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市場調查報告書
商品編碼
1819873
2025 年至 2033 年位置智慧市場報告(按服務、應用、最終用途產業和地區)Location Intelligence Market Report by Service, Application, End Use Industry, and Region 2025-2033 |
2024年,全球位置智慧市場規模達215億美元。展望未來, IMARC Group預計到2033年,市場規模將達到688億美元,2025-2033年期間的複合年成長率(CAGR)為13.13%。智慧型設備的廣泛應用、對空間資料分析日益成長的需求、物聯網和人工智慧技術的顯著進步以及對高效資產管理和最佳化日益成長的需求,是推動市場成長的主要因素。
物聯網設備的使用日益增多
物聯網 (IoT) 設備會產生大量的空間資料,企業和政府可以透過分析這些數據來深入了解客戶行為、最佳化營運並改善服務交付。根據產業報告估計,到 2025 年,此類物聯網設備將超過 270 億台。其中,智慧型手機佔據了物聯網的絕大部分。 2023 年第四季度,全球獨立智慧型手機用戶總數約 53 億。同時,物聯網與位置智慧的日益整合實現了即時追蹤和監控,增強了交通運輸、物流和零售等各個領域的決策流程,預計將對位置智慧市場的收入產生積極影響。
人工智慧和機器學習的重大進步
先進技術促進了複雜的資料分析,使組織能夠從複雜的地理空間資料中獲得切實可行的洞察。例如,德勤於2024年1月推出了用於情境規劃和監控的地理空間和人工智慧平台,該平台由谷歌地球整合、谷歌地球引擎(GEE)和Vertex AI的生成式人工智慧技術提供支援。德勤的平台可以幫助客戶利用人工智慧和地理空間資料,在永續發展和氣候議題上採取行動,努力實現積極的經濟、社會和環境成果。客戶可以利用這些變革性技術,幫助改善災害應變、基礎設施建設和城市規劃流程,從而做出更永續的決策。該平台還提供土地使用洞察,幫助企業最佳化以實現永續成果,並提供應用地理空間資料支援永續投資的財務建模功能。人工智慧驅動的位置智慧工具預計將在預測趨勢、識別模式和自動化決策方面發揮關鍵作用,從而在未來幾年提高業務營運的效率和效力,從而創造積極的位置智慧市場前景。
不斷成長的政府措施和智慧城市項目
世界各國政府正在投資地理空間技術,以建立智慧城市、改善城市規劃並增強公共安全。例如,2023年10月,世界衛生組織(WHO)各級部門的同事與聯合國人口基金、聯合國兒童基金會以及比爾及梅琳達·蓋茨基金會(BMGF)的代表共同在國家辦事處開設了首個地理資訊系統(GIS)中心,標誌著這一重要里程碑的到來。世界衛生組織(WHO)致力於利用最新的數位工具和技術進步,加強全球公共衛生系統。這包括利用地理資訊系統(GIS)揭示空間模式,並為決策者提供重要見解。索馬利亞衛生部的代表也出席了這項活動,強調了這項措施的重要性。 GIS中心位於摩加迪沙的世衛組織索馬利亞辦事處,它的啟動標誌著該國乃至整個地區公共衛生系統向前邁出的重要一步。這些舉措創造了對位置智慧解決方案的強勁需求,推動了技術創新和應用。
系統整合佔據大部分市場佔有率
市場對系統整合服務的需求源於對來自物聯網設備、GPS 系統和地理空間資料庫等不同來源的無縫資料整合的需求。企業需要整合系統來提高資料準確性、簡化營運並促進即時決策。此外,人工智慧、機器學習和巨量資料分析等先進技術的複雜性需要專業的整合服務來確保最佳效能,這進一步推動了位置智慧的需求。智慧城市專案和基於位置的服務在零售、物流和城市規劃等各個領域的廣泛應用,進一步刺激了對高效系統整合服務的需求。
銷售和行銷最佳化佔據行業最大佔有率
精準的客戶定位和個人化行銷策略的需求推動了銷售和行銷最佳化中對位置智慧的需求。透過利用地理空間資料,企業可以識別高潛力市場,了解客戶行為並最佳化銷售區域。這些資料可以實現更有效的基於位置的廣告和促銷,從而提高客戶參與度和轉換率。此外,位置智慧有助於最佳化供應鏈物流,縮短交貨時間並改善客戶服務。行動裝置和社群媒體平台的使用日益增多,它們會產生寶貴的位置資料,這進一步推動了位置智慧在最佳化銷售和行銷工作中的需求。
運輸和物流是領先的細分市場
運輸和物流領域對位置智慧的需求源於即時追蹤和路線最佳化的需求。這項技術透過提供準確的即時車輛位置資料,增強車隊管理,提高效率並降低燃油成本。它有助於動態路線規劃,並可根據交通狀況和配送時間表進行調整。此外,位置智慧還能提高供應鏈可視性,確保及時配送並最佳化庫存管理。電子商務的興起以及對快速可靠配送的需求進一步推動了這項需求。透過監控和分析車輛和駕駛行為來增強安全性和合規性,也推動了位置智慧的應用。
北美引領市場,佔據最大位置智慧市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,北美是位置情報領域最大的區域市場。
在北美,位置智慧市場的發展受到物聯網設備的廣泛應用的推動,這些設備會產生大量可供分析的空間資料。人工智慧和機器學習 (ML) 的進步增強了資料處理能力,從而實現了預測分析和即時決策。例如,2024 年 4 月,領先的行動和 Web 應用導航定位平台 Mapbox 宣布,將與觸覺導航技術的先驅 Haptic 進一步發展策略合作夥伴關係。隨著地圖繪製和技術的交叉融合不斷發展,兩家公司也加大了對持續發展的投入,這得益於導航解決方案對可訪問性日益成長的需求。零售、物流和智慧城市項目對基於位置的服務的需求日益成長,這進一步推動了位置智慧市場的成長。
(請注意,這只是關鍵參與者的部分名單,完整名單將在報告中提供。)
The global location intelligence market size reached USD 21.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.8 Billion by 2033, exhibiting a growth rate (CAGR) of 13.13% during 2025-2033. The widespread adoption of smart devices, the growing demand for spatial data analytics, significant advancements in IoT and AI technologies, and the rising need for efficient asset management and optimization are some of the major factors propelling the growth of the market.
Rising Use of IoT Devices
The Internet of Things (IoT) devices generate vast amounts of spatial data, which businesses and governments can analyze to gain valuable insights into customer behavior, optimize operations, and improve service delivery. According to industry reports, it is estimated that there will be over 27 billion such IoT devices by 2025. A large majority of the IoT is made up of smartphones. The total number of unique smartphone users was around 5.3 billion in Q4 2023. In line with this, the increasing integration of IoT with location intelligence enables real-time tracking and monitoring, enhancing decision-making processes across various sectors such as transportation, logistics, and retail which is expected to fuel the location intelligence market revenue positively.
Significant Advancements in AI and Machine Learning
Advanced technologies facilitate sophisticated data analysis, enabling organizations to derive actionable insights from complex geospatial data. For instance, in January 2024, Deloitte launched the Geospatial and AI Platform for Scenario Planning and Monitoring, powered by Google Earth integrations, Google Earth Engine (GEE), and Generative AI technology from Vertex AI. Deloitte's platform can help clients leverage AI and geospatial data to act on sustainability and climate as they work toward positive economic, social, and environmental outcomes. Clients can tap into these transformative technologies to help improve planning processes for disaster response, infrastructure development, and urban planning processes, which can enable more sustainable decision-making. The platform also provides insights on land use to help businesses optimize for sustainable outcomes, along with financial modeling capabilities that apply geospatial data to support sustainable investments. AI-powered location intelligence tools are expected to be pivotal in predicting trends, identifying patterns, and automate decision-making, thereby increasing efficiency and effectiveness in business operations in the coming years, thereby creating a positive location intelligence market outlook.
Growing Government Initiatives and Smart City Projects
Governments worldwide are investing in geospatial technologies to develop smart cities, improve urban planning, and enhance public safety. For instance, in October 2023, colleagues from across the three levels of the World Health Organization (WHO) together with representatives from UNFPA, UNICEF, and the Bill & Melinda Gates Foundation (BMGF), marked a significant milestone with the opening of the first-ever Geographic Information Systems (GIS) Centre in a country office. The World Health Organization (WHO) is dedicated to strengthening public health systems worldwide using the latest advances in digital tools and technology. This includes using Geographic Information Systems (GIS) to reveal spatial patterns and provide vital insights to decision-makers. Representatives from the Somalia Ministry of Health were also in attendance, underlining the significance of this initiative. The GIS Centre is in the WHO office of Somalia in Mogadishu, and its launch marks an important step forward for public health systems both in the country and in the region. These initiatives create a robust demand for location intelligence solutions, driving technological innovation and adoption.
System integration accounts for the majority of the market share
The demand for system integration services in the market is driven by the need for seamless data integration from diverse sources, such as IoT devices, GPS systems, and geospatial databases. Businesses require integrated systems to enhance data accuracy, streamline operations, and facilitate real-time decision-making. Additionally, the complexity of advanced technologies like AI, machine learning, and big data analytics necessitates expert integration services to ensure optimal performance which is further driving the location intelligence demand. The widespread adoption of smart city projects and location-based services in various sectors, including retail, logistics, and urban planning, further fuels the demand for efficient system integration services.
Sales and Marketing Optimization holds the largest share of the industry
The demand for location intelligence in sales and marketing optimization is driven by the need for precise customer targeting and personalized marketing strategies. By leveraging geospatial data, businesses can identify high-potential markets, understand customer behaviors, and optimize sales territories. This data enables more effective location-based advertising and promotions, enhancing customer engagement and conversion rates. Additionally, location intelligence helps in optimizing supply chain logistics, reducing delivery times, and improving customer service. The increasing use of mobile devices and social media platforms, which generate valuable location data, further propels the demand for location intelligence in refining sales and marketing efforts.
Transportation and logistics represent the leading market segment
The demand for location intelligence in transportation and logistics is driven by the need for real-time tracking and route optimization. This technology enhances fleet management by providing accurate, real-time data on vehicle locations, improving efficiency and reducing fuel costs. It aids in dynamic route planning, allowing for adjustments based on traffic conditions and delivery schedules. Additionally, location intelligence improves supply chain visibility, ensuring timely deliveries and better inventory management. The rise of e-commerce and the need for quick, reliable deliveries further boost the demand. Enhanced safety and compliance through monitoring and analysis of vehicle and driver behavior also drive adoption.
North America leads the market, accounting for the largest location intelligence market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for location intelligence.
In North America, the location intelligence market is driven by the widespread adoption of IoT devices, which generate vast spatial data for analysis. Advancements in AI and machine learning (ML) enhance data processing capabilities, enabling predictive analytics and real-time decision-making. For instance, in April 2024, Mapbox, the leading location platform powering navigation for mobile and web applications, announced the continued evolution of its strategic partnership with Haptic, a trailblazer in tactile navigation technology. As the intersection of mapping and technology continues to advance, the companies have expanded their commitment to ongoing development driven by the increasing need for accessibility in navigation solutions. The growing demand for location-based services in retail, logistics, and smart city projects is further driving the location intelligence market growth.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)