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旅遊

市場調查報告書

商品編碼

1899241

永續旅遊市場規模、佔有率和成長分析（按類型、應用、年齡層、銷售管道、消費者類型、遊客類型和地區分類）－2026-2033年產業預測

Sustainable Tourism Market Size, Share, and Growth Analysis, By Type (Nature & Wildlife, Cultural), By Application, By Age Group, By Sales Channel, By Consumer Orientation, By Tourist Type, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月25日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球永續旅遊市場預計到 2024 年將達到 2.01 兆美元，從 2025 年的 2.35 兆美元成長到 2033 年的 8.43 兆美元，在預測期（2026-2033 年）內複合年成長率為 17.3%。

市場分析顯示，全球永續旅遊業正經歷顯著成長，這主要得益於經濟實惠的旅行選擇、都市化以及人們對獨自旅行、身臨其境型體驗和戶外體驗日益成長的偏好。生態旅遊尤其蓬勃發展，因為人們對旅遊業環境影響的認知不斷提高，促使旅客尋求永續的替代方案。隨著旅客越來越重視環保選擇，業內相關人員也在調整產品和服務，以支持再生旅遊實踐。值得注意的是，相當一部分旅行者現在選擇永續旅遊，這標誌著消費行為的轉變。各國政府和國際組織正積極推動旨在提高永續性的各項舉措，並將多個目的地打造為生態旅遊的領導者。因此，在人口結構變化和對環境永續發展的共同承諾的推動下，該產業預計將進一步擴張。

全球永續旅遊市場促進因素

旅遊業正經歷一場變革，其驅動力源自於全球對緊迫環境問題的日益關注。這種意識促使旅行者尋求永續和環保的出行方式，從而做出更環保的旅行選擇。隨著氣候變遷和生物多樣性喪失問題日益凸顯，越來越多的人在製定旅行計畫時將環境影響放在首位。消費者觀點的這種轉變顯著推動了對永續旅遊實踐的需求。如今，旅行者更傾向於支持那些旨在保護環境、最大限度減少自身對生態系統影響的舉措，這體現了他們在享受旅行體驗的同時，也致力於保護地球的更廣泛承諾。

全球永續旅遊市場面臨的限制因素

全球永續旅遊市場面臨嚴峻挑戰，業者往往背負著實施永續實踐的高成本。節能系統、環保技術和有效廢棄物管理所需的大量前期投資，可能阻礙許多企業實現其永續性目標。這種經濟障礙對中小企業而言尤其沉重，它們可能難以調配必要的資源，從而嚴重限制了其充分參與和貢獻於永續旅遊領域的能力，最終抑制了整個市場的成長。

全球永續旅遊市場趨勢

全球永續旅遊市場正呈現出顯著的永續性和負責任旅遊趨勢，這主要得益於意識提升和對符合倫理道德的旅行體驗日益成長的需求。這種轉變促使人們更加重視支持當地社區、加強文化保護和計劃環境保護等措施。旅行者越來越傾向於選擇生態旅遊，這些旅遊方式強調減少廢棄物、降低碳足跡和保護自然棲息地。隨著企業適應這一新形勢，它們採取的措施不僅符合自身的環保價值觀，還能吸引具有環保意識的旅行者，從而為永續旅遊生態系統建立穩固的框架，促進經濟成長和環境健康。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Intrepid Travel（Australia）
G Adventures（Canada）
Responsible Travel（UK）
Wilderness Safaris（South Africa）
Natural Habitat Adventures（USA）
Lindblad Expeditions（USA）
TUI Group（Germany）
Backroads（USA）
Exodus Travels（UK）
REI Adventures（USA）
The Travel Corporation（TTC）（UK）
World Expeditions（Australia）
Bouteco（UK）
Beyond Green Travel（USA）
Greenloons（USA）
Ecoventura（Ecuador）
Naturetrek（UK）
Responsible Travel Peru（Peru）
AndBeyond（South Africa）

結論與建議

簡介目錄

Product Code: SQMIG25O2018

Global Sustainable Tourism Market size was valued at USD 2.01 Trillion in 2024 and is poised to grow from USD 2.35 Trillion in 2025 to USD 8.43 Trillion by 2033, growing at a CAGR of 17.3% during the forecast period (2026-2033).

Market insights reveal that the Global Sustainable Tourism sector is experiencing significant growth, fueled by affordable travel options, urbanization, and an increased inclination towards solo, immersive, and outdoor experiences. Ecotourism is particularly thriving as awareness of tourism's environmental impacts grows, prompting travelers to seek sustainable alternatives. With travelers increasingly prioritizing eco-friendly options, industry players are adapting their offerings to support regenerative tourism practices. Notably, a substantial percentage of travelers now choose sustainable travel options, demonstrating a shift in consumer behavior. Governments and international organizations are actively promoting initiatives aimed at enhancing sustainability, positioning various destinations as leaders in eco-tourism. Consequently, the sector is set to expand further, driven by demographic shifts and a collective commitment to environmental sustainability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sustainable Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sustainable Tourism Market Segments Analysis

Global Sustainable Tourism Market is segmented by Type, Age Group, Booking Channel, Consumer Segment and region. Based on Type, the market is segmented into Eco-Tourism, Adventure Tourism, Cultural Tourism, Rural Tourism and Others. Based on Age Group, the market is segmented into Millennial, Generation X, Baby Boomers and Others. Based on Booking Channel, the market is segmented into Online and Offline. Based on Consumer Segment, the market is segmented into Solo, Group, Family and Couples. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sustainable Tourism Market

The travel industry is experiencing a transformative shift driven by heightened global consciousness regarding pressing environmental issues. This awareness has prompted travelers to seek out sustainable and eco-friendly options, leading to more mindful travel choices. As concerns about climate change and biodiversity loss become more pronounced, individuals are increasingly prioritizing their environmental impact when planning trips. This evolving perspective among consumers is significantly fueling the demand for sustainable tourism practices. Travelers are now more inclined to support initiatives that promote conservation and minimize ecological footprints, reflecting a broader commitment to protecting the planet while enjoying their travel experiences.

Restraints in the Global Sustainable Tourism Market

The Global Sustainable Tourism market faces significant challenges due to the high costs associated with implementing sustainable practices, which can prove to be a burden for businesses. The considerable initial investment required for energy-efficient systems, eco-friendly technologies, and effective waste management can deter many enterprises from pursuing sustainability goals. This financial barrier often proves overwhelming, particularly for small and medium-sized businesses that may struggle to allocate the necessary resources. As a result, their ability to fully engage in and contribute to the sustainable tourism sector may be severely limited, ultimately hindering the overall growth of the market.

Market Trends of the Global Sustainable Tourism Market

The Global Sustainable Tourism market is witnessing a significant trend toward sustainability and responsible travel, driven by growing consumer awareness and demand for ethical travel experiences. This shift prioritizes initiatives that support local communities, enhance cultural preservation, and promote environmental stewardship. Travelers increasingly seek out ecotourism options that emphasize minimal waste production, carbon footprint reduction, and the protection of natural habitats. As businesses adapt to this new landscape, they are implementing practices that not only align with eco-friendly values but also appeal to the conscientious traveler, creating a robust framework for a sustainable tourism ecosystem that fosters both economic growth and environmental health.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer & Buying Criteria Analysis

Global Sustainable Tourism Market Size by Type & CAGR (2026-2033)

Market Overview
Eco-Tourism
Adventure Tourism
Cultural Tourism
Rural Tourism
Others

Global Sustainable Tourism Market Size by Age Group & CAGR (2026-2033)

Market Overview
Millennial
Generation X
Baby Boomers
Others

Global Sustainable Tourism Market Size by Booking Channel & CAGR (2026-2033)

Market Overview
Online
Offline

Global Sustainable Tourism Market Size by Consumer Segment & CAGR (2026-2033)

Market Overview
Solo
Group
Family
Couples

Global Sustainable Tourism Market Size & CAGR (2026-2033)

North America (Type, Age Group, Booking Channel, Consumer Segment)
- US
- Canada
Europe (Type, Age Group, Booking Channel, Consumer Segment)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Age Group, Booking Channel, Consumer Segment)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Age Group, Booking Channel, Consumer Segment)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Age Group, Booking Channel, Consumer Segment)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Intrepid Travel (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
G Adventures (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Responsible Travel (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wilderness Safaris (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natural Habitat Adventures (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lindblad Expeditions (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TUI Group (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Backroads (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Exodus Travels (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
REI Adventures (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Travel Corporation (TTC) (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
World Expeditions (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bouteco (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beyond Green Travel (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Greenloons (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ecoventura (Ecuador)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Naturetrek (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Responsible Travel Peru (Peru)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AndBeyond (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments