罐裝酒精飲料市場規模、佔有率及成長分析（依產品類型、包裝類型、通路、口味及地區分類）－2026-2033年產業預測

預計到 2024 年，全球罐裝酒精飲料市場規模將達到 716.2 億美元，到 2025 年將成長至 813.6 億美元，到 2033 年將成長至 2256.5 億美元，在預測期（2026-2033 年）內複合年成長率為 13.6%。

全球罐裝酒精飲料市場正經歷顯著成長，這主要得益於其諸多優勢，包括便利性、耐用性、永續性、多功能性和價格優勢。罐裝酒精飲料方便攜帶，是外出飲用的理想選擇，也適合露營、野餐等戶外活動。與玻璃瓶相比，罐身堅固耐用，保存期限更長，破損風險更低，從而提升了消費者在音樂會、節日等活動中的安全性和實用性。此外，罐裝飲料也是一種更永續的包裝選擇，因為它們完全可回收利用，並且由於運輸過程中消費量和重量的降低，碳排放也更低。這些環保特性有助於減少廢棄物和保護自然資源，因此備受環保意識的消費者青睞。

全球罐裝酒精飲料市場成長要素

在全球範圍內，即飲雞尾酒的需求正在蓬勃發展，這主要得益於其便利性和誘人的口味。這些預混合料飲品無需個人自行準備和混合配料，即可輕鬆享用雞尾酒。罐裝形式是即飲雞尾酒的理想之選，其單份包裝便於攜帶和儲存，而且比玻璃容器更不易破損。這使得它們特別適合音樂會和節日等戶外活動。此外，豐富的口味選擇滿足了不同消費者的偏好，製造商也不斷創新，推出引人注目的新組合，以滿足不斷變化的口味需求。

全球罐裝酒精飲料市場面臨的限制因素

罐裝酒精飲料市場面臨的主要障礙之一是酒精產品監管環境的複雜性。每個國家都有其獨特的法律法規來規範這些飲料的生產、分銷和銷售，導致酒精濃度、標籤和包裝等方面的規定有顯著差異。在某些地區，對罐裝飲料使用的嚴格規定會阻礙市場擴張。例如，強制警示標籤會佔用罐身上寶貴的空間，進而對品牌推廣和行銷工作產生負面影響。此外，一些司法管轄區也對核准的酒精濃度和飲料罐的允許尺寸做出限制。這些監管方面的挑戰可能會阻礙罐裝酒精飲料的成長和廣泛普及。

罐裝酒精飲料市場的全球趨勢

全球罐裝酒精飲料市場呈現顯著上升趨勢，主要受消費者對便利、便攜和健康飲品的偏好日益成長的推動。其中，硬蘇打水尤其引領這一趨勢，在年輕消費者中廣受歡迎，他們優先考慮低卡路里和低糖飲料。這種轉變源自於社會對健康和均衡生活方式的追求，促使生產者開發出多元口味、配方獨特的產品。隨著品牌積極響應這一需求，新的競爭者也紛紛湧入市場，形成了一個在強調健康替代方案的同時提升消費者便利性的競爭格局。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 客戶和購買標準分析
• 原料分析
• Start-Ups分析
• 專利分析

全球罐裝酒精飲料市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 含酒精飲料
  • 伏特加
  • 威士忌
  • 蘭姆酒
  • 龍舌蘭酒基酒
• 以葡萄酒為原料的飲料
  • 桑格利亞汽酒
  • 葡萄酒噴霧
• 麥芽飲料
  • 硬蘇打水
  • 風味麥芽飲料

全球罐裝酒精飲料市場規模（按包裝類型分類）及複合年成長率（2026-2033 年）

• 能
• 瓶子
• 其他
  • 小袋
  • 紙盒

全球罐裝酒精飲料市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 超級市場和大賣場
• 便利商店
• 線上零售商
• 專賣店
• 其他
  • 酒吧和餐廳

全球罐裝酒精飲料市場規模（依口味分類）及複合年成長率（2026-2033 年）

• 果味
  • 柑橘
  • 莓果
  • 熱帶
• 草本與辛辣
  • 薄荷
  • 薑
  • 肉桂
• 其他
  • 巧克力
  • 咖啡

全球罐裝酒精飲料市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Anheuser-Busch InBev（Belgium）
• Diageo（United Kingdom）
• Brown-Forman Corporation（United States）
• Treasury Wine Estates（Australia）
• Bacardi Limited（Bermuda）
• E. & J. Gallo Winery（United States）
• Asahi Group Holdings, Ltd.（Japan）
• Pernod Ricard（France）
• Suntory Holdings Limited（Japan）
• Constellation Brands（United States）
• Molson Coors Beverage Company（United States）
• Monster Beverage Corporation（United States）
• Boston Beer Company（United States）
• Heineken NV（Netherlands）
• Carlsberg Group（Denmark）
• Campari Group（Italy）
• Diageo North America（United States）
• Pernod Ricard USA（United States）
• Beam Suntory（United States）

結論與建議

Global Canned Alcoholic Beverages Market size was valued at USD 71.62 Billion in 2024 and is poised to grow from USD 81.36 Billion in 2025 to USD 225.65 Billion by 2033, growing at a CAGR of 13.6% during the forecast period (2026-2033).

The global market for canned alcoholic beverages is experiencing significant growth, driven by their numerous advantages such as convenience, durability, sustainability, variety, and affordability. Their portability makes them ideal for on-the-go consumers, catering perfectly to outdoor activities like camping and picnics. The robust nature of cans ensures a longer shelf life and reduced risk of breakage compared to glass bottles, enhancing consumer safety and utility at events such as concerts and festivals. Additionally, canned beverages present a more sustainable packaging option, being fully recyclable and generating a lower carbon footprint due to reduced energy and weight in transportation. This eco-friendly attribute contributes to waste reduction and conservation of natural resources, appealing to environmentally-conscious consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Canned Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Canned Alcoholic Beverages Market Segments Analysis

Global Canned Alcoholic Beverages Market is segmented by Product Type, Packaging Type, Distribution Channel, Flavor and region. Based on Product Type, the market is segmented into Spirit-Based Beverages, Wine-Based Beverages and Malt-Based Beverages. Based on Packaging Type, the market is segmented into Cans, Bottles and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on Flavor, the market is segmented into Fruity, Herbal & Spicy and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Canned Alcoholic Beverages Market

The global demand for ready-to-drink (RTD) cocktails has surged, propelled by their convenience and appealing flavors. These pre-mixed beverages eliminate the need for individuals to gather and combine ingredients, offering an effortless way to enjoy cocktails. Canned formats perfectly complement RTD cocktails, providing single-serving sizes that are easy to carry and store, while also being more resistant to breaking compared to glass. This makes them particularly suitable for outdoor activities, including concerts and festivals. Furthermore, the broad spectrum of flavors available addresses diverse consumer preferences, driving manufacturers to continuously innovate and introduce exciting new combinations to keep pace with changing tastes.

Restraints in the Global Canned Alcoholic Beverages Market

A significant obstacle facing the canned alcoholic beverages market is the complex regulatory landscape surrounding alcoholic products. Each country enforces distinct laws governing the production, distribution, and sale of these beverages, leading to considerable variability in regulations related to alcohol content, labeling, and packaging. In several regions, stringent rules regarding can usage can hinder market expansion. For instance, mandatory warning labels may occupy essential space on cans, adversely affecting branding and marketing efforts. Additionally, some jurisdictions impose limits on approved alcohol content or the permissible can sizes for these beverages. Such regulatory challenges can impede the growth and widespread acceptance of canned alcoholic beverages.

Market Trends of the Global Canned Alcoholic Beverages Market

The Global Canned Alcoholic Beverages market is experiencing a significant upward trajectory, driven by a surge in consumer preference for convenient, portable, and health-conscious options. Hard seltzers, in particular, are leading this trend, resonating with a younger demographic that prioritizes low-calorie, low-sugar choices in their beverage selections. This shift is bolstered by a wider societal inclination toward wellness and balanced lifestyles, prompting manufacturers to innovate with diverse flavors and unique formulations. As brands increasingly cater to this demand, the market is witnessing a proliferation of new entries, fostering a competitive landscape that emphasizes healthy alternatives while enhancing consumer convenience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis

Global Canned Alcoholic Beverages Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Spirit-Based Beverages
  • Vodka-Based
  • Whiskey-Based
  • Rum-Based
  • Tequila-Based
• Wine-Based Beverages
  • Sangria
  • Wine Spritzers
• Malt-Based Beverages
  • Hard Seltzers
  • Flavored Malt Beverages

Global Canned Alcoholic Beverages Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Cans
• Bottles
• Others
  • Pouches
  • Cartons

Global Canned Alcoholic Beverages Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others
  • Bars & Restaurants

Global Canned Alcoholic Beverages Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Fruity
  • Citrus
  • Berry
  • Tropical
• Herbal & Spicy
  • Mint
  • Ginger
  • Cinnamon
• Others
  • Chocolate
  • Coffee

Global Canned Alcoholic Beverages Market Size & CAGR (2026-2033)

• North America (Product Type, Packaging Type, Distribution Channel, Flavor)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel, Flavor)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel, Flavor)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel, Flavor)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel, Flavor)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. & J. Gallo Winery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boston Beer Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo North America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard USA (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations