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成人濕紙巾市場規模、佔有率及成長分析（依產品、類型、性別、通路及地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1895776

成人濕紙巾市場規模、佔有率及成長分析（依產品、類型、性別、通路及地區分類）－2026-2033年產業預測

Adult Wipes Market Size, Share, and Growth Analysis, By Product (Facial & Cosmetic Wipes, Hand & Body Wipes), By Types (Disposable Wipes, Re-Usable Wipes), By Gender, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月15日 | 出版商:

SkyQuest | 英文 248 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球成人濕紙巾市場規模預計在 2024 年達到 42.8 億美元，從 2025 年的 46.1 億美元成長到 2033 年的 82.8 億美元，在預測期（2026-2033 年）內複合年成長率為 7.6%。

成人濕紙巾市場正經歷顯著成長，主要促進因素包括人口老化帶來的健康問題，例如尿失禁和失智症，以及近期全球健康危機後人們衛生意識的提高。這些產品有可重複使用和一次性兩種形式，可用作成人沐浴濕巾和更換尿布時的皮膚清潔濕巾等重要功能。添加蘆薈和橄欖萃取物等天然成分的產品有助於預防皮膚刺激和皮疹。尿失禁相關性皮膚炎（IAD）和導尿管相關尿道感染（CAUTI）等與老齡化相關的健康挑戰日益增多，凸顯了對有效衛生產品的需求。因此，隨著人們對個人護理和醫療衛生的日益關注，預計成人濕紙巾的需求將進一步成長。

全球成人濕紙巾市場促進因素

全球成人濕紙巾市場正經歷顯著成長，這主要得益於人們對衛生用品需求的不斷成長，尤其是在清潔用水匱乏的地區。這些產品兼具預防感染和一次性使用的便利性，並已獲得消費者的廣泛認可。此外，人口老化、都市化加快以及個人衛生支出增加等人口趨勢也進一步推動了市場擴張。影響消費者選擇的關鍵因素包括產品價格、便利性、衛生效果、易用性、省時性和美觀性，這些因素共同推動了成人濕紙巾在消費者中的普及。

限制全球成人濕紙巾市場的因素

全球成人濕紙巾市場正面臨嚴峻挑戰，主要源自於產品召回引發的安全隱患，例如副作用、包裝缺陷和標籤錯誤等問題。細菌污染事件，尤其是對免疫力人群的影響，加劇了消費者的擔憂。這些問題會削弱消費者信任，導致銷售下滑。特別是，一些品牌因產品中被曝含有危險細菌而遭到消費者強烈抵制，凸顯了持續監控產品安全性和有效性的重要性。這種情況表明，成人濕紙巾產業亟需嚴格的品管措施。

全球成人濕紙巾市場趨勢

全球成人濕紙巾市場呈現顯著上升趨勢，這主要得益於人們對個人衛生和清潔日益成長的關注。健康意識提升以及快節奏生活方式的普及，都推動了對便利衛生解決方案的需求。全球供應鏈面臨的挑戰進一步加劇了這一成長，促使製造商尋求在地採購，而這些原料過去通常依賴海外採購。隨著消費者將健康和安全放在首位，成人濕紙巾市場也不斷調整以滿足多樣化的需求，鞏固了其在濕紙巾市場中的關鍵地位。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

The Clorox Company（United States）
Kimberly-Clark Corporation（United States）
Nice-Pak Products, Inc.（United States）
Procter & Gamble（United States）
SC Johnson & Son（United States）
Rockline Industries（United States）
Diamond Wipes International Inc.（United States）
National Wiper Alliance（United States）
Albaad（Israel）
Edgewell Personal Care（United States）
Hengan International Group（China）
Sofidel Group（Italy）
Kruger Inc.（Canada）
Svenska Cellulosa AB（Sweden）
CMPC Tissue SA（Chile）
Asian Pulp & Paper（Indonesia）
Premier Care Industries（United States）
Orchid Paper Products Company（United States）
Sani Professional（United States）
PDI Healthcare（United States）

結論與建議

簡介目錄

Product Code: SQSG30L2038

Global Adult Wipes Market size was valued at USD 4.28 Billion in 2024 and is poised to grow from USD 4.61 Billion in 2025 to USD 8.28 Billion by 2033, growing at a CAGR of 7.6% during the forecast period (2026-2033).

