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微波爐市場規模、佔有率和成長分析（按產品、應用、價格分佈、功率、容量、設計、功能、分銷管道、最終用途和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1900126

微波爐市場規模、佔有率和成長分析（按產品、應用、價格分佈、功率、容量、設計、功能、分銷管道、最終用途和地區分類）—產業預測（2026-2033 年）

Microwave Oven Market Size, Share, and Growth Analysis, By Product, By Application, By Price point, By Wattage, By Capacity, By Structure, By Features, By Distribution, By End Use, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月23日 | 出版商:

SkyQuest | 英文 235 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，微波爐市場規模將達到 191.2 億美元，到 2025 年將達到 199.8 億美元，到 2033 年將達到 284.1 億美元，在預測期（2026-2033 年）內，複合年成長率為 4.5%。

微波爐在廚房電器市場中扮演關鍵角色，對整體產生收入貢獻顯著。消費者生活方式的改變促使他們在提升便利性和烹飪體驗的創新廚房電器上投入更多資金。資訊的廣泛傳播和社交媒體的興起，激發了人們對多樣化食譜的興趣，推動了對能夠快速高效烹飪美食的先進電器的投資。此外，人們對奢華智慧生活方式的追求也持續推動著對這些電器的需求。微波爐功能多樣，支援烘焙、燒烤和烤製等多種烹飪方式，是高效廚房工作流程的必備工具。此外，物聯網技術的融合也為全球微波爐市場的成長提供了有利的支撐。

微波爐市場促進因素

集燒烤和對流烹飪功能於一體的組合式烤箱在消費者和商業場所中越來越受歡迎。人們對油炸和油膩食品帶來的健康問題日益關注，促使許多人尋求更營養的烹飪方式，例如燒烤和少量健康油脂的烹飪。這種健康飲食習慣的轉變使得這些多功能微波爐更具吸引力、更容易使用且更令人愉悅。隨著人們越來越重視健康的烹飪方式，預計對這些創新廚房電器的需求將持續成長。

微波爐市場的限制

全球微波爐產業面臨的主要市場限制因素之一是消費者日益成長的健康烹飪偏好，這可能會對傳統微波爐的吸引力構成挑戰。隨著注重健康的消費者尋求能夠保留營養價值並減少加工食品的替代方案，微波爐作為一種不太健康的選擇可能會嚇退潛在買家。此外，人們擔心微波烹飪會導致食物品質（包括口感和風味）劣化，這也會影響購買決策。消費者意識轉向更傳統的烹飪方式的趨勢可能會阻礙市場成長，因為製造商需要不斷創新產品以適應不斷變化的健康趨勢和消費者偏好。

微波爐市場趨勢

受消費者永續發展意識永續性和對電力消耗家電需求不斷成長的推動，微波爐市場正呈現出節能型產品蓬勃發展的顯著趨勢。製造商正大力投資研發，致力於開發在維持性能的同時提升效率的節能技術。智慧技術的進步進一步推動了這一趨勢，這些技術能夠實現更精準的烹飪和更低的能耗。隨著消費者環保意識的日益增強，企業不僅專注於節能，還致力於整合便利功能和智慧烹飪解決方案，以在不斷變化的市場環境中贏得競爭優勢。

惠而浦公司（美國）
三星電子（韓國）
LG電子（韓國）
松下電器產業株式會社（日本）
夏普公司（日本）
海爾集團（中國）
美的集團（中國）
格蘭仕（中國）
BSH Hausgerate GmbH（德國）
伊萊克斯（瑞典）
通用電氣家電（美國）
Breville集團（澳洲）
SMEG（義大利）
德龍（義大利）
羅伯特·博世有限公司（德國）
海信（中國）
Candy Hoover集團（中國）
LG Hausys（韓國）
Alto-Shaam（美國）
ACP公司（美國）

結論與建議

簡介目錄

Product Code: SQMIG25E2083

Microwave Oven Market size was valued at USD 19.12 Billion in 2024 and is poised to grow from USD 19.98 Billion in 2025 to USD 28.41 Billion by 2033, growing at a CAGR of 4.5% during the forecast period (2026-2033).

The microwave oven segment is a vital player in the kitchen appliance market, significantly contributing to overall revenue generation. As consumer lifestyles evolve, there's a marked increase in spending on innovative cooking gadgets that enhance convenience and cooking experiences. The proliferation of accessible information and social media has sparked greater interest in diverse recipes, prompting consumers to invest in advanced appliances that facilitate quick and quality meal preparation. Additionally, the growing trend toward luxurious, smart living continues to drive demand for these devices. With their versatility in cooking methods, including baking, grilling, and roasting, microwaves are vital for streamlined kitchen routines. Furthermore, the integration of IoT technology is positively impacting the growth trajectory of the global microwave oven market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Microwave Oven market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Microwave Oven Market Segments Analysis

Global Microwave Oven Market is segmented by Product, Application, Price point, Wattage, Capacity, Structure, Features, Distribution, End Use and region. Based on Product, the market is segmented into Convection, Grill and Solo. Based on Application, the market is segmented into Commercial and Household. Based on Price point, the market is segmented into Commercial and Household. Based on Wattage, the market is segmented into Commercial and Household. Based on Capacity, the market is segmented into Commercial and Household. Based on Structure, the market is segmented into Built-in and Cooktop. Based on Features, the market is segmented into Digital and Analog. Based on Distribution, the market is segmented into eCommerce and Brick & Mortar. Based on End Use, the market is segmented into Commercial and Household. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Microwave Oven Market

The popularity of combination ovens, which feature both grilling and convection cooking capabilities, is rising among both consumers and commercial entities. Growing awareness around health issues related to fried and oil-laden foods has influenced many individuals to seek out more nutritious meal options, such as those baked or lightly drizzled with healthy oils. This shift towards healthier eating habits has enhanced the appeal of these multifunctional microwaves, making them user-friendly and enjoyable to use. As people increasingly prioritize cooking methods that promote better health, it is expected that the demand for these innovative kitchen appliances will continue to grow.

Restraints in the Microwave Oven Market

One significant market restraint for the global microwave oven industry is the increasing consumer preference for healthy cooking methods, which can challenge the traditional appeal of microwaves. As health-conscious consumers seek alternatives that preserve nutritional quality and limit processed foods, the perception of microwaves as a less healthy option may deter potential buyers. Additionally, concerns over the potential degradation of food quality, including texture and flavor when microwaved, can influence purchasing decisions. This shift in consumer mindset toward more traditional cooking methods may hinder market growth, as manufacturers must innovate their products to align with evolving health trends and consumer preferences.

Market Trends of the Microwave Oven Market

The microwave oven market is witnessing a significant trend towards the development of energy-efficient models, driven by increasing consumer awareness of sustainability and the rising demand for appliances that minimize power consumption. Manufacturers are investing heavily in research and development to innovate energy-coherent technologies, enhancing efficiencies while maintaining performance. This trend is further fueled by advancements in smart technology, allowing for more precise cooking and reduced energy usage. As eco-consciousness among consumers continues to rise, companies are not only focusing on energy savings but also integrating features that promote convenience and smarter cooking solutions, positioning themselves competitively in the evolving market landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Trade Analysis
Technology Analysis
Patent Analysis

Global Microwave Oven Market Size by Product & CAGR (2026-2033)

Market Overview
Convection
Grill
Solo

Global Microwave Oven Market Size by Application & CAGR (2026-2033)

Market Overview
Commercial
- Light Duty
- Medium Duty
- Heavy Duty
Household

Global Microwave Oven Market Size by Price point & CAGR (2026-2033)

Market Overview
Commercial
- Below USD 2000
- USD 2000 - USD 6000
- Above USD 6000
Household
- Below USD 400
- USD 400 - USD 1000
- Above USD 1000

Global Microwave Oven Market Size by Wattage & CAGR (2026-2033)

Market Overview
Commercial
- <3000W
- 3000W - 5000W
- >5000W
Household
- >1200W
- 1200W - 2000W
- >2000W

Global Microwave Oven Market Size by Capacity & CAGR (2026-2033)

Market Overview
Commercial
- <30L
- 30L - 50L
- >50L
Household
- <20L
- 20L - 30L
- >30L

Global Microwave Oven Market Size by Structure & CAGR (2026-2033)

Market Overview
Built-in
Cooktop

Global Microwave Oven Market Size by Features & CAGR (2026-2033)

Market Overview
Digital
Analog

Global Microwave Oven Market Size by Distribution & CAGR (2026-2033)

Market Overview
eCommerce
Brick & Mortar

Global Microwave Oven Market Size by End USe & CAGR (2026-2033)

Market Overview
Commercial
- Food Service Industry
- Food Industry
Household

Global Microwave Oven Market Size & CAGR (2026-2033)

North America (Product, Application, Price point, Wattage, Capacity, Structure, Features, Distribution, End USe)
- US
- Canada
Europe (Product, Application, Price point, Wattage, Capacity, Structure, Features, Distribution, End USe)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Application, Price point, Wattage, Capacity, Structure, Features, Distribution, End USe)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Application, Price point, Wattage, Capacity, Structure, Features, Distribution, End USe)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Application, Price point, Wattage, Capacity, Structure, Features, Distribution, End USe)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Whirlpool Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sharp Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haier Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Midea Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Galanz (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BSH Hausgerate GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Electrolux (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GE Appliances (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Breville Group (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SMEG (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
De'Longhi (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Robert Bosch GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hisense (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Candy Hoover Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Hausys (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alto-Shaam (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ACP, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments