印度捲髮棒市場評估：按產品類型、最終用戶、分銷管道、地區、機會和預測（2019-2033 年）

預計印度捲髮棒市場將以 5.50% 的複合年增長率成長，從 2025 年的 2.055 億美元成長到 2033 年的 3.1538 億美元。這一增長主要受美容潮流變化、可支配收入增加以及城市和半城市地區個人護理意識提升的推動。

消費者越來越注重外表，捲髮棒等護髮產品不再是沙龍專屬，而是迅速成為家庭護理套裝中的必備品。消費者越來越注重使用的產品及其使用方式。此外，社群媒體影響者、美妝部落客和線上教學課程的興起，在提高產品認知度和普及率方面發揮關鍵作用，尤其是在年輕消費者群體中。

近年來，捲髮棒在印度的需求持續成長，尤其是在年輕的都市消費者中。這一增長得益於美容潮流的流行、社交媒體的影響以及人們對個人形像日益增長的興趣。總體而言，隨著越來越多的人為了工作、社交活動和內容創作而在家打理頭髮，捲髮棒作為一種必備的個人形象工具正變得越來越受歡迎，與傳統耗時的方法和去美髮沙龍相比，它提供了一種更快捷、更方便的選擇。 "全新設計的捲髮機制使用起來更快更方便，只需更少的時間和精力即可獲得理想效果。在如今忙碌、快節奏的都市生活中，消費者越來越追求便捷的個人形象解決方案，而捲髮棒完美地滿足了這一需求。改進的溫度控制和先進的陶瓷塗層使現代加熱設備對消費者更具吸引力。"

2025年12月16日，戴森宣佈在印度市場推出Airwrap Origin捲髮棒。這款產品是戴森經典多功能造型器的全新升級，更加精緻且價格親民，完美滿足用戶在家輕鬆打造沙龍級造型的需求。全新Airwrap Origin搭載DysonV9數位馬達，轉速高達每分鐘11萬轉，產生康達效應所需的強勁氣流。這使得秀髮能夠順暢地纏繞在40毫米的捲筒上，輕鬆實現捲髮和造型，且無需擔心過熱。 Airwrap Origin定位為Dyson高端造型生態系統的入門級產品，旨在提供多樣化的造型功能，同時秉承戴森一貫的護髮和易用性理念。

目錄

第一章：專案範圍與定義

第二章：研究方法

第三章：美國關稅的影響

第四章：摘要整理

第五章：客戶之聲

• 受訪者人口統計資料
• 品牌認知度
• 購買決策因素
• 首選分銷管道

第六章 印度捲髮棒市場展望（2019-2033）

• 市場規模分析與預測
• 以價值計算
• 市佔率分析預測
  • 依產品類型
    • 有線
    • 無線
  • 按最終用戶
    • 住宅
    • 商業
  • 按分銷管道
    • 超商/大型超市
    • 多品牌商店
    • 百貨公司
    • 線上
    • 其他
  • 按地區
    • 北部
    • 東部
    • 西部和中部
    • 南部
  • 公司市佔率分析
• 2025年市場地圖分析
  • 依產品類型
  • 按最終用戶
  • 按分銷管道
  • 按地區

第七章 供給與需求分析

第八章：進出口分析

第九章：價值鏈分析

第十章：波特五力分析

第十一章：PESTLE分析

第十二章：定價分析

第十三章：市場動態

• 市場驅動因素
• 市場挑戰

第十四章：市場趨勢與發展

第十五章：政策與監管環境

第十六章：個案研究

第十七章：競爭格局景觀

• 前五大競爭對手矩陣
• 前五名SWOT分析
• 前十大主要參與者
  • Vega Industries Private Limited
    • 公司詳情
    • 關鍵管理人員
    • 主要產品
    • 關鍵財務指標（已公佈）
    • 主要市場趨勢與地理擴張
    • 近期發展/合作/併購
  • Philips India Limited
  • Havells India Limited
  • Syska LED Lights Private Limited
  • Ikonic World
  • Dyson Technology India Private Limited
  • Universal Corporation Ltd (Agaro)
  • Braun GmbH
  • Nova India
  • Winston Electronics Private有限

第十八章：戰略建議

第十九章 關於我們和免責聲明

India Hair Curling Irons Market is projected to witness a CAGR of 5.50% during the forecast period FY2026-FY2033, growing from USD 205.50 million in FY2025 to USD 315.38 million in FY2033. The growth is fueled by shifting beauty trends, increased disposable income, and increasing personal grooming interest in both urban and semi-urban regions of the nation.

Consumers are increasingly becoming conscious about their appearance, and hair care products like curling irons are no longer the prerogative of salons; they are fast becoming more of a home grooming kit item. They are very specific about what they use, how they use it. Additionally, the rise of social media influencers, beauty vloggers, and online tutorials is playing a fundamental role in propelling product awareness and usage, especially among young consumers.

India has seen a steady rise in demand for hair curling irons in recent years, particularly among young urban consumers. This growth is driven by the popularity of beauty trends, the influence of social media, and increasing attention to personal grooming. Overall, as more individuals style their hair at home for work, social events, or content creation, and with curling irons offering a quicker, more convenient alternative to previously time-consuming methods or salon visits, they have increasingly become a grooming essential. "Newly designed curling mechanisms are now faster and easier to use, delivering results with far less time and effort. In today's busy, fast-paced urban lifestyle, consumers increasingly seek convenient grooming solutions, and curling irons fit perfectly into this need. With improved temperature-control features and advanced ceramic coatings, modern heating devices have also become more appealing to consumers.

On 16 December 2025, Dyson announced the launch of the Airwrap Origin in India, reintroducing its original multi-styler in a more streamlined and accessible form for users who prefer fuss-free, salon-like styling at home. The new Airwrap Origin is powered by Dyson's Digital Motor V9, which spins up to 110,000 rpm to generate the air pressure required for the Coanda effect, allowing hair to wrap smoothly around the 40mm barrel for effortless curling and shaping without extreme heat. Positioned as an entry point into Dyson's premium styling ecosystem, the Airwrap Origin aims to deliver versatile styling performance while maintaining Dyson's focus on hair protection and ease of use.

Increased Emphasis on Self-Care and Personal Grooming Propelling the Market Forward

In recent years, the primary belief that has changed is the level of importance people, especially young professionals and urban youth, place on personal appearance. Grooming is no longer solely for vanity; it has become a typical part of many people's morning self-care rituals. Curling irons are now used daily to achieve styled hair, whether for work, events, or socializing with friends and family. There has been an increase in people switching to non-salon visits, so having a styling machine at home can save them both time and money. The convenience of obtaining the 'salon' kind of curls in a matter of minutes has turned these tools into a preferred product for younger independent adults, especially among college-going men and women, and young working professionals in urban cities such as Mumbai, Delhi, and Bangalore. Smart styling tools have become an essential part of one's day-to-day self-expression and confidence: people want to look put together, even on low-key weekdays.

Social Media and Influencer Culture Driving Demand for Hair Curling Irons

Platforms like Instagram, YouTube, and even Short video platforms such as Moj and Josh have put hairstyling tutorials and beauty content in the mainstream. Influencing agents showcase a variety of hairstyles using tools and brands that directly contribute to consumer demand.

Furthermore, through the creation of influence-driven product reviews, get-ready-with-me content, and brand partnerships, consumers are educated about items of interest, their features, costs, and styling options. The abundance of visually based content inspires consumers to try out new things as well as express themselves creatively, particularly within urban fashion-oriented demographics. Subsequently, there is strong evidence that social media serves as an effective means of market promotion for both long-established traditional hair styling lines as well as newer innovative businesses focused on hair curling irons in India, leading to increased levels of awareness surrounding both product awareness and desire for purchase.

Growth of E-Commerce and Online Retail Contributing to Market Growth

Online retail platforms like Amazon, Flipkart, Nykaa, and Myntra have made it more convenient than ever for customers to search, compare, and purchase hair styling equipment. Detailed customer reviews, influencer endorsements, and discounted bundle offers also play a significant role in shaping purchase decisions. Added home delivery convenience and stress-free returns also attract the increasing number of digital-first buyers. During festive sale periods such as Diwali and Republic Day, hair-styling gadgets, especially curling irons, often rank among the most searched personal grooming products.

Budget-friendly Products Stimulating Market Growth

Many local and global brands are introducing curling irons with advanced features, such as ceramic and tourmaline plates, adjustable heat settings, and auto shut-off, at increasingly affordable prices, making it more accessible to consumers beyond premium ones.

At the same time, aggressive online discounts, flash sale promotions, and bundle offers through e-commerce platforms have made it easier for consumers to enter the market. Subsequently, as technology improves and becomes increasingly cost-effective, curling brands are now able to provide safer, high-performing curling tools at cost-competitive price points. The positioning of these value-oriented products is broadening the target customer base significantly and stimulating growth within those Tier II and Tier III markets; therefore, affordability continues to be a significant factor in the decision-making process.

Future Market Scenario (FY2026 -FY2033F)

The Indian curling irons market for hair is going to grow healthily with growing awareness of appearance, especially among consumers in urban and semi-urban areas. Social media and celebrity endorsements continue to influence consumer behavior, encouraging more young men and women to experiment with personal grooming appliances such as curling irons.

Growing disposable incomes and a rising middle class in Tier I and Tier II cities will be the key drivers of demand for personal styling devices. The consumer is demanding more salon-like results at home, and hair curling irons are finding their way into home grooming kits.

Technology-oriented consumers seeking convenience and efficiency will probably be drawn to temperature-controlled, ceramic-coated, and automatic rotating curling irons. Organizations providing products with safety features, instant heat-up technology, and damage-free styling will probably attract a greater market share.

The expansion of e-commerce platforms and the growth of organized retail into tier-II and tier-III cities have significantly improved the availability of hair-styling equipment. Online portals not only offer competitive prices but also help customers make informed purchase decisions through reviews and product comparisons, thereby boosting sales.

Rising dual-income households, changing fashion styles, and increasing numbers of working women are all propelling the hair curling irons market. Customers seek easy, quick solutions to everyday styling that are money- and time-saving.

Key Players Landscape and Outlook

The Indian hair curling iron market is quite competitive, with a mix of international players such as Philips, Dyson, and Vega, and some local players such as Syska, Havells, and Ikonic Professional, vying in the segment. The players are vying for product innovation, pricing strategy, and channels to have a stronger foothold in the Indian market.

One emerging trend among major players is the formation of strategic partnerships with beauty salons, lifestyle retailers, and e-commerce platforms to increase product penetration and strengthen brand visibility.

Apart from that, the R&D costs of products have been seen to rise in the form of intelligent styling tools with adjustable heat features, auto-shut-off technology, and quick-heating technology. Continuous product innovation is reshaping the competitive landscape. New entrants are introducing compact, travel-sized curling irons to meet rising demand from working professionals and frequent travelers.

As consumers increasingly seek damage-free styling and a more personalized grooming experience, companies that invest in ergonomic design, energy efficiency, and sustainable materials are well-positioned to lead the market.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Distribution Channel

6. India Hair Curling Irons Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.1.1. By Product Type
    • 6.1.1.1. Corded
    • 6.1.1.2. Cordless
  • 6.1.2. By End User
    • 6.1.2.1. Residential
    • 6.1.2.2. Commercial
  • 6.1.3. By Distribution Channel
    • 6.1.3.1. Supermarkets/Hypermarkets
    • 6.1.3.2. Multi-Branded Stores
    • 6.1.3.3. Departmental Stores
    • 6.1.3.4. Online
    • 6.1.3.5. Others
  • 6.1.4. By Region
    • 6.1.4.1. North
    • 6.1.4.2. East
    • 6.1.4.3. West and Central
    • 6.1.4.4. South
  • 6.1.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.2. Market Map Analysis, FY2025
  • 6.2.1. By Product Type
  • 6.2.2. By End User
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Vega Industries Private Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 17.3.2. Philips India Limited
  • 17.3.3. Havells India Limited
  • 17.3.4. Syska Led Lights Private Limited
  • 17.3.5. Ikonic World
  • 17.3.6. Dyson Technology India Private Limited
  • 17.3.7. Universal Corporation Ltd (Agaro)
  • 17.3.8. Braun GmbH
  • 17.3.9. Nova India
  • 17.3.10. Winston Electronics Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions / Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Hair Curling Irons Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Hair Curling Irons Market Share (%), By Product Type, FY2019-FY2033F
• Figure 3. India Hair Curling Irons Market Share (%), By End User, FY2019-FY2033F
• Figure 4. India Hair Curling Irons Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 5. India Hair Curling Irons Market Share (%), By Region, FY2019-FY2033F
• Figure 6. By Product Type Market Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 7. By End User Market Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 8. By Distribution Channel Market Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By Region Market Map-Market Size (USD Million) & Growth Rate (%), FY2025