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1890728

香氛蠟燭市場規模、佔有率、成長及全球產業分析：依類型、應用和地區劃分的洞察與預測（2024-2032）

Wax Melts Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 220 Pages | 商品交期: 請詢問到貨日

價格

香氛蠟燭市場成長驅動因子

全球香氛蠟燭市場持續穩定成長，主要受以下因素驅動：人們對家居香氛的興趣日益濃厚、室內裝飾偏好不斷變化以及全球消費者對芳香療法的興趣日益增長。根據最新的產業評估，2024年該市場價值為14.6億美元，預計2025年將成長至15.2億美元，到2032年將達到21.2億美元。這反映了生活水準的提高、人們對家居衛生意識的增強以及香氛產品日益普及所推動的持續需求。預計2025年至2032年，該市場將以4.84%的複合年增長率成長，這將支撐其長期擴張，尤其是在註重家居香氛和室內設計的消費群體中。

市場概況及區域領先地位

2024年，北美將繼續保持領先地位，市場佔有率達36.06%，這主要得益於生活水平的提高、蓬勃發展的家居裝飾行業以及香氛蠟塊作為蠟燭和香薰替代品的日益普及。預計北美市場規模將從2023年的5.0764億美元增長至2024年的5.2641億美元，顯示其在住宅和商業空間的滲透率穩步提升。美國將繼續保持領先市場地位，這主要歸功於送禮趨勢、消費者對家居香氛的偏好以及香氛蠟產品在零售和電商渠道的廣泛分銷。

香氛蠟塊因其安全性高、形式多樣、香味濃鬱且價格實惠而成為家居香氛的熱門選擇。香氛蠟塊擁有多種香型，包括花香、柑橘香、甜香、木質香和辛香，深受各年齡層消費者的喜愛。持久的香味和無火使用方式使其在家居、咖啡館、餐廳、水療中心、美容院等場所備受歡迎。

市場成長驅動因素

消費者對居家衛生和氛圍的日益重視是全球需求的關鍵驅動因素。香氛蠟燭在保持清潔的同時，也能提升居家美感。新建住宅的增加，尤其是在印度、中國、巴西和越南等發展中國家，進一步推動了消費成長。例如，預計到2023年，印度的住宅房地產市場規模將達到420億美元，房屋銷售額將年增48%。這為家居香氛產業創造了新的機會。

由於其可自訂的選項、季節性香氛和精美的包裝，香氛蠟燭作為禮品越來越受歡迎。各大品牌現在提供精心設計的禮品套裝、主題系列和節日限量版，以進一步提高市場滲透率。

市場限制因子

儘管需求依然強勁，但蠟燭、室內噴霧、香薰和精油等替代產品給市場帶來了挑戰。日益激烈的競爭推高了行銷和生產成本，降低了製造商的利潤率。此外，假冒香氛蠟燭，尤其是在發展中地區，損害了品牌形象，並減少了正品的銷售。蠟和香料等原料價格的波動也給製造商的獲利能力帶來了壓力。

成長機會

消費者對環保和永續香氛蠟燭的興趣日益濃厚，這帶來了巨大的市場機會。製造商正越來越多地轉向使用不含化學物質、天然香料且可生物降解的蠟混合物，例如大豆蠟、蜂蠟和椰子蠟。永續家居香氛產品線上銷售管道的增加以及大型超市、專賣店和生活方式連鎖店等零售通路的擴大，都為這一增長提供了支持。

細分市場洞察

石蠟產品在2024年仍將佔市場主導地位，市佔率達37%。這主要得益於其持久的香味留存、價格實惠以及在商業環境中的成熟應用。然而，蜂蠟產品預計將實現最高的成長率，這主要受消費者對天然香氛和清潔標籤產品的偏好所驅動。

依香型劃分，清新/柑橘香型將佔主導地位，在2025年維持37%的市佔率。這主要受消費者對提神醒腦、舒緩情緒香氛的需求所驅動，此類香氛廣泛應用於芳香療法。花香型預計將以5.07%的複合年增長率快速成長，這主要受消費者對天然舒緩香氛的青睞所驅動。

依分銷管道劃分，受超市和專賣店網路擴張的推動，線下零售通路預計到2025年將佔79%的市場佔有率。同時，電子商務預計將成為成長最快的領域，這主要得益於網上購物的便利性、產品種類的豐富性以及價格比較工具的廣泛應用。

區域展望

  • 預計到2025年，歐洲市場規模將達到4.8億美元，這主要得益於英國、德國、法國和義大利對天然成分的需求不斷增長以及家居裝飾趨勢的興起。
  • 預計到2025年，亞太地區市場規模將達到3.4億美元，主要得益於都市化進程的加速、可支配所得的增加以及勞動力的擴張。
  • 在南美洲，生活水準的提高和住房建設的增加推動了香水產品的銷售，預計到 2025 年，市場規模將達到 1 億美元。
  • 在中東和非洲地區，由於家居裝飾和奢侈生活方式趨勢的擴張，需求正在增長，預計到 2025 年，阿聯酋市場規模將達到 1000 萬美元。

目錄

第一章：引言

第二章：摘要整理

第三章：市場動態

  • 市場驅動因素
  • 市場限制因素
  • 市場機遇

第四章：主要發現

  • 母市場/相關市場概述
  • 產業 SWOT 分析
  • 波特五力分析
  • 供應鏈分析
  • 監理框架
  • 近期技術進展

第五章：全球蠟燭熔塊市場分析、洞察與預測（2019-2032）

  • 主要發現/摘要
  • 市場分析、洞察與預測 - 依產品類型劃分
    • 石蠟
    • 蜂蠟
    • 大豆蠟
    • 其他
  • 市場分析、洞察與預測 - 依香型劃分
    • 花香
    • 清新/柑橘香
    • 果香
    • 其他
  • 市場分析、洞察與預測 - 依分銷管道劃分
    • 零售實體店/線下
    • 電子商務/線上
  • 市場分析、洞察與預測 - 依地區劃分
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東和非洲

第六章：北美蠟燭熔塊市場分析、洞察與預測（2019-2032）

  • 依國家劃分
    • 美國
    • 加拿大
    • 墨西哥

第七章：歐洲蠟燭熔塊市場分析、洞察與預測（2019-2032）

  • 依國家/地區
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 英國
    • 俄羅斯
    • 其他歐洲國家

第八章 亞太地區蠟燭熔塊市場分析、洞察與預測（2019-2032）

  • 依國家劃分
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區

第九章 南美洲蠟燭熔塊市場分析、洞察與預測（2019-2032）

  • 依國家劃分
    • 巴西
    • 阿根廷
    • 南美洲其他地區美國

第十章：中東與非洲蠟燭熔塊市場分析、洞察與預測（2019-2032）

  • 依國家劃分
    • 阿拉伯聯合大公國
    • 南非
    • 中東和非洲其他地區

第十一章：競爭格局

  • 蠟燭熔塊市場關鍵招募策略（2020-2024）
  • 排名分析（2024）

第十二章：公司簡介

  • 揚基蠟燭公司 (The Yankee Candle Company, Inc.)
  • 東海岸蠟燭公司 (East Coast Candles Company)
  • 布蘭布爾灣系列 (Bramble Bay Collections)
  • 布里奇沃特蠟燭公司 (Bridgewater Candle)公司
  • 強生公司 (S.C. JOHNSON & SON, INC.)
  • 寶潔公司 (Procter & Gamble)
  • 漢普郡蠟燭公司 (Hampshire Candles)
  • 希勒蠟燭公司 (Shearer Candles)
  • OLOR
  • Kana Creations

第十三章：策略建議

Product Code: FBI112079

Growth Factors of wax melts Market

The global wax melts market has grown steadily as home fragrance trends, interior decor preferences, and consumer interest in aromatherapy continue to rise worldwide. According to the latest industry assessment, the market was valued at USD 1.46 billion in 2024, is projected to increase to USD 1.52 billion in 2025, and is forecast to reach USD 2.12 billion by 2032, reflecting consistent demand driven by lifestyle upgrades, home hygiene awareness, and the rising popularity of scented products. With a CAGR of 4.84% between 2025 and 2032, the market is set for long-term expansion, especially across home fragrance and decor-driven consumer segments.

Market Overview and Regional Leadership

In 2024, North America dominated the market with 36.06% share, supported by lifestyle improvements, a strong home decor industry, and increasing popularity of wax melts as alternatives to candles and diffusers. The regional market grew from USD 507.64 million in 2023 to USD 526.41 million in 2024, demonstrating steady adoption in residential and commercial spaces. The U.S. continues to be the leading market, driven by gifting trends, home scenting preferences, and widespread availability of aromatic wax products across retail and e-commerce channels.

Wax melts have become preferred home fragrance choices due to their safety, shape variety, fragrance intensity, and affordability. Available in floral, citrus, sweet, woody, and spicy notes, they appeal to diverse consumer age groups. Their long-lasting aroma and flame-free use make them attractive for households, cafes, restaurants, spas, and salons.

Market Drivers Fueling Growth

Growing consumer awareness about home hygiene and ambience enhancement is a major factor boosting global demand. Wax melts help freshen indoor spaces while contributing to aesthetic appeal. Rising construction of new homes-especially in developing nations such as India, China, Brazil, and Vietnam-further drives consumption. For example, India's residential property market reached USD 42 billion in FY23, with a 48% YoY increase in home sales, creating additional opportunities for the home fragrance sector.

Wax melts are increasingly popular gifting options due to their customization potential, seasonal fragrances, and attractive packaging. Brands now offer curated gift sets, themed collections, and holiday editions, further increasing market penetration.

Market Restraints

Despite strong demand, the market faces challenges from substitute products such as candles, room sprays, diffusers, and essential oils. High competition increases marketing and production costs, reducing manufacturer margins. In addition, counterfeited wax melt products-especially in developing regions-affect brand reputation and reduce authentic product sales. Price fluctuations in raw materials, including waxes and fragrances, also strain manufacturers' profitability.

Opportunities

Growing consumer interest in eco-friendly and sustainable wax melts presents significant market opportunity. Manufacturers are shifting to chemical-free, naturally fragranced, and biodegradable wax blends such as soy, beeswax, and coconut wax. The increasing online availability of sustainable home fragrance products supports this growth, along with expanding retail displays in hypermarkets, specialty stores, and lifestyle chains.

Segment Insights

Paraffin wax remained the leading product type in 2024, holding 37% share, due to its strong fragrance retention, affordability, and usage in commercial establishments. However, beeswax products are expected to record the highest growth due to their natural aroma and consumer preference for clean-label products.

By fragrance type, fresh/citrus fragrances dominated and are projected to hold 37% share in 2025, supported by demand for energizing and mood-boosting scents widely used in aromatherapy. The floral fragrance segment is expected to grow fastest with a 5.07% CAGR, driven by consumer interest in natural, calming aromas.

In terms of distribution, offline retail channels will hold 79% share in 2025, driven by expanding supermarket and specialty store networks. Meanwhile, e-commerce will grow fastest due to preference for online shopping, product variety, and price comparison tools.

Regional Outlook

  • Europe is projected to reach USD 0.48 billion in 2025, supported by rising demand for natural ingredients and home decor trends in the U.K., Germany, France, and Italy.
  • Asia Pacific, expected to reach USD 0.34 billion in 2025, benefits from increasing urbanization, higher disposable income, and a growing working population.
  • South America is set to reach USD 0.10 billion in 2025 as lifestyle upgrades and residential growth boost fragrance product sales.
  • Middle East & Africa shows rising adoption driven by home decor expansion and luxury lifestyle trends, with UAE market expected at USD 0.01 billion in 2025.

Conclusion

With its value rising from USD 1.46 billion in 2024 to a projected USD 2.12 billion by 2032, the wax melts market continues to gain momentum globally. Lifestyle enhancement, gifting trends, sustainable product innovation, and digital retail growth will further drive the market across both developed and emerging economies.

Segmentation By Product Type

  • Paraffin Wax
  • Beeswax
  • Soy Wax
  • Others

By Fragrance Type

  • Floral
  • Fresh/Citrus
  • Fruity
  • Others

By Distribution Channel

  • Retail Outlets/Offline
  • E-commerce/Online

By Region

  • North America (By Product Type, Fragrance Type, Distribution Channel, and by Country)
    • U.S. (By Product Type)
    • Canada (By Product Type)
    • Mexico (By Product Type)
  • Europe (By Product Type, Fragrance Type, Distribution Channel, and by Country)
    • Germany (By Product Type)
    • France (By Product Type)
    • Italy (By Product Type)
    • Spain (By Product Type)
    • U.K. (By Product Type)
    • Russia (By Product Type)
    • Rest of Europe (By Product Type)
  • Asia Pacific (By Product Type, Fragrance Type, Distribution Channel, and by Country)
    • China (By Product Type)
    • India (By Product Type)
    • Japan (By Product Type)
    • Australia (By Product Type)
    • Rest of Asia Pacific (By Product Type)
  • South America (By Product Type, Fragrance Type, Distribution Channel, and by Country)
    • Brazil (By Product Type)
    • Argentina (By Product Type)
    • Rest of South America (By Product Type)
  • Middle East and Africa (By Product Type, Fragrance Type, Distribution Channel, and by Country)
    • South Africa (By Product Type)
    • UAE (By Product Type)
    • Rest of the Middle East and Africa (By Product Type)

Table of Content

1. Introduction

  • 1.1. Research Scope
  • 1.2. Market Segmentation
  • 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities

4. Key Insights

  • 4.1. Overview of the Parent/Related Market
  • 4.2. Industry SWOT Analysis
  • 4.3. Porter's Five Forces Analysis
  • 4.4. Supply Chain Analysis
  • 4.5. Regulatory Framework
  • 4.6. Recent Technological Advancements

5. Global Wax Melts Market Analysis, Insights and Forecast, 2019-2032

  • 5.1. Key Findings / Summary
  • 5.2. Market Analysis, Insights and Forecast - By Product Type
    • 5.2.1. Paraffin Wax
    • 5.2.2. Beeswax
    • 5.2.3. Soy Wax
    • 5.2.4. Others
  • 5.3. Market Analysis, Insights and Forecast - By Fragrance Type
    • 5.3.1. Floral
    • 5.3.2. Fresh/Citrus
    • 5.3.3. Fruity
    • 5.3.4. Others
  • 5.4. By Market Analysis, Insights and Forecast - By Distribution Channel
    • 5.4.1. Retail Outlets/Offline
    • 5.4.2. E-commerce/Online
  • 5.5. By Market Analysis, Insights and Forecast - By Region
    • 5.5.1. North America
    • 5.5.2. Europe
    • 5.5.3. Asia Pacific
    • 5.5.4. South America
    • 5.5.5. Middle East & Africa

6. North America Wax Melts Market Analysis, Insights and Forecast, 2019-2032

  • 6.1. Key Findings / Summary
  • 6.2. Market Analysis, Insights and Forecast - By Product Type
    • 6.2.1. Paraffin Wax
    • 6.2.2. Beeswax
    • 6.2.3. Soy Wax
    • 6.2.4. Others
  • 6.3. Market Analysis, Insights and Forecast - By Fragrance Type
    • 6.3.1. Floral
    • 6.3.2. Fresh/Citrus
    • 6.3.3. Fruity
    • 6.3.4. Others
  • 6.4. By Market Analysis, Insights and Forecast - By Distribution Channel
    • 6.4.1. Retail Outlets/Offline
    • 6.4.2. E-commerce/Online
  • 6.5. By Market Analysis, Insights and Forecast - By Country
    • 6.5.1. U.S.
      • 6.5.1.1. Market Analysis, by Product Type
        • 6.5.1.1.1. Paraffin Wax
        • 6.5.1.1.2. Beeswax
        • 6.5.1.1.3. Soy Wax
        • 6.5.1.1.4. Others
    • 6.5.2. Canada
      • 6.5.2.1. Market Analysis, by Product Type
        • 6.5.2.1.1. Paraffin Wax
        • 6.5.2.1.2. Beeswax
        • 6.5.2.1.3. Soy Wax
        • 6.5.2.1.4. Others
    • 6.5.3. Mexico
      • 6.5.3.1. Market Analysis, by Product Type
        • 6.5.3.1.1. Paraffin Wax
        • 6.5.3.1.2. Beeswax
        • 6.5.3.1.3. Soy Wax
        • 6.5.3.1.4. Others

7. Europe Wax Melts Market Analysis, Insights and Forecast, 2019-2032

  • 7.1. Key Findings / Summary
  • 7.2. Market Analysis, Insights and Forecast - By Product Type
    • 7.2.1. Paraffin Wax
    • 7.2.2. Beeswax
    • 7.2.3. Soy Wax
    • 7.2.4. Others
  • 7.3. Market Analysis, Insights and Forecast - By Fragrance Type
    • 7.3.1. Floral
    • 7.3.2. Fresh/Citrus
    • 7.3.3. Fruity
    • 7.3.4. Others
  • 7.4. By Market Analysis, Insights and Forecast - By Distribution Channel
    • 7.4.1. Retail Outlets/Offline
    • 7.4.2. E-commerce/Online
  • 7.5. By Market Analysis, Insights and Forecast - By Country
    • 7.5.1. Germany
      • 7.5.1.1. Market Analysis, by Product Type
        • 7.5.1.1.1. Paraffin Wax
        • 7.5.1.1.2. Beeswax
        • 7.5.1.1.3. Soy Wax
        • 7.5.1.1.4. Others
    • 7.5.2. France
      • 7.5.2.1. Market Analysis, by Product Type
        • 7.5.2.1.1. Paraffin Wax
        • 7.5.2.1.2. Beeswax
        • 7.5.2.1.3. Soy Wax
        • 7.5.2.1.4. Others
    • 7.5.3. Spain
      • 7.5.3.1. Market Analysis, by Product Type
        • 7.5.3.1.1. Paraffin Wax
        • 7.5.3.1.2. Beeswax
        • 7.5.3.1.3. Soy Wax
        • 7.5.3.1.4. Others
    • 7.5.4. Italy
      • 7.5.4.1. Market Analysis, by Product Type
        • 7.5.4.1.1. Paraffin Wax
        • 7.5.4.1.2. Beeswax
        • 7.5.4.1.3. Soy Wax
        • 7.5.4.1.4. Others
    • 7.5.5. U.K.
      • 7.5.5.1. Market Analysis, by Product Type
        • 7.5.5.1.1. Paraffin Wax
        • 7.5.5.1.2. Beeswax
        • 7.5.5.1.3. Soy Wax
        • 7.5.5.1.4. Others
    • 7.5.6. Russia
      • 7.5.6.1. Market Analysis, by Product Type
        • 7.5.6.1.1. Paraffin Wax
        • 7.5.6.1.2. Beeswax
        • 7.5.6.1.3. Soy Wax
        • 7.5.6.1.4. Others
    • 7.5.7. Rest of Europe
      • 7.5.7.1. Market Analysis, by Product Type
        • 7.5.7.1.1. Paraffin Wax
        • 7.5.7.1.2. Beeswax
        • 7.5.7.1.3. Soy Wax
        • 7.5.7.1.4. Others

8. Asia Pacific Wax Melts Market Analysis, Insights and Forecast, 2019-2032

  • 8.1. Key Findings / Summary
  • 8.2. Market Analysis, Insights and Forecast - By Product Type
    • 8.2.1. Paraffin Wax
    • 8.2.2. Beeswax
    • 8.2.3. Soy Wax
    • 8.2.4. Others
  • 8.3. Market Analysis, Insights and Forecast - By Fragrance Type
    • 8.3.1. Floral
    • 8.3.2. Fresh/Citrus
    • 8.3.3. Fruity
    • 8.3.4. Others
  • 8.4. By Market Analysis, Insights and Forecast - By Distribution Channel
    • 8.4.1. Retail Outlets/Offline
    • 8.4.2. E-commerce/Online
  • 8.5. By Market Analysis, Insights and Forecast - By Country
    • 8.5.1. China
      • 8.5.1.1. Market Analysis, by Product Type
        • 8.5.1.1.1. Paraffin Wax
        • 8.5.1.1.2. Beeswax
        • 8.5.1.1.3. Soy Wax
        • 8.5.1.1.4. Others
    • 8.5.2. India
      • 8.5.2.1. Market Analysis, by Product Type
        • 8.5.2.1.1. Paraffin Wax
        • 8.5.2.1.2. Beeswax
        • 8.5.2.1.3. Soy Wax
        • 8.5.2.1.4. Others
    • 8.5.3. Japan
      • 8.5.3.1. Market Analysis, by Product Type
        • 8.5.3.1.1. Paraffin Wax
        • 8.5.3.1.2. Beeswax
        • 8.5.3.1.3. Soy Wax
        • 8.5.3.1.4. Others
    • 8.5.4. Australia
      • 8.5.4.1. Market Analysis, by Product Type
        • 8.5.4.1.1. Paraffin Wax
        • 8.5.4.1.2. Beeswax
        • 8.5.4.1.3. Soy Wax
        • 8.5.4.1.4. Others
    • 8.5.5. Rest of Asia Pacific
      • 8.5.5.1. Market Analysis, by Product Type
        • 8.5.5.1.1. Paraffin Wax
        • 8.5.5.1.2. Beeswax
        • 8.5.5.1.3. Soy Wax
        • 8.5.5.1.4. Others

9. South America Wax Melts Market Analysis, Insights and Forecast, 2019-2032

  • 9.1. Key Findings / Summary
  • 9.2. Market Analysis, Insights and Forecast - By Product Type
    • 9.2.1. Paraffin Wax
    • 9.2.2. Beeswax
    • 9.2.3. Soy Wax
    • 9.2.4. Others
  • 9.3. Market Analysis, Insights and Forecast - By Fragrance Type
    • 9.3.1. Floral
    • 9.3.2. Fresh/Citrus
    • 9.3.3. Fruity
    • 9.3.4. Others
  • 9.4. By Market Analysis, Insights and Forecast - By Distribution Channel
    • 9.4.1. Retail Outlets/Offline
    • 9.4.2. E-commerce/Online
  • 9.5. By Market Analysis, Insights and Forecast - By Country
    • 9.5.1. Brazil
      • 9.5.1.1. Market Analysis, by Product Type
        • 9.5.1.1.1. Paraffin Wax
        • 9.5.1.1.2. Beeswax
        • 9.5.1.1.3. Soy Wax
        • 9.5.1.1.4. Others
    • 9.5.2. Argentina
      • 9.5.2.1. Market Analysis, by Product Type
        • 9.5.2.1.1. Paraffin Wax
        • 9.5.2.1.2. Beeswax
        • 9.5.2.1.3. Soy Wax
        • 9.5.2.1.4. Others
    • 9.5.3. Rest of South America
      • 9.5.3.1. Market Analysis, by Product Type
        • 9.5.3.1.1. Paraffin Wax
        • 9.5.3.1.2. Beeswax
        • 9.5.3.1.3. Soy Wax
        • 9.5.3.1.4. Others

10. Middle East & Africa Wax Melts Market Analysis, Insights and Forecast, 2019-2032

  • 10.1. Key Findings / Summary
  • 10.2. Market Analysis, Insights and Forecast - By Product Type
    • 10.2.1. Paraffin Wax
    • 10.2.2. Beeswax
    • 10.2.3. Soy Wax
    • 10.2.4. Others
  • 10.3. Market Analysis, Insights and Forecast - By Fragrance Type
    • 10.3.1. Floral
    • 10.3.2. Fresh/Citrus
    • 10.3.3. Fruity
    • 10.3.4. Others
  • 10.4. By Market Analysis, Insights and Forecast - By Distribution Channel
    • 10.4.1. Retail Outlets/Offline
    • 10.4.2. E-commerce/Online
  • 10.5. By Market Analysis, Insights and Forecast - By Country
    • 10.5.1. UAE
      • 10.5.1.1. Market Analysis, by Product Type
        • 10.5.1.1.1. Paraffin Wax
        • 10.5.1.1.2. Beeswax
        • 10.5.1.1.3. Soy Wax
        • 10.5.1.1.4. Others
    • 10.5.2. South Africa
      • 10.5.2.1. Market Analysis, by Product Type
        • 10.5.2.1.1. Paraffin Wax
        • 10.5.2.1.2. Beeswax
        • 10.5.2.1.3. Soy Wax
        • 10.5.2.1.4. Others
    • 10.5.3. Rest of Middle East & Africa
      • 10.5.3.1. Market Analysis, by Product Type
        • 10.5.3.1.1. Paraffin Wax
        • 10.5.3.1.2. Beeswax
        • 10.5.3.1.3. Soy Wax
        • 10.5.3.1.4. Others

11. Competitive Landscape

  • 11.1. Wax Melts Market, Most Adopted Strategies, 2020-2024
  • 11.2. Ranking Analysis, 2024

12. Company Profiles

  • 12.1. The Yankee Candle Company, Inc.
    • 12.1.1. Company Overview
    • 12.1.2. Business Overview
    • 12.1.3. Product Portfolio
    • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.1.5. Recent Developments
    • 12.1.6. SWOT Analysis
  • 12.2. East Coast Candles Company
    • 12.2.1. Company Overview
    • 12.2.2. Business Overview
    • 12.2.3. Product Portfolio
    • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.2.5. Recent Developments
    • 12.2.6. SWOT Analysis
  • 12.3. Bramble Bay Collections
    • 12.3.1. Company Overview
    • 12.3.2. Business Overview
    • 12.3.3. Product Portfolio
    • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.3.5. Recent Developments
    • 12.3.6. SWOT Analysis
  • 12.4. Bridgewater Candle Company
    • 12.4.1. Company Overview
    • 12.4.2. Business Overview
    • 12.4.3. Product Portfolio
    • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.4.5. Recent Developments
    • 12.4.6. SWOT Analysis
  • 12.5. S.C. JOHNSON & SON, INC.
    • 12.5.1. Company Overview
    • 12.5.2. Business Overview
    • 12.5.3. Product Portfolio
    • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.5.5. Recent Developments
    • 12.5.6. SWOT Analysis
  • 12.6. Procter & Gamble
    • 12.6.1. Company Overview
    • 12.6.2. Business Overview
    • 12.6.3. Product Portfolio
    • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.6.5. Recent Developments
    • 12.6.6. SWOT Analysis
  • 12.7. Hampshire Candles
    • 12.7.1. Company Overview
    • 12.7.2. Business Overview
    • 12.7.3. Product Portfolio
    • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.7.5. Recent Developments
    • 12.7.6. SWOT Analysis
  • 12.8. Shearer Candles
    • 12.8.1. Company Overview
    • 12.8.2. Business Overview
    • 12.8.3. Product Portfolio
    • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.8.5. Recent Developments
    • 12.8.6. SWOT Analysis
  • 12.9. OLOR
    • 12.9.1. Company Overview
    • 12.9.2. Business Overview
    • 12.9.3. Product Portfolio
    • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.9.5. Recent Developments
    • 12.9.6. SWOT Analysis
  • 12.10. Kana Creations
    • 12.10.1. Company Overview
    • 12.10.2. Business Overview
    • 12.10.3. Product Portfolio
    • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.10.5. Recent Developments
    • 12.10.6. SWOT Analysis

13. Strategic Recommendations

List of Tables

  • Table 1: Global Wax Melts Market Revenue (USD Billion), by Region (2019-2032)
  • Table 2: Global Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 3: Global Wax Melts Market Revenue (USD Billion), by Fragrance Type (2019-2032)
  • Table 4: Global Wax Melts Market Revenue (USD Billion), by Distribution Channel (2019-2032)
  • Table 5: North America Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 6: North America Wax Melts Market Revenue (USD Billion), by Fragrance Type (2019- 2032)
  • Table 7: North America Wax Melts Market Revenue (USD Billion), by Distribution Channel (2019-2032)
  • Table 8: U.S. Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 9: Canada Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 10: Mexico Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 11: North America Wax Melts Market Revenue (USD Billion), by Country (2019-2032)
  • Table 12: Europe Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 13: Europe Wax Melts Market Revenue (USD Billion), by Fragrance Type (2019-2032)
  • Table 14: Europe Wax Melts Market Revenue (USD Billion), by Distribution Channel (2019-2032)
  • Table 15: Europe Wax Melts Market Revenue (USD Billion), by Country (2019-2032)
  • Table 16: U.K. Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 17: Germany Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 18: France Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 19: Italy Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 20: Spain Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 21: Russia Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 22: Rest of Europe Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 23: Asia Pacific Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 24: Asia Pacific Wax Melts Market Revenue (USD Billion), by Fragrance Type (2019-2032)
  • Table 25: Asia Pacific Wax Melts Market Revenue (USD Billion), by Distribution Channel (2019-2032)
  • Table 26: Asia Pacific Wax Melts Market Revenue (USD Billion), by Country (2019-2032)
  • Table 27: China Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 28: India Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 29: Japan Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 30: Australia Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 31: Rest of Asia Pacific Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 32: South America Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 33: South America Wax Melts Market Revenue (USD Billion), by Fragrance Type (2019-2032)
  • Table 34: South America Wax Melts Market Revenue (USD Billion), by Distribution Channel (2019-2032)
  • Table 35: South America Wax Melts Market Revenue (USD Billion), by Country (2019-2032)
  • Table 36: Brazil Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 37: Argentina Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 38: Rest of South America Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 39: Middle East and Africa Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 40: Middle East and Africa Wax Melts Market Revenue (USD Billion), by Fragrance Type (2019-2032)
  • Table 41: Middle East and Africa Wax Melts Market Revenue (USD Billion), by Distribution Channel (2019-2032)
  • Table 42: Middle East and Africa Wax Melts Market Revenue (USD Billion), by Country (2019-2032)
  • Table 43: South Africa Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 44: UAE Wax Melts Market Revenue (USD Billion), by Product Type (2019-2032)
  • Table 45: Rest of Middle East & Africa Wax Melts Market, Revenue (USD Billion), by Product Type (2019-2032)
  • Table 46: Wax Melts Market, Ranking Analysis, 2024

List of Figures

  • Figure 1: Global Wax Melts Market Size (USD Billion), 2025-2032
  • Figure 2: Global Wax Melts Market By Product Type, 2024 & 2032 (in USD Billion)
  • Figure 3: Global Wax Melts Market By Fragrance Type, 2024 & 2032 (in USD Billion)
  • Figure 4: Global Wax Melts Market, By Distribution Channel, 2024 & 2032 (in USD Billion)
  • Figure 5: Global Wax Melts Market Value (USD Billion), by Region, 2024 & 2032
  • Figure 6: Global Wax Melts Market Value Share (%), by Region, 2024
  • Figure 7: Global Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 8: Global Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 9: Global Wax Melts Market Value (USD Billion), by Fragrance Type, 2024 & 2032
  • Figure 10: Global Wax Melts Market Value Share (%), by Fragrance Type, 2024
  • Figure 11: Global Wax Melts Market Value (USD Billion), by Distribution Channel, 2024 & 2032
  • Figure 12: Global Wax Melts Market Value Share (%), by Distribution Channel, 2024
  • Figure 13: North America Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 14: North America Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 15: North America Wax Melts Market Value (USD Billion), by Fragrance Type, 2024 & 2032
  • Figure 16: North America Wax Melts Market Value Share (%), by Fragrance Type, 2024
  • Figure 17: North America Wax Melts Market Value (USD Billion), by Distribution Channel, 2024 & 2032
  • Figure 18: North America Wax Melts Market Value Share (%), by Distribution Channel, 2024
  • Figure 19: North America Wax Melts Market Value (USD Billion), by Country, 2024 & 2032
  • Figure 20: North America Wax Melts Market Value Share (%), by Country, 2024
  • Figure 21: U.S. Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 22: U.S. Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 23: Canada Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 24: Canada Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 25: Mexico Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 26: Mexico Wax Melts Market Value (%), by Product Type, 2024
  • Figure 27: Europe Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 28: Europe Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 29: Europe Wax Melts Market Value (USD Billion), by Fragrance Type, 2024 & 2032
  • Figure 30: Europe Wax Melts Market Value Share (%), by Fragrance Type, 2024
  • Figure 31: Europe Wax Melts Market Value (USD Billion), by Distribution Channel, 2024 & 2032
  • Figure 32: Europe Wax Melts Market Value Share (%), by Distribution Channel, 2024
  • Figure 33: Europe Wax Melts Market Value (USD Billion), by Country, 2024 & 2032
  • Figure 34: Europe Wax Melts Market Value Share (%), by Country, 2024
  • Figure 35: Germany Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 36: Germany Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 37: France Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 38: France Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 39: Italy Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 40: Italy Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 41: Spain Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 42: Spain Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 43: U.K. Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 44: U.K. Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 45: Russia Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 46: Russia Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 47: Rest of Europe Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 48: Rest of Europe Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 49: Asia Pacific Wax Melts Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 50: Asia Pacific Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 51: Asia Pacific Wax Melts Market Value (USD Billion), by Fragrance Type, 2024 & 2032
  • Figure 52: Asia Pacific Wax Melts Market Value Share (%), by Fragrance Type, 2024
  • Figure 53: Asia Pacific Wax Melts Market Value (USD Billion), by Distribution Channel, 2024 & 2032
  • Figure 54: Asia Pacific Wax Melts Market Value Share (%), by Distribution Channel, 2024
  • Figure 55: Asia Pacific Wax Melts Market Value (USD Billion), by Country, 2024 & 2032
  • Figure 56: Asia Pacific Wax Melts Market Value Share (%), by Country, 2024
  • Figure 57: China Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 58: China Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 59: India Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 60: India Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 61: Japan Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 62: Japan Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 63: Australia Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 64: Australia Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 65: Rest of Asia Pacific Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 66: Rest of Asia Pacific Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 67: South America Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 68: South America Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 69: South America Wax Melts Market Value (USD Billion), by Fragrance Type, 2024 & 2032
  • Figure 70: South America Wax Melts Market Value Share (%), by Fragrance Type, 2024
  • Figure 71: South America Wax Melts Market Value (USD Billion), by Distribution Channel, 2024 & 2032
  • Figure 72: South America Wax Melts Market Value Share (%), by Distribution Channel, 2024
  • Figure 73: South America Wax Melts Market Value (USD Billion), by Country, 2024 & 2032
  • Figure 74: South America Wax Melts Market Value Share (%), by Country, 2024
  • Figure 75: Brazil Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 76: Brazil Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 77: Argentina Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 78: Argentina Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 79: Rest of South America Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 80: Rest of South America Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 81: Middle East and Africa Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 82: Middle East and Africa Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 83: Middle East and Africa Wax Melts Market Value (USD Billion), by Fragrance Type, 2024 & 2032
  • Figure 84: Middle East and Africa Wax Melts Market Value Share (%), by Fragrance Type, 2024
  • Figure 85: Middle East and Africa Wax Melts Market Value (USD Billion), by Distribution Channel, 2024 & 2032
  • Figure 86: Middle East and Africa Wax Melts Market Value Share (%), by Distribution Channel, 2024
  • Figure 87: Middle East and Africa Wax Melts Market Value (USD Billion), by Country, 2024 & 2032
  • Figure 88: Middle East and Africa Wax Melts Market Value Share (%), by Country, 2024
  • Figure 89: South Africa Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 90: South Africa Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 91: UAE Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 92: UAE Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 93: Rest of Middle East & Africa Wax Melts Market Value (USD Billion), by Product Type, 2024 & 2032
  • Figure 94: Rest of Middle East & Africa Wax Melts Market Value Share (%), by Product Type, 2024
  • Figure 95: Wax Melts Market, Most Adopted Strategies, 2024