體積視訊市場規模、佔有率和成長分析（按體積擷取、內容傳送、應用、最終用戶產業和地區分類）－2026-2033年產業預測

預計到 2024 年，體積視訊市場規模將達到 24.1 億美元，到 2025 年將成長至 30.6 億美元，到 2033 年將成長至 205.7 億美元，在預測期（2026-2033 年）內複合年成長率為 26.9%。

體積視訊（或體積捕捉）是一種創新的3D內容創作方法，可在包括平面螢幕、3D顯示器和虛擬實境眼鏡在內的各種平台上實現身臨其境型體驗。這項技術正在全像攝影、遊戲、培訓和品牌體驗提升等多個領域中得到應用，以滿足快速發展的元宇宙環境的需求。體積捕捉工作室的興起以及專注於管理和利用體積數據的專業公司的湧現，極大地推動了市場成長。主要促進因素包括AR/VR設備的日益普及、娛樂產業對3D內容日益成長的需求以及醫療領域視覺化技術的進步。將擴增實境（AR）融入行銷進一步提升了客戶參與和滿意度，隨著消費者越來越接受互動式數位體驗，體積影片的未來一片光明。

體積視訊市場促進因素

由於360°影片技術的日益普及，空間影片市場正經歷顯著成長。這項技術提供沉浸式和互動式的觀看體驗，使觀眾能夠在單一影片中探索多個觀點。這種便利性的提升刺激了觀眾對更具吸引力內容的需求。此外，各公司正在加速採用空間影片軟體工具來促進用戶互動。主流串流平台紛紛推出專門的360°影片服務，以提升觀眾的參與度和滿意度。娛樂產業尤其積極擁抱這項技術，推動了利用360°影片功能進行創新內容創作的蓬勃發展，進而促進了市場擴張。

體積視訊市場抑制

體積視訊市場面臨諸多限制因素，主要源自於體積拍攝解決方案的高昂前期成本。專業的拍攝設備通常需要在拍攝對象周圍策略性地佈置多台攝影機，以有效捕捉表演的多個角度，最終將這些角度轉化為全像影像，從而創造高品質的影片體驗。許多工作室為了獲得高品質的拍攝效果，會搭建配備超過100台攝影機的大規模拍攝系統。這種高昂的成本源自於拍攝所需的昂貴攝影機、處理器和專用數位影像設備。預計這種高額投資將在短期內限制對體積視訊技術的需求。

體積視訊市場趨勢

受擴增實境(AR) 技術在零售和電子商務領域日益普及的推動，立體視訊市場正經歷顯著成長。隨著消費者越來越重視網路購物的身臨其境型體驗，對用於增強產品視覺化和提升客戶參與的3D 全像影像的需求也隨之飆升。零售商正利用立體影片動態展示產品，讓顧客能夠從多個角度進行互動和評估。這種創新內容不僅能提升網站流量，還能幫助消費者做出更明智的購買決策，凸顯了立體影片在提升網路購物體驗的重要角色。因此，AR 與立體影片的融合必將重新定義消費者在數位市場中的互動方式。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析
• 專利分析

全球體積視訊市場規模（按採集量和複合年成長率分類）（2026-2033 年）

• 硬體
• 軟體
• 服務

全球體積視訊市場規模（按內容傳送和複合年成長率分類）（2026-2033 年）

• 投影儀
• AR/VR頭戴式顯示器（HMD）
• 智慧型手機
• 體積顯示

全球體積視訊市場規模（按應用及複合年成長率分類）（2026-2033 年）

• 3D產品可視化
• 電影和電視製作
• 遊戲
• 醫學訓練與教育
• 手術模擬
• 虛擬教室
• 虛擬體育分析
• 虛擬試穿
• 其他

全球體積視訊市場規模（依最終用戶產業分類）及複合年成長率（2026-2033 年）

• 教育和培訓
• 衛生保健
• 媒體與娛樂
• 零售與電子商務
• 運動與健身
• 旅遊與飯店
• 其他

全球體積視訊市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Microsoft Corporation（United States）
• Intel Corporation（United States）
• Google LLC（United States）
• Meta Platforms（United States）
• 8i Co.（New Zealand）
• Sony Corporation（Japan）
• Unity Technologies（United States）
• Alphabet Inc.（United States）
• 4Dviews（France）
• Scatter（United States）
• Stereolabs Inc.（United States）
• Mark Roberts Motion Control（MRMC）（United Kingdom）
• Metastage（United States）
• ModTec Labs（United States）
• Canon（Japan）
• Dimension（United Kingdom）
• Evercoast（United Kingdom）
• Vividq（United Kingdom）
• Coretec Group（United States）
• Voxon Photonics（Australia）

結論與建議

Volumetric Video Market size was valued at USD 2.41 Billion in 2024 and is poised to grow from USD 3.06 Billion in 2025 to USD 20.57 Billion by 2033, growing at a CAGR of 26.9% during the forecast period (2026-2033).

Volumetric video, or volumetric capture, represents a transformative approach to three-dimensional content creation, enabling immersive experiences across various platforms, including flat screens, 3D displays, and virtual reality goggles. The technology finds applications in diverse sectors such as holography, gaming, training, and enhanced brand experiences, catering to the burgeoning metaverse landscape. An increase in volumetric capture studios and specialized companies focused on managing and utilizing volumetric data has significantly contributed to market growth. Key drivers include the rising adoption of AR/VR devices, heightened demand for 3D content in entertainment, and advancements in healthcare visualization. The integration of augmented reality in marketing further enhances customer engagement and satisfaction, revealing a promising trajectory for volumetric video as consumers increasingly embrace interactive digital experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Volumetric Video market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Volumetric Video Market Segments Analysis

Global Volumetric Video Market is segmented by Volumetric Capture, Content Delivery, Application, End Use Industry and region. Based on Volumetric Capture, the market is segmented into Hardware, Software and Service. Based on Content Delivery, the market is segmented into Projectors, AR/VR HMDs, Smartphones and Volumteric Displays. Based on Application, the market is segmented into 3D Product Visualization, Film & TV Production, Gaming, Medical Training & Education, Surgical Simulations, Virtual Classrooms, Virtual Sports Analysis, Virtual Try-Ons and Others. Based on End Use Industry, the market is segmented into Education & Training, Healthcare, Media & Entertainment, Retail & E-commerce, Sports & Fitness, Tourism & Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Volumetric Video Market

The volumetric video market is experiencing significant growth due to the rising popularity of 360° video technology, which offers an immersive and interactive viewing experience that allows audiences to explore different perspectives within a single video. This enhanced accessibility is fueling demand as viewers seek more engaging content. Additionally, companies are increasingly integrating volumetric video software tools to facilitate user interaction. Major streaming platforms are launching dedicated 360° video services to elevate viewer engagement and satisfaction. The entertainment industry, in particular, is embracing this technology, leading to a surge in the creation of innovative content that leverages the capabilities of 360° video, thereby driving market expansion.

Restraints in the Volumetric Video Market

The volumetric video market faces significant restraints primarily due to the substantial upfront costs associated with volumetric capture solutions. Professional recording setups typically require an array of cameras strategically positioned around subjects to effectively capture performances from multiple perspectives, ultimately converting these angles into holograms for premium video experiences. Many studios operate with extensive setups, utilizing more than a hundred cameras to achieve high-quality results. The financial burden stems from the expensive cameras, processors, and specialized digital imaging equipment necessary for these captures. This high investment requirement is anticipated to limit the demand for volumetric video technology in the near future.

Market Trends of the Volumetric Video Market

The volumetric video market is experiencing significant growth driven by the rising integration of augmented reality (AR) technology in retail and e-commerce. As consumers increasingly rely on immersive experiences for online shopping, the demand for 3D holograms is surging, enhancing product visualization and engagement. Retailers are leveraging volumetric videos to showcase products dynamically, allowing customers to interact with and evaluate items from multiple angles. This innovative content not only boosts website traffic but also facilitates informed purchasing decisions, underscoring the vital role of volumetric video in elevating the online shopping experience. Consequently, the fusion of AR and volumetric video is set to redefine consumer interactions within the digital marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis

Global Volumetric Video Market Size by Volumetric Capture & CAGR (2026-2033)

• Market Overview
• Hardware
• Software
• Service

Global Volumetric Video Market Size by Content Delivery & CAGR (2026-2033)

• Market Overview
• Projectors
• AR/VR HMDs
• Smartphones
• Volumteric Displays

Global Volumetric Video Market Size by Application & CAGR (2026-2033)

• Market Overview
• 3D Product Visualization
• Film & TV Production
• Gaming
• Medical Training & Education
• Surgical Simulations
• Virtual Classrooms
• Virtual Sports Analysis
• Virtual Try-Ons
• Others

Global Volumetric Video Market Size by End Use Industry & CAGR (2026-2033)

• Market Overview
• Education & Training
• Healthcare
• Media & Entertainment
• Retail & E-commerce
• Sports & Fitness
• Tourism & Hospitality
• Others

Global Volumetric Video Market Size & CAGR (2026-2033)

• North America (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • US
  • Canada
• Europe (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 8i Co. (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 4Dviews (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scatter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stereolabs Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mark Roberts Motion Control (MRMC) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metastage (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ModTec Labs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dimension (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evercoast (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vividq (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coretec Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxon Photonics (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations