印度的微波爐市場:各類型，各容量，各終端用戶，結構，各流通管道，各地區，機會，預測，2019年度～2033年度

受社會經濟、技術和文化因素的共同驅動，印度微波爐市場預計將以8.52%的複合年增長率增長，從2025財年的3.8016億美元增長至2033財年的7.3121億美元。快速的城市化和核心家庭的趨勢，尤其是不斷增長的勞動人口，推動了人們對省時便捷的廚房電器（包括微波爐）的需求。快節奏的生活方式已成為常態，促使消費者轉向即時烹飪方式，這顯著促進了用於加熱、烘焙和燒烤的微波爐需求增長。可支配收入的增加，尤其是在中產階級中，也推動了市場成長，使消費者能夠購買配備先進技術（例如對流烹飪和智慧技術）的高端型號。

亞馬遜和 Flipkart 等線上購物平台的興起，使得微波爐比以往任何時候都更經濟實惠。低價、零分期付款以及便利的配送服務，都深受注重價格的消費者青睞。此外，飲食習慣的改變——包括對預製食品和冷凍食品的日益青睞，以及蒸煮和空氣炸等更健康的烹飪方式——也促進了微波爐的普及。同時，基於 Wi-Fi 的智慧微波爐和節能變頻微波爐等技術創新，正受到追求多功能家電的科技達人的青睞。各大品牌也在主要城市以外的二、三線市場擴張，推出價格親民的入門級產品，並強調其便利性和現代烹飪方式。西方文化、名人效應和社群媒體的影響也推動了微波爐的消費，尤其是在年輕消費者群體中。此外， "印度製造" 計劃和政府的商品及服務稅（GST）合理化舉措，透過鼓勵本地生產和提高微波爐價格競爭力，為該行業提供了支持。未來，智慧廚房技術的進步、健康烹飪功能的普及以及零售通路向小城鎮的滲透，有望推動市場發展，使微波爐成為印度家庭的必備電器。

例如，知名耐用消費品品牌LG電子印度有限公司於2022年10月推出了一系列令人矚目的全新微波爐產品。這些型號擁有時尚的設計、智慧的功能和尖端的技術。 LG創新的木炭微波爐在保留美味正宗煙燻風味的同時，實現了更健康的烹飪方式。

本報告分析了印度微波爐市場，並提供了市場概覽，以及按類型、容量、最終用戶、型號、分銷管道和地區劃分的趨勢分析，並介紹了市場參與者的概況。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國的關稅的影響

第4章 GST合理化的影響

第5章 摘要整理

第6章 顧客的迴響

第7章 印度的微波爐市場預測，2019年度～2033年度

• 市場規模分析與預測
• 市場佔有率分析與預測
  • 各類型
    • 單功能微波爐
    • 烤肉微波爐
    • 對流微波爐
  • 各容量
    • 25升以下
    • 25升～30升
    • 30升以上
  • 各終端用戶
    • 家庭
    • 商業
  • 按結構
    • 檯面式
    • 台下式
    • 爐上方式
    • 嵌入式
  • 各流通管道
    • 超級市場/大賣場
    • 多品牌商店
    • 限制商店
    • 線上
    • 其他
  • 各地區
    • 北
    • 南
    • 西部·中央部
    • 東
  • 各企業市場佔有率分析(前五名公司以及其他- 以金額為準，2025年度)
• 市場地圖分析，2025年度

第8章 需求供給分析

第9章 進出口的分析

第10章 價值鏈分析

第11章 波特的五力分析

第12章 大環境分析

第13章 價格分析

第14章 市場動態

• 市場促進因素
• 市場課題

第15章 市場趨勢與發展

第16章 政策和法規情形

第17章 案例研究

第18章 競爭情形

• 前五名市場領導的競爭矩陣
• 前五名參與企業的SWOT分析
• 前10名市場主要企業的形勢
  • Godrej Enterprises Private Limited
  • Midea India Private Limited
  • Voltas Limited
  • IFB Industries Ltd
  • BSH Household Appliances Manufacturing Private Limited
  • LG Electronics India Limited
  • Samsung India Electronics Private Limited
  • Whirlpool of India Limited
  • Hafele India Private Limited
  • Ultron E-Commerce Private Limited (Faber)

第19章 策略性建議

第20章 關於調查公司·免責聲明

India microwave oven market is projected to witness a CAGR of 8.52% during the forecast period FY2026-FY2033, growing from USD 380.16 million in FY2025 to USD 731.21 million in FY2033F, owing to a combination of socio-economic, technological, and cultural factors. The rapid rate of urbanization, combined with the expansion of nuclear families, particularly among working professionals, has led to an increased need for time-saving and convenient kitchen appliances, including microwaves. Busy lives are the norm, and consumers are turning to instant cooking, which has largely contributed to the rising demand for microwaves for reheating, baking, and grilling. The rise in disposable incomes, particularly among the expanding middle class, has also contributed to market growth, enabling consumers to splurge on high-end models with advanced technology, including convection cooking and smart technology.

The advent of online shopping portals such as Amazon.com, Inc. and Flipkart Internet Private Limited has made microwaves more affordable than ever, with low prices, zero-EMI offerings, and the convenience of delivery that resonates with price-conscious consumers. Furthermore, shifting food habits, with the increasing preference for ready-to-eat food, frozen food, and healthier forms of cooking such as steaming and air frying, have also contributed to the growing acceptance of microwaves. Meanwhile, technological innovations such as Wi-Fi-based smart microwaves and energy-saving inverter microwaves are winning over tech-aware consumers who seek multi-functional appliances. Beyond key cities, brands are expanding into Tier 2 and 3 markets with affordable entry-level products, supported by messaging that emphasizes convenience and contemporary cooking patterns. The pull of Western culture, celebrity influencers, and social media are also further fueling microwave consumption, particularly among younger consumers. Furthermore, "Make in India" and the government's efforts in GST rationalization supported the industry by promoting local manufacturing and enabling more competitive pricing for microwaves. In the future, advancements in smart kitchen technology, health-focused cooking features, and deeper retail penetration in small towns are likely to propel the market, making microwaves an unavoidable appliance in Indian homes.

For instance, in October 2022, LG Electronics India Limited, a renowned brand in consumer durables, launched its exciting new lineup of 2022 MICROWAVE OVENS. These models boast sleek designs, smart features, and cutting-edge technology. The innovative Charcoal Microwaves from LG provide a healthier cooking option while preserving that delicious, authentic smoky flavour.

Changing Lifestyles and Urbanization Drive the India Microwave Oven Market Demand

The swift shift in lifestyles and urbanization is the key driver for the need for microwave ovens in India. As individuals move to cities and adopt the fast-moving urban lifestyle, the demand for quick, time-saving kitchen appliances has gone through the roof. Double-income and nuclear families, especially among working professionals, value efficiency in food preparation, thus making microwave ovens an absolute essential for homes. Their compact sizes fit the limitations of small urban kitchens, and functions such as quick reheating, defrosting, and one-touch cooking appeal to busy lifestyles to the core. The shift from joint families to small, independent units has reduced the time spent on elaborate cooking, thus stoking the usage of microwaves further. Further, the increasing Westernization of food habits, such as the consumption of ready-to-eat meals, frozen food, and baked items, has enhanced the versatility of microwaves beyond simple reheating. Urban consumers increasingly opt for high-end models with grills and convection functions, allowing them to experiment with a blend of cuisines from the comfort of their kitchens. As India's urban population continue to grow and lifestyles turn further towards convenience, the market for microwave ovens is set for long-term growth, driven by these dynamic socio-demographic shifts.

For instance, in October 2022, Samsung India Electronics Private Limited launched an exciting addition to its home appliances lineup: the new Pickle Mode Microwave. According to the company, this innovative microwave enables users to whip up their favorite pickles without the hassle of sun-drying them manually.

Technological Advancements Expands the India Microwave Oven Market Size

The Indian market for microwave ovens is experiencing strong growth based on ongoing technological advancements that improve functionality, convenience, and energy efficiency. New microwaves today are supplied with more sophisticated features like inverter technology, which provides consistent cooking while lowering power consumption, an important selling proposition in energy-saving homes. Wi-Fi and app-controlled smart microwaves are increasingly popular among tech-literate consumers, allowing remote operation and synchronization with smart home systems. Multifunctional models with convection, grilling, and air-frying features have broadened the appliance's functionality, appealing to consumers looking for versatile cooking products in small urban kitchens. Sensor cooking technology, which changes time and power automatically in accordance with food moisture levels, simplifies the cooking process further, appealing to busy professionals and young cooks. Moreover, companies are emphasizing green designs like energy-saving options and lower standby power consumption, aligning with India's increasing focus on sustainability. Such innovation not only addresses changing consumer tastes but also premiumization, leading to upgrades from entry-level to high-end models. As companies keep launching innovative features, technological developments continue to be a key determinant in increasing the size and reach of the microwave oven market throughout India.

For instance, in July 2024, LG Electronics India Limited unveiled an exciting new range of microwave ovens for 2024, showcasing cutting-edge technology and sleek designs. This fresh lineup featured nine innovative models, including seven from the Scan to Cook series and two from the premium Objet series. Each model is equipped with LG ThinQ connectivity, ensuring a smooth and effortless cooking experience.

Countertop Ovens are Dominating the India Microwave Oven Market

The Indian kitchen appliance market is evolving, with countertop ovens emerging as the most popular choice in the microwave category. These multi-functional appliances combine basic microwave features with baking, grilling, and convection functions, making them an increasingly favored option in urban kitchens. The trend suggests that consumers seek cooking solutions that are space-efficient and versatile, delivering restaurant-quality food at home.

There are various reasons why the shift is happening. Firstly, small footprints in urban cities make countertop models preferable to built-in models. Secondly, increased interest in gourmet cooking and home baking has generated demand for appliances that can accomplish more than reheating. Companies are capitalizing on the trend by introducing new smart countertop models, inverters, and ceramic enamel interiors. The trend suggests that basic microwave-only models will eventually become obsolete, as consumers increasingly prefer all-in-one countertop models suited to India's evolving cooking needs and space constraints.

Companies are responding by designing more localized models tailored to Indian cooking methods, such as tandoori preparation and roti making.

Impact of the U.S. Tariff on the India Microwave Oven Market

The U.S. government's imposition of tariffs on imported goods, including microwave ovens, could have mixed implications for the Indian market, both as a manufacturing hub and a consumer base. While India is not a major exporter of microwave ovens to the U.S., the broader global trade dynamics may indirectly impact the domestic industry.

If U.S. tariffs make Chinese-made microwaves more expensive for American buyers, India could emerge as an alternative manufacturing hub under the "China+1" strategy.

The PLI (Production-Linked Incentive) scheme for appliances could attract foreign investment in domestic microwave manufacturing.

The tariff scenario could accelerate "Make in India" initiatives, with brands increasing local production to reduce dependency on imports. Indian manufacturers may invest more in R&D for indigenous components, reducing reliance on Chinese suppliers.

Key Players Landscape and Outlook

The India microwave oven market is characterized by fierce competition between established players such as LG Electronics India Limited, Samsung India Electronics Private Limited, IFB Industries Ltd, and Bajaj Electricals Ltd., each dominating specific segments through tailored strategies. LG Electronics India Limited is a market leader with its innovative Inverter Technology in the NeoChef series and robust after-sales service, and Samsung India Electronics Private Limited charms urban millennials with feature-rich, Wi-Fi-enabled models and slim designs. IFB Industries Ltd has established a niche in convection and grill microwaves for bakers, and Bajaj Electricals Ltd. dominates the budget segment, particularly in Tier 2 and Tier 3 towns.

The market also sees nascent competition from overseas players such as Panasonic Life Solutions India Pvt Ltd, and Whirlpool of India Limited, launching feature-rich yet affordable products, apart from premium players such as Morphy Richards and Philips India Limited, luring high-end consumers with multi-feature products. Urban consumers will drive demand for smart, convection, as well as grill microwaves, while budget models will drive growth in small towns. Overall, the future of India's microwave oven market hinges on walking the tightrope between cost and innovation, riding domestic production, and catering to the diverse needs of urban and rural consumers.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Impact of GST Rationalization

5. Executive Summary

6. Voice of Customers

• 6.1. Respondent Demographics
• 6.2. Brand Awareness
• 6.3. Factors Considered in Purchase Decisions
• 6.4. Challenges Faced Post Purchase
• 6.5. Preferred Distribution Channel

7. India Microwave Oven Market Outlook, FY2019-FY2033F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
  • 7.1.2. By Volume
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Type
    • 7.2.1.1. Solo
    • 7.2.1.2. Grill
    • 7.2.1.3. Convection
  • 7.2.2. By Capacity
    • 7.2.2.1. Below 25 Liters
    • 7.2.2.2. 25L to 30 Liters
    • 7.2.2.3. Above 30 Liters
  • 7.2.3. By End User
    • 7.2.3.1. Household
    • 7.2.3.2. Commercial
  • 7.2.4. By Structure
    • 7.2.4.1. Countertop
    • 7.2.4.2. Under-counter
    • 7.2.4.3. Over-the-range
    • 7.2.4.4. Built-in
  • 7.2.5. By Distribution Channel
    • 7.2.5.1. Supermarkets/Hypermarkets
    • 7.2.5.2. Multi-Branded Stores
    • 7.2.5.3. Exclusive Stores
    • 7.2.5.4. Online
    • 7.2.5.5. Others
  • 7.2.6. By Region
    • 7.2.6.1. North
    • 7.2.6.2. South
    • 7.2.6.3. West and Central
    • 7.2.6.4. East
  • 7.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 7.3. Market Map Analysis, FY2025
  • 7.3.1. By Type
  • 7.3.2. By Capacity
  • 7.3.3. By End User
  • 7.3.4. By Structure
  • 7.3.5. By Distribution Channel
  • 7.3.6. By Region

8. Demand Supply Analysis

9. Import and Export Analysis

10. Value Chain Analysis

11. Porter's Five Forces Analysis

12. PESTLE Analysis

13. Pricing Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Policy and Regulatory Landscape

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. SWOT Analysis for Top 5 Players
• 18.3. Key Players Landscape for Top 10 Market Players
  • 18.3.1. Godrej Enterprises Private Limited
    • 18.3.1.1. Company Details
    • 18.3.1.2. Key Management Personnel
    • 18.3.1.3. Key Products Offered
    • 18.3.1.4. Key Financials (As Reported)
    • 18.3.1.5. Key Market Focus and Geographical Presence
    • 18.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 18.3.2. Midea India Private Limited
  • 18.3.3. Voltas Limited
  • 18.3.4. IFB Industries Ltd
  • 18.3.5. BSH Household Appliances Manufacturing Private Limited
  • 18.3.6. LG Electronics India Limited
  • 18.3.7. Samsung India Electronics Private Limited
  • 18.3.8. Whirlpool of India Limited
  • 18.3.9. Hafele India Private Limited
  • 18.3.10. Ultron E-Commerce Private Limited (Faber)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Microwave Oven Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Microwave Oven Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Microwave Oven Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Microwave Oven Market Share (%), By Capacity, FY2019-FY2033F
• Figure 5. India Microwave Oven Market Share (%), By End User, FY2019-FY2033F
• Figure 6. India Microwave Oven Market Share (%), By Structure, FY2019-FY2033F
• Figure 7. India Microwave Oven Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Microwave Oven Market Share (%), By Region, FY2019-FY2033F
• Figure 9. India Microwave Oven Market Share (%), By Company, FY2025
• Figure 10. By Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Capacity Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By End User Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Structure Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 15. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025