社交電商市場規模、佔有率及成長分析（依經營模式、產品類型、平台/銷售管道及地區分類）－2026-2033年產業預測

預計到 2024 年，全球社群電商市場規模將達到 7,822.5 億美元，從 2025 年的 1,3155 億美元成長到 2033 年的 9,4332.1 億美元，在預測期（2026-2033 年）內複合年成長率為 31.87%。

電子商務正在改變零售業，並對社交電商領域產生重大影響。網路的普及和智慧型手機的廣泛應用推動了網路購物的激增。社交電商作為一個變革性的市場平台，在滿足消費者對便利性需求的同時，也提供了更廣泛的產品選擇。足不出戶的購物便利，加上折扣、現金回饋和高效配送等誘人優惠，讓社群電商更具吸引力。零售商正在利用擴增實境（AR）和人工智慧（AI）等先進技術來提升客戶體驗。 Facebook和Twitter等社群媒體平台已成為連結本地零售商、拓展銷售管道和獲取新客戶的重要工具，最終推動了社群電商市場的成長。

全球社交電商市場促進因素

全球社交電商市場主要由企業利用社群媒體加深與現有客戶和潛在客戶的互動所驅動。人們在社群媒體平台上花費的時間日益增多，通常每天超過兩小時，這在這一現像中發揮了關鍵作用。與傳統電商相比，這些平台能夠提供更具互動性的購物體驗，使其成為日益有效的行銷工具，並促進了線上購物的持續成長。此外，社交網路的快速擴張和用戶參與度的不斷提高持續吸引消費者的注意力，使其成為現代市場中推動銷售和培養品牌忠誠度的關鍵管道。

限制全球社交電商市場的因素

由於對資料安全和隱私的擔憂，全球社交電商市場面臨嚴峻的挑戰。社交電商平台管理大量敏感訊息，包括財務和個人訊息，因此日益成為駭客攻擊的目標。資料外洩不僅會損害公司聲譽，還會對受影響的個人造成巨大的情感和經濟損失。此外，資料濫用的風險極高，因此社群電商業者必須優先考慮強而有力的資料安全措施，並維護關鍵資訊的備份。為此，世界各國政府機構紛紛頒布法律法規，旨在加強資料保護和隱私標準。

全球社交電商市場趨勢

隨著企業擴大利用人工智慧和巨量資料技術來提升服務，全球社交電商市場正經歷著重大變革時期。海量資料集的整合使企業能夠分析歷史趨勢，深入了解客戶行為，最終提升客戶滿意度。透過利用巨量資料，企業可以獲得寶貴的訊息，從而提高銷售額、吸引新客戶並提升營運效率。這一趨勢凸顯了人們日益認知到數據驅動決策在社交電商領域的重要性，使企業能夠更好地滿足消費者需求，並在競爭日益激烈的數位化環境中創造更具吸引力的個人化購物體驗。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 技術進步

全球社交電商市場規模（依經營模式和複合年成長率分類）（2026-2033 年）

• 企業對企業 (B2B)
• 企業對消費者 (B2C)
• 消費者對消費者 (C2C)

全球社交電商市場規模（依產品類型及複合年成長率分類）（2026-2033 年）

• 個人護理和美容護理
• 服飾
• 配件
• 家居用品
• 保健品
• 食品/飲料
• 其他

全球社交電商市場規模（依平台/銷售管道分類）及複合年成長率（2026-2033 年）

• 影片商務（直播+預錄）
• 社交網路主導的商業
• 社交轉售
• 團購
• 產品評論平台

全球社交電商市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Facebook（United States）
• Instagram（United States）
• TikTok（China）
• Pinterest（United States）
• Twitter（United States）
• YouTube（United States）
• Amazon（United States）
• Poshmark Inc.（United States）
• Etsy Inc.（United States）
• PayPal Holdings, Inc.（United States）
• iQIYI（China）
• Sina Corporation（China）
• Microsoft Corporation（United States）
• Verint Systems Inc.（United States）
• Fashnear Technologies Private Limited（Meesho）（India）
• Roposo（India）
• Snap Inc.（United States）
• Alibaba Group（China）
• Rakuten（Japan）
• Shopify Inc.（Canada）

結論與建議

Global Social Commerce Market size was valued at USD 782.25 Billion in 2024 and is poised to grow from USD 1031.55 Billion in 2025 to USD 9433.21 Billion by 2033, growing at a CAGR of 31.87% during the forecast period (2026-2033).

E-commerce is reshaping the retail landscape, significantly influencing the social commerce sector. The global proliferation of internet connectivity and the ubiquitous nature of smartphones are facilitating a surge in online shopping. Social commerce emerges as a transformative market, offering consumers an extensive array of products while meeting the demand for convenience. The convenience of shopping from home, coupled with enticing offers like discounts, cashback, and efficient delivery options, makes social commerce increasingly appealing. Retailers leverage advanced technologies such as augmented reality and artificial intelligence to enhance the customer journey. Social media platforms like Facebook and Twitter serve as vital avenues for engaging local retailers, expanding their reach, and attracting new customers, ultimately propelling the growth of the social commerce market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Social Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Commerce Market Segments Analysis

Global Social Commerce Market is segmented by Business Model, Product Type, Platform/Sales Channel and region. Based on Business Model, the market is segmented into Business to Business (B2B), Business to Consumer (B2C) and Consumer to Consumer (C2C). Based on Product Type, the market is segmented into Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage and Others. Based on Platform/Sales Channel, the market is segmented into Video Commerce (Live stream + Prerecorded), Social Network-led Commerce, Social Reselling, Group Buying and Product Review Platforms. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Social Commerce Market

The Global Social Commerce market is significantly driven by businesses leveraging social media to engage with existing and prospective customers. The increasing time individuals spend on social media platforms, often exceeding two hours daily, plays a critical role in this phenomenon. These platforms facilitate a more interactive shopping experience compared to traditional e-commerce, enhancing their effectiveness as marketing tools and contributing to the ongoing growth of online purchasing. Furthermore, the rapid expansion and heightened user engagement on social networks continue to capture consumer interest, making them vital channels for driving sales and fostering brand loyalty in the modern marketplace.

Restraints in the Global Social Commerce Market

The Global Social Commerce market faces significant challenges stemming from concerns about data security and privacy. Hackers increasingly target social commerce platforms due to the vast amounts of sensitive information they manage, including financial and personal data. A data breach can not only jeopardize a company's reputation but also lead to substantial emotional and financial repercussions for individuals affected. Moreover, the risk of data misuse is considerable, prompting social commerce businesses to prioritize robust data security measures and maintain backups of essential information. In response, numerous governmental bodies worldwide have enacted legislation aimed at enhancing data protection and privacy standards.

Market Trends of the Global Social Commerce Market

The Global Social Commerce market is experiencing a significant shift as organizations increasingly leverage AI and big data technologies to enhance their service offerings. The integration of extensive datasets allows businesses to analyze historical trends and gain deep insights into customer behavior, ultimately driving improved customer satisfaction. As companies harness big data, they can unlock valuable information to boost sales, attract new clientele, and streamline operational efficiencies. This trend underscores the growing recognition of data-driven decision-making in social commerce, positioning firms to better respond to consumer demands and create tailored shopping experiences that resonate in an increasingly competitive digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Advancement

Global Social Commerce Market Size by Business Model & CAGR (2026-2033)

• Market Overview
• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)

Global Social Commerce Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Personal & Beauty Care
• Apparels
• Accessories
• Home Products
• Health Supplements
• Food & Beverage
• Others

Global Social Commerce Market Size by Platform/Sales Channel & CAGR (2026-2033)

• Market Overview
• Video Commerce (Live stream + Prerecorded)
• Social Network-led Commerce
• Social Reselling
• Group Buying
• Product Review Platforms

Global Social Commerce Market Size & CAGR (2026-2033)

• North America (Business Model, Product Type, Platform/Sales Channel)
  • US
  • Canada
• Europe (Business Model, Product Type, Platform/Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Business Model, Product Type, Platform/Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Business Model, Product Type, Platform/Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Business Model, Product Type, Platform/Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Facebook (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instagram (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinterest (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouTube (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poshmark Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PayPal Holdings, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sina Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fashnear Technologies Private Limited (Meesho) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roposo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations