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市場調查報告書
商品編碼
1801155
2025 年至 2033 年寵物穿戴裝置市場規模、佔有率、趨勢及預測(按產品、技術、應用、最終用戶、配銷通路和地區)Pet Wearable Market Size, Share, Trends and Forecast by Product, Technology, Application, End-User, Distribution Channel, and Region, 2025-2033 |
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2024年,全球寵物穿戴裝置市場規模達25億美元。展望未來, IMARC Group預測,到2033年,該市場規模將達到68億美元,2025-2033年期間的複合年成長率為11.5%。目前,北美佔據市場主導地位,2024年的市佔率將超過37.8%。寵物擁有量的增加、寵物健康和安全意識的增強、物聯網和GPS技術的進步以及寵物主人可支配收入的增加,都是推動該地區市場發展的一些因素。
全球寵物穿戴式裝置市場成長的主要原因是寵物擁有量的增加以及對寵物健康和安全的日益關注。 GPS 追蹤器、健康感測器和活動監視器等設備在尋求先進工具來監測寵物健康狀況的寵物主人中越來越受歡迎。包括物聯網整合和行動應用程式連接在內的技術進步正在增強功能和用戶便利性。根據IMARC Group稱,全球物聯網市場規模在 2024 年達到 10,226 億美元,預計到 2033 年將達到 34,868 億美元,2025-2033 年期間的複合年成長率為 14.6%。此外,獸醫診所擴大採用穿戴式技術進行診斷和治療,這進一步推動了產業擴張。可支配收入的增加和寵物護理意識的提高也促進了全球市場的成長。
美國已成為寵物穿戴裝置的重要區域市場,主要原因是寵物擁有量不斷成長以及寵物健康保健支出不斷增加。根據美國獸醫協會 (AVMA) 的數據,2024 年,45.5% 的美國家庭飼養寵物狗,32.1% 的家庭飼養寵物貓。寵物主人對 GPS 追蹤器、活動監測器和健康感測器等先進技術的認知不斷提高,這推動了對創新產品的需求。物聯網與行動應用程式的整合進一步增強了這些設備的可用性,可實現即時監控並提高寵物安全。此外,獸醫診所也正在採用穿戴式技術進行診斷和治療,這進一步促進了產業成長。不斷成長的可支配收入和強大的技術基礎設施也支持著市場的持續擴張。
增加寵物擁有量和寵物人性化
寵物穿戴式裝置市場的主要驅動力在於全球寵物擁有率的不斷成長,尤其是在北美和歐洲等地區,寵物通常被視為家庭成員。根據美國寵物協會(APPA)發布的《2024年全國寵物主人報告》,美國有8,200萬戶家庭擁有寵物。歐洲寵物食品產業聯合會(FEDIAF)2024年6月發布的報告也顯示,歐洲共有1.66億戶家庭,即50%的家庭至少擁有一隻寵物。此外,寵物人性化的趨勢也增加了對寵物健康、安全和保健產品的需求。寵物主人越來越熱衷於提高寵物的生活品質,因此更加依賴穿戴式設備,例如GPS追蹤器、活動監測器和健康追蹤設備。這些設備可以幫助寵物主人確保寵物的舒適度、安全性和整體健康。因此,這推動了穿戴式設備的應用,這些設備可以提供寵物活動和健康狀況的即時資料。人們對寵物健康和安全的日益關注,以及對追蹤和改善寵物生活方式的興趣,正在推動市場成長。
重大技術進步
感測器、GPS 追蹤和健康監測領域的技術創新顯著提升了寵物穿戴裝置的功能。諸如智慧項圈等追蹤寵物活動、位置和健康指標的設備正變得越來越普及,用戶也越來越便捷。例如,2024 年 3 月,PetPace 2.0 推出了一款革命性的獸醫級 AI 驅動項圈,可提供遠端健康監測,讓主人安心無憂。同樣,2022 年 11 月,Whistle Labs 推出了 Whistle Health 限量版,這是一款時尚流暢的穿戴式設備,可以追蹤寵物的活動和行為,並提供客製化的營養建議,同時幫助監測寵物的情緒健康。這些進步使寵物主人更有效地追蹤寵物的健康和行為,讓他們安心無憂,並有助於主動護理。物聯網、藍牙和行動應用程式等技術的整合進一步提升了用戶體驗,並推動了市場成長。
寵物健康和安全意識不斷增強
隨著對寵物健康和福祉的日益關注,許多寵物主人將預防性護理列為優先事項。因此,寵物主人現在正在考慮透過寵物穿戴式裝置監測生命徵象、身體活動和行為。這些設備可以及早發現潛在的健康問題,從而及時干預,預防疾病並延長壽命。追蹤設備也變得越來越重要,尤其是對於容易四處遊蕩的戶外寵物來說,因為它們可以透過即時位置監控讓寵物安心。對寵物健康和安全的日益關注反映了人與動物之間更深厚的情感紐帶,大量的支出凸顯了對寵物照顧的重視。因此,在對便利性、安全性和改善健康狀況的追求的驅動下,寵物穿戴式裝置正日益融入現代寵物主人的日常生活。因此,對寵物健康和安全的日益關注是推動寵物護理市場對穿戴式科技需求成長的主要因素。
The global pet wearable market size was valued at USD 2.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.8 Billion by 2033, exhibiting a CAGR of 11.5% during 2025-2033. North America currently dominates the market, holding a market share of over 37.8% in 2024. The increasing pet ownership, growing awareness about pet health and safety, advancements in IoT and GPS technologies, and rising disposable income of pet owners are some of the factors driving the market across the region.
The global pet wearable market is primarily growing due to increasing pet ownership and the rising focus on pet health and safety. Devices, such as GPS trackers, health sensors and activity monitors, are gaining popularity among pet owners seeking advanced tools to monitor the wellbeing of their pet. Technological advancements, including IoT integration and mobile app connectivity, are enhancing functionality and user convenience. According to the IMARC Group, the global IoT market size reached USD 1,022.6 Billion in 2024 and is projected to reach USD 3,486.8 Billion by 2033, exhibiting a CAGR of 14.6% during 2025-2033. Moreover, the expanding adoption of wearable technology by veterinary clinics for diagnostics and treatment is further propelling industry expansion. Increasing disposable income and awareness about pet care are also contributing to market growth globally.
The United States has emerged as a key regional market for pet wearable, primarily driven by rising pet ownership and increasing spending on pet health and wellness. As per the American Veterinary Medical Association (AVMA), 45.5% of households in the United States owned dogs and 32.1% owned cats as pets in 2024. Growing awareness among pet owners about advanced technologies, such as GPS trackers, activity monitors, and health sensors, is driving demand for innovative products. Integration of IoT and mobile apps further enhances the usability of these devices, allowing real-time monitoring and improved pet safety. In addition, veterinary clinics are also adopting wearable technology for diagnostic and therapeutic purposes, further augmenting industry growth. Increasing disposable income and robust technological infrastructure are also supporting sustained market expansion.
Increasing Pet Ownership and Humanization of Pets
The pet wearable market is primarily driven by the increasing pet ownership rates globally, particularly in areas such as North America and Europe, where pets are often treated as family members. According to the APPA National Pet Owners 2024 report, 82 million households in the United States have a pet. A June 2024 report from FEDIAF European Pet Food Industry also reports a total of 166 million households in Europe or 50% of homes own at least one pet. Moreover, the trend of pet humanization is increasing the demand for products aimed at their health, safety, and wellness. More than anything else, pet owners have become keener on improving the quality of life for their pets, resulting in more reliance on wearable such as GPS trackers, activity monitors, and health tracking devices. These devices allow pet owners to ensure that their pets' comfort, security, and overall health are intact. This is, therefore, propelling the adoption of wearable that offer real-time data on the activities and well-being of pets. The ever-increasing concern for pet health and safety, as well as the interest in tracking and improving the lifestyles of pets, is driving market growth.
Significant Technological Advancements
Technological innovations in sensors, GPS tracking, and health monitoring have significantly improved the functionality of pet wearable. Devices such as smart collars that track the activity, location, and health metrics of pets are becoming more accessible and user-friendly. For instance, in March 2024, PetPace 2.0 introduced a revolutionary vet-grade AI-driven collar that offers remote health monitoring, providing peace of mind to owners. Similarly, in November 2022, Whistle Labs launched the Whistle Health Limited Edition, a sleek, stylish version of its wearable device that tracks activity, behavior, and offers custom-made nutrition recommendations, all while helping monitor emotional well-being. These advancements enable pet owners to track the health and behavior of their pets more effectively, giving them peace of mind and helping with proactive care. The integration of technologies such as IoT, Bluetooth, and mobile apps further enhances the user experience and drives market growth.
Growing Awareness about Pet Health and Safety
With a greater concern for the health and well-being of pets, numerous pet owners are making preventive care a priority. As such, pet owners are now considering monitoring vital signs, physical activity, and behavior through pet wearable. These devices allow for early detection of potential health issues, enabling timely interventions that prevent diseases and enhance longevity. Tracking devices have also gained importance, particularly for outdoor pets prone to wandering, as they provide peace of mind through real-time location monitoring. This rising concern about the health and safety of pets reflects a deeper emotional bond between humans and animals, with significant spending highlighting the priority placed on pet care. As a result, pet wearable are becoming increasingly integrated into the routines of modern pet owners, driven by the desire for convenience, safety, and improved health outcomes. The expanding awareness about pet health and safety is thereby a primary factor propelling the growing demand for wearable technologies in the pet care market.
Smart collar leads the market, with around 60.9% of market share in 2024. Smart collars dominate the pet wearable market due to their multifunctionality and advanced features, catering to a wide range of needs. These devices combine GPS tracking, activity monitoring, health tracking, and behavior analysis in a single, convenient product. Their ability to provide real-time data through connected mobile apps enhances pet safety and health management. Moreover, smart collars are particularly popular among pet owners for locating lost pets and monitoring fitness levels. The integration of advanced technologies such as artificial intelligence (AI), Internet of Things (IoT) and sensors, along with customizable options, makes them a versatile and essential tool, driving their widespread adoption in the pet wearable market.
RFID holds the majority of the market share, with 40.0% of shares in 2024. This segment is driven by its reliability, cost-effectiveness, and widespread use for identification and tracking. RFID tags are commonly implanted or attached to pets, providing a permanent and tamper-proof means of identifying animals, which is essential for pet recovery and management. These tags require no batteries and offer a long lifespan, making them a low-maintenance option for pet owners and shelters. In addition, RFID technology integrates seamlessly with veterinary databases, allowing quick access to vital pet information. Its simplicity, durability, and efficiency in managing large pet populations make RFID a leading choice in the growing pet wearable market.
Identification and tracking exhibit a clear dominance in the market, with 61.2% market share in 2024. These devices address critical concerns of pet safety and recovery, driving their prominence in the industry. Devices equipped with technologies such as GPS and RFID enable pet owners to locate lost pets in real time, ensuring their safety, particularly for outdoor or highly active pets. These features provide peace of mind to owners, particularly in urban areas where pets are more likely to stray. Identification capabilities, often integrated with tracking, allow quick access to the medical and ownership information of pets, streamlining veterinary care and shelter operations. The growing awareness about pet safety and advancements in tracking technology are driving demand for these solutions.
Households represent the leading market segment in 2024. This is largely due to the rising rates of pet ownership, driven by the growing trend of treating pets as family members. Pet owners are increasingly adopting wearable devices such as smart collars and activity trackers to monitor the health, behavior, and location of their pets, ensuring safety and well-being. These devices cater to household pets by providing real-time insights into physical activity and health, enabling preventive care and early detection of potential issues. Additionally, the convenience of integrating wearable devices with mobile apps aligns with the tech-savvy preferences of modern households, further driving the adoption of pet wearable in domestic settings.
Specialty stores lead the market, with 42.0% of the market share in 2024. This dominance is driven by their ability to offer a curated selection of high-quality, innovative products tailored to the needs of pet owners. These stores provide a personalized shopping experience, often staffed with knowledgeable professionals who can guide customers in selecting the right wearable device for their pets. Moreover, specialty stores frequently stock premium brands and advanced technologies, including GPS trackers, activity monitors, and health sensors, appealing to tech-savvy and health-conscious pet owners. Their focus on niche markets and exclusive offerings helps build customer loyalty, positioning them as a trusted source for cutting-edge pet wearable in the growing market.
In 2024, North America accounted for the largest market share of over 37.8%. In this region, the pet wearable market is driven by high pet ownership rates and advanced technological infrastructure. Pet owners in North America prioritize health and safety, driving demand for devices such as smart collars, GPS trackers, and activity monitors. Strong disposable income levels enable widespread adoption of premium pet care products, including wearable. Additionally, North America is home to leading tech companies and manufacturers that foster innovation and market growth. Supportive government regulations for pet safety and the availability of robust distribution networks further augment industry growth. The strong emphasis on personalized pet care in the region and its advanced technological infrastructure further solidify its market leadership.
United States Pet Wearable Market Analysis
In 2024, the United States accounts for over 80.50% of the pet wearable market in North America. The United States pet wearable market is growing exponentially, due to increased pet ownership and rising expenditures by households for the care of pets. As per APPA, total U.S. expenditure for the pet industry in 2023 stood at USD 147.0 Billion, up from USD 136.8 Billion in 2022. This growth represents an expansive market for wearable products for pets and other pet-related products and services. The millennial generation is the largest owner group currently, with 32% of owners, while Gen X follows with 27%, and Baby Boomers at 24%. This is leading to a greater need for pet wearable, particularly as younger generations embrace new technology related to monitoring their pets' health and safety. There is also a growing demand for pet wearable that have GPS trackers, activity monitors, and health monitoring devices. More emphasis on health, safety, and convenience from pet owners is increasing the demand for pet wearable, propelling market growth. Preventive health for pets, combined with advancements in technology, is also driving the development of wearable that can track real-time health data, analyze activities, and send alerts in case of emergencies. This is encouraging continued innovation and growth in the United States pet wearable market as more pet owners aim for more personally tailored and proactive care solutions.
Europe Pet Wearable Market Analysis
The European pet wearable market has been witnessing increasing demand due to the rising numbers of pet owners along with a growing interest in pet personal care. As per FEDIAF European Pet Food, 90 million households in the EU own a pet, constituting 46% of the population, with a diverse range of pets including 110 million cats, 90 million dogs, and millions more. Now with pet owners more concerned over their pets' health and welfare, the demand is greater for bespoke, innovative solutions relating to pet care, including wearable. Personalization is also prominent in the pet care industry, in which owners are willing to invest in products specifically tailored according to the needs of their pet. An example is Sure Petcare launching SureFeed Connect, a line of smart feeders with RFID technology to feed each pet according to its needs. This is one of the reasons that the European market for pet wearable is growing at such a rapid rate, driven by the increasing trend of personalized pet care and technological innovation in pet wearable.
Asia Pacific Pet Wearable Market Analysis
As per industrial reports, in the well-developed countries of Asia Pacific, average annual expenditure per pet is estimated to be above USD 100 in the year 2024, particularly for cats and dogs. Singapore and Japan account for an expenditure of USD 195 and USD 101, respectively, with a higher spending in South Korea at USD 360 per pet. This increased expenditure reflects a growing commitment to pet health and well-being in the region. The Asia Pacific pet wearable market benefits greatly by this trend, where pet owners increasingly seek innovative products that can monitor their pets' health, activity, and safety. Drivers for the market include increased pet ownership, primarily in urban locations, improved awareness about pet health, and increased demand for higher technologies such as GPS tracking, health monitoring, and fitness tracking devices. In addition to this, increased disposable incomes and the rising humanization of pets are helping create a growing market for premium products, including wearable for pets. Since the trend of adopting technology is growing and innovative personalized pet care solutions are being introduced, Asia Pacific will continue to emerge as a favorable market for pet wearable.
Latin America Pet Wearable Market Analysis
Several factors are contributing to the growth of the Latin American pet wearable market, with Brazil leading the industry. The country has a very large population of pets numbering almost 168 million and currently ranks third globally in pet ownerships according to a research study. Since the onset of the COVID-19 pandemic in 2020, Brazil has reported a consistent rise in its pets, mainly dogs, exceeding the count of children in individual homes. Such an increase is driving demand for innovative pet products. wearable top the chart as owners want to improve their pets' health, safety, and overall lifestyles. The growth in disposable incomes and an increasing interest in pet care technology are also promoting the adoption of pet wearable. As more Brazilian and Latin American pet owners consider the health of their pets as of prime importance and prioritize real-time monitoring solutions, the pet wearable market is expected to witness continued growth in the region.
Middle East and Africa Pet Wearable Market Analysis
In the Middle East and Africa, the pet wearable market is growing rapidly as pet ownership in these regions increases. For instance, in Saudi Arabia, cat ownership has significantly increased lately as people become aware of the impact their pets have on mental health and well-being. The country reportedly has about 100,000 to 150,000 stray cats as estimated from the records compiled by International Cat Care. Moreover, with favorable climate in most parts, the breeding season persists throughout the year and contributes much to pet growth. As for the UAE, "Kitten Season" is throughout the year in the country as the climatic conditions are moderate here, encouraging constant reproduction. An increasing number of people are raising pets, which is generating the demand for new pet products, including health, location, and activity monitoring wearable. As pet owners in the region become more invested in their animals' well-being, the pet wearable market is continually growing, driven by an increased need for advanced solutions for pet care.
Key players in the pet wearable market are driving growth through innovation, strategic collaborations, and expanded product portfolios. Companies are integrating advanced technologies such as Internet of Things (IoT), GPS, and artificial intelligence (AI) into their products, offering features such as real-time tracking, health monitoring, and behavioral analysis. Partnerships with veterinary clinics and pet care providers are also enhancing product accessibility and credibility. Moreover, numerous industry players are focusing on developing user-friendly mobile apps that provide insights and recommendations for pet owners. Furthermore, investments in research and development (R&D) are fostering the creation of lightweight, durable, and multi-functional wearable. Besides this, targeted marketing campaigns and expansion into emerging markets are helping these companies reach a broader consumer base, thus influencing the market.