野生動物旅遊市場規模、佔有率和成長分析（按遊客群體、類型、遊客年齡層、預訂方式和地區分類）－2026-2033年產業預測

預計到 2024 年，野生動物旅遊市場規模將達到 1,766.2 億美元，到 2025 年將成長至 1,898.7 億美元，到 2033 年將成長至 3,386.2 億美元，在預測期（2026-2033 年）內，複合成長率為 7.5%。

受人們對自然和野生動物體驗日益成長的興趣推動，野生動物旅遊市場正經歷強勁成長。推動這一趨勢的因素包括野生動物保護意識提升和對永續旅遊實踐的需求。社群媒體的普及提高了人們的環保意識，促使遊客在自然環境中與野生動物互動。然而，環境惡化和對當地社區的剝削等挑戰對永續性構成威脅。過度旅遊會破壞脆弱的生態系統，而野生動物的商業化會對動物福利產生負面影響。不過，環保旅遊的轉變和體驗式旅遊的興起等關鍵趨勢為企業帶來了機會。透過積極推行負責任的旅遊舉措並利用科技進行教育，企業可以創造有意義的野生動物體驗，既能吸引具有環保意識的遊客，又能最大限度地減少對生態系統的影響。

野生動物旅遊市場促進因素

人們對環境保護和永續性的日益關注，正推動著遊客對生態旅遊和野生動物保護的興趣。隨著人們對生態議題的認知不斷提高，野生動物旅遊越來越受到青睞，它不僅能提供獨特而難忘的體驗，也能成為教育平台。這種旅遊方式讓遊客有機會參與保育工作中，並了解野生動物保育的重要性。透過參與野生動物旅遊，遊客既能滿足自己對冒險的渴望，也能為保護自然棲息地和促進旅遊業的永續發展做出貢獻。

野生動物旅遊市場的限制

野生動物旅遊業面臨諸多限制因素，主要源自於其對環境的潛在負面影響。此類旅遊活動會擾亂生態系統和野生動物棲息地，對動物族群及其生存狀況構成威脅。諸如噪音過大、亂丟垃圾和劣化自然資源等不負責任的行為，會進一步加劇這些問題，對環境造成有害後果。在發展野生動物旅遊業和保護自然棲息地之間取得平衡至關重要，因為不永續的做法會導致生物多樣性喪失，並對支撐野生動物生存的脆弱生態系統造成長期損害。

野生動物旅遊市場趨勢

受環境問題和傳統旅遊對生態影響的日益關注，野生動物旅遊市場正經歷著向永續模式轉變的顯著趨勢。遊客越來越傾向於選擇以保育和野生動物為優先的環保體驗，這促使生態旅遊計畫和低影響旅行方式蓬勃發展。負責任的野生動物觀賞方式正日益受到重視，越來越多的業者開始採納相關準則，以最大限度地減少對棲息地和物種的影響。隨著消費者對旅行選擇的意識不斷增強，這種向永續野生動物旅遊的轉變正在重塑整個產業，促進當地社區、保育組織和旅遊業者之間的合作，從而在旅遊業與自然之間建立和諧的平衡。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析
• 監管分析

全球野生動物旅遊市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 群組/朋友
• 夫妻
• 家庭
• 獨自旅行

全球野生動物旅遊市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 森林野生動物之旅
• 海洋野生動物之旅

全球野生動物旅遊市場規模（依遊客年齡層分類）及複合年成長率（2026-2033 年）

• 20歲以下
• 20至40歲
• 40歲或以上

全球野生動物旅遊市場規模（以預訂方式分類）及複合年成長率（2026-2033 年）

• 直接預訂
• 旅行社
• 市集預訂

全球野生動物旅遊市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• TUI Group（Germany）
• G Adventures（Canada）
• Lindblad Expeditions（US）
• Natural Habitat Adventures（US）
• Ecoventura（Ecuador）
• Exodus Travels（UK）
• Micato Safaris（Kenya）
• Tauck（US）
• World Expeditions（Australia）
• African Travel, Inc.（US）
• Wildlife Safari（US）
• Discover Corps（US）
• Road Scholar（US）
• Steppes Travel（UK）
• Wildland Adventures（US）
• Audley Travel（UK）
• Ker & Downey（US）
• Jacada Travel（UK）

結論與建議

Wildlife Tourism Market size was valued at USD 176.62 Billion in 2024 and is poised to grow from USD 189.87 Billion in 2025 to USD 338.62 Billion by 2033, growing at a CAGR of 7.5% during the forecast period (2026-2033).

The Wildlife Tourism Market is experiencing robust growth, fueled by an increasing interest in nature and wildlife experiences. Factors like heightened awareness of wildlife conservation and a demand for sustainable tourism practices are driving this trend. Social media enhances visibility, motivating travelers to engage with wildlife in its natural setting. However, challenges such as environmental degradation and community exploitation pose risks to sustainability. Over-tourism threatens fragile ecosystems, while the commodification of wildlife can adversely affect animal welfare. Nevertheless, key trends, including a shift towards eco-friendly travel and the rise of experiential tourism, present opportunities for businesses. By embracing responsible tourism initiatives and leveraging technology for education, companies can create meaningful wildlife experiences while minimizing ecological footprints, appealing to environmentally conscious travelers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wildlife Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wildlife Tourism Market Segments Analysis

Global Wildlife Tourism Market is segmented by Group, Type, Tourist Age Group, Booking Mode and region. Based on Group, the market is segmented into Groups/Friends, Couples, Family and Solo. Based on Type, the market is segmented into Forest Wildlife Tour and Marine Wildlife Tour. Based on Tourist Age Group, the market is segmented into Up to 20 Years, Between 20 and 40 Years and Above 40 Years. Based on Booking Mode, the market is segmented into Direct, Travel Agent and Marketplace Booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wildlife Tourism Market

The growing emphasis on environmental conservation and sustainability has sparked a heightened interest in ecotourism and wildlife conservation among travelers. As individuals become more conscious of ecological issues, they are increasingly drawn to wildlife tourism, which not only offers unique and memorable experiences but also serves as an educational platform. This type of tourism enables visitors to engage with conservation initiatives and understand the importance of wildlife preservation. By participating in wildlife tourism, travelers can satisfy their desire for adventure while also contributing to the protection of natural habitats and the promotion of sustainable practices within the tourism industry.

Restraints in the Wildlife Tourism Market

The wildlife tourism sector faces several constraints, primarily stemming from its potential adverse effects on the environment. Activities associated with this form of tourism may disrupt ecosystems and wildlife habitats, posing threats to both animal populations and their living conditions. Irresponsible behaviors, such as excessive noise levels, littering, and degradation of natural resources, further exacerbate these issues, leading to detrimental consequences for the environment. The balance between promoting wildlife tourism and ensuring the preservation of natural habitats is crucial, as unsustainable practices can result in loss of biodiversity and long-term harm to the fragile ecosystems that sustain wildlife.

Market Trends of the Wildlife Tourism Market

The Wildlife Tourism market is experiencing a notable trend towards sustainable practices, driven by heightened awareness of environmental issues and the ecological footprint of traditional tourism. Travelers are increasingly seeking eco-friendly experiences that prioritize conservation and wildlife protection, leading to a surge in eco-tourism initiatives and low-impact travel options. Responsible wildlife watching has gained traction, with operators adopting guidelines to minimize disturbance to habitats and species. As consumers become more conscientious about their travel choices, this shift towards sustainable wildlife tourism is reshaping the industry, encouraging partnerships between local communities, conservation organizations, and tour operators to create a harmonious balance between tourism and nature.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Wildlife Tourism Market Size by Group & CAGR (2026-2033)

• Market Overview
• Groups/Friends
• Couples
• Family
• Solo

Global Wildlife Tourism Market Size by Type & CAGR (2026-2033)

• Market Overview
• Forest Wildlife Tour
• Marine Wildlife Tour

Global Wildlife Tourism Market Size by Tourist Age Group & CAGR (2026-2033)

• Market Overview
• Up to 20 Years
• Between 20 and 40 Years
• Above 40 Years

Global Wildlife Tourism Market Size by Booking Mode & CAGR (2026-2033)

• Market Overview
• Direct
• Travel Agent
• Marketplace Booking

Global Wildlife Tourism Market Size & CAGR (2026-2033)

• North America (Group, Type, Tourist Age Group, Booking Mode)
  • US
  • Canada
• Europe (Group, Type, Tourist Age Group, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Group, Type, Tourist Age Group, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Group, Type, Tourist Age Group, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Group, Type, Tourist Age Group, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindblad Expeditions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Habitat Adventures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecoventura (Ecuador)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exodus Travels (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Micato Safaris (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tauck (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• World Expeditions (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• African Travel, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wildlife Safari (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Discover Corps (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Road Scholar (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steppes Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wildland Adventures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audley Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ker & Downey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jacada Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations