智慧定位市場規模、佔有率和成長分析（按組件、位置類型、部署類型、應用、垂直產業和地區分類）－2026-2033年產業預測

預計到 2024 年，智慧定位市場規模將達到 224.7 億美元，到 2025 年將達到 261.5 億美元，到 2033 年將達到 881.2 億美元，在預測期（2026-2033 年）內，複合年成長率為 16.4%。

智慧定位市場正經歷顯著成長，這主要得益於智慧設備的廣泛普及以及對物聯網和網路服務的投資。日益增強的連接性和先進技術的進步使得智慧應用更容易部署，也使得智慧定位解決方案對於那些希望適應不斷變化的市場動態、最佳化營運並提升客戶體驗的企業變得愈發重要。零售、交通運輸和醫療保健等各行各業都在利用智慧定位，透過全面的數據分析和地圖繪製，來改善供應鏈管理、資產追蹤和精準行銷策略。此外，智慧型手機、平板電腦和物聯網設備的廣泛應用正在產生大量的位置數據，使企業能夠深入了解客戶行為並最佳化決策。這些因素共同推動了智慧定位市場的成長。

智慧定位市場促進因素

由支援 GPS 的裝置、物聯網 (IoT) 感測器和地理資訊系統 (GIS) 產生的大量空間數據，正在創造豐富的基於位置的智慧數據和分析資源。隨著資料量和資料種類的不斷成長，對能夠高效提取有意義洞察的先進工具和技術的需求也日益迫切。這種需求源自於人們認知到位置智慧在各領域所能提供的價值，同時也凸顯了開發創新解決方案以有效駕馭和解讀複雜空間資訊環境的必要性。

智慧定位市場限制因素

智慧定位市場面臨許多隱私和安全挑戰，阻礙了位置資料的有效收集和利用。嚴格的資料處理法規可能會顯著阻礙先進智慧定位系統和分析技術的應用。這些法規旨在保護消費者訊息，但也對希望合規使用位置資料的企業構成了障礙。隨著法規的不斷演變，企業必須努力在智慧定位的創新應用和遵守法律要求之間找到平衡，這可能會阻礙投資並延緩該領域新技術的發展。

位置智慧市場趨勢

位置智慧市場正經歷顯著成長，這主要得益於物聯網 (IoT) 設備的日益普及，這些設備會產生大量的空間資料。企業和政府機構正在利用這些數據深入了解客戶行為、最佳化營運並提升服務品質。智慧型手機是推動物聯網發展的主要力量，而物聯網與位置智慧的整合則實現了即時追蹤和監控，從而提升了交通運輸、物流和零售等關鍵產業的決策水準。物聯網與位置智慧的這種協同作用有望促進市場收入的成長，凸顯位置資料在策略規劃和營運效率方面的重要性。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球智慧定位市場規模（按組件分類）及複合年成長率（2026-2033 年）

• 軟體
• 服務
  • 諮詢
  • 系統整合
  • 其他

全球智慧定位市場規模（按位置類型分類）及複合年成長率（2026-2033 年）

• 室內的
• 戶外

全球智慧定位市場規模（按部署方式和複合年成長率分類）（2026-2033 年）

• 本地部署
• 雲

全球智慧定位市場規模（按應用領域及複合年成長率分類）（2026-2033 年）

• 勞動力管理
• 資產管理
• 設施管理
• 風險管理
• 遠端監控
• 銷售和行銷最佳化
• 客戶管理
• 其他

全球智慧定位市場規模（依垂直產業分類）及複合年成長率（2026-2033 年）

• 零售和消費品
• 政府和國防部門
• 製造業和工業部門
• 運輸/物流
• BFSI
• 資訊科技/通訊
• 公共產業和能源
• 媒體與娛樂

全球智慧定位市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Esri（USA）
• Google（USA）
• HERE Technologies（Netherlands）
• TomTom（Netherlands）
• Precisely（USA）
• CARTO（USA）
• Safe Software（Canada）
• Foursquare（USA）
• Mapbox（USA）
• Hexagon AB（Sweden）
• Near（Singapore）
• PlaceIQ（USA）
• Pitney Bowes（USA）
• Boundless Spatial（USA）
• LocationSmart（USA）
• Orbital Insight（USA）
• Cognizant（USA）
• SAP SE（Germany）

結論與建議

Location Intelligence Market size was valued at USD 22.47 Billion in 2024 and is poised to grow from USD 26.15 Billion in 2025 to USD 88.12 Billion by 2033, growing at a CAGR of 16.4% during the forecast period (2026-2033).

The location intelligence market is experiencing significant growth driven by the widespread adoption of smart devices and investments in IoT and network services. Enhanced connectivity and advanced technologies facilitate the operation of smart applications, making location intelligence solutions increasingly essential for businesses aiming to adapt to evolving market dynamics, optimize operations, and elevate customer experiences. Through comprehensive data analysis and mapping, various industries, including retail, transportation, and healthcare, are leveraging location intelligence for improved supply chain management, asset tracking, and targeted marketing strategies. Additionally, the proliferation of smartphones, tablets, and IoT devices generates substantial location-based data, empowering businesses to gain insights into customer behavior and refine decision-making. This confluence of factors is propelling the growth of the location intelligence market forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Location Intelligence market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Location Intelligence Market Segments Analysis

Global Location Intelligence Market is segmented by Component, Location Type, Deployment, Application, Vertical and region. Based on Component, the market is segmented into Software and Service. Based on Location Type, the market is segmented into Indoor and Outdoor. Based on Deployment, the market is segmented into On-premise and Cloud. Based on Application, the market is segmented into Workforce Management, Asset Management, Facility Management, Risk Management, Remote Monitoring, Sales and Marketing Optimization, Customer management and Others. Based on Vertical, the market is segmented into Retail and Consumer goods, Government and Defence, Manufacturing and Industrial, Transportation and Logistics, BFSI, IT & Telecom, Utilities & Energy and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Location Intelligence Market

The surge in spatial data produced by GPS-enabled devices, Internet of Things (IoT) sensors, and Geographic Information Systems (GIS) has generated a wealth of location intelligence data and analytics. As this data expands in volume and diversity, there is a growing need for sophisticated tools and technologies designed to efficiently extract meaningful insights. This demand is driven by the recognition of the value that such location intelligence can provide across various sectors, emphasizing the necessity for innovative solutions to navigate and interpret the complex landscape of spatial information effectively.

Restraints in the Location Intelligence Market

The Location Intelligence market faces several challenges related to privacy and security that hinder the effective collection and utilization of location-based data. Stringent regulations governing data handling practices can significantly impede the adoption of advanced location intelligence systems and analytics. These rules are designed to protect consumer information, creating barriers for companies looking to leverage location data while ensuring compliance. As regulations evolve, organizations must navigate the complexities of ensuring both innovative use of location intelligence and adherence to legal requirements, which can deter investment and slow down the development of new technologies in this sector.

Market Trends of the Location Intelligence Market

The Location Intelligence market is witnessing significant growth driven by the expanding adoption of Internet of Things (IoT) devices, which generate substantial volumes of spatial data. Businesses and government entities leverage this data to derive insights into customer behavior, streamline operations, and enhance service delivery. With smartphones leading the IoT landscape, the integration of IoT with location intelligence facilitates real-time tracking and monitoring, leading to improved decision-making across key sectors such as transportation, logistics, and retail. This synergistic relationship between IoT and location intelligence is poised to enhance market revenues, underscoring the importance of location data in strategic planning and operational efficiency.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Location Intelligence Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
• Service
  • Consulting
  • System Integration
  • Others

Global Location Intelligence Market Size by Location Type & CAGR (2026-2033)

• Market Overview
• Indoor
• Outdoor

Global Location Intelligence Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• On-premise
• Cloud

Global Location Intelligence Market Size by Application & CAGR (2026-2033)

• Market Overview
• Workforce Management
• Asset Management
• Facility Management
• Risk Management
• Remote Monitoring
• Sales and Marketing Optimization
• Customer management
• Others

Global Location Intelligence Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• Retail and Consumer goods
• Government and Defence
• Manufacturing and Industrial
• Transportation and Logistics
• BFSI
• IT & Telecom
• Utilities & Energy
• Media & Entertainment

Global Location Intelligence Market Size & CAGR (2026-2033)

• North America (Component, Location Type, Deployment, Application, Vertical)
  • US
  • Canada
• Europe (Component, Location Type, Deployment, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Location Type, Deployment, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Location Type, Deployment, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Location Type, Deployment, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Esri (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERE Technologies (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Precisely (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CARTO (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Safe Software (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foursquare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mapbox (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hexagon AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Near (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlaceIQ (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pitney Bowes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boundless Spatial (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LocationSmart (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orbital Insight (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognizant (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations