於推廣燕麥奶，使其成為一種受歡迎的乳製品替代品，尤其是在咖啡飲品中，從而推動了燕麥奶的普及。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Oatly Group AB（Sweden）
Nestle SA（Switzerland）
Danone SA（France）
Califia Farms（USA）
Chobani LLC（USA）
Elmhurst 1925（USA）
Pacific Foods of Oregon, Inc.（USA）
Planet Oat（USA）
Minor Figures（UK）
PureHarvest（Australia）
Alpro（Belgium）
F&N Life（Singapore）
Happy Planet Foods, Inc.（Canada）
Rude Health（UK）
Oatsome（USA）
Silk（USA）
Goodmylk Co.（India）
Oatworks（USA）
Rise Brewing Co.（USA）
The Bridge SRL（Italy）

結論與建議

簡介目錄

Product Code: SQMIG30B2034

Oat Milk Market size was valued at USD 3.47 Billion in 2024 and is poised to grow from USD 3.87 Billion in 2025 to USD 9.32 Billion by 2033, growing at a CAGR of 11.6% during the forecast period (2026-2033).

The oat milk market is experiencing a notable shift driven by changing consumer preferences towards plant-based and dairy-free options. Its popularity can be attributed to its nutritional advantages and sustainable profile. The rise in awareness regarding lactose intolerance, alongside environmental concerns and an increasing vegan demographic, is facilitating market growth. Key industry players are focusing on innovation, offering various flavors and fortified products to meet the diverse needs of consumers. While North America and Europe dominate consumption, the Asia-Pacific region is emerging as a significant growth area. This competitive landscape encourages ongoing product innovation and strategic partnerships, ensuring sustained relevance and expansion in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Oat Milk market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Oat Milk Market Segments Analysis

Global Oat Milk Market is segmented by Source, Packaging, Product Type, Distribution Channel, Application and region. Based on Source, the market is segmented into Organic and Conventional. Based on Packaging, the market is segmented into Cartons, Bottles and Others. Based on Product Type, the market is segmented into Plain and Flavored. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Others. Based on Application, the market is segmented into Food, Beverages, Nutraceuticals, Personal Care and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Oat Milk Market

The oat milk market is propelled by a notable movement towards plant-based and dairy-free alternatives, motivated by health and environmental considerations. With its nutritional benefits and sustainable nature, oat milk has emerged as a favored choice for consumers pursuing lactose-free and vegan diets. As awareness around dietary restrictions, such as lactose intolerance, and a surge in veganism grows, the demand for oat milk continues to rise. Its versatility in culinary applications, including coffee and baking, further enhances its appeal. As consumers increasingly prioritize health-oriented decisions and sustainable practices, the expansion of the oat milk market is anticipated to continue flourishing.

Restraints in the Oat Milk Market

The oat milk market faces several significant challenges that could hinder its growth. Firstly, price fluctuations in raw materials, particularly oats, can create instability in production costs, impacting the pricing of oat milk products. These variations are often influenced by environmental factors, such as weather conditions, leading to unpredictable availability and pricing. Additionally, given the global nature of the oat milk industry, supply chain disruptions may arise, complicating the sourcing of quality oats. Competitive pressures from other plant-based milk alternatives and variations in consumer taste preferences also present barriers to broader market acceptance. To navigate these challenges, the industry must implement strategic measures to secure stable pricing, strengthen supply chains, and differentiate oat milk from other alternatives.

Market Trends of the Oat Milk Market

The oat milk market is experiencing a notable shift towards flavored and specialty variants, as consumers seek more diverse taste experiences. Companies are responding by introducing a variety of flavors such as vanilla, chocolate, and matcha, aligning with the growing trend of personalization in food and beverages. Sustainability remains a vital focus, prompting brands to adopt eco-friendly packaging and ethical sourcing practices. Innovations in oat milk products, including oat-based yogurt and ice cream, further expand the category's appeal. Additionally, partnerships with cafes and coffee shops are enhancing oat milk's visibility and adoption as a popular dairy alternative, particularly in coffee drinks.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis
Raw Material Analysis
Patent Analysis

Global Oat Milk Market Size by Source & CAGR (2026-2033)

Market Overview
Organic
Conventional

Global Oat Milk Market Size by Packaging & CAGR (2026-2033)

Market Overview
Cartons
Bottles
Others

Global Oat Milk Market Size by Product Type & CAGR (2026-2033)

Market Overview
Plain
Flavored

Global Oat Milk Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others

Global Oat Milk Market Size by Application & CAGR (2026-2033)

Market Overview
Food
Beverages
Nutraceuticals
Personal Care
Others

Global Oat Milk Market Size & CAGR (2026-2033)

North America (Source, Packaging, Product Type, Distribution Channel, Application)
- US
- Canada
Europe (Source, Packaging, Product Type, Distribution Channel, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Source, Packaging, Product Type, Distribution Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Source, Packaging, Product Type, Distribution Channel, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Source, Packaging, Product Type, Distribution Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Oatly Group AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Califia Farms (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chobani LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Elmhurst 1925 (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pacific Foods of Oregon, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Planet Oat (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Minor Figures (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PureHarvest (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alpro (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
F&N Life (Singapore)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Happy Planet Foods, Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rude Health (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oatsome (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Silk (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Goodmylk Co. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oatworks (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rise Brewing Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Bridge S.R.L. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments