寵物穿戴式裝置市場規模、佔有率及成長分析（按技術、應用和地區分類）－2026-2033年產業預測

預計到 2024 年，寵物穿戴裝置市場價值將達到 30.9 億美元，到 2025 年將成長至 35.3 億美元，到 2033 年將成長至 102.9 億美元，在預測期（2026-2033 年）內複合年成長率為 14.3%。

寵物穿戴式裝置市場正迅速擴張，這主要得益於先進技術的日益融合以及飼主對提升寵物健康和安全日益成長的關注。該市場涵蓋了各種創新設備，例如GPS追蹤器、活動監測器和智慧項圈，這些設備能夠收集寵物活動和健康指標的重要數據。隨著人們對寵物健康管理重要性的認知不斷提高，這些穿戴式裝置提供即時追蹤功能，使飼主能夠監控寵物的位置並防止它們走失。此外，活動監測等功能還能幫助飼主最佳化寵物的運動和飲食。隨著研發投入的持續增加以及人工智慧技術的進步，寵物穿戴式裝置的未來發展前景廣闊，有望提供更強大的連結性和個人化洞察，從而進一步加強人與寵物之間的聯繫。

寵物穿戴裝置市場的成長要素

隨著全球寵物飼養率的上升，寵物穿戴式裝置市場正經歷顯著成長。越來越多的人將寵物視為珍貴的家庭成員，因此對能夠促進動物健康、安全和整體福祉的先進產品的需求日益成長。這種觀念的轉變推動了市場發展，刺激了對專為寵物設計的創新技術的需求。消費者積極尋求既能改善寵物生活品質又能讓飼主安心的解決方案，這進一步促進了寵物穿戴裝置產業的擴張。

壓制寵物穿戴裝置市場

寵物穿戴式裝置市場面臨的挑戰之一是缺乏對各種犬種和體型的通用相容性，這可能會限制市場的整體吸引力。這種限制迫使企業開發多元化的產品線，以滿足不同類型寵物的獨特需求。如果沒有這種適應性，品牌可能難以獲得廣泛的基本客群，從而阻礙成長並限制消費者參與度。因此，對於那些希望在競爭激烈的寵物穿戴裝置產業中取得成功的企業而言，提供能夠滿足各種寵物需求的全面解決方案至關重要。

寵物穿戴裝置市場趨勢

寵物穿戴式裝置市場正呈現出一股顯著的趨勢，即將時尚設計與最尖端科技相結合，以滿足飼主對功能性和時尚感的雙重追求。消費者在注重實用性的同時，也越來越重視美觀，促使製造商不斷創新，打造時尚潮流的寵物穿戴產品。這種演變催生了一系列精緻的寵物配件，它們不僅展現了寵物的個性，還具備健康監測和活動追蹤等功能。因此，穿戴式裝置已不再只是簡單的電子產品，而是成為寵物主人必備的時尚單品，既體現了飼主的品味，也展現了寵物的個性，在融合科技與時尚的寵物配件市場中佔據了盈利的一席之地。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 技術進步
• 監管環境
• 價值鏈分析
• 客戶和購買標準分析
• PESTEL 分析
• 總體經濟指標
• Start-Ups分析
• 市場吸引力指數
• 供應鏈分析
• 定價分析

全球寵物穿戴裝置市場規模（依技術及複合年成長率分類）（2026-2033 年）

• RFID
• GPS
• 感應器

全球寵物穿戴裝置市場規模（按產品和複合年成長率分類）（2026-2033 年）

• 智慧色彩
• 智慧型相機
• 智慧安全帶和背心
• 其他

全球寵物穿戴裝置市場規模（按應用領域及複合年成長率分類）（2026-2033 年）

• 識別和追蹤
• 行為監測與控制
• 便利、安全和保障
• 醫療診斷和治療

全球寵物穿戴裝置市場規模（按動物類型分類）及複合年成長率（2026-2033 年）

• 狗
• 貓
• 其他動物

全球寵物穿戴裝置市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• FitBark
• Whistle Labs（Mars Petcare）
• Tractive
• PetPace
• Garmin Ltd.
• PetKit
• Pawtrack
• PitPatPet Ltd.
• Anser Innovation LLC
• KYON
• Nuzzle
• Loc8tor Pet
• DOTT
• Link My Pet
• WUF（UN-Habitat）
• Pod Trackers Pty Ltd
• Paby
• Avid Identification Systems, Inc.
• Datamars
• Felcana

結論與建議

Pet Wearable Market size was valued at USD 3.09 Billion in 2024 and is poised to grow from USD 3.53 Billion in 2025 to USD 10.29 Billion by 2033, growing at a CAGR of 14.3% during the forecast period (2026-2033).

The pet wearable market is rapidly expanding, fueled by the increasing integration of advanced technology and a rising focus among pet owners on enhancing their pets' health and safety. This market encompasses an array of innovative devices, including GPS trackers, activity monitors, and smart collars that collect vital data on pets' activities and health metrics. As awareness grows about the importance of pet wellness, these wearables provide real-time tracking, allowing owners to monitor their pets' locations and prevent potential losses. Additionally, features like activity monitoring empower pet parents to optimize their pets' exercise and dietary regimens. With ongoing investment in R&D and advancements in AI, the future of pet wearables promises greater connectivity and personalized insights, strengthening the human-pet bond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Pet Wearable market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Pet Wearable Market Segments Analysis

Global Pet Wearable Market is segmented by Technology, by Product, by Application, by Animal Type and by Region. Based on Technology, the market is segmented into RFID, GPS, Sensors. Based on Product, the market is segmented into Smart Collar, Smart Camera, Smart Harness and Vest, Others. Based on Application, the market is segmented into Identification & Tracking, Behavior Monitoring & Control, Facilitation, Safety & Security, Medical Diagnosis & Treatment. Based on Animal Type, the market is segmented into Dogs, Cats, Other Animals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Pet Wearable Market

The pet wearable market is experiencing significant growth due to the rising prevalence of pet ownership globally. As individuals increasingly view their pets as cherished family members, there is a heightened desire for advanced products that promote the health, safety, and overall well-being of these animals. This shift in perspective has led to a growing demand for innovative technologies designed specifically for pets, driving the market forward. Consumers are actively seeking solutions that not only improve their pets' quality of life but also provide peace of mind for pet owners, further contributing to the expansion of the pet wearable industry.

Restraints in the Pet Wearable Market

The pet wearable market faces challenges due to the lack of universal compatibility for various pet breeds and sizes, which can restrict its overall market appeal. This limitation necessitates that companies develop a diverse array of products tailored to accommodate the unique needs of different types of pets. Without such adaptations, brands may struggle to attract a broad customer base, potentially hindering growth and limiting consumer engagement. Consequently, the ability to provide inclusive solutions that cater to a wide range of pets is essential for companies aiming to thrive in the competitive landscape of the pet wearable industry.

Market Trends of the Pet Wearable Market

The pet wearable market is experiencing a significant trend towards integrating fashionable designs with cutting-edge technology, appealing to pet owners who seek both functionality and style. Consumers are increasingly prioritizing aesthetics alongside utility, prompting manufacturers to innovate stylish and trendy wearable options for pets. This evolution has led to an array of chic accessories that showcase personality while offering features such as health monitoring and activity tracking. Consequently, wearables have transitioned from being mere gadgets to essential fashion items that reflect the owner's taste and the pet's individuality, capturing a lucrative segment of the pet accessory market that merges technology with style.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Startup Analysis
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Global Pet Wearable Market Size by Technology & CAGR (2026-2033)

• RFID
• GPS
• Sensors

Global Pet Wearable Market Size by Product & CAGR (2026-2033)

• Smart Collar
• Smart Camera
• Smart Harness and Vest
• Others

Global Pet Wearable Market Size by Application & CAGR (2026-2033)

• Identification & Tracking
• Behavior Monitoring & Control
• Facilitation, Safety & Security
• Medical Diagnosis & Treatment

Global Pet Wearable Market Size by Animal Type & CAGR (2026-2033)

• Dogs
• Cats
• Other Animals

Global Pet Wearable Market Size by Region & CAGR (2026-2033)

• North America, (by Technology, by Product, by Application, by Animal Type)
  • US
  • Canada
• Europe, (by Technology, by Product, by Application, by Animal Type)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Technology, by Product, by Application, by Animal Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Technology, by Product, by Application, by Animal Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Technology, by Product, by Application, by Animal Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• FitBark
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whistle Labs (Mars Petcare)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tractive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PetPace
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PetKit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pawtrack
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PitPatPet Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anser Innovation LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KYON
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nuzzle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loc8tor Pet
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DOTT
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Link My Pet
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WUF (UN-Habitat)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pod Trackers Pty Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paby
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avid Identification Systems, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datamars
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Felcana
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation