罐裝葡萄酒市場規模、佔有率和成長分析（按產品類型、包裝規格、酒精濃度、分銷管道和地區分類）－2026-2033年產業預測

預計到 2024 年，罐裝葡萄酒市場規模將達到 3.157 億美元，從 2025 年的 3.5295 億美元成長到 2033 年的 8.6149 億美元，在預測期（2026-2033 年）內複合年成長率為 11.8%。

罐裝葡萄酒市場正經歷強勁成長，這主要得益於消費者對攜帶式單份飲品的日益偏好，以滿足其忙碌的生活方式。人們在繁忙的日程中尋求便捷，對即飲產品的需求不斷成長，進一步推動了這一趨勢。罐裝葡萄酒的受歡迎程度也體現在其適合戶外活動，使其成為露營、釣魚和健行等休閒的理想選擇。此外，鋁罐比塑膠瓶更經濟實惠，回收率高，且不易破損。隨著消費者健康和環保意識的增強，他們願意投資有機產品和永續包裝的飲品，這將繼續影響產業發展，並推動罐裝葡萄酒產品進一步成長。

罐裝葡萄酒市場促進因素

罐裝葡萄酒市場受益於消費者對便利性和便攜性的日益成長的偏好。罐裝葡萄酒提供了一個方便實用的包裝解決方案，非常適合各種場合，包括戶外活動、野餐和聚會。其小巧的體積使其易於攜帶，滿足了那些喜歡隨時隨地享用葡萄酒的人們的需求。此外，省去了傳統的酒杯和開瓶器等配件，也使其更適合即興飲用。這種適應性使得罐裝葡萄酒成為當今消費者的熱門選擇，他們既追求飲酒的樂趣，也注重實用性。

罐裝葡萄酒市場的限制

罐裝葡萄酒市場的一大限制因素是部分消費者根深蒂固地認為罐裝葡萄酒品質低劣。這種偏見可能會阻礙罐裝葡萄酒的成長和市場接受度，並限制其在飲料市場的擴張。然而，隨著行業的不斷發展和更多優質罐裝葡萄酒的湧現，這種觀念可能會改變。隨著消費者對優質產品的認知和接觸不斷加深，他們的態度將逐漸轉變，罐裝葡萄酒也將在未來贏得更佳的口碑，並被更廣泛地接受。

罐裝葡萄酒市場趨勢

罐裝葡萄酒市場正經歷強勁成長，這主要得益於消費者偏好的轉變，他們更重視便攜性和便利性。這種創新包裝兼具便攜性和便利性，尤其適合忙碌的生活方式。職場人士和年輕的千禧世代是這一趨勢的主要推動者，他們選擇罐裝葡萄酒作為傳統瓶裝葡萄酒和其他包裝飲料的百搭替代品。罐裝葡萄酒的諸多優勢，例如永續性、份量控制以及可在各種場合享用，進一步提升了其吸引力。因此，罐裝葡萄酒市場有望迎來顯著擴張，並被更廣泛的主流消費者所接受。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 客戶和購買標準分析
• 原料分析
• Start-Ups分析
• 專利分析
• 貿易分析

全球罐裝葡萄酒市場規模（按產品類型分類）及複合年成長率（2026-2033 年）

• 氣泡酒
• 無氣泡葡萄酒
  • 紅葡萄酒
  • 白葡萄酒
  • 玫瑰紅葡萄酒

全球罐裝葡萄酒市場規模（依包裝規格分類）及複合年成長率（2026-2033 年）

• 300毫升或以下
• 超過300毫升

全球罐裝葡萄酒市場規模（按酒精濃度和複合年成長率分類）（2026-2033 年）

• 低酒精
• 中等酒精
• 高酒精

全球罐裝葡萄酒市場規模（按分銷管道分類）及複合年成長率（2026-2033 年）

• 超級市場和大賣場
• 便利商店
• 線上零售商
• 專賣店
• 其他
  • 酒吧
  • 餐廳

全球罐裝葡萄酒市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• E. & J. Gallo Winery（USA）
• Union Wine Company（USA）
• House Wine（USA）
• Underwood by Union Wine Company（USA）
• Nomadica（USA）
• Maker Wine（USA）
• Archer Roose（USA）
• West+Wilder（USA）
• Broc Cellars（USA）
• The Uncommon（UK）
• The Wine Group（USA）
• Dark Horse Wines（USA）
• Sofia by Francis Ford Coppola Winery（USA）
• Canned Wine Co.（Australia）
• Djuce（France）
• Les Dauphins（France）
• The Naked Grape（USA）
• Infinite Monkey Theorem（USA）
• Sofia Blanc de Blancs（USA）
• Ramona（USA）

結論與建議

Canned Wine Market size was valued at USD 315.7 Million in 2024 and is poised to grow from USD 352.95 Million in 2025 to USD 861.49 Million by 2033, growing at a CAGR of 11.8% during the forecast period (2026-2033).

The canned wine market is experiencing robust growth, driven by an increasing preference for portable, single-serve beverages that cater to the fast-paced lifestyles of consumers. This trend is bolstered by the heightened demand for ready-to-drink products as people seek convenience amid their busy schedules. Canned wine's popularity is further fueled by its suitability for outdoor activities, making it an ideal choice for leisure pursuits like camping, fishing, and hiking. Additionally, aluminum cans offer cost-effective benefits compared to plastic bottles, alongside a higher recycling rate and reduced breakage risks. As consumers become more health-conscious and environmentally aware, their willingness to invest in organic and sustainably packaged drinks will continue to shape the industry, promoting further growth in canned wine offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Canned Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Canned Wine Market Segments Analysis

Global Canned Wine Market is segmented by Product Type, Package Size, Alcoholic Content, Distribution Channel and region. Based on Product Type, the market is segmented into Sparkling Wine and Still Wine. Based on Package Size, the market is segmented into 250 ml, 375 ml and 187 ml. Based on Alcoholic Content, the market is segmented into Low Alcohol, Medium Alcohol and High Alcohol. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Canned Wine Market

The Canned Wine market benefits from the growing preference for convenience and portability among consumers. Wine in cans offers an effortless and practical packaging solution, making it ideal for various occasions such as outdoor activities, picnics, and gatherings. Its compact nature allows for easy transportation, catering to those who enjoy wine on the go. Additionally, canned wine eliminates the need for traditional accessories like wine glasses or corkscrews, further enhancing its appeal for spontaneous consumption. This adaptability positions canned wine as a popular choice among modern consumers seeking both enjoyment and practicality in their drinking experiences.

Restraints in the Canned Wine Market

One significant restraint on the canned wine market is the perception among certain consumers that canned wine is synonymous with inferior quality. This preconceived notion can hinder the growth and acceptance of canned wine options, potentially stalling their expansion in the beverage market. However, as the industry evolves and a wider variety of premium canned wines become available, there is potential for this mindset to shift. Increased awareness and exposure to higher-quality offerings could gradually change consumer attitudes, allowing canned wine to gain a more favorable reputation and attract a broader audience in the future.

Market Trends of the Canned Wine Market

The canned wine market is experiencing robust growth, driven by a shift in consumer preferences towards portable and convenient beverage options. This innovative packaging offers a blend of mobility and ease, appealing particularly to on-the-go lifestyles. Working professionals and young millennials are leading this trend, opting for canned wine as a versatile alternative to traditional bottled wines and other packaged beverages. The perceived advantages of canned wine, including sustainability, portion control, and the ability to enjoy wine in diverse settings, are further fueling its appeal. As a result, the market is poised for significant expansion and greater mainstream acceptance.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis
• Trade Analysis

Global Canned Wine Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Sparkling Wine
• Still Wine
  • Red Wine
  • White Wine
  • Rose Wine

Global Canned Wine Market Size by Package Size & CAGR (2026-2033)

• Market Overview
• Up to 300 ml
• Above 300 ml

Global Canned Wine Market Size by Alcoholic Content & CAGR (2026-2033)

• Market Overview
• Low Alcohol
• Medium Alcohol
• High Alcohol

Global Canned Wine Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others
  • Bars
  • Restaurants

Global Canned Wine Market Size & CAGR (2026-2033)

• North America (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• E. & J. Gallo Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Union Wine Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House Wine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Underwood by Union Wine Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nomadica (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maker Wine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Roose (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• West + Wilder (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broc Cellars (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Uncommon (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dark Horse Wines (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofia by Francis Ford Coppola Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canned Wine Co. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Djuce (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Les Dauphins (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Naked Grape (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infinite Monkey Theorem (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofia Blanc de Blancs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ramona (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations