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市場調查報告書
商品編碼
1684859
罐裝葡萄酒市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測Canned Wine Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024 年全球罐裝葡萄酒市場價值為 14 億美元，並將強勁擴張，預計 2025 年至 2034 年期間複合年成長率將達到驚人的 12.8%。消費者偏好轉向便利和便攜的飲料解決方案推動了市場的快速成長。對於追求實用性而不損害品質的現代消費者來說，罐裝葡萄酒已成為首選。其輕巧、防碎的設計為傳統玻璃瓶提供了更好的替代品，非常適合旅行、野餐、音樂會和戶外聚會。隨著生活方式的不斷變化，罐裝葡萄酒的吸引力不再僅僅在於便利性——它的永續性、份量控制和價格實惠使其廣泛被接受。單份飲用選項的需求不斷成長，與日益成長的有意識飲酒趨勢一致，消費者在享受優質葡萄酒的同時，也尋求控制飲酒量。數位行銷、直接面對消費者的銷售和創新包裝設計的興起進一步增強了市場的吸引力，推動了品牌參與度和客戶忠誠度。
2024 年，氣泡酒市場的規模為 5.989 億美元，預計預測期內的複合年成長率為 12.6%。氣泡酒傳統上與慶祝有關，現在已成為休閒飲酒場合的必備飲品。這種轉變凸顯了消費者在日常生活中享受短暫放縱的普遍趨勢。罐裝氣泡酒的便利性使得消費者無需使用開瓶器或承擔變質的風險即可享受高品質的氣泡酒。隨著年輕一代越來越青睞易於攜帶、即飲的飲品，各大品牌不斷創新，推出風味獨特的飲品，以滿足更多樣化的口味。
| 市場範圍 | |
|---|---|
| 起始年份 | 2024 |
| 預測年份 | 2025-2034 |
| 起始值 | 14億美元 |
| 預測值 | 46億美元 |
| 複合年成長率 | 12.8％ |
2024 年低酒精葡萄酒市場規模將達到 5.663 億美元，並有望大幅成長，預計 2025 年至 2034 年期間的複合年成長率為 12.5%。低酒精葡萄酒需求的激增反映了消費者健康意識的增強。注重健康的人們正在尋求平衡的生活方式選擇，讓他們能夠享受社交飲酒的樂趣，同時最大限度地減少酒精的不利影響。低酒精罐裝葡萄酒讓飲用者享受無負擔的享受，以降低酒精含量的方式呈現傳統葡萄酒的濃郁風味。這一趨勢與清醒好奇運動的興起相一致，消費者正在尋找有意識的方式進行社交飲酒，而不會過度消費。飲料公司正在利用這種轉變，提供有機、低糖和自然發酵的選擇，以滿足不斷變化的消費者期望。
2024 年，美國罐裝葡萄酒市場產值達 4.476 億美元，預計到 2034 年將以 13.4% 的驚人複合年成長率成長。人們對攜帶式飲料解決方案的偏好日益增加，尤其是千禧世代和 Z 世代，極大地促進了這一成長。這些年輕族群被罐裝葡萄酒的便攜性、環保包裝和多功能性所吸引，使其成為社交聚會、戶外探險和休閒慶祝活動的必備品。此外，永續和可回收的鋁包裝符合日益增強的環保意識，將罐裝葡萄酒定位為負責任和現代的選擇。隨著電子商務不斷重塑消費者的購買習慣，直接面對消費者的銷售管道正在進一步推動市場成長。
目錄
第 1 章：方法論與範圍
- 市場範圍和定義
- 基礎估算與計算
- 預測計算
- 資料來源
- 基本的
- 次要
- 付費來源
- 公共資源
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
- 供應商格局
- 利潤率分析
- 重要新聞及舉措
- 監管格局
- 衝擊力
- 成長動力
- 無需使用開瓶器和玻璃器皿
- 份量控制
- 產業陷阱與挑戰
- 陳釀潛力有限
- 成長動力
- 成長潛力分析
- 波特的分析
- PESTEL 分析
第4章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：按產品，2021-2034 年
- 主要趨勢
- 氣泡酒
- 強化
- 其他
第 6 章：市場估計與預測：依酒精含量，2021-2034 年
- 主要趨勢
- 低酒精
- 中等酒精度
- 高度酒
第 7 章：市場估計與預測：按配銷通路，2021-2034 年
- 主要趨勢
- 即飲
- 酒類商店
- 線上
第 8 章：市場估計與預測：按地區，2021 年至 2034 年
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- 中東及非洲
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
第9章：公司簡介
- Broc Cellars
- E. & J. Gallo Winery
- Field Recordings
- Graham + Fisk's Wine-In-A-Can
- Integrated Beverage Group
- Nomadica
- Sans Wine
- Sula Vineyards
- The Canned Wine Company
- Union Wine Company
The Global Canned Wine Market was valued at USD 1.4 billion in 2024 and is set for a strong expansion, projected to grow at an impressive CAGR of 12.8% from 2025 to 2034. The market's rapid growth is fueled by shifting consumer preferences toward convenient and portable beverage solutions. Canned wine has become a go-to choice for modern consumers who seek practicality without compromising quality. Its lightweight, shatterproof design provides a superior alternative to traditional glass bottles, making it perfect for travel, picnics, concerts, and outdoor gatherings. As lifestyles continue to evolve, the appeal of canned wine extends beyond just convenience-its sustainability, portion control, and affordability contribute to its widespread adoption. The increasing demand for single-serve options aligns with the growing trend of mindful drinking, where consumers seek controlled consumption while enjoying premium-quality wines. The rise of digital marketing, direct-to-consumer sales, and innovative packaging designs further strengthen the market's appeal, driving brand engagement and customer loyalty.
In 2024, the sparkling wine segment accounted for USD 598.9 million and is expected to expand at a CAGR of 12.6% over the forecast period. Sparkling wines, traditionally linked with celebrations, are now becoming a staple for casual drinking occasions. This shift highlights a broader trend of consumers embracing small moments of indulgence in daily life. The convenience of canned sparkling wine allows consumers to enjoy high-quality bubbly without the need for a corkscrew or the risk of spoilage. As younger demographics gravitate toward easy-to-carry, ready-to-drink options, brands continue to innovate with flavor-infused varieties, catering to a more diverse range of palates.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $1.4 Billion |
| Forecast Value | $4.6 Billion |
| CAGR | 12.8% |
The low-alcohol wine segment reached USD 566.3 million in 2024 and is poised for substantial growth, projected to rise at a CAGR of 12.5% between 2025 and 2034. The surge in demand for low-alcohol wines reflects a growing health-conscious mindset among consumers. Wellness-focused individuals are seeking balanced lifestyle choices that allow them to enjoy social drinking while minimizing the adverse effects of alcohol. Low-alcohol canned wines provide a guilt-free indulgence, delivering the rich flavors of traditional wines with reduced alcohol content. This trend aligns with the rise of sober-curious movements, where consumers are looking for mindful ways to engage in social drinking without overconsumption. Beverage companies are capitalizing on this shift by offering organic, low-sugar, and naturally fermented options to cater to evolving consumer expectations.
The U.S. canned wine market generated USD 447.6 million in 2024 and is forecast to grow at a remarkable CAGR of 13.4% through 2034. The rising preference for on-the-go beverage solutions, particularly among Millennials and Gen Z, has significantly contributed to this surge. These younger demographics are drawn to the portability, eco-friendly packaging, and versatility of canned wine, making it a staple for social gatherings, outdoor adventures, and casual celebrations. Additionally, sustainable and recyclable aluminum packaging aligns with increasing environmental awareness, positioning canned wine as a responsible and modern choice. As e-commerce continues to reshape consumer purchasing habits, direct-to-consumer sales channels are further propelling market growth.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definitions
- 1.2 Base estimates & calculations
- 1.3 Forecast calculations
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021-2034
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Key news & initiatives
- 3.5 Regulatory landscape
- 3.6 Impact forces
- 3.6.1 Growth drivers
- 3.6.1.1 Eliminates the need for corkscrews and glassware
- 3.6.1.2 Portion control
- 3.6.2 Industry pitfalls & challenges
- 3.6.2.1 Limited aging potential
- 3.6.1 Growth drivers
- 3.7 Growth potential analysis
- 3.8 Porter’s analysis
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Product, 2021-2034 (USD Million) (Tons)
- 5.1 Key trends
- 5.2 Sparkling
- 5.3 Fortified
- 5.4 Others
Chapter 6 Market Estimates & Forecast, By Alcoholic Content, 2021-2034 (USD Million) (Tons)
- 6.1 Key trends
- 6.2 Low alcohol
- 6.3 Medium alcohol
- 6.4 High alcohol
Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Tons)
- 7.1 Key trends
- 7.2 On-trade
- 7.3 Liquor stores
- 7.4 Online
Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Tons)
- 8.1 Key trends
- 8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Russia
- 8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
- 8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.6 MEA
- 8.6.1 South Africa
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
Chapter 9 Company Profiles
- 9.1 Broc Cellars
- 9.2 E. & J. Gallo Winery
- 9.3 Field Recordings
- 9.4 Graham + Fisk's Wine-In-A-Can
- 9.5 Integrated Beverage Group
- 9.6 Nomadica
- 9.7 Sans Wine
- 9.8 Sula Vineyards
- 9.9 The Canned Wine Company
- 9.10 Union Wine Company
