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市場調查報告書
商品編碼
1896056
莧菜市場規模、佔有率和成長分析(按類型、用途、形態、分銷、價格分佈和地區分類)—產業預測(2026-2033 年)Amaranth Market Size, Share, and Growth Analysis, By Type (Whole Grain, Flour), By Application (Food and Beverage, Pharmaceutical), By Form, By Distribution, By Price Range, By Region - Industry Forecast 2026-2033 |
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預計到 2024 年,莧菜市場價值將達到 79.5 億美元,到 2025 年將成長至 89 億美元,到 2033 年將成長至 220.5 億美元,在預測期(2026-2033 年)內複合年成長率為 12%。
莧菜市場正經歷顯著成長,這主要得益於人們對莧菜健康益處的認知不斷提高以及植物性飲食的興起。這種營養豐富的假穀物富含蛋白質、膳食纖維、維生素和礦物質,是健康食品和營養補充品的關鍵成分。其完整的蛋白質組成,包含全部九種必需胺基酸,能完美滿足注重健康的消費者的營養需求。隨著無麩質和有機產品日益普及,莧菜作為麩質不耐症人群的有效替代品,進一步推動了市場需求。此外,有機耕作方式也吸引了環保意識強的消費者的注意。隨著人們生活方式的日益健康,莧菜在各種烹飪應用中的多功能性也持續擴大其市場佔有率。
莧菜市場促進因素
全球莧菜市場成長的主要驅動力是人們對莧菜許多健康益處的認知不斷提高。莧菜富含多種必需營養素,包括高蛋白、膳食纖維以及鈣、鐵等重要礦物質。此外,莧菜不含麩質,因此是乳糜瀉患者和麩質敏感族群的理想選擇。隨著注重健康的消費者越來越重視營養豐富的天然食品,預計莧菜的受歡迎程度和需求量將持續成長。這一成長趨勢反映了人們飲食習慣向更健康方向轉變的趨勢,進一步推動了莧菜市場的成長。
限制莧菜市場的因素
全球莧菜市場面臨的一大挑戰是,部分地區消費者對此獨特產品的認知度有限。莧菜仍然是一種相對小眾的商品,許多潛在買家對其營養價值和烹飪用途缺乏全面了解。這種認知不足可能會阻礙市場擴張,因為企業越來越難說服消費者選擇莧菜而非傳統食品。如果缺乏充分的教育和推廣,莧菜作為一種健康替代食品的潛力可能無法充分發揮,從而阻礙其被廣泛接受並融入日常飲食中。
莧菜市場趨勢
莧菜市場正呈現顯著的成長趨勢,這主要得益於消費者對無麩質產品需求的激增。由於乳糜瀉、麩質不耐症以及人們對健康和飲食選擇的日益關注,越來越多的消費者開始尋求小麥製品的替代品,而莧菜因其天然無麩質的特性正逐漸成為一種更受歡迎的選擇。這一趨勢反映了消費者偏好向更健康、更有營養的穀物轉變,莧菜也逐漸成為一種用途廣泛的主食,可用於各種烹飪用途。此外,消費者對潔淨標示食品的需求不斷成長,以及植物性飲食的日益普及,進一步推動了莧菜市場的成長潛力,使其在不斷發展的食品產業中扮演關鍵角色。
Amaranth Market size was valued at USD 7.95 Billion in 2024 and is poised to grow from USD 8.9 Billion in 2025 to USD 22.05 Billion by 2033, growing at a CAGR of 12% during the forecast period (2026-2033).
The amaranth market is experiencing significant growth fueled by heightened awareness of its health benefits and a shift toward plant-based diets. This nutritious pseudo-grain, rich in protein, fiber, vitamins, and minerals, has become a staple in health foods and supplements. Its complete protein profile, containing all nine essential amino acids, complements the nutritional needs of consumers focused on wellness. The increasing popularity of gluten-free and organic products further propels market demand, as amaranth serves as a viable alternative for those with gluten sensitivities. Additionally, its cultivation through organic farming techniques appeals to environmentally-conscious consumers. As people embrace healthier lifestyle choices, amaranth's versatility in various culinary applications continues to enhance its market presence.
Top-down and bottom-up approaches were used to estimate and validate the size of the Amaranth market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Amaranth Market Segments Analysis
Global Amaranth Market is segmented by Type, Application, Form, Distribution, Price Range and region. Based on Type, the market is segmented into Whole Grain, Flour, Oil and Starch. Based on Application, the market is segmented into Food and Beverage, Pharmaceutical, Cosmetics and Animal Feed. Based on Form, the market is segmented into Organic and Conventional. Based on Distribution, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retailers and Direct Sales. Based on Price Range, the market is segmented into Low, Medium and High. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Amaranth Market
The global amaranth market is significantly fueled by the rising awareness around the numerous health benefits related to its consumption. Amaranth is packed with essential nutrients, including high levels of protein, fiber, and important minerals such as calcium and iron. Additionally, its gluten-free nature makes it a suitable option for individuals with celiac disease or gluten sensitivities. As health-conscious consumers increasingly prioritize nutritious and natural food sources, the popularity and demand for amaranth are expected to expand. This growing trend reflects a broader shift towards healthier eating practices, further driving market growth in the amaranth segment.
Restraints in the Amaranth Market
A significant challenge facing the global amaranth market is the limited consumer awareness regarding this unique product in various regions. Amaranth remains a relatively niche offering, and many potential buyers are not well-acquainted with its nutritional advantages or culinary uses. This lack of familiarity can impede market expansion, as it becomes increasingly challenging for businesses to persuade consumers to choose amaranth instead of more traditional food options. Without adequate education and promotion, the potential of amaranth as a healthful alternative may remain underutilized, ultimately restraining its widespread acceptance and integration into everyday diets.
Market Trends of the Amaranth Market
The amaranth market is experiencing a notable upswing, largely fueled by the surging demand for gluten-free products. As more consumers seek alternatives to wheat-based offerings due to celiac disease, gluten intolerance, and a broader awareness of health and dietary choices, amaranth has emerged as a favored option due to its natural gluten-free properties. This trend reflects a shift in consumer preferences towards healthier, nutrient-dense grains, positioning amaranth as a versatile staple in various culinary applications. The increasing inclination towards clean label foods and the growing popularity of plant-based diets are further amplifying the market's growth potential, making amaranth a key player in the evolving food landscape.