捲髮棒市場規模、佔有率及成長分析（按產品、通路、應用及地區分類）－2026-2033年產業預測

預計到 2024 年，捲髮棒市場規模將達到 51.9 億美元，到 2025 年將達到 56.1 億美元，到 2033 年將達到 104.6 億美元，在預測期（2026-2033 年）內，複合年成長率為 8.1%。

全球捲髮棒市場正經歷強勁成長，這主要得益於不斷變化的時尚潮流、技術進步以及消費者對美髮工具日益成長的需求。在注重整裝儀容和自我表達的推動下，消費者渴望嘗試各種髮型，從活力四射的捲發到柔順飄逸的波浪，捲髮棒也因此成為日常美容護理中不可或缺的一部分。這一趨勢很大程度上受到社群媒體平台的影響，明星和網紅們建立的美學標準鼓勵消費者勇於嘗試更多不同的造型。此外，產品設計上的創新，例如溫度控制和環保材料，也吸引了具有環保意識的消費者。造型可能性的不斷豐富以及消費者環保意識的日益增強，共同推動了捲髮棒市場的持續成長。

冰壺市場促進因素

受消費者對整裝儀容和造型潮流日益成長的關注，美容及個人護理行業正經歷快速成長。捲髮棒作為打造各種髮型的必備工具，需求量不斷攀升，反映出人們對時尚現代造型的日益追求。這種對多功能性和美觀性的追求，大大推動了捲髮棒市場銷售的成長。隨著人們不斷尋求提升自身形象的創新方法，捲髮棒的人氣持續飆升，成為日常美容護理的必備品，並推動著該細分市場的擴張。

捲髮棒市場的限制

由於人們擔心熱損傷頭髮，包括乾燥、分叉和斷裂，捲髮棒市場正面臨挑戰。消費者對頻繁使用熱造型工具潛在危害的認知不斷提高，促使更多消費者選擇無熱或損傷較小的替代方案。這些替代方案採用不直接加熱的捲髮技巧，反映了消費者在追求理想造型的同時，也希望保持頭髮健康的偏好轉變。這種對更安全造型方式的追求，對傳統捲髮棒市場構成了阻礙因素，並影響消費者的購買決策。

捲髮棒市場的趨勢

捲髮棒市場正呈現明顯的科技創新趨勢，製造商積極融入各種功能以提升使用者體驗。這包括推出具有溫度控制、陶瓷或電氣石塗層以實現最佳熱量分佈以及用於精準控制的數位顯示器的捲髮棒。此外，智慧技術的應用使用戶能夠透過行動應用程式管理和監控他們的造型工具。這些進步迎合了更注重性能和便利性的科技型消費者的需求，他們不僅關注提升捲髮效果，也致力於最大限度地減少頭髮損傷。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術進步
• 客戶和購買標準分析

全球捲髮棒市場規模（依產品類型及複合年成長率分類）（2025-2032 年）

• 捲髮鉗
• 捲髮棒
• 其他

全球捲髮棒市場規模（依分銷管道分類）及複合年成長率（2025-2032 年）

• 超級市場和大賣場
• 便利商店
• 線上

全球捲髮棒市場規模（依應用領域分類）及複合年成長率（2025-2032 年）

• 商業的
• 住宅

全球捲髮棒市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• Helen of Troy Limited（USA）
• Revlon Inc.（USA）
• Spectrum Brands Inc.（USA）
• Lunata Beauty（Canada）
• Geloon（China）
• Panasonic Corporation（Japan）
• Remington Products Company LLC（USA）
• Sultra Corporation（USA）
• TESCOM Corporation（Japan）
• VAV Professional Hair Care（China）
• BaBylissPRO（France）
• Bed Head（USA）
• Hot Tools（USA）
• InStyler（USA）
• John Paul Mitchell Systems（USA）
• Jose Eber（USA）
• Kiss Products Inc.（USA）
• L'ange Hair LLC（USA）
• Kristin Ess Hair（USA）

結論與建議

Curling Irons Market size was valued at USD 5.19 Billion in 2024 and is poised to grow from USD 5.61 Billion in 2025 to USD 10.46 Billion by 2033, growing at a CAGR of 8.1% during the forecast period (2026-2033).

The global curling irons market is witnessing robust growth fueled by evolving fashion trends, technological advancements, and an increasing demand for hairstyling tools. With a strong emphasis on personal grooming and self-expression, consumers are eager to experiment with styles ranging from vibrant curls to sleek waves, solidifying curling irons as essential items in their beauty routines. The influence of social media platforms significantly drives this trend, as beauty standards showcased by celebrities and influencers inspire greater experimentation among users. Moreover, innovation in product design, including features like adjustable heat settings and eco-friendly materials, is appealing to a more environmentally conscious consumer base. This combination of stylistic possibilities and heightened awareness promotes sustained demand within the curling iron sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Curling Irons market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Curling Irons Market Segments Analysis

Global Curling Irons Market is segmented by Product, Distribution Channel, Application and region. Based on Product, the market is segmented into Curling Tongs, Curling Wands and Others. Based on Distribution Channel, the market is segmented into Supermarkets& Hypermarkets, Convenience Stores and Online. Based on Application, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Curling Irons Market

The beauty and personal care industry has experienced rapid growth, fueled by a heightened awareness among consumers regarding grooming and styling trends. Curling irons, as essential tools for achieving a variety of hairstyles, are increasingly in demand, reflecting the desire for contemporary and stylish looks. This pursuit of versatility and aesthetic appeal has significantly contributed to the rising sales within the curling iron market. As individuals seek innovative ways to enhance their appearance, the popularity of curling irons continues to soar, making them a staple in beauty routines and driving market expansion in this segment.

Restraints in the Curling Irons Market

The curling irons market faces challenges due to concerns regarding heat-related damage to hair, including issues such as dryness, split ends, and breakage. As awareness of the potential harm from frequent heat styling increases, a growing number of consumers are opting for heatless or less damaging alternatives. These alternatives incorporate curling techniques that avoid direct heat application, reflecting a shift in consumer preferences toward methods that preserve hair health while achieving desired styles. This trend towards safer styling options presents a restraint for the traditional curling iron market, influencing purchasing decisions.

Market Trends of the Curling Irons Market

The curling iron market is witnessing a significant trend towards advanced technology and innovation, with manufacturers increasingly integrating features designed to enhance user experience. This includes the introduction of curling irons equipped with adjustable temperature settings, ceramic and tourmaline coatings for optimal heat distribution, and digital displays for precise control. Additionally, the incorporation of smart technology allows users to manage and monitor their styling tools through mobile applications. These advancements not only aim to improve curling results but also focus on minimizing hair damage, catering to a more tech-savvy consumer base that values both performance and convenience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Curling Irons Market Size by Product & CAGR (2025-2032)

• Market Overview
• Curling Tongs
• Curling Wands
• Others

Global Curling Irons Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets& Hypermarkets
• Convenience Stores
• Online

Global Curling Irons Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Curling Irons Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Helen of Troy Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lunata Beauty (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geloon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington Products Company LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sultra Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TESCOM Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VAV Professional Hair Care (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaBylissPRO (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bed Head (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hot Tools (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InStyler (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Paul Mitchell Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jose Eber (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'ange Hair LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kristin Ess Hair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations