女性用衛生用品市場規模、佔有率和成長分析（按屬性、產品類型、包裝、消費者細分、分銷管道和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，女性用衛生用品市場規模將達到 468.5 億美元，到 2025 年將達到 496.6 億美元，到 2033 年將達到 791.5 億美元，預測期（2026-2033 年）的複合年成長率為 6%。

由於創新產品的推出和女性健康意識的不斷提高，女性用衛生用品市場正迅速擴張。越來越多的女性進入勞動人口進一步推動了市場需求，而多元化的銷售管道也促進了市場成長。人們對永續性的日益關注，促使消費者轉向環保替代品，例如可重複使用的月事杯和經期內褲，旨在減少廢棄物。此外，政府措施和社群媒體宣傳活動提高了消費者對個人衛生的認知，凸顯了個人衛生的重要性。產業內的策略性收購，例如大型企業投資本土衛生用品品牌，反映了該充滿活力的產業中日益激烈的競爭格局，以及企業對拓展產品種類和市場的重視。

女性用衛生用品市場促進因素

全球經濟的持續成長帶動了消費者可支配收入的增加，進而推動了個人護理產品（尤其是女性用衛生用品）支出的成長。這種經濟實力的提升使人們能夠更加重視自身健康，從而帶動了對高品質衛生用品的需求。此外，人們對女性健康議題的日益關注也促使更多消費者尋求可靠且有效的女性用衛生用品。經濟狀況的改善，加上健康意識的增強，共同推動了女性用衛生用品市場的顯著成長。

影響女性用衛生用品市場的因素

在許多地區，由於文化障礙和社會對月經的偏見，經期用品市場面臨嚴峻的挑戰。這些偏見使人們不願公開談論月經，導致經期用品的接受度和使用率有限。這些社會態度不僅影響消費者的購買意願，也阻礙了人們對經期用品在健康和衛生方面重要性的認知和教育。因此，消除這些根深蒂固的文化觀念，促進公開對話，對於清除障礙、拓展市場機會至關重要。

女性用衛生用品市場趨勢

女性用衛生用品市場正經歷著向永續和環保方向的顯著轉變，其中月事杯引領著這一趨勢。隨著消費者環保意識的增強，他們越來越關注那些能夠最大限度減少廢棄物並促進永續性的產品。月事杯因其便利性和長期成本效益而日益普及，為女性提供了一種可重複使用的替代傳統一次性產品的選擇。這種偏好的偏好反映了社會各界在健康和環保方面做出更廣泛選擇的趨勢，這意味著女性用衛生用品行業的品牌必須不斷調整和創新，以滿足消費者對永續性和實用性的需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球女性用衛生用品市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 一次性的
• 可重複使用的

全球女性用衛生用品市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 生理期短褲
• 衛生棉
• 衛生棉條
• 衛生護墊
• 月事杯
• 嬌嫩部位清潔劑
  • pH已調整的顏乳
  • 抗菌清潔劑
  • 舒緩保濕潔面乳
  • 保濕潔面乳
• 用於嬌嫩部位的濕紙巾
• 嬌嫩部位保濕霜
  • 奶油
  • 凝膠
  • 美容精華液
  • 香脂
• 除毛產品
  • 蠟制套裝
  • 除毛膏
  • 精細區域修剪器
  • 除毛膏
• 嬌嫩部位專用除臭劑
  • 滾珠式止汗劑
  • 噴霧除臭劑
  • 粉狀除臭劑
• 潤滑劑
• 專門食品產品

全球女性用衛生用品市場規模（按包裝類型和複合年成長率分類）（2026-2033 年）

• 瓶子/罐子
• 泵浦和分配器類型
• 管子
• 軟包裝
• 其他包裝類型

全球女性用衛生用品市場規模（依消費者區隔市場分類）及複合年成長率（2026-2033 年）

• 對青少年來說
• 成人版

全球女性用衛生用品市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 超級市場/大賣場
• 藥局
• 網路商店
• 其他

全球女性用衛生用品市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Procter & Gamble（USA）
• Kimberly-Clark（USA）
• Johnson & Johnson（USA）
• Unicharm Corporation（Japan）
• Essity AB（Sweden）
• Hengan International Group Company Limited（China）
• TZMO SA（Poland）
• Ontex Group NV（Belgium）
• First Quality Enterprises, Inc.（USA）
• Cora（USA）
• The Honest Company（USA）
• Natracare（UK）
• Rael Inc.（USA）
• Lola（USA）
• Maxim Hygiene Products（USA）
• Saathi Pads（India）
• Carmesi（India）
• Bodyform（UK）
• Diva International Inc.（Canada）

結論與建議

Feminine Hygiene Products Market size was valued at USD 46.85 Billion in 2024 and is poised to grow from USD 49.66 Billion in 2025 to USD 79.15 Billion by 2033, growing at a CAGR of 6% during the forecast period (2026-2033).

The feminine hygiene products market is expanding rapidly, fueled by the introduction of innovative products and heightened health awareness among women. An increasing number of women in the workforce has further escalated demand, with easy access to these products through various sales channels enhancing market growth. The sustainability aspect is gaining traction, with a significant shift towards eco-friendly alternatives such as reusable menstrual cups and period underwear, aimed at minimizing waste. Additionally, rising consumer awareness driven by government initiatives and social media campaigns underscores the importance of personal hygiene. Strategic acquisitions within the industry, like major companies investing in local hygiene brands, reflect the competitive landscape and the growing focus on enhancing product offerings and market reach in this dynamic sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Feminine Hygiene Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Feminine Hygiene Products Market Segments Analysis

Global Feminine Hygiene Products Market is segmented by Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel and region. Based on Nature, the market is segmented into Disposable and Reusable. Based on Product Type, the market is segmented into Period Panty, Sanitary Pads, Tampons, Panty Liners, Menstrual Cups, Intimate Washes and Cleansers, Intimate Wipes, Intimate Moisturizers, Hair Removal Products, Intimate Deodorants, Lubricants and Specialty Products. Based on Packaging, the market is segmented into Bottles/Jars, Pumps and Dispensers, Tubes, Flexible Packaging and Other Packaging Types. Based on Consumer Orientation, the market is segmented into Teenage and Adult. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Pharmacy, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Feminine Hygiene Products Market

The ongoing enhancement of the global economy is contributing to a rise in consumers' disposable income, which in turn encourages greater expenditure on personal care items, particularly feminine hygiene products. This shift in financial capability allows individuals to prioritize their health and well-being, leading to an increased demand for high-quality hygiene solutions. Moreover, as awareness regarding women's health issues continues to grow, more consumers are seeking reliable and effective feminine hygiene products. This combination of improved economic conditions and heightened health consciousness is driving significant growth within the feminine hygiene products market.

Restraints in the Feminine Hygiene Products Market

In many regions, the feminine hygiene products market faces significant challenges due to cultural barriers and the prevailing social stigma surrounding menstruation. This stigma can foster a sense of reluctance among individuals to engage in conversations about menstruation openly, ultimately resulting in a limited acceptance and use of feminine hygiene products. Such societal attitudes not only affect consumers' willingness to purchase these items but also hinder awareness and education about their importance for health and hygiene. Addressing these deep-rooted cultural beliefs and promoting open dialogue is essential to breaking down these barriers and expanding market opportunities.

Market Trends of the Feminine Hygiene Products Market

The Feminine Hygiene Products market is experiencing a notable shift towards sustainable and eco-friendly options, with menstrual cups leading the trend. As consumers become more environmentally conscious, they are gravitating towards products that minimize waste and promote sustainability. Menstrual cups are gaining traction due to their convenience and long-term cost-effectiveness, offering women a reusable alternative to traditional disposable products. This growing preference reflects a broader societal movement towards health-conscious and environmentally-friendly choices across various sectors, indicating that brands in the feminine hygiene industry must adapt and innovate to meet consumer demands for sustainability and practicality.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Feminine Hygiene Products Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Disposable
• Reusable

Global Feminine Hygiene Products Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Period Panty
• Sanitary Pads
• Tampons
• Panty Liners
• Menstrual Cups
• Intimate Washes and Cleansers
  • PH-Balanced Cleansers
  • Antibacterial Cleansers
  • Soothing and Calming Cleansers
  • Moisturizing Cleansers
• Intimate Wipes
• Intimate Moisturizers
  • Creams
  • Gels
  • Serums
  • Balms
• Hair Removal Products
  • Waxing Kits
  • Hair Removal Creams
  • Intimate Trimmers
  • Depilatory Creams
• Intimate Deodorants
  • Roll-On Deodorants
  • Spray Deodorants
  • Powder Deodorants
• Lubricants
• Specialty Products

Global Feminine Hygiene Products Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Bottles/Jars
• Pumps and Dispensers
• Tubes
• Flexible Packaging
• Other Packaging Types

Global Feminine Hygiene Products Market Size by Consumer Orientation & CAGR (2026-2033)

• Market Overview
• Teenage
• Adult

Global Feminine Hygiene Products Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Pharmacy
• Online Stores
• Others

Global Feminine Hygiene Products Market Size & CAGR (2026-2033)

• North America (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • US
  • Canada
• Europe (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Nature, Product Type, Packaging, Consumer Orientation, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TZMO SA (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ontex Group NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Quality Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cora (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natracare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rael Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lola (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxim Hygiene Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saathi Pads (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carmesi (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bodyform (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diva International Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations