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市場調查報告書
商品編碼
1802044
視訊點播(VoD)的全球市場:各服務形式,各平台,各內容類型,收益模式,各用途,各用戶類型,各地區,市場規模,產業動態,機會分析,預測(2025年~2033年)Global Video On Demand Market: By Service Type, Platform, Content Type, Revenue Model, Application, Subscriber Type, Region Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033 |
隨選視訊 (VoD) 市場是數位娛樂產業中一個快速發展的領域,它從根本上改變了觀眾存取和消費影片內容的方式。 2024 年,全球隨選視訊 (VoD) 市場規模估計約為 2,701.4 億美元,預計將繼續強勁成長,到 2033 年將達到 8,833.5 億美元。這意味著 2025 年至 2033 年的複合年增長率為 14.07%,凸顯了消費者對點播數位視訊內容的強勁且持續的需求。
北美在視訊點播 (VoD) 市場中佔領先地位,佔全球市場佔有率的 30% 以上。這一優勢得益於其高普及率、持續的技術創新以及激烈的競爭環境。到2025年,該地區的OTT視訊收入預計將達到1565.5億美元,反映出消費者對優質串流媒體服務的強烈付費意願。美國家庭平均訂閱四個隨選視訊(SVOD)平台,反映出市場分散但充滿活力。 Netflix、Amazon Prime Video、Disney+和Hulu等主要參與者佔市場主導地位,利用其豐富的原創和獨家內容庫來吸引新用戶並維持用戶忠誠度。
行動裝置和智慧電視使用量的增加進一步加速了人們向便利的行動和居家串流體驗的轉變。體育賽事直播和獨家內容已成為這個擁擠市場中的差異化因素,各平台紛紛投入巨資收購版權,並打造吸引不同受眾的獨特內容。此外,北美受益於強大的雲端基礎設施和5G網路的快速部署,這兩者共同成就了無縫、高品質的串流體驗,滿足了消費者日益增長的期望。
隨選視訊 (VoD) 產業的市場結構明顯分化:少數擁有巨大影響力的全球巨頭,以及數百家針對服務欠缺產業的區域性或利基服務商。這種雙重格局既反映了主要參與者的主導地位,也反映了專業市場中存在的機會。為了保持競爭力,主要服務提供者不斷投資於技術升級,專注於提高效率、確保內容完整性和加強安全措施。該領域一個最新的創新案例是海事技術專家 Elcome International 推出的一項專為船員量身定制的全新 VoD 服務。該服務無需佔用船舶的網路頻寬,即可將高品質、符合文化的娛樂內容直接發送到船員的個人設備,從而解決了海事環境中面臨的獨特課題。
除了這些專業解決方案之外,更廣泛的串流媒體技術領域也在取得重大進展。例如,MediaKind 的自助式雲端視訊串流平台 MK.IO 取得了顯著進展。推出僅兩年後,MK.IO 的全球活躍客戶已超過 500 家,顯示視訊串流解決方案正在快速成長,其影響力正在超越傳統媒體產業。在這些領域,視訊串流技術在滿足全球小眾受眾不斷變化的需求方面正變得越來越重要,並且用途越來越廣泛。
關鍵成長動力
由於各行各業對視訊內容的需求不斷增長,隨選視訊 (VoD) 市場正在呈現顯著成長。這種成長主要得益於數位平台的廣泛採用和技術的快速進步,這使得 VoD 服務不僅對娛樂至關重要,而且對有效的資訊傳播也至關重要。到2024年第一季度,線上影片觀眾滲透率將達到92.3%,這意味著全球超過十分之九的人口可以在線上存取影片內容。
本報告研究並分析了全球視訊點播 (VoD) 市場,提供了每個細分市場的規模和預測、市場動態和趨勢以及公司概況。
The video-on-demand (VoD) market represents a rapidly expanding segment within the digital entertainment industry, fundamentally transforming how viewers access and consume video content. In 2024, the VoD market was valued at approximately US$ 270.14 billion, and it is projected to experience robust growth, reaching an estimated US$ 883.35 billion by 2033. This represents a compound annual growth rate (CAGR) of 14.07% during the forecast period from 2025 to 2033, highlighting the strong and sustained consumer demand for on-demand digital video content.
In North America, the VoD market commands a leading position, holding over 30% of the global market share. This dominance is driven by high adoption rates, continuous technological innovation, and a fiercely competitive environment. By 2025, the region's over-the-top (OTT) video revenue is projected to reach $156.55 billion, reflecting the strong willingness of consumers to pay for premium streaming services. On average, U.S. households subscribe to four paid subscription-based video on demand (SVOD) platforms, underscoring the fragmented yet vibrant nature of the market. Major players, such as Netflix, Amazon Prime Video, Disney+, and Hulu, dominate, leveraging expansive libraries of original and exclusive content to attract new subscribers and maintain loyalty.
The rise in mobile and smart TV usage has further accelerated the shift toward convenient, on-the-go, and in-home streaming experiences. Live sports programming and exclusive content have become critical points of differentiation in this crowded market, prompting platforms to invest heavily in acquiring rights and producing unique offerings that appeal to diverse audience segments. Additionally, North America benefits from a robust cloud infrastructure and the rapid rollout of 5G networks, both of which enable seamless, high-quality streaming experiences that meet the growing expectations of consumers.
The market structure of the Video on Demand (VoD) industry is distinctly bifurcated, characterized by a small group of global giants wielding significant influence alongside hundreds of regional or niche services targeting underserved verticals. This dual landscape reflects both the dominance of major players and the opportunities that exist in specialized markets. The leading service providers continuously invest in upgrading their technologies to maintain a competitive edge, focusing on improving efficiency, ensuring content integrity, and enhancing security measures. A recent example of innovation in this space comes from Elcome International, a maritime technology specialist, which has introduced a new VoD service tailored specifically for ship crews. This service delivers high-quality, culturally relevant entertainment directly to the personal devices of crew members without compromising the vessel's internet bandwidth, addressing unique challenges faced in maritime environments.
Alongside such specialized solutions, significant advancements are also occurring in the broader streaming technology sector. MediaKind, for instance, has made notable strides with its self-serve cloud video streaming platform, MK.IO. Within only two years of its launch, MK.IO has surpassed 500 active customers worldwide, demonstrating the rapid growth and expanding reach of video streaming solutions beyond the traditional media industry. In these sectors, video streaming technology has become increasingly important and versatile in meeting the evolving needs of global and niche audiences.
Core Growth Drivers
The Video on Demand (VoD) market is experiencing a significant surge driven by the escalating demand for video content across a wide range of industries. This growth is largely fueled by the widespread adoption of digital platforms and rapid technological advancements, which have made VoD services essential not only for entertainment but also for the effective dissemination of information. By the first quarter of 2024, online videos had achieved an audience reach of 92.3%, indicating that more than nine-tenths of the global population has the ability to access video content online.
This extensive reach underscores the importance of VoD as a dominant medium in today's digital landscape. Despite a slight decline in average video consumption, from 19 hours in 2022 to 17 hours in 2023, according to Wyzowl, the overall demand for video remains robust and widespread. Importantly, the demand for video content is expanding beyond the traditional media and entertainment sectors to include industries such as education, corporate communications, and healthcare.
Emerging Technology Trends
AI-driven personalization is set to remain a key differentiator in the video on demand (VoD) market, as platforms increasingly leverage user data to enhance recommendations and refine content curation. By analyzing viewers' preferences, viewing habits, and interaction patterns, these platforms can tailor their offerings to create a more engaging and relevant experience for each user. This personalized approach not only helps to increase user satisfaction but also boosts retention rates by ensuring that content suggestions closely align with viewers' tastes.
Real-time personalization further enhances the viewing experience by enabling instant content modifications based on a variety of factors, including user interactions, engagement levels, and contextual elements such as location, device type, and time of day. This dynamic approach ensures that the content remains fresh and relevant, adapting continuously to the viewer's current environment and behavior. The rapid growth of the global VoD market is due to several key factors, including the increasing accessibility of high-speed internet, the widespread adoption of smart devices, and a rising consumer demand for high-quality, personalized content experiences.
Barriers to Optimization
Rising concerns among market players regarding video content protection and piracy pose a significant challenge to the growth of the video-on-demand (VoD) market. Piracy threatens to reduce the number of legitimate consumers viewing content, thereby impacting overall revenue and market expansion. Among all forms of piracy, TV piracy remains the largest category, accounting for approximately 96.8 billion visits, which represents nearly 45% of all piracy traffic worldwide.
A substantial portion of this piracy volume is attributed to anime content, driven in part by the policies of certain VoD platforms that share user data with third-party advertisers, content providers, or analytics companies. This data sharing is often used for targeted advertising, content licensing, or data monetization, but it inadvertently increases the risk of piracy by exposing sensitive information.
In response to these challenges, various countries have begun investing heavily in advanced tools and technologies to combat piracy more effectively. Japan, for example, has taken a proactive, technology-driven approach by allocating ¥300 million (roughly $2 million) toward artificial intelligence (AI) tools designed to fight manga and anime piracy. These AI technologies are deployed across more than 1,000 pirate websites, enabling more efficient detection and takedown of unauthorized content.
By service type, subscription-based video on demand (SVOD) services continue to dominate the market, commanding more than 70% of the total market share in 2025. This stronghold reflects a sustained consumer preference for premium, ad-free content that offers a seamless and uninterrupted viewing experience. Netflix, in particular, stands out with over 250 million global subscribers, underscoring its success in both retaining existing audiences and attracting new viewers.
By subscriber type, residential subscribers remain the predominant segment in the Video on Demand (VoD) market, accounting for more than 68% of the total market revenue. This dominance is largely fueled by the widespread adoption of streaming services within households around the world. The convenience of on-demand content, which allows viewers to watch their favorite shows and movies anytime and anywhere, has significantly contributed to this trend. Globally, over 1.2 billion individuals now access VoD platforms, highlighting the massive scale of residential engagement.
By revenue model, Advertising-Based Video on Demand (AVOD) has firmly established itself as a leading force in the video on demand (VoD) market, securing a significant 46% share in 2025. This model's dominance is driven by the growing consumer appetite for free, ad-supported content, which offers accessibility without the need for subscription fees. Platforms such as YouTube and Roku have experienced remarkable growth under this model, capitalizing on the large audiences drawn to no-cost streaming options. For instance, YouTube has expanded its user base to an impressive 2.8 billion logged-in monthly users, who collectively stream over 1.2 billion hours of video content every day.
By application, the media and entertainment industry remains the dominant force in the video on demand (VoD) market in 2025, commanding a substantial market share of over 44.5%. This sector's remarkable success can be attributed to its prolific production and global distribution capabilities, which enable it to deliver a wide array of content to audiences around the world. For instance, each year, the industry produces more than 2,500 films, reflecting a vibrant and continuously expanding content pipeline that fuels consumer demand. Netflix, one of the leading streaming services, offers an impressive catalog exceeding 6,500 titles in its U.S. library alone.
By Service Type
By Platform
By Content Type
By Revenue Model
By Application
By Subscriber Type
By Region