軟糖維生素市場規模、佔有率和成長分析（按類型、原料、包裝、通路、最終用戶和地區分類）—2026-2033年產業預測

預計到 2024 年，軟糖維生素市場規模將達到 60 億美元，到 2025 年將成長至 65.5 億美元，到 2033 年將成長至 132.3 億美元，在預測期（2026-2033 年）內，複合年成長率為 9.17%。

軟糖維生素市場蓬勃發展，尤其受到吞嚥傳統片劑困難人群的青睞，因為其易於咀嚼且口味豐富的形式廣受歡迎。不斷成長的消費者需求催生了新的產品，包括大麻基軟糖和寵物專用產品。過去，軟糖維生素的口味和種類較為有限，而現在則提供了豐富的選擇，例如檸檬、橙子、櫻桃和草莓口味，以滿足不同消費者的偏好。這一成長得益於人們健康意識的提高，消費者尋求能夠增強免疫功能和促進整體健康的營養補充劑。然而，糖含量和缺乏某些礦物質成分等挑戰可能會阻礙市場擴張。尤其是在疫情之後，人們健康意識的提高為市場帶來了更大的成長潛力，製造商將繼續推出針對不同膳食需求的特色產品。

軟糖維生素市場成長要素

全球素食人口的不斷成長，以及營養不良人群的日益增多，預計將顯著推動軟糖維生素市場的收入成長。人們越來越傾向於植物性飲食，這帶動了對素食綜合維他命的需求。這些維生素作為重要的膳食補充劑，可以彌補素食飲食中常常缺少的營養素。此外，這一趨勢也反映了消費者對更健康生活方式的偏好轉變，從而推動了市場發展。人們健康意識的不斷提高，有望繼續維持軟糖維生素需求的成長趨勢。

限制軟糖維生素市場的因素

軟糖維生素市場面臨許多可能阻礙其成長的重大挑戰。雖然傳統綜合維他命方便，但人們普遍認為其功效不如天然動植物來源的必需營養素，例如維生素、礦物質、鐵和鋅。維生素噴霧等替代品更具吸引力且吸收率更高，進一步降低了軟糖維生素的吸引力。此外，過量食用軟糖維生素可能帶來的健康風險（例如蛀牙、心臟病以及因高糖含量導致的體重增加）也是消費者關注的焦點。而且，軟糖的黏性可能導致口腔健康問題，與傳統營養來源相比，這也限制了其市場需求。

軟糖維生素市場趨勢

軟糖維生素市場的一個顯著趨勢是，越來越多的女性消費者尋求營養補充劑來改善皮膚、頭髮和指甲的健康。她們偏好軟糖配方，因為它方便易服用且偏好，並且含有膠原蛋白和生物素等成分（這些成分已知能促進皮膚和頭髮的健康生長）。在零售通路方面，由於消費者渴望即時滿足和麵對面的諮詢服務，他們越來越傾向於離線購買。這種轉變反映了更廣泛的健康養生趨勢，即女性在日常生活中更加重視整體美容解決方案。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步
• 監管環境
• 案例研究
• 客戶和購買標準分析
• 貿易分析
• 原料分析

全球軟糖維生素市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 單一維生素
• 綜合維他命

全球軟糖維生素市場規模（按來源和複合年成長率分類）（2026-2033 年）

• 植物來源
• 動物源性

全球軟糖維生素市場規模（按包裝類型和複合年成長率分類）（2026-2033 年）

• 瓶子和罐子
• 包包

全球軟糖維生素市場規模（按分銷管道分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球軟糖維生素市場規模（按最終用戶分類）及複合年成長率（2026-2033 年）

• 成人
• 適合兒童

全球軟糖維生素市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Pfizer
• Nature's Bounty
• Makers Nutrition
• Gummi World
• SMP Nutra
• Willings Nutraceutical
• Almighty Nutrition
• GWGummies
• Well Aliments
• Somafina
• Zanon Vitamec
• SmartyPants Vitamins
• Vitapur Labs
• Superior Supplement Manufacturing
• Pharmavite
• Church & Dwight Co. Inc.
• Reckitt Benckiser Group PLC
• Unilever PLC
• Otsuka Holdings Co. Ltd
• Amway Corp.

結論與建議

Gummy Vitamins Market size was valued at USD 6 Billion in 2024 and is poised to grow from USD 6.55 Billion in 2025 to USD 13.23 Billion by 2033, growing at a CAGR of 9.17% during the forecast period (2026-2033).

The gummy vitamins market is thriving, appealing particularly to individuals who struggle with traditional pills due to their chewable and palatable format. Increasing consumer demand has led to innovations, including hemp-based gummies and specialized pet formulations. Once limited in flavor and variety, gummy vitamins are now available in an array of options, including lemon, orange, cherry, and strawberry, catering to diverse consumer preferences. This growth is propelled by heightened health awareness, with consumers seeking nutritional supplements that support immune health and overall well-being. However, challenges such as sugar content and the omission of certain minerals can hinder market expansion. The rise in health consciousness, especially post-pandemic, indicates further growth potential as manufacturers continue to introduce specialized products for various dietary needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Gummy Vitamins market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Gummy Vitamins Market Segments Analysis

Global Gummy Vitamins Market is segmented by type, source, packaging type, distribution channel, end-user and region. Based on type, the market is segmented into single vitamins and multi-vitamins. Based on source, the market is segmented into plants and animals. Based on packaging type, the market is segmented into bottle & jars and pouches. Based on distribution channel, the market is segmented into online and offline. Based on end-user, the market is segmented into adults and children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Gummy Vitamins Market

The expansion of the vegetarian population worldwide, coupled with the increasing number of individuals facing malnutrition, is anticipated to significantly enhance revenue growth in the Gummy Vitamins market. As more consumers shift towards plant-based diets, the demand for vegetarian multivitamins is rising. These vitamins serve as essential nutritional supplements, compensating for the nutrients that might be lacking in a meat-free diet. Furthermore, this trend reflects a broader change in consumer preferences towards healthier lifestyle choices, driving the market forward. The growing awareness of health and wellness issues is likely to sustain this upward trajectory in demand for gummy vitamins.

Restraints in the Gummy Vitamins Market

The gummy vitamins market faces several significant challenges that could hinder its growth. Traditional multivitamins, while convenient, are often viewed as less effective compared to natural animal and plant-based sources of essential nutrients such as vitamins, minerals, iron, and zinc. Alternatives like vitamin sprays provide a more appealing and absorbable option, further detracting from the appeal of gummy vitamins. Additionally, the potential health risks associated with excessive consumption, including issues like tooth decay, heart disease, and weight gain due to high sugar content, pose serious concerns for consumers. The sticky nature of these gummies also raises dental health issues, limiting their demand compared to more traditional nutrient sources.

Market Trends of the Gummy Vitamins Market

The gummy vitamins market is experiencing a notable trend driven by women increasingly seeking beauty supplements that enhance their skin, hair, and nails. This demographic is favoring the convenience and palatable nature of gummy formulations, which often include ingredients like collagen and biotin-known for their benefits in promoting healthy skin and hair growth. Retail channels are witnessing heightened foot traffic as consumers prefer to purchase these products offline, driven by a desire for instant gratification and personal consultation. This shift reflects a broader health and wellness movement, as women prioritize holistic beauty solutions within their daily routines.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis
• Raw Material Analysis

Global Gummy Vitamins Market Size by Type & CAGR (2026-2033)

• Market Overview
• Single Vitamins
• Multi-Vitamins

Global Gummy Vitamins Market Size by Source & CAGR (2026-2033)

• Market Overview
• Plants
• Animals

Global Gummy Vitamins Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottle & Jars
• Pouches

Global Gummy Vitamins Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Gummy Vitamins Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Adults
• Children

Global Gummy Vitamins Market Size & CAGR (2026-2033)

• North America (Type, Source, Packaging Type, Distribution Channel, End-User)
  • USA
  • Canada
• Europe (Type, Source, Packaging Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Source, Packaging Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Source, Packaging Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Source, Packaging Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Pfizer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makers Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gummi World
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMP Nutra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Willings Nutraceutical
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almighty Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GWGummies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Well Aliments
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Somafina
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zanon Vitamec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartyPants Vitamins
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitapur Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superior Supplement Manufacturing
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pharmavite
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co. Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co. Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations