液體清潔劑市場規模、佔有率、成長分析（按產品類型、包裝尺寸、形式、應用和地區）—產業預測，2025 年至 2032 年

預計 2023 年全球液態清潔劑市場價值將達到 262 億美元，並從 2024 年的 276.9 億美元成長到 2032 年的 431.5 億美元，預測期內（2025-2032 年）的複合年成長率為 5.7%。

全球液體清潔劑市場受到都市化進程加快、洗衣機保有量上升以及衛生意識不斷增強的驅動。新興市場對便利高效產品的需求明顯，環保配方和永續包裝引起了環保意識的消費者的共鳴。雙收入家庭正在增加清潔劑消費量，他們青睞液體清潔劑，因為它們方便且去污，尤其是在高效能洗衣機中。疫情後人們對衛生問題的日益關注進一步刺激了需求。然而，市場也面臨許多挑戰，例如價格高於粉狀清潔劑、包裝和化學安全監管壓力更嚴格以及原料成本波動。來自自有品牌的競爭以及某些地區消費者對傳統粉狀清潔劑的偏好也在影響向液體清潔劑的轉變，使得品牌之間必須做出策略調整。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

液體清潔劑市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 標準液體清潔劑
• 高效率（HE）液體清潔劑
• 濃縮液體清潔劑
• 專用液體清潔劑

液體清潔劑市場規模（依包裝尺寸及複合年成長率） (2025-2032)

• 市場概覽
• 小（小於1公升）
• 中號（1-2公升）
• 大號（超過2公升）

液體清潔劑市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 瓶子
• 包包/小袋
• 自動販賣機

液體清潔劑市場規模（依應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 家庭使用
• 商業的

液體清潔劑市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 網路零售
• 線下零售
• 超級市場/大賣場
• 便利商店
• 專賣店
• 其他

液體清潔劑市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• Procter & Gamble（US）
• Unilever（UK）
• Lion Corporation（Japan）
• KAO CORPORATION（Japan）
• Henkel AG & Co. KGaA（Germany）
• Church & Dwight Co., Inc.（US）
• Reckitt Benckiser Group plc.（UK）
• Wipro Consumer Care and Lighting（India）
• Guangzhou Blue Moon Industrial Co., Ltd.（China）
• Method products, PBC（US）

結論和建議

Global Liquid Laundry Detergent Market size was valued at USD 26.2 billion in 2023 and is poised to grow from USD 27.69 billion in 2024 to USD 43.15 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The global liquid laundry detergent market is propelled by rising urbanization, increased washing machine ownership, and heightened hygiene awareness. Emerging economies show a marked demand for convenient, high-efficiency products, while eco-friendly formulations and sustainable packaging resonate with environmentally conscious consumers. Dual-income households are driving higher detergent consumption, as liquid options are favored for their convenience and effectiveness in stain removal, especially with high-efficiency machines. The focus on hygiene has intensified post-pandemic, further elevating demand. However, the market faces challenges including higher prices relative to powder detergents, stringent regulatory pressures concerning packaging and chemical safety, and raw material cost volatility. Competition from private labels and consumer preference for traditional powders in certain regions also impacts the transition towards liquid detergents, necessitating strategic adaptability among brands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Liquid Laundry Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Liquid Laundry Detergent Market Segments Analysis

Global Liquid Laundry Detergent Market is segmented by Product Type, Packaging Size, Form, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Standard Liquid Detergent, High-Efficiency (HE) Liquid Detergent, Concentrated Liquid Detergent and Specialty Liquid Detergent. Based on Packaging Size, the market is segmented into Small (less than 1 liter), Medium (1-2 liters) and Large (more than 2 liters). Based on Form, the market is segmented into Bottle, Pack/Sachet and Dispenser. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Liquid Laundry Detergent Market

The evolving lifestyle of consumers, driven by urbanization, is significantly boosting the demand for convenient cleaning solutions, particularly liquid laundry detergents. As more individuals relocate to urban areas, their fast-paced lives necessitate easy-to-use products that simplify household chores. This trend is further supported by the proliferation of retail outlets in cities, enabling easier access to these cleaning essentials. Additionally, the growth of the middle-class population enhances market expansion, as more consumers seek effective, low-mess laundry solutions that align with their busy lifestyles. Overall, the combination of urban living and a focus on convenience is propelling the liquid laundry detergent market forward.

Restraints in the Global Liquid Laundry Detergent Market

The Global Liquid Laundry Detergent market faces challenges due to the relatively high prices compared to traditional powder detergents, which limits adoption in cost-sensitive markets. Consumers in these regions often prioritize affordability over convenience and effectiveness, leading to a cautious approach toward liquid products. Consequently, companies need to adapt their market strategies by offering smaller packaging options or budget-friendly refill solutions. This approach not only enhances product accessibility but also encourages potential customers to try liquid detergents, ultimately increasing market penetration and acceptance among price-conscious consumers who may be hesitant to switch from powders.

Market Trends of the Global Liquid Laundry Detergent Market

The Global Liquid Laundry Detergent market is witnessing a significant shift towards sustainability and eco-friendliness, as consumers increasingly prioritize products that feature plant-based ingredients, recyclable packaging, and biodegradable formulations. This evolving consumer preference is compelling manufacturers to innovate, focusing on redesigned products, refillable models, and reduced plastic content to meet demand. Sustainability has transcended from being an optional luxury to a core purchasing criterion, fundamentally shaping market dynamics. As this trend continues to gain momentum, it is expected to drive substantial growth within the sector, fostering enhanced brand loyalty among environmentally-conscious consumers and paving the way for new market opportunities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Liquid Laundry Detergent Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Standard Liquid Detergent
• High-Efficiency (HE) Liquid Detergent
• Concentrated Liquid Detergent
• Specialty Liquid Detergent

Global Liquid Laundry Detergent Market Size by Packaging Size & CAGR (2025-2032)

• Market Overview
• Small (less than 1 liter)
• Medium (1-2 liters)
• Large (more than 2 liters)

Global Liquid Laundry Detergent Market Size by Form & CAGR (2025-2032)

• Market Overview
• Bottle
• Pack/Sachet
• Dispenser

Global Liquid Laundry Detergent Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Liquid Laundry Detergent Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Others

Global Liquid Laundry Detergent Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KAO CORPORATION (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Consumer Care and Lighting (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangzhou Blue Moon Industrial Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Method products, PBC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations