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市場調查報告書
商品編碼
1812310

燕麥奶市場－全球產業規模、佔有率、趨勢、機會和預測，按產品類型（原味、調味）、按包裝類型（利樂包、瓶裝、其他）、按配銷通路（線下、線上）、按地區和競爭，2020-2030F

Oat Milk Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Plain, Flavored), By Packaging Type (Tetra Pack, Bottle, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球燕麥奶市場價值為 31.2 億美元，預計到 2030 年將成長到 60.8 億美元，預測期內的複合年成長率為 11.81%。全球燕麥奶市場正在經歷強勁成長，這得益於消費者對植物性和無乳糖乳製品替代品的偏好日益增加。人們對健康、環境永續性和動物福利的認知不斷提高，促進了燕麥奶消費量的激增，尤其是在純素食者、乳糖不耐症患者和有環保意識的消費者中。燕麥奶因其奶油般的質地、營養成分以及在飲料和烹飪中的多功能性而受到重視。製造商正在擴大產品範圍，推出調味、強化和咖啡師風格的各種產品，以滿足不斷變化的消費者喜好。此外，電子商務和零售分銷管道的成長進一步支持了市場在全球各個地區的擴張。

市場概況
預測期 2026-2030
2024年市場規模 31.2億美元
2030年市場規模 60.8億美元
2025-2030年複合年成長率 11.81%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

植物性和無乳糖替代品的需求不斷成長

主要市場挑戰

生產成本高且價格敏感

主要市場趨勢

拓展風味和功能性燕麥奶產品

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球燕麥奶市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品種類（原味、調味）
    • 依包裝類型（利樂包裝、瓶裝、其他）
    • 按配銷通路（線下、線上）
    • 按地區
    • 按公司分類（2024 年）
  • 市場地圖

第6章：北美燕麥奶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲燕麥奶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太燕麥奶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章：中東和非洲燕麥奶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲燕麥奶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • Agrifoods International Cooperative Ltd
    • Betterbody Foods & Nutrition LLC
    • Califia Farms LLC
    • Campbell Soup Company
    • Danone SA
    • Ecotone
    • Elmhurst Milked LLC
    • Green Grass Foods Inc. (Nutpods)
    • Oatly Group AB
    • Ripple Foods PBC

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 30335

Global Oat Milk Market was valued at USD 3.12 billion in 2024 and is expected to grow to USD 6.08 billion by 2030 with a CAGR of 11.81% during the forecast period. The global oat milk market is witnessing robust growth, fueled by increasing consumer preference for plant-based and lactose-free dairy alternatives. Rising awareness about health, environmental sustainability, and animal welfare has contributed to the surge in oat milk consumption, particularly among vegans, lactose-intolerant individuals, and environmentally conscious consumers. Oat milk is valued for its creamy texture, nutritional profile, and versatility in beverages and cooking. Manufacturers are expanding product ranges with flavored, fortified, and barista-style variants to meet evolving consumer preferences. Additionally, the growth of e-commerce and retail distribution channels is further supporting the market's expansion across various regions worldwide.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 3.12 Billion
Market Size 2030USD 6.08 Billion
CAGR 2025-203011.81%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Demand for Plant-Based and Lactose-Free Alternatives

One of the most significant drivers of the global oat milk market is the increasing demand for plant-based and lactose-free dairy alternatives. Consumers around the world are actively seeking healthier, sustainable substitutes to traditional cow's milk due to lactose intolerance, dairy allergies, and growing awareness of animal welfare issues. Oat milk has emerged as a preferred choice among the various plant-based options because of its natural sweetness, creamy texture, and ability to blend well with coffee, cereals, smoothies, and baked goods. Unlike soy or almond milk, oat milk has a more neutral flavor and allergen-friendly profile, making it accessible to a broader audience. As more consumers adopt vegan or flexitarian lifestyles, oat milk is increasingly incorporated into daily diets, further driving its global market penetration. According to the Plant Based Foods Association (2024), plant-based milk remains the largest segment in the U.S. plant-based food market, accounting for over 35% of total plant-based food sales highlighting strong consumer demand for dairy-free alternatives like oat milk.

Key Market Challenges

High Production Costs and Price Sensitivity

One of the major challenges in the global oat milk market is the relatively high cost of production compared to traditional dairy milk and some other plant-based alternatives. The oat milk production process involves enzymatic treatment to break down oats into a creamy, milk-like liquid, followed by filtration, fortification, and packaging. This multistep process, combined with quality control measures and the cost of sourcing organic or non-GMO oats, can drive up overall production expenses. Additionally, oat milk often requires fortification with essential nutrients like calcium, vitamin D, and B vitamins to match the nutritional profile of cow's milk, adding to production complexity and cost.

As a result, oat milk is typically priced higher at retail than dairy milk and even some other plant-based options like soy or rice milk. In price-sensitive markets, particularly in developing countries, this premium pricing can act as a barrier to mass adoption. Consumers who are interested in plant-based diets may opt for more affordable alternatives, limiting oat milk's penetration in certain regions. To overcome this, manufacturers must find ways to optimize production efficiency and supply chain operations to reduce costs and enhance affordability.

Key Market Trends

Expansion of Flavored and Functional Oat Milk Products

A prominent trend in the global oat milk market is the increasing diversification of product offerings through flavored and functional variants. Originally marketed as a plain dairy substitute, oat milk has evolved into a versatile beverage segment with multiple options catering to different consumer preferences. Brands are launching a variety of flavors, including vanilla, chocolate, strawberry, and coffee-infused oat milk, to appeal to a broader audience, especially children and young adults seeking taste along with nutrition.

Beyond flavor innovation, functional oat milk is gaining momentum. These products are fortified with added nutrients and health-boosting ingredients such as plant-based protein, fiber, omega-3s, probiotics, adaptogens, and vitamins. Some formulations focus on specific health benefits such as immune support, digestive health, or energy enhancement aligning with the rising consumer demand for functional foods and beverages. This trend reflects a broader shift toward wellness-oriented lifestyles, where consumers seek not just basic nourishment but added value in their food and drink choices.

Key Market Players

  • Agrifoods International Cooperative Ltd
  • Betterbody Foods & Nutrition LLC
  • Califia Farms LLC
  • Campbell Soup Company
  • Danone SA
  • Ecotone
  • Elmhurst Milked LLC
  • Green Grass Foods Inc. (Nutpods)
  • Oatly Group AB
  • Ripple Foods PBC

Report Scope:

In this report, the Global Oat Milk Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Oat Milk Market, By Product Type:

  • Plain
  • Flavored

Oat Milk Market, By Packaging Type:

  • Tetra Pack
  • Bottle
  • Others

Oat Milk Market, By Distribution Channel:

  • Offline
  • Online

Oat Milk Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Oat Milk Market.

Available Customizations:

Global Oat Milk Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Oat Milk Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Plain, Flavored)
    • 5.2.2. By Packaging Type (Tetra Pack, Bottle, Others)
    • 5.2.3. By Distribution Channel (Offline, Online)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Oat Milk Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Packaging Type
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Oat Milk Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Packaging Type
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Oat Milk Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Packaging Type
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Oat Milk Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Packaging Type
        • 6.3.3.2.3. By Distribution Channel

7. Europe Oat Milk Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Packaging Type
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Oat Milk Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Packaging Type
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Oat Milk Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Packaging Type
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain Oat Milk Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Packaging Type
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Oat Milk Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Packaging Type
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Oat Milk Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Packaging Type
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Oat Milk Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Packaging Type
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Oat Milk Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Packaging Type
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2.Japan Oat Milk Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Packaging Type
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Oat Milk Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Packaging Type
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Oat Milk Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Packaging Type
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Indonesia Oat Milk Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Packaging Type
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Oat Milk Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Packaging Type
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Oat Milk Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Packaging Type
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Oat Milk Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Packaging Type
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Oat Milk Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Packaging Type
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Oat Milk Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Packaging Type
        • 9.3.4.2.3. By Distribution Channel

10. South America Oat Milk Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Packaging Type
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Oat Milk Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Packaging Type
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Oat Milk Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Packaging Type
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Oat Milk Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Packaging Type
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Agrifoods International Cooperative Ltd
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Betterbody Foods & Nutrition LLC
    • 15.1.3. Califia Farms LLC
    • 15.1.4. Campbell Soup Company
    • 15.1.5. Danone SA
    • 15.1.6. Ecotone
    • 15.1.7. Elmhurst Milked LLC
    • 15.1.8. Green Grass Foods Inc. (Nutpods)
    • 15.1.9. Oatly Group AB
    • 15.1.10. Ripple Foods PBC

16. Strategic Recommendations

17. About Us & Disclaimer