The market for adult wipes is seeing a significant rise, primarily driven by an aging population facing health issues like incontinence and dementia, along with heightened hygiene awareness following recent global health events. These wipes, available in both reusable and disposable formats, serve essential functions, including bath wipes for adults and skin cleansing during diaper changes. Enriched with natural ingredients such as aloe vera and olive extracts, they help prevent skin irritation and rashes. The rising prevalence of age-related health challenges, including Incontinence-associated Dermatitis (IAD) and Catheter-associated Urinary Tract Infection (CAUTI), underscores the necessity for effective hygiene products. Consequently, the demand for adult wipes is anticipated to grow, catering to the increasing focus on personal care and medical hygiene.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adult Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Adult Wipes Market Segments Analysis

Global Adult Wipes Market is segmented by Product, Types, Gender, Distribution Channel and region. Based on Product, the market is segmented into Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes and Others. Based on Types, the market is segmented into Disposable Wipes and Re-Usable Wipes. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Adult Wipes Market

The Global Adult Wipes market is experiencing significant growth due to the rising demand for hygiene products, particularly in situations where access to clean water is limited. The effectiveness of adult wipes in preventing infections, combined with their disposable convenience, appeals to many consumers. Additionally, demographic trends such as an aging population, increased urbanization, and higher spending on personal hygiene further fuel this market's expansion. Key factors influencing consumer choices include product affordability, convenience, hygiene efficacy, ease of use, time efficiency, and appealing design, all of which play a crucial role in driving the popularity of adult wipes among consumers.

Restraints in the Global Adult Wipes Market

The global adult wipes market faces significant challenges, primarily due to safety concerns stemming from product recalls linked to side effects, packaging defects, and false claims. Incidents of bacterial contamination have raised alarms, especially affecting individuals with weakened immune systems, prompting customers to voice their concerns. Such issues undermine consumer confidence and can lead to a decline in sales. Notably, several brands have experienced backlash from customers due to reports of dangerous bacteria in their wipes, highlighting the ongoing scrutiny regarding product safety and efficacy. This situation emphasizes the necessity for stringent quality control measures within the adult wipes industry.

Market Trends of the Global Adult Wipes Market

The global adult wipes market is experiencing a significant upward trend driven by a heightened focus on personal hygiene and cleanliness. Factors such as increased awareness of health and wellness, coupled with a rise in on-the-go lifestyles, have propelled demand for convenient hygiene solutions. This surge is further amplified by challenges in global supply chains, prompting manufacturers to seek local alternatives for raw materials previously sourced from overseas. As consumers prioritize health safety, the adult wipes segment is adapting to meet diverse needs, thus solidifying its position as a vital category within the broader wet wipes market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Advancement
Trade Analysis
Customer & Buying Criteria Analysis
Raw Material Analysis

Global Adult Wipes Market Size by Product & CAGR (2026-2033)

Market Overview
Facial & Cosmetic Wipes
Hand & Body Wipes
Flushable Wipes
Others

Global Adult Wipes Market Size by Types & CAGR (2026-2033)

Market Overview
Disposable Wipes
Re-Usable Wipes

Global Adult Wipes Market Size by Gender & CAGR (2026-2033)

Market Overview
Male
Female

Global Adult Wipes Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Offline
Online

Global Adult Wipes Market Size & CAGR (2026-2033)

North America (Product, Types, Gender, Distribution Channel)
- US
- Canada
Europe (Product, Types, Gender, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Types, Gender, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Types, Gender, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Types, Gender, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

The Clorox Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nice-Pak Products, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
S. C. Johnson & Son (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rockline Industries (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diamond Wipes International Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
National Wiper Alliance (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Albaad (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sofidel Group (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kruger Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CMPC Tissue SA (Chile)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asian Pulp & Paper (Indonesia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Premier Care Industries (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Orchid Paper Products Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sani Professional (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PDI Healthcare (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments