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市場調查報告書
商品編碼
1801123
2025 年至 2033 年教育與學習分析市場規模、佔有率、趨勢及預測(按分析類型、應用、組件、部署模式、最終用戶和地區分類)Education and Learning Analytics Market Size, Share, Trends and Forecast by Analytics Type, Application, Component, Deployment Mode, End User, and Region, 2025-2033 |
2024年,全球教育與學習分析市場規模達407.5億美元。展望未來, IMARC Group預測,到2033年,該市場規模將達到1,425.4億美元,2025年至2033年的複合年成長率為13.44%。目前,北美佔據市場主導地位,2024年的市佔率將達到36.8%。受以學生為中心的分析模式轉變、人工智慧和機器學習日益融合以及個人化教育需求的推動,該市場正在經歷顯著成長。此外,世界各地的機構正在利用資料洞察來提升成果和效率,從而增強教育和學習分析的整體市場佔有率。
教育和學習分析市場的關鍵促進因素包括數位學習平台的日益普及、對個人化教育的日益重視以及學術機構擴大使用數據驅動的決策。例如,2024 年 11 月,IEMA 研發中心宣布推出其 AI Tutor,這是一個突破性的平台,旨在透過先進的機器學習實現個人化教育。該工具適用於從 AI 基礎到生成式 AI 的各個學習階段,使用戶能夠按照自己的步調學習。這項舉措標誌著教育科技的重大進步。學校和大學正在利用分析技術來追蹤學生的表現、最佳化課程並提高學習成果。政府支持智慧教育以及將 AI 和機器學習融入教育工具的舉措,隨著基於雲端的解決方案和即時效能儀錶板的使用不斷擴大,正在為教育和學習分析市場創造積極的前景。
美國教育和學習分析市場的主要驅動力包括課堂的廣泛數位化、政府對數據驅動教育的大力支持以及自適應學習技術的日益普及。各機構正在利用分析技術來監測學生的參與度,識別學習障礙學生並客製化教學方法。 K-12 和高等教育越來越重視問責制和績效指標,這促使學校投資分析平台。基於雲端的解決方案和人工智慧整合正在進一步增強美國教育產業的即時洞察和個人化學習體驗。例如,2025 年 4 月,Panorama Education 宣布收購 Class Companion,這是一款人工智慧工具,可透過即時回饋和輔導來提高教育工作者的效率。此次收購旨在改善個人化學習並提升學生的成功率。此次合作將利用 Panorama 廣泛的影響力,為全國 500 多個學區的教育工作者提供支持,並促進學生更深入的參與。
關注以學生為中心的指標
以學生為中心的分析模式正在重新定義機構衡量成功的標準,其考慮範圍超越了考試成績,涵蓋行為模式、情感投入和學習偏好。如今,平台會追蹤出席率、參與度、內容互動甚至情緒,從而提供個人化教學並提升學習成果。這種方法有助於對高風險學生進行早期干預,並創造更具包容性的學習環境。例如,2025年1月,Jisc在「數據重要」會議上宣布推出升級版學習分析平台,旨在提高學生的成功率和留校率。該平台結合用戶回饋,強調資料的合乎道德的使用。它支持大學應對財務挑戰,同時優先考慮學生的福祉和資料成熟度,並根據行業需求持續更新。隨著個人化教育成為優先事項,對此類工具的需求預計將大幅成長,從而推動教育和學習分析市場的成長。
人工智慧和機器學習整合
人工智慧和機器學習正在改變教育格局,使平台能夠提供即時洞察、自適應評估和智慧輔導。這些技術能夠分析大量資料集,從而個性化學習路徑、識別知識缺口並提供有針對性的支援。自動回饋系統幫助教育工作者更有效地回應學生的需求。例如,2024年10月,LearningMate Solutions 和 MarkovML 宣布合作,透過人工智慧驅動的預測分析來增強高等教育。他們的合作旨在透過預測成績、最佳化招生策略以及利用基於雲端的分析系統來提高營運效率來提高學生的成功率,從而應對當今教育格局中大學面臨的關鍵挑戰。隨著各機構越來越重視技術輔助教學,教育和學習分析市場預測表明,由人工智慧驅動的創新將推動持續成長,這些創新將提高學習者的參與度和學術成果。
預測分析的興起
隨著教育機構致力於積極支持學生成功,預測分析技術正日益受到關注。透過分析歷史學業資料、出席模式和參與度指標,這些模型可以預測學生的表現趨勢,並標記出有輟學風險的學生。這種早期識別能力有助於及時介入、提供個人化支援並提高學生的留校率。各機構正在將這些功能嵌入學習管理系統,以簡化決策流程。對數據驅動洞察的日益依賴,凸顯了預測分析作為現代教育策略核心趨勢的地位。
The global education and learning analytics market size was valued at USD 40.75 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 142.54 Billion by 2033, exhibiting a CAGR of 13.44% from 2025-2033. North America currently dominates the market, holding a market share of 36.8% in 2024. The market is witnessing significant growth, driven by shifting focus toward student-centric analytics, rising integration of AI and machine learning, and demand for personalized education. Moreover, institutions worldwide are using data insights to improve outcomes and efficiency, strengthening the overall education and learning analytics market share.
Key drivers in the education and learning analytics market include the rising adoption of digital learning platforms, increasing focus on personalized education and growing use of data-driven decision-making in academic institutions. For instance, in November 2024, IEMA Research & Development announced the launch of its AI Tutor a groundbreaking platform aimed at personalizing education through advanced machine learning. The tool caters to various learning levels from AI fundamentals to generative AI enabling users to learn at their own pace. The initiative marks a significant advancement in educational technology. Schools and universities are leveraging analytics to track student performance, optimize curricula and improve learning outcomes. Government initiatives supporting smart education and the integration of AI and machine learning into educational tools are creating a positive education and learning analytics market outlook alongside the expanding use of cloud-based solutions and real-time performance dashboards.
Key drivers in the United Staes education and learning analytics market include widespread digitalization of classrooms, strong government support for data-driven education and increased adoption of adaptive learning technologies. Institutions are using analytics to monitor student engagement, identify at-risk learners and tailor instructional methods. The growing emphasis on accountability and performance metrics in K-12 and higher education is pushing schools to invest in analytics platforms. Cloud-based solutions and AI integration are further enhancing real-time insights and personalized learning experiences across the United States education sector. For instance, in April 2025, Panorama Education announced the acquisition of Class Companion an AI tool that enhances educator efficiency through real-time feedback and tutoring. This acquisition aims to improve personalized learning and student success. The partnership will leverage Panorama's extensive reach to support educators and foster deeper student engagement across 500+ districts nationwide.
Focus on Student-Centric Metrics
The shift toward student-centric analytics is redefining how institutions measure success, moving beyond test scores to include behavioral patterns, emotional engagement, and learning preferences. Platforms now track attendance, participation, content interaction, and even sentiment to personalize instruction and boost outcomes. This approach supports early intervention for at-risk students and fosters a more inclusive learning environment. For instance, in January 2025, Jisc announced the launch of an updated learning analytics platform at the Data Matters conference aimed at improving student success and retention. Incorporating feedback from users, the platform emphasizes ethical data use. It supports universities in navigating financial challenges while prioritizing student wellbeing and data maturity, with ongoing updates based on sector needs. As personalized education becomes a priority, the demand for such tools is expected to grow significantly, strengthening the education and learning analytics market growth.
AI and Machine Learning Integration
AI and machine learning are transforming the education landscape by enabling platforms to deliver real-time insights, adaptive assessments, and intelligent tutoring. These technologies analyze vast datasets to personalize learning paths, identify knowledge gaps, and offer targeted support. Automated feedback systems help educators respond more effectively to student needs. For instance, in October 2024, LearningMate Solutions and MarkovML announced their partnership to enhance higher education through AI-powered predictive analytics. Their collaboration aims to improve student success by forecasting performance, optimizing enrolment strategies, and increasing operational efficiency with a cloud-based analytics system, addressing critical challenges faced by universities in today's educational landscape. With institutions increasingly prioritizing tech-enhanced instruction, the education and learning analytics market forecast points to sustained growth driven by AI-powered innovations that improve both learner engagement and academic outcomes.
Rise of Predictive Analytics
Predictive analytics is gaining traction as educational institutions aim to proactively support student success. By analyzing historical academic data, attendance patterns, and engagement metrics, these models can forecast performance trends and flag students at risk of dropping out. This early identification enables timely interventions, personalized support, and improved retention rates. Institutions are embedding these capabilities into learning management systems to streamline decision-making. The growing reliance on data-driven insights underscores predictive analytics as a core trend in modern education strategy.
Descriptive analytics currently holds the largest share in the education and learning analytics market, driven by its foundational role in data interpretation. Institutions use it to summarize historical data, track academic performance, monitor attendance, and identify learning trends. This form of analytics provides a clear snapshot of what has happened, helping educators make informed decisions without the complexity of predictive or prescriptive models. Its ease of implementation and actionable insights make it a preferred choice for schools and universities adopting data-driven education strategies.
Performance management leads the market with around 27.2% of market share in 2024. Performance management is a leading application in the education and learning analytics market, as institutions increasingly rely on analytics to monitor and enhance both student and educator outcomes. Through real-time dashboards and performance tracking tools, schools can assess academic progress, set benchmarks, and identify areas needing support. These insights help tailor teaching strategies, allocate resources efficiently, and boost overall institutional effectiveness. As accountability and results-driven approaches gain importance, performance management remains a primary driver of analytics adoption across educational settings.
Software leads the market with around 77.4% of market share in 2024. Software dominates the education and learning analytics market, driven by the widespread deployment of cloud-based platforms, learning management systems (LMS), and AI-powered analytics tools. These software solutions enable real-time data collection, visualization, and interpretation, helping institutions enhance decision-making and personalize learning experiences. They are easily scalable, integrate with existing educational infrastructure, and offer dashboards for tracking engagement, performance, and outcomes. As digital education continues to expand, the demand for robust, user-friendly analytics software is fueling market leadership in this segment.
Cloud-based solutions lead the education and learning analytics market due to their scalability, accessibility, and cost-efficiency. These platforms allow institutions to collect, store, and analyze large volumes of student data in real time without heavy on-premise infrastructure. They support remote learning, enable seamless integration with other digital tools, and provide educators with flexible dashboards to monitor performance and engagement. As education increasingly shifts online and hybrid models gain traction, cloud-based analytics are becoming the preferred choice for data-driven academic environments.
Enterprises are emerging as key leaders in the education and learning analytics market, especially as corporate training and upskilling become central to workforce development. Companies are using analytics to assess employee performance, personalize training programs, and measure learning outcomes. These insights help optimize training investments and align learning with business goals. With a growing focus on continuous learning and digital skill-building, enterprises are adopting advanced analytics platforms to drive productivity, retention, and innovation, thereby significantly contributing to market growth in this segment.
In 2024, North America accounted for the largest market share of over 36.8%. North America accounted for the largest share in the education and learning analytics market, supported by early technology adoption, robust digital infrastructure, and strong investments in EdTech. Educational institutions across the United States and Canada are leveraging analytics to enhance learning outcomes, improve administrative efficiency, and support personalized education. Government initiatives, along with the presence of major analytics solution providers, further contribute to regional dominance. The widespread use of AI, cloud platforms, and performance monitoring tools continues to drive market leadership in North America.
United States Education and Learning Analytics Market Analysis
In 2024, the United States accounted for over 88.60% of the education and learning analytics market in North America. The education and learning analytics market in the United States is undergoing notable expansion as more educational institutions embrace data-driven decision-making. Schools and universities are utilizing analytics to boost student engagement, enhance learning results, and improve overall institutional efficiency. The application of artificial intelligence, machine learning, and big data analytics is fostering innovation, allowing for personalized learning experiences and predictive analysis of student performance. The growing demand for adaptive learning technologies and real-time data insights is further fueling market expansion. Higher education institutions and K-12 schools are implementing analytics solutions to streamline administrative operations and enhance curriculum development. According to the International Trade Administration, tablets are used in 85 percent of U.S. K-12 school districts, reflecting the rapid integration of digital tools in classrooms. This widespread adoption of technology is generating vast amounts of data, which institutions are utilizing to refine teaching strategies and improve student outcomes through analytics-driven insights. Additionally, the rising investments in EdTech solutions and the increasing focus on digital transformation are contributing to market growth. The adoption of cloud-based analytics platforms is also expanding, providing scalable and cost-effective solutions for educational institutions.
Europe Education and Learning Analytics Market Analysis
The Europe education and learning analytics market is witnessing steady expansion, driven by the rising emphasis on data-driven education strategies. The adoption of digital learning platforms and artificial intelligence-based analytics is enabling institutions to offer personalized and adaptive learning solutions. The shift toward competency-based education and outcome-driven learning models is further propelling the demand for analytics tools. Institutions are leveraging real-time data insights to refine teaching methodologies and enhance student engagement. Cloud-based analytics solutions are gaining traction due to their scalability and ease of implementation. The European Commission's DIGITAL program is set to allocate €55 million towards enhancing advanced digital skills. This initiative will emphasize specialized training in crucial domains, including virtual worlds, edge computing, quantum computing, photonics, and robotics and automation. This substantial funding aims to promote the use of analytics tools in these specific areas, broadening their implementation beyond conventional educational environments.
Asia Pacific Education and Learning Analytics Market Analysis
The Asia Pacific education and learning analytics market region is expanding rapidly, driven by the increasing digitalization of education and the growing adoption of AI-powered analytics solutions. Educational institutions are integrating analytics tools to track student progress, enhance personalized learning experiences, and optimize curriculum design. The widespread use of e-learning platforms and the growing investment in EdTech infrastructure are further fueling market growth. According to the Ministry of Finance, the percentage of schools equipped with computers in India increased from 38.5% in 2019-20 to 57.2% in 2023-24, while internet access rose from 22.3% to 53.9% during the same period, as reported in the UDISE+ 2023-24 report. This increased digital infrastructure is generating vast amounts of data, which educational institutions are leveraging through analytics to improve student engagement and streamline administrative processes.
Latin America Education and Learning Analytics Market Analysis
The Latin American education and learning analytics market is growing due to the adoption of digital learning solutions and data analytics, enhancing student performance tracking, optimizing learning strategies, and improving efficiency, with cloud-based solutions gaining prominence for scalability and cost-effectiveness. The growing emphasis on digital transformation in education and the expansion of online learning platforms are further supporting market growth. In 2024, a National Plan for AI was unveiled, dedicating roughly USD 4 billion to enhance business innovation initiatives and invest in AI infrastructure and development, according to the International Trade Administration. This significant funding is anticipated to boost the implementation of AI-driven analytics tools in educational institutions, promoting data-informed decision-making and personalized learning experiences.
Middle East and Africa Education and Learning Analytics Market Analysis
The Middle East and Africa's education and learning analytics market is expanding due to the rise of digital learning technologies, and the use of AI-powered platforms and cloud-based analytics solutions. The shift toward personalized learning experiences and competency-based education is also driving growth. Additionally, the rise of e-learning platforms and investments in EdTech infrastructure are contributing to market expansion. Saudi Arabia has strengthened its role as a key tech and investment center during LEAP 24, unveiling USD 888 Million in investment funds and funding initiatives aimed at fostering innovation and tech entrepreneurship. These significant investments are anticipated to enhance the use of advanced analytics tools within educational institutions, thereby accelerating market growth.
The competitive landscape of the education and learning analytics market is influenced by rapid technology advancements and mounting needs for data-driven learning solutions. Providers are concentrating on providing integrated platforms that encompass real-time data tracking, adaptive learning, and performance analytics. Priority is given to easy-to-use interfaces, smooth integration with existing systems, and robust data security protocols. Competition is growing as companies invest in AI capabilities, cloud-based offerings, and scalable architectures to address changing institutional requirements. Strategic partnerships, research investments, and geographic expansion continue to be primary strategies for establishing market presence and differentiating products.