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有機化合物

香氛蠟燭市場規模、佔有率、成長分析（按產品類型、香型、分銷管道、應用和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1900156

香氛蠟燭市場規模、佔有率、成長分析（按產品類型、香型、分銷管道、應用和地區分類）－2026-2033年產業預測

Wax Melts Market Size, Share, and Growth Analysis, By Product Type (Paraffin Wax Melts, Soy Wax Melts), By Fragrance Type (Floral, Fruity), By Distribution Channel, By Application, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球蠟燭熔塊市場規模將達到 36.8 億美元，到 2025 年將達到 39.1 億美元，到 2033 年將達到 62.7 億美元，預測期（2026-2033 年）的複合年成長率為 6.1%。

全球蠟燭熔塊市場預計將大幅成長，這主要得益於其防火性能，吸引了注重安全的消費者的注意。企業可以透過推廣蠟燭熔塊作為傳統蠟燭的安全、多功能且實用的替代品，從而抓住這一成長機遇，擴大基本客群並增加收入。注重安全性有助於建立信任和忠誠度，進而提升品牌聲譽和市場佔有率。消費者越來越傾向於DIY蠟燭熔塊以及可以根據個人喜好定製香味和設計的產品。此外，消費者對在寒冷季節帶來溫暖氣息的季節性香氛的需求也不斷成長。蠟燭熔塊不易燃且易於使用，這一趨勢為尋求透過創新合作和產品拓展市場佔有率的行業相關人員提供了巨大的機會。

全球蠟燭熔塊市場促進因素

推動全球香氛蠟燭市場發展的關鍵因素之一是消費者越來越傾向於選擇安全、無焰的香氛產品來取代傳統蠟燭。隨著人們對明火潛在火災風險的認知不斷提高，許多消費者都在尋找可靠的解決方案，以營造溫馨舒適的居家氛圍。香氛蠟燭不易燃且使用方便，讓消費者在享受怡人香氛的同時，無需擔心傳統蠟燭帶來的安全隱患。消費者偏好的這種轉變正在推動香氛蠟燭需求的成長，促進市場發展，並鞏固其作為熱門家居香氛產品的地位。

全球蠟燭熔塊市場限制因素

全球香氛蠟燭市場面臨的一大挑戰是其他居家香氛解決方案的出現。儘管香氛蠟燭具有持久留香和用途廣泛等顯著優勢，但仍面臨著來自擴香瓶、空氣清新劑和精油擴香器等產品的競爭。這些替代品採用不同的香氛擴散機制，迎合不同的消費者偏好，可能會影響消費者的購買決策。因此，這些家居香氛產品的競爭可能會阻礙因素香氛蠟燭市場的動態動態，進而影響市場佔有率和整個產業的成長軌跡。

全球蠟燭熔化市場趨勢

全球香氛蠟燭市場正經歷著一個顯著的趨勢：消費者對獨特、體驗式香氛產品的需求日益成長。他們正逐漸摒棄傳統產品，轉而青睞那些擁有獨特迷人香氣的香氛蠟燭。這種轉變源自於消費者對靈感源自自然、異國風情和特定情感主題的香氛的渴望，旨在創造身臨其境型的感官體驗。隨著消費者尋求個人化的香氛表達，製造商們也積極響應這些不斷變化的偏好，推出創新的香氛組合和限量版系列，鞏固了香氛蠟燭作為一種多功能自我表達和奢華體驗媒介的地位。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Scentsy, Inc.（US）
Michaels Stores, Inc.（US）
Bridgewater Candle Company（US）
NEST Fragrances, LLC（US）
East Coast Candles（Canada）
C. Johnson & Sons Inc.（US）
AFFCO Holdings（New Zealand）
Bramble Bay Candle Co.（Australia）
Candle Warmers Etc.（US）
Better Homes and Gardens（US）
Colonial Candle（US）
Kringle Candle Company（US）
Swan Creek Candle Company（US）
Our Own Candle Company（US）
Candle-lite Company（US）
Bath & Body Works（US）

結論與建議

簡介目錄

Product Code: SQMIG25F2046

Global Wax Melts Market size was valued at USD 3.68 Billion in 2024 and is poised to grow from USD 3.91 Billion in 2025 to USD 6.27 Billion by 2033, growing at a CAGR of 6.1% during the forecast period (2026-2033).

The global wax melts market is set for remarkable expansion, driven by their fire-resistant qualities that appeal to safety-conscious consumers. Businesses can tap into this growth by promoting wax melts as a safer, versatile, and practical alternative to traditional candles, expanding their consumer base and boosting revenues. The emphasis on safety cultivates trust and loyalty, enhancing brand reputation and market share. Increasingly, consumers are interested in DIY wax melts or customizable options featuring preferred scents and designs. Additionally, there is heightened demand for seasonal fragrances that evoke warmth during colder months. The shift towards wax melts, positioned as non-flammable and easy-to-use, offers substantial opportunities for industry players seeking to elevate their market presence through innovative collaborations and product offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wax Melts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wax Melts Market Segments Analysis

Global Wax Melts Market is segmented by Product Type, Fragrance Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Paraffin Wax Melts, Soy Wax Melts, Palm Wax Melts, Beeswax Melts and Others. Based on Fragrance Type, the market is segmented into Floral, Fruity, Spicy, Woody, Fresh and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wax Melts Market

A significant factor driving the Global Wax Melts Market is the rising consumer inclination toward safer, flameless alternatives to conventional candles. As awareness of the potential fire risks linked to open flames increases, many consumers are searching for reliable solutions to create a warm and inviting atmosphere in their homes. Wax melts offer a non-flammable, user-friendly option that allows individuals to enjoy delightful fragrances without the concerns associated with traditional candles. This shift in consumer preferences is fostering a growing demand for wax melts, thereby propelling the expansion of the market and solidifying their place as a popular home fragrance choice.

Restraints in the Global Wax Melts Market

A significant challenge facing the global wax melts market is the presence of alternative home fragrance solutions. Despite the distinct advantages of wax melts, such as extended scent duration and versatility, they contend with competition from products like reed diffusers, air fresheners, and essential oil diffusers. These alternatives provide varied mechanisms for scent distribution and cater to diverse consumer preferences, which can influence purchasing decisions. As a result, the competition from these home fragrance options poses a constraint on the market dynamics for wax melts, potentially affecting their market share and overall growth trajectory in the industry.

Market Trends of the Global Wax Melts Market

The Global Wax Melts market is witnessing a significant trend characterized by an escalating demand for unique and experiential fragrance offerings. Consumers are increasingly attracted to wax melts that feature distinctive and captivating scents, moving away from conventional options. This shift is fueled by a desire for fragrances that draw inspiration from nature, exotic locales, or specific emotional themes, aiming to create immersive sensory experiences. As consumers seek personalized expressions of scent, manufacturers are adapting by launching innovative scent combinations and limited-edition collections that align with these evolving preferences, solidifying wax melts as a versatile medium for self-expression and indulgence.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis
Raw Material Analysis
Startup Analysis
Patent Analysis
Trade Analysis

Global Wax Melts Market Size by Product Type & CAGR (2026-2033)

Market Overview
Paraffin Wax Melts
Soy Wax Melts
Palm Wax Melts
Beeswax Melts
Others
- Gel Wax Melts
- Blended Wax Melts

Global Wax Melts Market Size by Fragrance Type & CAGR (2026-2033)

Market Overview
Floral
Fruity
Spicy
Woody
Fresh
Others
- Gourmet
- Herbal

Global Wax Melts Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Offline
- Supermarkets
- Specialty Stores
- Convenience Stores

Global Wax Melts Market Size by Application & CAGR (2026-2033)

Market Overview
Residential
Commercial
- Hotels
- Spas
- Offices
- Retail Stores

Global Wax Melts Market Size & CAGR (2026-2033)

North America (Product Type, Fragrance Type, Distribution Channel, Application)
- US
- Canada
Europe (Product Type, Fragrance Type, Distribution Channel, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Fragrance Type, Distribution Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Fragrance Type, Distribution Channel, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Fragrance Type, Distribution Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Scentsy, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michaels Stores, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bridgewater Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NEST Fragrances, LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
East Coast Candles (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
C. Johnson & Sons Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AFFCO Holdings (New Zealand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bramble Bay Candle Co. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Candle Warmers Etc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Better Homes and Gardens (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colonial Candle (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kringle Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Swan Creek Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Our Own Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Candle-lite Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bath & Body Works (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments