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市場調查報告書
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1866456

軟糖維生素市場－2025-2030年預測

Gummy Vitamins Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 142 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計軟糖維生素市場將從 2025 年的 100.77 億美元快速成長到 2030 年的 153.63 億美元，複合年成長率為 8.80%。

軟糖維生素是一種柔軟易咀嚼的膳食補充劑，富含必需營養素和維生素，旨在取代傳統的片劑和液體補充劑。最初是為難以吞嚥傳統補充劑的兒童和老年人開發的，其多樣化的口味使其偏好極佳，比傳統藥物製劑更具吸引力。

市場結構與成長要素

軟糖維生素市場正迅速擴張，這主要得益於人們健康意識的提高和預防醫學趨勢的興起。新冠感染疾病顯著提升了消費者的健康意識，並催生了對增強免疫力產品和補充劑的巨大需求。軟糖維生素能夠改善多種健康問題，包括代謝健康、血糖值調節和葉酸平衡。產品系列涵蓋益生菌、歐米伽補充劑、特定營養素以及富含多種維生素和礦物質或精心挑選的特定營養素的免疫支持配方。

人口老化加劇以及開發中國家和發展中國家消費者健康意識的提高，正從根本上改變消費者對富含健康成分產品的偏好，從而拓展市場機會。多樣化的口味選擇創造了強勁的市場需求，而高糖含量也成為吸引消費者的另一個因素。

市場挑戰

該行業面臨的主要挑戰之一是，越來越多的生產商為了追求保健功效，在產品中添加高濃度的特定維生素。然而，過量攝取營養素會帶來健康風險，這將是預測期內市場成長的主要障礙。因此，需要製定一種能夠兼顧功效和安全性的配方策略。

細分市場分析

依最終用戶分類：市場分為成人和兒童兩大類，其中成人市場佔據主要佔有率。這一主導地位歸因於成人人口的快速成長以及老年人口的不斷增加，而老年人更容易出現維生素缺乏症。其他因素包括老年人對營養補充劑的需求，以及消費者由於吞嚥藥片和膠囊等藥物劑型困難而更傾向於軟糖產品。

成年人群體主要由勞工階級組成，他們生活節奏快，更容易患慢性疾病，且購買力強。這些消費者傾向於選擇便捷高效的維生素補充方式，而口味多樣、兼具增強免疫力和補充必需維生素等健康益處的咀嚼軟糖尤其吸引他們。

隨著越來越多的女性尋求軟糖維生素來保護和提升自身的美麗，軟糖孕期綜合維他命作為一種有效提供各種必需營養素的方式，正變得越來越受歡迎。

產品創新趨勢

製造商正將有機配方軟糖維生素推向市場，旨在延長維生素的保存期限。業內人士認知到產品線商業化的巨大成長潛力，各公司紛紛推出各種口味、形狀和顏色的創新綜合維他命產品，以抓住不斷擴大的市場機會。

區域市場分析

北美：憑藉顯著的市場佔有率，製造商不斷改進配方以促進市場成長。

歐洲：在多家主要市場參與者的支持下，歐洲是僅次於北美的第二大市場。預計在預測期內，營養食品需求的激增將在推動市場成長方面發揮關鍵作用。

亞太地區：預計該地區將以快速的複合年成長率成長，主要成長動力來自印度和中國。消費者購買力的提升、生活方式的改變以及可支配收入的增加正在推動市場擴張。隨著人們對慢性病風險和營養不良的日益關注，以及知名企業投資創造的新機遇，該地區蘊藏著巨大的市場潛力。

本報告的主要優勢：

  • 深入分析：取得以客戶群、政府政策和社會經濟因素、消費者偏好、垂直產業和其他細分市場為重點的深入市場洞察，涵蓋主要地區和新興地區。
  • 競爭格局：了解主要企業採取的策略舉措，並了解透過正確的策略打入市場的潛力。
  • 市場促進因素與未來趨勢：探索動態因素和關鍵市場趨勢，以及它們將如何塑造未來的市場發展。
  • 可執行的建議：利用洞察力為策略決策提供訊息，從而在動態環境中開拓新的業務管道和收入來源。
  • 受眾範圍廣：對新興企業、研究機構、顧問公司、中小企業和大型企業都有益處且經濟高效。

它是用來做什麼的？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範及影響、新產品開發、競爭影響

分析範圍

  • 歷史資料（2022-2024 年）和預測資料（2025-2030 年）
  • 成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
  • 競爭對手定位、策略和市場佔有率分析
  • 按業務板塊和地區（國家）分類的收入成長和預測分析
  • 公司概況（策略、產品、財務資訊、關鍵趨勢等）

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 分析範圍
  • 市場區隔

第3章 商業情境

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策和法規
  • 策略建議

第4章 技術展望

5. 依成分分類的軟糖維生素市場

  • 介紹
  • 動物源性
  • 植物來源

6. 依包裝類型分類的軟糖維生素市場

  • 介紹
  • 瓶子和罐子
  • 小袋
  • 其他

7. 軟糖維他命市場（依產品分類）

  • 介紹
  • 單一維生素
  • 綜合維他命
  • 益生菌/益生元維生素

8. 按最終用戶分類的軟糖維生素市場

  • 介紹
  • 成人
  • 適合兒童

9. 按銷售管道分類的軟糖維他命市場

  • 介紹
  • 線上
  • 離線

第10章 各地區的軟糖維他命市場

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 印尼
    • 泰國
    • 其他

第11章 競爭格局與分析

  • 主要企業和策略分析
  • 市佔率分析
  • 企業合併、協議、商業合作
  • 競爭對手儀錶板

第12章：公司簡介

  • Santa Cruz Nutritionals
  • Bayer AG
  • SmartyPants Vitamins
  • Pharmavite
  • Zanon Lifesciences Pvt Ltd.
  • Olly Public Benefit Corporation
  • Life Science Nutritionals.
  • Nature's Bounty
  • Garden of life
  • Hero Nutritionals

第13章附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要收益
  • 分析方法
  • 簡稱
簡介目錄
Product Code: KSI061614081

The Gummy Vitamins Market is expected to soar from USD 10.077 billion in 2025 to USD 15.363 billion in 2030, driven by an 8.80% CAGR.

Gummy vitamins represent soft, chewable dietary supplements enriched with essential nutrients and vitamins, designed as an alternative to traditional pills and liquid supplements. Originally formulated for children and elderly populations who experience difficulty with conventional supplement forms, these products offer superior palatability through diverse flavor profiles, making them more appealing than traditional pharmaceutical formats.

Market Fundamentals and Growth Drivers

The gummy vitamin market is experiencing rapid expansion driven by heightened health awareness and preventive healthcare trends. The COVID-19 pandemic significantly accelerated consumer health consciousness, creating substantial demand for immunity-boosting products and supplements. Gummy vitamins address multiple health aspects including metabolic health, glycemic index regulation, and folic acid balance. Product offerings encompass probiotics, omega supplements, targeted nutrients, and immune support formulations containing comprehensive vitamin and mineral combinations or specific selected nutrients.

The geriatric population growth and rising awareness in both developing and developed markets have fundamentally shifted consumer preferences toward essential health ingredient products, expanding market opportunities. The availability of diverse flavors has created strong market demand, with the high sugar content serving as an additional appeal factor for consumers.

Market Challenges

A significant challenge facing the industry involves manufacturers adding elevated levels of specific vitamins intended for health benefits. Excessive nutrient intake can create health risks, presenting a considerable obstacle for market growth during the forecast period. This necessitates careful formulation strategies balancing efficacy with safety.

Segmentation Analysis

By End-User: The market segments into adult and children categories, with the adult segment commanding the dominant market share. This leadership stems from rapid adult population growth coupled with expanding geriatric demographics prone to vitamin deficiencies. Additional factors include dietary supplementation needs among older populations and consumer preference for gummies due to swallowing difficulties associated with tablets, capsules, and other pharmaceutical forms.

The adult segment comprises predominantly working-class populations characterized by busier lifestyles, increased chronic disease susceptibility, and higher purchasing power. These consumers prefer convenient, efficient vitamin intake methods, making chewable gummies with various flavors particularly attractive while delivering health benefits including immunity support and essential vitamins.

Women represent a growing demographic segment, demanding gummy vitamins for beauty protection and enhancement. Prenatal multivitamin gummies are gaining popularity as effective methods for delivering diverse required nutrients to expectant mothers.

Product Innovation Trends

Manufacturers are introducing organically formulated gummy vitamins while focusing on extending vitamin life expectancy. The industry recognizes significant growth potential for product line commercialization, with companies launching innovative multivitamin products in various flavors, shapes, and colors to capture expanding market opportunities.

Geographic Market Analysis

North America: Occupies significant market share, with manufacturers frequently improving formulations to propel market growth.

Europe: Follows North America in market prominence, supported by several key market players. Surging demand for nutritional foods plays a significant role in driving market growth during the forecast period.

Asia Pacific: Expected to demonstrate rapid CAGR growth, driven primarily by India and China. Rising consumer purchasing power, evolving lifestyles, and growing disposable income fuel market expansion. The region presents untapped market opportunities, with growing awareness about chronic illness risks, malnutrition concerns, and renowned player investments creating new prospects during the forecast period.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

By Source

  • Animal
  • Plants

By Packaging Type

  • Bottles and Jars
  • Pouches
  • Others

By Product

  • Single Vitamin
  • Multivitamin
  • Probiotic and Prebiotic Vitamin

By End-Users

  • Adults
  • Children

By Sales Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GUMMY VITAMINS MARKET BY SOURCE

  • 5.1. Introduction
  • 5.2. Animal
  • 5.3. Plants

6. GUMMY VITAMINS MARKET BY PACKAGING TYPE

  • 6.1. Introduction
  • 6.2. Bottles and Jars
  • 6.3. Pouches
  • 6.4. Others

7. GUMMY VITAMINS MARKET BY PRODUCT

  • 7.1. Introduction
  • 7.2. Single Vitamin
  • 7.3. Multivitamin
  • 7.4. Probiotic and Prebiotic Vitamin

8. GUMMY VITAMINS MARKET BY END-USERS

  • 8.1. Introduction
  • 8.2. Adults
  • 8.3. Children

9. GUMMY VITAMINS MARKET BY SALES CHANNEL

  • 9.1. Introduction
  • 9.2. Online
  • 9.3. Offline

10. GUMMY VITAMINS MARKET BY GEOGRAPHY

  • 10.1. Introduction
  • 10.2. North America
    • 10.2.1. USA
    • 10.2.2. Canada
    • 10.2.3. Mexico
  • 10.3. South America
    • 10.3.1. Brazil
    • 10.3.2. Argentina
    • 10.3.3. Others
  • 10.4. Europe
    • 10.4.1. Germany
    • 10.4.2. France
    • 10.4.3. United Kingdom
    • 10.4.4. Spain
    • 10.4.5. Others
  • 10.5. Middle East and Africa
    • 10.5.1. Saudi Arabia
    • 10.5.2. UAE
    • 10.5.3. Others
  • 10.6. Asia Pacific
    • 10.6.1. China
    • 10.6.2. India
    • 10.6.3. Japan
    • 10.6.4. South Korea
    • 10.6.5. Indonesia
    • 10.6.6. Thailand
    • 10.6.7. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 11.1. Major Players and Strategy Analysis
  • 11.2. Market Share Analysis
  • 11.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 11.4. Competitive Dashboard

12. COMPANY PROFILES

  • 12.1. Santa Cruz Nutritionals
  • 12.2. Bayer AG
  • 12.3. SmartyPants Vitamins
  • 12.4. Pharmavite
  • 12.5. Zanon Lifesciences Pvt Ltd.
  • 12.6. Olly Public Benefit Corporation
  • 12.7. Life Science Nutritionals.
  • 12.8. Nature's Bounty
  • 12.9. Garden of life
  • 12.10. Hero Nutritionals

13. APPENDIX

  • 13.1. Currency
  • 13.2. Assumptions
  • 13.3. Base and Forecast Years Timeline
  • 13.4. Key benefits for the stakeholders
  • 13.5. Research Methodology
  • 13.6. Abbreviations