教育旅遊市場規模、佔有率和成長分析（按目的地、旅遊類型、年齡層、目的、職業和地區分類）－2026-2033年產業預測

2024 年全球教育旅遊市場規模為 4,585.8 億美元，預計將從 2025 年的 5,177.4 億美元成長到 2033 年的 1,3666.6 億美元，在預測期（2026-2033 年）內複合年成長率為 12.9%。

全球教育旅遊市場的發展動力源自於人們對獨特旅行體驗日益成長的需求，以及對教育和職業發展的重視。越來越多的家庭和個人選擇投資教育旅行，以深造並拓展知識，這導致尋求海外優質教育的國際學生和專業人士數量激增。此外，中國、印度和巴西等新興經濟體中產階級的壯大也推動了這一成長，因為可支配收入的增加使他們能夠投資於教育和旅行。科技進步和交通途徑的改善進一步降低了進入門檻，使教育機會更加普及。線上學習和遠距辦公的興起也提高了教育旅行的柔軟性。這種充滿活力的環境為旅遊和教育產業的公司帶來了巨大的成長潛力。

全球教育旅遊市場促進因素

勞動力和經濟的全球化推動了學生和專業人士對國際教育日益成長的興趣。這一趨勢極大地促進了教育旅遊業的發展，使人們能夠獲得重要的跨文化體驗，提升語言技能，並增強個人履歷。隨著越來越多的人尋求出國留學和教育旅行的機會，對身臨其境型學習體驗的需求也在不斷成長。因此，教育旅遊已成為個人和職業發展的重要途徑，滿足了日益多元化和相互聯繫的全球勞動力不斷變化的需求。

全球教育旅遊市場面臨的限制因素

全球教育旅遊市場面臨許多挑戰，其中最主要的原因是各類項目，尤其是長期或專業性較強的項目（例如密集語言課程）費用高昂。這些費用對許多學生和潛在的專業人士構成了重大障礙，限制了他們參與海外寶貴教育體驗的機會。個人經濟狀況的限制也常常阻礙人們透過教育旅遊實現個人和職業發展，因此，市場亟需提供更多價格合理的選擇，以滿足不同經濟能力參與者的需求。

全球教育旅遊市場趨勢

全球教育旅遊市場正經歷著向體驗式學習的顯著轉變，這主要得益於人們對身臨其境型、實踐性教育體驗日益成長的需求。旅行者越來越傾向於選擇能夠培養實際技能的項目，例如語言沉浸式學習、文化交流和實踐實習，而不是傳統的課堂學習。這一趨勢反映了消費者在旅行中追求真實體驗和個人發展的更廣泛偏好，他們渴望加深對多元文化的理解，並提升自身的學術水平。因此，教育機構和旅遊業者正在調整其產品和服務，以滿足這一眼光獨到的旅行者群體不斷變化的需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究分析
• 消費者分析

全球教育旅遊市場規模（依目的地類型分類）及複合年成長率（2026-2033 年）

• 國內的
• 國際的

全球教育旅遊市場規模（依旅遊類型分類）及複合年成長率（2026-2033 年）

• 團體旅遊
• 個人旅行

全球教育旅遊市場規模（依年齡層別分類）及複合年成長率（2026-2033 年）

• 15歲及以下
• 16至25歲
• 26至40歲
• 41至55歲

全球教育旅遊市場規模（依目的及複合年成長率分類）（2026-2033 年）

• 學術用途
• 面向專業
• 文化與遺產
• 其他

全球教育旅遊市場規模（依職業分類）及複合年成長率（2026-2033 年）

• 學生
• 學院
• 政府相關人員
• 公司管理員
• 企業主
• 勞動者
• 其他

全球教育旅遊市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• World Expeditions Travel Group
• Ace Cultural Tours
• Atlantis Research
• Kesari Tours Pvt. Ltd.
• Global Educational Travel
• Educational Tours, Inc.
• AAI Edutourz Pvt. Ltd
• EF Education First
• Capital Tours, Inc
• TSAP Travel
• WorldStrides Holdings LLC
• Rustic Pathways
• Europe Incoming Holdings Ltd.
• Adventures Abroad Group（Educational World Tours）
• Acorn Travel Group
• ACIS Educational Tours
• Educating Adventures
• Travelbound International
• Travel for Teens
• Alandis Travel

結論與建議

Global Educational Tourism Market size was valued at USD 458.58 Billion in 2024 and is poised to grow from USD 517.74 Billion in 2025 to USD 1366.66 Billion by 2033, growing at a CAGR of 12.9% during the forecast period (2026-2033).

The global educational tourism market is fueled by the rising demand for unique travel experiences and an emphasis on education and professional growth. Families and individuals increasingly invest in educational travel to enhance their learning and broaden their knowledge, resulting in a surge of international students and professionals seeking quality education abroad. Additionally, the expanding middle class in emerging economies, such as China, India, and Brazil, is contributing to this growth as disposable income allows for investment in education and travel. Technological advancements and improved transportation have further lowered barriers, making educational opportunities more accessible. The popularity of online learning and remote work enhances flexibility in travel for educational purposes. This dynamic landscape presents substantial growth potential for businesses in the travel and education sectors.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Educational Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Educational Tourism Market Segments Analysis

Global Educational Tourism Market is segmented by Destination Type, Tour Type, Age Group, Purpose, Occupation and region. Based on Destination Type, the market is segmented into Domestic and International. Based on Tour Type, the market is segmented into Organized/Group Tours and Individual Travel. Based on Age Group, the market is segmented into Up to 15 Years, 16 - 25 Years, 26 - 40 Years and 41 - 55 Years. Based on Purpose, the market is segmented into Academic, Professional, Culture & Heritage and Others. Based on Occupation, the market is segmented into Students, Teachers, Government Officials, Corporate Managers, Enterprise Owners, Workers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Educational Tourism Market

The globalization of the workforce and economy has led to a rising interest in international education among students and professionals. This trend has significantly contributed to the growth of the educational tourism sector, enabling individuals to acquire essential cross-cultural experiences, improve their language skills, and bolster their resumes. As more individuals seek opportunities to study abroad or engage in educational travel, the demand for immersive learning experiences continues to expand. Consequently, educational tourism serves as a pivotal avenue for personal and professional development, aligning with the evolving needs of a diverse and interconnected global workforce.

Restraints in the Global Educational Tourism Market

The Global Educational Tourism market faces significant challenges due to the high costs associated with various programs, particularly those that are longer in duration or specialized, such as language immersion courses. These expenses can create substantial barriers for many prospective students and professionals, limiting their ability to engage in valuable educational experiences abroad. The financial constraints impacting individuals often hinder their opportunities for personal and professional development through educational tourism, emphasizing the need for more accessible options within the market to accommodate diverse participants with varying financial capabilities.

Market Trends of the Global Educational Tourism Market

The Global Educational Tourism market is witnessing a notable shift towards experiential learning, driven by the rising demand for immersive and hands-on educational experiences. Travelers are increasingly prioritizing opportunities that extend beyond traditional classroom learning, favoring programs such as language immersion, cultural exchanges, and practical internships that foster real-world skills. This trend reflects a broader consumer preference for authentic engagement and personal development during travel, as enthusiasts seek to deepen their understanding of diverse cultures and enhance their academic credentials. Consequently, educational institutions and tourism providers are adapting their offerings to meet the evolving expectations of this discerning traveler demographic.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Study Analysis
• Consumer Analysis

Global Educational Tourism Market Size by Destination Type & CAGR (2026-2033)

• Market Overview
• Domestic
• International

Global Educational Tourism Market Size by Tour Type & CAGR (2026-2033)

• Market Overview
• Organized/Group Tours
• Individual Travel

Global Educational Tourism Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• Up to 15 Years
• 16 - 25 Years
• 26 - 40 Years
• 41 - 55 Years

Global Educational Tourism Market Size by Purpose & CAGR (2026-2033)

• Market Overview
• Academic
• Professional
• Culture & Heritage
• Others

Global Educational Tourism Market Size by Occupation & CAGR (2026-2033)

• Market Overview
• Students
• Teachers
• Government Officials
• Corporate Managers
• Enterprise Owners
• Workers
• Others

Global Educational Tourism Market Size & CAGR (2026-2033)

• North America (Destination Type, Tour Type, Age Group, Purpose, Occupation)
  • US
  • Canada
• Europe (Destination Type, Tour Type, Age Group, Purpose, Occupation)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Destination Type, Tour Type, Age Group, Purpose, Occupation)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Destination Type, Tour Type, Age Group, Purpose, Occupation)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Destination Type, Tour Type, Age Group, Purpose, Occupation)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• World Expeditions Travel Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ace Cultural Tours
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlantis Research
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kesari Tours Pvt. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Educational Travel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Educational Tours, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AAI Edutourz Pvt. Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EF Education First
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capital Tours, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TSAP Travel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorldStrides Holdings LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rustic Pathways
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Europe Incoming Holdings Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adventures Abroad Group (Educational World Tours)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acorn Travel Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ACIS Educational Tours
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Educating Adventures
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travelbound International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travel for Teens
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alandis Travel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations