教育與學習分析市場規模、佔有率及成長分析（按組件、部署模式、分析類型、最終用戶、應用和地區分類）－產業預測，2026-2033年

全球教育和學習分析市場規模預計在 2024 年達到 437.7 億美元，從 2025 年的 539.7 億美元成長到 2033 年的 2883.1 億美元，在預測期（2026-2033 年）內複合年成長率為 23.3%。

全球教育和學習分析市場正在快速發展，其重點在於利用數據來滿足學生需求並最佳化教學。這種方法能夠提高學習策略的有效性，並幫助教育工作者監控進展、識別挑戰並實施最佳實踐。該市場正在擴張，尤其是在高等教育領域和大型開放式網路課程（MOOC）提供者中，這主要受提高學生留存率和成功率需求的驅動。推動市場成長的因素包括對數據驅動型教育改善日益成長的需求，以及政府旨在實現教育現代化的重大舉措。然而，挑戰依然存在，包括對資料完整性、隱私和安全的擔憂。機器學習和人工智慧的融合，以及遠距學習和雲端分析系統等趨勢，正在創造新的創新機會。

全球教育與學習分析市場促進因素

全球教學分析市場主要由分析技術的進步所驅動，這些技術正對世界各地的教育系統產生正面影響。隨著教育機構積極採用數位學習工具和資源來提升教學成果，大量關於學生表現、課程成效和教師參與度的數據正在產生。這些數據使教育機構能夠制定創新策略來吸引和留住現有及潛在學生。此外，教學分析還有助於基於數據做出明智的決策，從而提高學生留存率、畢業率、教師工作效率和舉措，最終提升教育品質和培訓成果。

限制全球教育與學習分析市場的因素

全球教學分析市場在資料收集、儲存和分析方面面臨許多挑戰，而這些資料對於其有效運作至關重要。資料外洩可能造成嚴重問題，導致對高品質、多樣化資料集的需求日益成長，但這些資料集並非總是唾手可得。精確建模需要明確考慮不同的學科領域，這無疑增加了分析過程的複雜性。此外，所使用的工具和技術必須針對特定的教育環境進行精心設計，而非適用於所有教育機構。這些因素都對有效教學分析解決方案的開發和部署構成了重大障礙。

全球教育與學習分析市場趨勢

全球教育和學習分析市場正經歷顯著成長，這得益於教育產業的蓬勃發展以及先進機器學習技術的融合。這一發展趨勢主要由軟體系統的普及所推動，例如虛擬學習環境（VLE）、學習管理系統（LMS）和學生資訊系統，這些系統能夠提升教育體驗和營運效率。包括行動學習設備和錄影軟體在內的數位學習工具的廣泛應用，也賦能學生最佳化學習。此外，集中管理和分析學生數據並促進個人化教育方法的創新數位平台的開發，也推動了市場的擴張。人們對教育和學習分析益處的日益重視，也促進了市場的擴張，使得針對不同教育程度和專業人士設計有效的培訓計畫成為可能。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 監管環境
• Start-Ups分析
• 專利分析

全球教育與學習分析市場規模（按組成部分和複合年成長率分類）（2026-2033 年）

• 軟體
  • 學習管理系統（LMS）
  • 學生資訊系統（SIS）
  • 分析和數據視覺化工具
  • 自適應學習平台
• 服務
  • 專業服務
  • 諮詢
  • 執行
  • 培訓和支持
  • 託管服務

全球教育與學習分析市場規模（按部署模式和複合年成長率分類）（2026-2033 年）

• 本地部署
• 基於雲端的

全球教育與學習分析市場規模（按分析類型和複合年成長率分類）（2026-2033 年）

• 說明分析
• 預測分析
• 預測分析

全球教育與學習分析市場規模（按最終用戶和複合年成長率分類）（2026-2033 年）

• 學術機構
  • K-12
  • 高等教育
• 公司
• 政府機構

全球教育與學習分析市場規模（按應用及複合年成長率分類）（2026-2033 年）

• 人才招聘
• 課程發展與介入
• 績效管理
• 預算和財務管理
• 企業管理

全球教育與學習分析市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Alteryx Inc.（USA）
• Blackboard Inc.（USA）
• G-Cube（India）
• Inetsoft Technology Corp.（USA）
• Information Builders Inc.（USA）
• iSpring Solutions Inc.（USA）
• MicroStrategy Incorporated（USA）
• Saba Software Inc.（Cornerstone OnDemand Inc.）（USA）
• SAP SE（Germany）
• SAS Institute Inc.（USA）
• IBM Corporation（USA）
• Oracle Corporation（USA）
• Microsoft Corporation（USA）
• Google LLC（USA）
• Amazon Web Services（USA）
• D2L Corporation（Canada）
• Pearson PLC（UK）
• Adobe Inc.（USA）

結論與建議

Global Education and Learning Analytics Market size was valued at USD 43.77 Billion in 2024 and is poised to grow from USD 53.97 Billion in 2025 to USD 288.31 Billion by 2033, growing at a CAGR of 23.3% during the forecast period (2026-2033).

The Global Education and Learning Analytics market is rapidly evolving, focusing on leveraging data to address student needs and optimize educational offerings. This approach enhances the effectiveness of learning strategies and helps educators monitor progress, identify challenges, and implement best practices. The market is particularly gaining traction in higher education and among Massive Open Online Course (MOOC) providers, driven by the need to improve student retention and success rates. Factors contributing to market growth include increasing demands for data-driven education improvements and significant government initiatives aimed at education modernization. However, challenges persist, such as concerns over data hygiene, privacy, and security. The integration of machine learning and artificial intelligence presents new opportunities for innovation, alongside trends like remote learning and the use of cloud-based analytics systems.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Education and Learning Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Education and Learning Analytics Market Segments Analysis

Global Education and Learning Analytics Market is segmented by Component, Deployment Mode, Analytics Type, End-User, Application and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-Premises and Cloud-Based. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on End-User, the market is segmented into Academic Institutions, Corporate and Government Agencies. Based on Application, the market is segmented into People Acquisition and Retention, Curriculum Development and Intervention, Performance Management, Budget and Finance Management and Operations Management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Education and Learning Analytics Market

The Global Education and Learning Analytics market is being significantly driven by advancements in analytics technology, which have positively influenced educational systems worldwide. As educational institutions increasingly adopt e-learning tools and resources to enhance outcomes, substantial amounts of data concerning student performance, course effectiveness, and faculty engagement are generated. This data enables institutions to deploy innovative strategies aimed at attracting and retaining both current and prospective students. Moreover, education and learning analytics empower institutions to make informed, data-driven decisions related to student retention, graduation rates, faculty productivity, and research initiatives, ultimately enhancing instructional quality and training outcomes.

Restraints in the Global Education and Learning Analytics Market

The Global Education and Learning Analytics market faces several challenges related to the collection, storage, and analysis of data, which are crucial for effective operations. Data compromise can lead to significant problems, necessitating the need for high-quality, diverse datasets that may not always be available. Accurate modeling requires explicit consideration of various academic fields, which complicates the analytics process. Furthermore, the tools and methods used need to be meticulously designed for specific educational contexts rather than applied universally across institutions. These factors contribute to significant hurdles for the development and implementation of effective education and learning analytics solutions.

Market Trends of the Global Education and Learning Analytics Market

The Global Education and Learning Analytics market is witnessing significant growth, driven by the expanding education sector and the integration of advanced machine learning technologies. This evolution is largely fueled by the adoption of software-based systems such as virtual learning environments (VLEs), learning management systems (LMS), and student information systems, which enhance educational experiences and operational efficiencies. The proliferation of e-learning tools, including mobile learning devices and lecture recording software, empowers students to optimize their learning. Additionally, innovative digital platforms are being developed to centralize and analyze student data, promoting tailored educational approaches. Growing awareness of the advantages of education and learning analytics further contributes to market expansion, facilitating the design of effective training programs across various educational levels and for professionals alike.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Startup Analysis
• Patent Analysis

Global Education and Learning Analytics Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
  • Learning Management Systems (LMS)
  • Student Information Systems (SIS)
  • Analytics and Data Visualization Tools
  • Adaptive Learning Platforms
• Services
  • Professional Services
  • Consulting
  • Implementation
  • Training and Support
  • Managed Services

Global Education and Learning Analytics Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• On-Premises
• Cloud-Based

Global Education and Learning Analytics Market Size by Analytics Type & CAGR (2026-2033)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global Education and Learning Analytics Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Academic Institutions
  • K-12
  • Higher Education
• Corporate
• Government Agencies

Global Education and Learning Analytics Market Size by Application & CAGR (2026-2033)

• Market Overview
• People Acquisition and Retention
• Curriculum Development and Intervention
• Performance Management
• Budget and Finance Management
• Operations Management

Global Education and Learning Analytics Market Size & CAGR (2026-2033)

• North America (Component, Deployment Mode, Analytics Type, End-User, Application)
  • US
  • Canada
• Europe (Component, Deployment Mode, Analytics Type, End-User, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Analytics Type, End-User, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Analytics Type, End-User, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Analytics Type, End-User, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Alteryx Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G-Cube (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inetsoft Technology Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iSpring Solutions Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saba Software Inc. (Cornerstone OnDemand Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D2L Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations