銷售情報市場規模、佔有率和成長分析（按產品、應用、部署方式、組織規模、產業和地區分類）：產業預測（2026-2033 年）

預計到 2024 年，銷售情報市場規模將達到 35.6 億美元，到 2025 年將達到 39.6 億美元，到 2033 年將達到 92.6 億美元，在預測期（2026-2033 年）內，複合年成長率為 11.2%。

由於對數據驅動決策的需求不斷成長以及數位化銷售管道的普及，全球銷售情報市場預計將迎來顯著成長。人工智慧 (AI) 和機器學習技術的整合旨在最佳化銷售營運並提升產生收入，這將進一步推動銷售情報解決方案的普及。此外，企業日益重視提高線索產生和轉換率以最大化投資報酬率，也將促進對這些工具的需求成長。銷售情報與客戶關係管理 (CRM) 系統的日益整合有望為該領域的供應商創造新的機會。然而，對高品質數據的依賴、對變革的抵觸、認知度低以及對數據隱私的擔憂等挑戰可能會阻礙市場成長。

銷售情報市場促進因素

企業間日益激烈的競爭，以及對最佳化銷售業績的不懈追求，促使企業更加依賴數據驅動的洞察來建立創新的銷售策略。銷售智慧工具能夠幫助企業深入分析客戶數據，挖掘潛在客戶，並利用即時資訊提升銷售技巧。這種向數據驅動型方法的轉變，不僅推動了更有效的銷售策略，也大大促進了銷售智慧市場的擴張和潛在成長。隨著企業不斷尋求競爭優勢，對先進銷售智慧解決方案的需求將持續成長，並塑造產業的未來。

銷售情報市場限制因素

銷售情報市場面臨許多限制因素，許多中小企業並不了解銷售情報帶來的益處。此外，缺乏有效實施和利用這些工具的專業知識也進一步阻礙了其普及應用。這種認知和技能的匱乏可能會阻礙市場成長，尤其是在發展中地區的中小企業。因此，如果沒有適當的教育和培訓，這些企業可能難以利用銷售情報來提升決策水準和競爭優勢，從而減緩整個產業的發展進程。

銷售情報市場趨勢

銷售情報市場的一個顯著趨勢是自助式工具的開發，這些工具使銷售團隊能夠獨立分析數據，而無需依賴數據分析師或IT專家。這種轉變負責人能夠更快地獲取高階洞察和分析結果，從而促進更敏捷、更快速回應的銷售流程。隨著企業努力提高營運效率，自助式解決方案正變得至關重要，它使團隊能夠即時做出數據驅動的決策。預計這一趨勢將改變銷售情報格局，提高生產力和戰略決策能力，同時減少與傳統數據分析方法相關的營運瓶頸。

目錄

介紹

• 分析目的
• 市場覆蓋範圍
• 定義

分析方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況及展望
• 供需趨勢分析
• 按細分市場進行機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特五力分析

關鍵市場考量因素

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場魅力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球銷售情報市場規模及依產品/服務分類的複合年成長率（2026-2033 年）

• 軟體
• 服務

全球銷售情報市場規模及按應用領域分類的複合年成長率（2026-2033 年）

• 分析和報告撰寫
• 資料管理
• 線索管理
• 其他

全球銷售情報市場規模及以部署方式分類的複合年成長率（2026-2033 年）

• 雲
• 本地部署

全球銷售情報市場規模及依企業規模分類的複合年成長率（2026-2033 年）

• 小型企業
• 主要企業

全球銷售情報市場規模及各產業複合年成長率（2026-2033 年）

• BFSI
• 資訊科技/通訊
• 零售與電子商務
• 醫療保健
• 媒體與娛樂
• 其他

全球銷售情報市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭格局

• 前五大公司對比
• 主要企業市場定位（2025 年）
• 主要企業採取的策略
• 近期市場趨勢
• 主要企業市佔率（2025 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 年比營收比較（2023-2025）

主要企業簡介

• ZoomInfo（美國）
• LinkedIn（美國）
• Salesforce（美國）
• HubSpot（美國）
• InsideView（美國）
• Demandbase（美國）
• LeadIQ（美國）
• 認知主義（英國）
• 盧沙（以色列）
• Clearbit（美國）
• FullContact（美國）
• 鄧白氏（美國）
• DiscoverOrg（美國）
• UpLead（美國）
• Apollo.io（美國）
• Slintel（美國）
• 6sense（美國）
• 邦博拉（美國）
• HG Insights（美國）
• Zoom（美國）

結論與建議

Sales Intelligence Market size was valued at USD 3.56 Billion in 2024 and is poised to grow from USD 3.96 Billion in 2025 to USD 9.26 Billion by 2033, growing at a CAGR of 11.2% during the forecast period (2026-2033).

The global sales intelligence market is set to experience significant growth driven by an increasing demand for data-driven decision-making and the widespread adoption of digital sales channels. The integration of artificial intelligence and machine learning technologies to optimize sales operations and enhance revenue generation is likely to further propel the utilization of sales intelligence solutions. Additionally, a growing focus on improving lead generation and conversion rates to maximize returns on investment will contribute to heightened demand for these tools. The evolving integration of sales intelligence with customer relationship management (CRM) systems is expected to provide new opportunities for providers in this space. However, challenges such as reliance on high-quality data, resistance to change, limited awareness, and data privacy concerns may hinder market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sales Intelligence market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sales Intelligence Market Segments Analysis

Global Sales Intelligence Market is segmented by Offering, Application, Deployment, Organization Size, Vertical and region. Based on Offering, the market is segmented into Software and Service. Based on Application, the market is segmented into Analytics and Reporting, Data Management, Lead Management and Others. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Vertical, the market is segmented into BFSI, IT & Telecom, Retail &E-commerce, Healthcare, Media & Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sales Intelligence Market

The growing rivalry among companies, alongside their relentless pursuit to optimize sales performance, has resulted in an increased reliance on data-driven insights to develop innovative sales tactics. Sales intelligence tools empower organizations to thoroughly examine customer data, uncover promising leads, and enhance their sales methodologies using real-time information. This shift towards data-centric approaches not only fosters more effective sales strategies but also significantly contributes to the expansion and potential growth of the sales intelligence market. As businesses continue to seek competitive advantages, the demand for advanced sales intelligence solutions is poised to rise, shaping the future of the industry.

Restraints in the Sales Intelligence Market

The Sales Intelligence market faces significant constraints as many small businesses remain unaware of the advantages that sales intelligence can provide. Additionally, a lack of expertise in effectively implementing and utilizing these tools further hinders their potential adoption. This combination of unawareness and insufficient skill sets is likely to impede market growth, particularly among small and medium enterprises located in developing regions. Consequently, without proper education and training, these businesses may struggle to leverage sales intelligence for enhanced decision-making and competitive advantage, resulting in slower progression within the industry.

Market Trends of the Sales Intelligence Market

The Sales Intelligence market is witnessing a significant trend toward the development of self-service tools, enabling sales teams to independently analyze data without relying on data analysts or IT professionals. This shift empowers sales personnel to quickly access advanced insights and analytics, fostering a more agile and responsive sales process. As organizations aim for greater operational efficiency, self-service offerings are becoming essential, allowing teams to make data-driven decisions in real-time. This trend is poised to transform the landscape of sales intelligence, promoting enhanced productivity and strategic decision-making while reducing operational bottlenecks associated with traditional data analysis methods.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sales Intelligence Market Size by Offering & CAGR (2026-2033)

• Market Overview
• Software
• Service

Global Sales Intelligence Market Size by Application & CAGR (2026-2033)

• Market Overview
• Analytics and Reporting
• Data Management
• Lead Management
• Others

Global Sales Intelligence Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-Premises

Global Sales Intelligence Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• SMEs
• Large Enterprises

Global Sales Intelligence Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
• IT & Telecom
• Retail & E-Commerce
• Healthcare
• Media & Entertainment
• Others

Global Sales Intelligence Market Size & CAGR (2026-2033)

• North America (Offering, Application, Deployment, Organization Size, Vertical)
  • US
  • Canada
• Europe (Offering, Application, Deployment, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Application, Deployment, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Application, Deployment, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Application, Deployment, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• ZoomInfo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InsideView (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Demandbase (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeadIQ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognism (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lusha (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clearbit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FullContact (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dun & Bradstreet (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DiscoverOrg (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UpLead (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apollo.io (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Slintel (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 6sense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bombora (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HG Insights (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations