純素蛋白粉市場規模、佔有率及成長分析（按成分、口味、通路、類型、年齡層、最終用戶和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，純素蛋白粉市場規模將達到 46.3 億美元，到 2025 年將達到 49.6 億美元，到 2033 年將達到 86.6 億美元，在預測期（2026-2033 年）內複合年成長率為 7.2%。

隨著零售和餐飲業對植物來源產品的需求日益成長，各大品牌紛紛響應，純素蛋白粉市場正經歷顯著成長。隨著全球越來越多的人選擇純素或純素食的生活方式，這些蛋白粉在商店中也變得越來越容易買到。人們逐漸將植物性飲食作為一種基於科學證據的營養選擇，這進一步增強了純素蛋白粉的應用前景。諸如素食集團（Vegan Group）等機構所進行的教育活動正在提高消費者的意識提升，並創造成長機會，尤其是在人們對肉類消費相關健康問題（例如心血管疾病和2型糖尿病）日益關注的情況下。此外，粉狀補充劑的便利性、易溶解性和高生物利用度使其成為各種食品和飲料產品中蛋白質添加的理想選擇。

純素蛋白粉市場促進因素

純素蛋白粉市場的主要驅動力是人們對健康飲食重要性的日益重視。消費者擴大選擇純素蛋白粉，因為它具有許多健康益處，例如比傳統蛋白質來源更容易消化。此外，消費者對有機和天然成分的偏好以及對潔淨標示產品的需求不斷成長，也進一步推動了這一趨勢。同時，米和杏仁等多樣化蛋白質來源的推出，以及人們對乳糖不耐受等飲食限制的認知不斷提高，都在擴大消費者群體。因此，這種不斷變化的市場格局為市場創造了許多盈利的商機。

限制純素蛋白粉市場的因素

純素蛋白粉市場面臨的主要挑戰之一是消費者對大豆以外的植物性蛋白質來源的認知和接受度有限。這種認知不足導致消費者仍偏好動物性蛋白質來源。在許多開發中國家，傳統飲食習慣仍以肉類消費為主，人們對純素的理解往往不足，阻礙了市場擴張。此外，純素蛋白粉的質地、風味和消化率等問題可能會讓潛在用戶望而卻步，而且現有配方可能無法提供必需營養素的最佳平衡。一些純素產品採用的精細加工方法也可能與潔淨標示標準相悖，進一步降低其市場吸引力。

純素蛋白粉市場趨勢

純素蛋白粉市場正經歷顯著的多元化和創新趨勢，這主要得益於消費者出於健康和永續性的考慮，對植物來源替代品的持續需求。儘管消費者對純素蛋白粉的認知度有所提高，但仍存在偏好挑戰，例如認知度較低以及消費者更傾向於傳統的動物蛋白粉（尤其是乳清蛋白粉）。然而，豌豆、米和麻籽等新型成分正逐漸獲得市場認可，它們提供的各種口味和質地能夠吸引注重健康的消費者。此外，業界對潔淨標示、有機和符合道德規範的產品的關注也在重塑市場動態，這標誌著行業正朝著透明度和永續性的方向發展，而這與當今具有環保意識的消費者不謀而合。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步
• 監管環境
• 案例研究
• 客戶和購買標準分析

全球純素蛋白粉市場規模（依成分及複合年成長率分類）（2026-2033 年）

• 大麻蛋白
• 豌豆蛋白
• 螺旋藻、米
• 糙米蛋白
• 大豆蛋白
• 藻類來源（螺旋藻）
• 蛋白質混合物
• 其他

全球純素蛋白粉市場規模（依口味及複合年成長率分類）（2026-2033 年）

• 巧克力咖啡
• 香草
• 草莓
• 香蕉
• 無香型

全球純素蛋白粉市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球純素蛋白粉市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 有機耕作
• 傳統的

全球純素蛋白粉市場規模（依年齡層分類）及複合年成長率（2026-2033 年）

• 千禧世代
• X世代
• 嬰兒潮世代

全球純素蛋白粉市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 營養補充品
• 運動營養
• 其他

全球純素蛋白粉市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Sunwarrior LLC
• Garden of Life LLC
• Nutiva Inc.
• Transparent Labs LLC
• True Nutrition
• Hammer Nutrition
• Optimum Nutrition Inc.
• Australian Sports Nutrition
• Private Label Superfoods
• WhiteWave Foods
• NOW Health Group Inc.
• A&B Ingredients Inc.
• Supplement Manufacturing Partners（SMP Nutra）
• MRM Nutrition
• Nutrex Research Inc.
• The Green Lab LLC
• Farbest-Tallman Foods Corp.

結論與建議

Vegan Protein Powder Market size was valued at USD 4.63 Billion in 2024 and is poised to grow from USD 4.96 Billion in 2025 to USD 8.66 Billion by 2033, growing at a CAGR of 7.2% during the forecast period (2026-2033).

The vegan protein powder market is experiencing significant growth as brands cater to the increasing demand for plant-based products within the retail and hospitality sectors. With a rising global population embracing vegan and vegetarian lifestyles, these protein powders are becoming readily available in stores. The positive outlook for vegan protein applications is bolstered by the ongoing shift toward plant-based diets as a scientifically-supported nutritional choice. Campaigns from organizations like The Vegan Group are enhancing consumer awareness and driving growth opportunities, particularly with concerns related to meat consumption, such as cardiovascular disease and type 2 diabetes. Additionally, the convenience, mixability, and bioavailability of powdered supplements make them an attractive option for incorporating protein into various food and beverage applications.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vegan Protein Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vegan Protein Powder Market Segments Analysis

Global Vegan Protein Powder Market is segmented by Source, Flavour, Distribution Channel, Nature, Age Group, End-user and Region. Based on Source, the market is segmented into Hemp Protein, Pea Protein, Spirulina, Rice, Brown Rice Protein, Soy Protein, Algae-based (Spirulina), Protein Blends, and Others. Based on Flavour, the market is segmented into Chocolate & Coffee, Vanilla, Strawberry, Banana, and Unflavoured. Based on Distribution Channel, the market is segmented into Online, and Offline. Based on Nature, the market is segmented into Organic, and Conventional. Based on Age Group, the market is segmented into Millennials, Generation X, and Baby Boomers. Based on End-user, the market is segmented into Dietary Supplements, Sports Nutrition, and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Vegan Protein Powder Market

The vegan protein powder market is primarily propelled by the escalating recognition of the significance of maintaining a healthy diet. Consumers are increasingly turning to vegan protein powders due to their numerous health advantages, particularly their superior digestibility compared to traditional protein sources. This trend is further fueled by a growing preference for organic and natural ingredients, alongside a rising demand for clean-label products. Additionally, an upsurge in the introduction of diverse protein sources such as rice and almonds, coupled with heightened awareness of dietary restrictions like lactose intolerance, is expanding the consumer base. Consequently, this evolving landscape presents a wealth of lucrative opportunities within the market.

Restraints in the Vegan Protein Powder Market

One significant challenge facing the vegan protein powder market is the limited consumer awareness and acceptance of plant-based protein sources beyond soy. This lack of recognition contributes to the ongoing preference for animal-based protein options. In many developing countries, traditional dietary habits heavily favor meat consumption, and there is often minimal understanding of veganism, which hinders market expansion. Furthermore, issues related to texture, flavor, and digestibility of vegan protein powders can deter potential users, while existing formulations may not provide an optimal balance of essential nutrients. The ultra-refined processing of some vegan options can also conflict with clean labeling standards, further decreasing their market appeal.

Market Trends of the Vegan Protein Powder Market

The vegan protein powder market is experiencing a notable trend toward diversification and innovation, as consumers increasingly seek plant-based alternatives for health and sustainability reasons. Despite growing acceptance, challenges persist, including limited awareness and a preference for traditional animal protein powders, particularly those derived from whey. However, emerging ingredients such as peas, rice, and hemp are gaining traction, introducing diverse flavors and textures that appeal to health-conscious consumers. The industry's focus on clean-label, organic, and ethically sourced products is also shaping market dynamics, indicating a shift towards transparency and sustainability that resonates with today's environmentally aware consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Vegan Protein Powder Market Size by Source & CAGR (2026-2033)

• Market Overview
• Hemp Protein
• Pea Protein
• Spirulina, Rice
• Brown Rice Protein
• oy Protein
• Algae-based (Spirulina)
• Protein Blends
• Others

Global Vegan Protein Powder Market Size by Flavour & CAGR (2026-2033)

• Market Overview
• Chocolate & Coffee
• Vanilla
• Strawberry
• Banana
• Unflavoured

Global Vegan Protein Powder Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Vegan Protein Powder Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Vegan Protein Powder Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• Millennials
• Generation X
• Baby Boomers

Global Vegan Protein Powder Market Size by End-user & CAGR (2026-2033)

• Market Overview
• Dietary Supplements
• Sports Nutrition
• Others

Global Vegan Protein Powder Market Size & CAGR (2026-2033)

• North America, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
  • US
  • Canada
• Europe, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Sunwarrior LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutiva Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transparent Labs LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hammer Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimum Nutrition Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australian Sports Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Private Label Superfoods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WhiteWave Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Health Group Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• A&B Ingredients Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supplement Manufacturing Partners (SMP Nutra)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MRM Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrex Research Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Green Lab LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farbest-Tallman Foods Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation