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市場調查報告書
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1880511

永續衛生用品市場預測至2032年：按產品、材料、通路、最終用戶和地區分類的全球分析

Sustainable Menstrual Care Products Market Forecasts to 2032 - Global Analysis By Product (Menstrual Cups, Period Panties, Organic Pads and Other Products), Material, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的研究，預計 2025 年全球永續經期用品市場價值將達到 293 億美元，到 2032 年將達到 525 億美元，預測期內複合年成長率為 8.7%。

永續經期用品是一種環保產品，旨在減少廢棄物、限制化學物質接觸並維護長期環境健康。這些產品採用可重複使用、可生物分解或低環境影響的材料製成，例如有機棉、醫用級矽膠和植物來源纖維。減少一次性塑膠和有害添加劑的使用，可以降低傳統一次性衛生棉和衛生棉條對生態學的影響。月事杯、可重複使用的布衛生棉、經期內褲和可堆肥產品等選擇不僅有助於資源節約，還能提高成本效益並改善使用者健康。永續經期照護強調在產品整個生命週期內負責任地生產、符合道德規範地採購材料並減少廢棄物。

人們對環保衛生用品的興趣日益濃厚

消費者正逐漸從傳統的塑膠衛生棉和衛生棉條轉向可生物分解、可重複使用和有機的替代品。宣傳宣傳活動和社群媒體上的意見領袖正在提高人們對這些產品健康和環境益處的認知。零售商正在擴大環保經期用品的貨架空間，以滿足日益成長的需求。政府和非政府組織正透過教育計畫和補貼計畫來推廣永續的經期衛生管理。這種將消費者健康需求與環境責任連結起來的趨勢，持續推動相關產品的成長。

永續產品的初始成本較高

有機衛生棉、月事杯和可重複使用的經期內褲通常比傳統產品更貴。儘管長期來看可以節省開支，但價格敏感的消費者仍然對環保產品猶豫不決。由於生產成本壓力，小規模品牌在與現有品牌競爭時面臨挑戰。消費者對生命週期成本節省的認知不足也進一步減緩了產品的普及速度。因此，這些因素持續阻礙產品的廣泛市場推廣。

人們越來越關注減少塑膠廢棄物

消費者越來越意識到一次性衛生棉和衛生棉條對環境的影響。各大品牌正努力透過使用可生物分解材料、竹纖維和可重複使用的產品來減少廢棄物。零售商正在推廣環保經期用品，作為其更廣泛的永續發展宣傳活動的一部分。電商平台正加速小眾永續品牌走向全球。非政府組織和倡導團體正在加強經期護理與循環經濟實踐之間的連結。

缺乏標準化的永續性認證

消費者往往難以區分真正永續的產品和「漂綠」宣傳。不同地區認證架構缺乏統一性，降低了產品的可信度與信任度。監管的不確定性也使全球品牌的合規性更加複雜。零售商面臨既要教育消費者，也要保持資訊清晰簡潔的挑戰。標籤透明度不足削弱了消費者對環保聲明的信任。因此，這阻礙了市場在全球範圍內建立一致的信譽度。

新冠疫情的感染疾病：

新冠疫情改變了消費者的行為，並加速了對永續經期用品的需求。封鎖措施提高了人們對可重複使用且經期持久的產品的興趣，例如月事杯和經期內褲。供應鏈中斷給有機棉和竹纖維的採購帶來了挑戰。衛生方面的擔憂最初減緩了可重複使用產品的普及，但消毒技術的創新恢復了人們的信任。疫情期間，電子商務已成為永續經期用品的主要通路。在後疫情時代的復甦中，兼顧價格實惠和環保的混合模式正在推廣。

預計在預測期內，有機衛生棉細分市場將佔據最大的市場佔有率。

由於消費者對其青睞有加，預計在預測期內，有機棉衛生棉將佔據最大的市場佔有率。有機棉衛生棉因其安全性、可生物分解性和舒適性而日益受到歡迎。零售商正在擴大產品範圍，以滿足消費者對無化學成分衛生用品的需求。材料科學的進步提高了有機棉衛生棉的吸水性和耐用性。行銷宣傳活動著重宣傳其健康益處和環保特性，以建立消費者信任。電子商務平台正在加速都市區和農村消費者對有機棉衛生棉的接受度。

預計竹材和植物來源纖維細分市場在預測期內將呈現最高的複合年成長率。

由於對創新和永續材料的需求不斷成長，竹纖維和植物來源纖維領域預計將在預測期內實現最高成長率。與傳統產品相比，竹纖維衛生棉和植物來源棉條具有更優異的生物分解性。品牌正在利用竹子的天然抗菌特性來提升產品安全性。零售商正在推廣竹纖維衛生用品，將其作為其高階環保策略的一部分。電子商務平台正在加速年輕環保消費者對這類產品的接受度。可支配收入的成長正在推動對高階、永續衛生用品的需求。

佔比最大的地區：

由於北美擁有先進的基礎設施和強大的消費者意識，預計在預測期內，北美將佔據最大的市場佔有率。美國和加拿大在有機和可重複使用經期用品的強勁需求推動下，引領著領先趨勢。零售商和藥局正大力投資永續產品線和數位化分銷。創業投資正在加速經期用品Start-Ups的創新。監管政策的明確和強力的行銷宣傳活動正在增強消費者的信任。與電子商務的融合正在強化永續經期用品在零售通路中的作用。因此，北美市場作為最大的區域貢獻者，正在推動成長。

複合年成長率最高的地區：

預計亞太地區在預測期內將實現最高的複合年成長率，這主要得益於快速的都市化和消費者對環保經期用品日益成長的需求。中國、印度、日本和韓國等國家正透過政府主導的經期衛生舉措推動環保經期用品的普及。本土Start-Ups和全球公司正在拓展以行動端為先的解決方案，以滿足本地需求。中產階級收入的成長數位化程度的提高正在加速人們參與永續消費。雇主和非政府組織也越來越重視將環保經期用品納入職場健康計畫。東南亞電子商務的蓬勃發展也為永續經期用品的整合創造了新的機會。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 原始研究資料
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 介紹
  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球永續衛生用品市場（依產品分類）

  • 介紹
  • 月事杯
  • 生理褲
  • 有機墊片
  • 有機衛生棉條
  • 其他產品

6. 全球永續衛生用品市場（依材料分類）

  • 介紹
  • 有機棉
  • 竹子和植物來源纖維
  • 生物分解性塑膠
  • 回收材料
  • 其他成分

7. 全球永續衛生用品市場（依通路管道分類）

  • 介紹
  • 藥房和藥品商店
  • 超級市場和大賣場
  • 專賣店
  • 線上平台
  • 其他通路

8. 全球永續衛生用品市場（依最終用戶分類）

  • 介紹
  • 青少年
  • 成年人（千禧世代、X世代）
  • 具有環保意識的消費者
  • 低收入者
  • 其他最終用戶

9. 全球永續衛生用品市場（按地區分類）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • DivaCup
  • Mooncup
  • Saalt
  • OrganiCup
  • Natracare
  • Rael
  • Cora
  • Thinx
  • Lunette
  • Ruby Cup
  • Lena Cup
  • Heyday
  • GladRags
  • Saathi Pads
  • Pee Safe
Product Code: SMRC32500

According to Stratistics MRC, the Global Sustainable Menstrual Care Products Market is accounted for $29.3 billion in 2025 and is expected to reach $52.5 billion by 2032 growing at a CAGR of 8.7% during the forecast period. Sustainable menstrual care products are eco-friendly alternatives designed to reduce waste, limit chemical exposure, and support long-term environmental health. These products are made from reusable, biodegradable, or low-impact materials such as organic cotton, medical-grade silicone, or plant-based fibers. By minimizing single-use plastics and harmful additives, they lower the ecological footprint associated with traditional disposable pads and tampons. Options like menstrual cups, reusable cloth pads, period underwear, and compostable products not only help conserve resources but also promote cost-efficiency and health benefits for users. Sustainable menstrual care emphasizes responsible production, ethical sourcing, and waste-reduction throughout the product life cycle.

Market Dynamics:

Driver:

Rising awareness of eco-friendly menstrual options

Consumers are increasingly shifting from conventional plastic-based pads and tampons to biodegradable, reusable, and organic alternatives. Advocacy campaigns and social media influencers are amplifying awareness of health and environmental benefits. Retailers are expanding shelf space for eco-friendly menstrual products to meet growing demand. Governments and NGOs are promoting sustainable menstrual hygiene through education and subsidy programs. This driver continues to anchor growth by aligning consumer health priorities with environmental responsibility.

Restraint:

Higher upfront cost of sustainable products

Organic pads, menstrual cups, and reusable period underwear often cost more than conventional options. Price-sensitive consumers hesitate to adopt eco-friendly products despite long-term savings. Smaller brands face challenges in competing with established players due to production cost pressures. Limited consumer awareness of lifecycle savings further slows adoption. Therefore, this continues to hinder the market from achieving mass accessibility.

Opportunity:

Increased concerns about plastic waste reduction

Consumers are increasingly aware of the environmental impact of disposable pads and tampons. Brands are leveraging biodegradable materials, bamboo fibers, and reusable formats to reduce waste. Retailers are promoting eco-friendly menstrual products as part of broader sustainability campaigns. E-commerce platforms are accelerating access to niche sustainable brands globally. NGOs and advocacy groups are reinforcing the link between menstrual care and circular economy practices.

Threat:

Lack of standardized sustainability certifications

Consumers often struggle to differentiate between genuinely sustainable products and greenwashing claims. Inconsistent certification frameworks across regions reduce trust and credibility. Regulatory uncertainty complicates compliance for global brands. Retailers face challenges in educating consumers while maintaining clarity and simplicity. Limited transparency in labeling weakens consumer confidence in eco-friendly claims. Therefore, this constrains the market from achieving consistent global credibility.

Covid-19 Impact:

Covid-19 reshaped consumer behavior and accelerated demand for sustainable menstrual care products. Lockdowns boosted interest in reusable and long-lasting options such as menstrual cups and period underwear. Supply chain disruptions created challenges in sourcing organic cotton and bamboo fibers. Hygiene concerns initially slowed adoption of reusable formats, but innovation in sterilization technologies restored confidence. E-commerce became the primary channel for distributing sustainable menstrual products during the pandemic. Post-pandemic recovery is fostering hybrid models that combine affordability with eco-consciousness.

The organic pads segment is expected to be the largest during the forecast period

The organic pads segment is expected to account for the largest market share during the forecast period owing to strong consumer preference. Organic cotton pads are increasingly adopted for their safety, biodegradability, and comfort. Retailers are expanding offerings to meet demand for chemical-free menstrual care. Advances in material science are improving absorbency and durability of organic pads. Marketing campaigns emphasize health benefits and eco-friendly attributes to build consumer trust. E-commerce platforms are accelerating adoption among urban and rural consumers alike.

The bamboo & plant-based fibers segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the bamboo & plant-based fibers segment is predicted to witness the highest growth rate due to rising demand for innovative sustainable materials. Bamboo pads and plant-based tampons offer superior biodegradability compared to conventional products. Brands are leveraging bamboo's natural antibacterial properties to enhance product safety. Retailers are promoting bamboo-based menstrual care as part of premium eco-friendly strategies. E-commerce platforms are accelerating adoption among younger, eco-conscious consumers. Rising disposable incomes are reinforcing demand for premium sustainable menstrual care.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share owing to advanced infrastructure and strong consumer awareness. The U.S. and Canada are leading adoption through high demand for organic and reusable menstrual care products. Retailers and pharmacies are investing heavily in sustainable product lines and digital distribution. Venture capital funding is accelerating innovation in menstrual care startups. Regulatory clarity and strong marketing campaigns are fostering consumer confidence. E-commerce integration is strengthening the role of sustainable menstrual care in retail channels. Therefore, this fosters the market in North America as the largest regional contributor.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization and rising consumer demand for eco-friendly menstrual products. Countries like China, India, Japan, and South Korea are driving adoption through government-led menstrual hygiene initiatives. Local startups and global players are scaling mobile-first solutions tailored to regional needs. Rising middle-class incomes and digital adoption are accelerating participation in sustainable consumption. Employers and NGOs are increasingly recognizing eco-friendly menstrual care as part of workplace wellness programs. E-commerce growth in Southeast Asia is creating new opportunities for sustainable menstrual care integration.

Key players in the market

Some of the key players in Sustainable Menstrual Care Products Market include DivaCup, Mooncup, Saalt, OrganiCup, Natracare, Rael, Cora, Thinx, Lunette, Ruby Cup, Lena Cup, Heyday, GladRags, Saathi Pads and Pee Safe.

Key Developments:

In October 2023, Diva joined the Tampon Tax Back Coalition alongside seven other menstrual care brands. This collaboration advocates for abolishing the "luxury tax" on menstrual products, reinforcing Diva's commitment to menstrual equity and accessibility.

In July 2023, Mooncup was acquired by &SISTERS, a UK-based sustainable period care brand specializing in compostable pads, tampons, and liners. This acquisition represents a strategic alignment of two ethical brands, ensuring Mooncup's mission to eliminate single-use plastic continues under a broader sustainable portfolio.

Products Covered:

  • Menstrual Cups
  • Period Panties
  • Organic Pads
  • Organic Tampons
  • Other Products

Materials Covered:

  • Organic Cotton
  • Bamboo & Plant-Based Fibers
  • Biodegradable Plastics
  • Recycled Materials
  • Other Materials

Distribution Channels Covered:

  • Pharmacies & Drugstores
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online Platforms
  • Other Distribution Channels

End Users Covered:

  • Teenagers
  • Adults (Millennials, Gen X)
  • Eco-Conscious Consumers
  • Low-Income
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Sustainable Menstrual Care Products Market, By Product

  • 5.1 Introduction
  • 5.2 Menstrual Cups
  • 5.3 Period Panties
  • 5.4 Organic Pads
  • 5.5 Organic Tampons
  • 5.6 Other Products

6 Global Sustainable Menstrual Care Products Market, By Material

  • 6.1 Introduction
  • 6.2 Organic Cotton
  • 6.3 Bamboo & Plant-Based Fibers
  • 6.4 Biodegradable Plastics
  • 6.5 Recycled Materials
  • 6.6 Other Materials

7 Global Sustainable Menstrual Care Products Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Pharmacies & Drugstores
  • 7.3 Supermarkets & Hypermarkets
  • 7.4 Specialty Stores
  • 7.5 Online Platforms
  • 7.6 Other Distribution Channels

8 Global Sustainable Menstrual Care Products Market, By End User

  • 8.1 Introduction
  • 8.2 Teenagers
  • 8.3 Adults (Millennials, Gen X)
  • 8.4 Eco-Conscious Consumers
  • 8.5 Low-Income
  • 8.6 Other End Users

9 Global Sustainable Menstrual Care Products Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 DivaCup
  • 11.2 Mooncup
  • 11.3 Saalt
  • 11.4 OrganiCup
  • 11.5 Natracare
  • 11.6 Rael
  • 11.7 Cora
  • 11.8 Thinx
  • 11.9 Lunette
  • 11.10 Ruby Cup
  • 11.11 Lena Cup
  • 11.12 Heyday
  • 11.13 GladRags
  • 11.14 Saathi Pads
  • 11.15 Pee Safe

List of Tables

  • Table 1 Global Sustainable Menstrual Care Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Sustainable Menstrual Care Products Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Sustainable Menstrual Care Products Market Outlook, By Menstrual Cups (2024-2032) ($MN)
  • Table 4 Global Sustainable Menstrual Care Products Market Outlook, By Period Panties (2024-2032) ($MN)
  • Table 5 Global Sustainable Menstrual Care Products Market Outlook, By Organic Pads (2024-2032) ($MN)
  • Table 6 Global Sustainable Menstrual Care Products Market Outlook, By Organic Tampons (2024-2032) ($MN)
  • Table 7 Global Sustainable Menstrual Care Products Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 8 Global Sustainable Menstrual Care Products Market Outlook, By Material (2024-2032) ($MN)
  • Table 9 Global Sustainable Menstrual Care Products Market Outlook, By Organic Cotton (2024-2032) ($MN)
  • Table 10 Global Sustainable Menstrual Care Products Market Outlook, By Bamboo & Plant-Based Fibers (2024-2032) ($MN)
  • Table 11 Global Sustainable Menstrual Care Products Market Outlook, By Biodegradable Plastics (2024-2032) ($MN)
  • Table 12 Global Sustainable Menstrual Care Products Market Outlook, By Recycled Materials (2024-2032) ($MN)
  • Table 13 Global Sustainable Menstrual Care Products Market Outlook, By Other Materials (2024-2032) ($MN)
  • Table 14 Global Sustainable Menstrual Care Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 15 Global Sustainable Menstrual Care Products Market Outlook, By Pharmacies & Drugstores (2024-2032) ($MN)
  • Table 16 Global Sustainable Menstrual Care Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 17 Global Sustainable Menstrual Care Products Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 18 Global Sustainable Menstrual Care Products Market Outlook, By Online Platforms (2024-2032) ($MN)
  • Table 19 Global Sustainable Menstrual Care Products Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 20 Global Sustainable Menstrual Care Products Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Sustainable Menstrual Care Products Market Outlook, By Teenagers (2024-2032) ($MN)
  • Table 22 Global Sustainable Menstrual Care Products Market Outlook, By Adults (Millennials, Gen X) (2024-2032) ($MN)
  • Table 23 Global Sustainable Menstrual Care Products Market Outlook, By Eco-Conscious Consumers (2024-2032) ($MN)
  • Table 24 Global Sustainable Menstrual Care Products Market Outlook, By Low-Income (2024-2032) ($MN)
  • Table 25 Global Sustainable Menstrual Care Products Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.