企業活動及專業視聽服務市場規模、佔有率及成長分析（依活動類型、服務類型、串流平台及地區分類）－2025-2032年產業預測

預計到 2023 年，全球企業活動專業視聽服務市場規模將達到 289 億美元，到 2024 年將成長至 311.8 億美元，到 2032 年將成長至 572.9 億美元，預測期（2025-2032 年）的複合年成長率為 7.9%。

全球企業活動專業視聽服務市場正穩定成長，這主要得益於視聽技術的進步，這些技術能夠提升品牌互動並打造身臨其境型活動體驗。混合型和虛擬活動的日益普及，以及對高品質直播、互動顯示器和協作工具需求的不斷成長，都在推動市場擴張。企業正投資於專業的影音設備和軟體，以提升包括產品發表會、會議和大型展示活動在內的各類活動的品質。體驗式行銷的興起也凸顯了透過專業的視聽服務進行視覺敘事的重要性。然而，市場仍面臨許多挑戰，例如服務成本高、技術複雜以及對熟練技術人員的需求。此外，中小企業面臨資金限制，而活動策劃人員則需要依賴可靠的網路連線才能確保活動的成功舉辦。

推動全球企業活動專業視聽服務市場發展的因素

融合線上線下參與的混合型活動需求日益成長，大大推動了全球企業活動專業視聽服務市場的發展。企業正擴大採用先進的視聽設備，這些設備融合了擴增實境(AR) 和虛擬實境 (VR) 技術、大規模視覺顯示以及互動功能，以有效地吸引更廣泛的受眾。雖然混合型活動的成本通常較高，但其靈活性使其成為各種場合的理想選擇，例如全球產品發布會、投資者會議和企業高峰會。這一趨勢反映了人們對更具活力和更全面的活動體驗的普遍需求。

限制全球企業活動專業視聽服務市場發展的因素

對於許多中小企業而言，購買高品質的視聽設備、聘請專業技術人員以及進行安裝都需要大量投資，這構成了巨大的挑戰。全像投影、人工智慧驅動的互動工具和身臨其境型顯示解決方案等技術的快速發展，進一步加劇了這個問題，使人們普遍認為只有高預算活動才能提供真正卓越的視聽體驗。因此，許多中小企業可能對參與企業活動猶豫不決，認為自己無法與那些能夠負擔得起這些先進技術的大公司競爭。這限制了他們採用創新活動解決方案的能力。

全球企業活動專業視聽服務市場趨勢

全球企業活動專業視聽服務市場正日益受到混合模式（融合線上線下參與方式）普及的影響。這種模式的驅動力在於提升整體性，旨在擴大與會者覆蓋範圍並增強靈活性，使企業能夠在最佳化成本的同時吸引全球與會者。技術進步實現了流暢的直播、先進的數據分析和卓越的影像體驗，這些已成為現代企業不可或缺的工具。隨著企業將創新置於活動交付的優先位置，對支持混合模式的綜合專業視聽服務的需求持續成長，使其成為企業活動成功的關鍵組成部分。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術評估
• 監管環境

企業活動及專業視聽服務市場規模（依活動類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 會議和研討會
• 展覽會/展覽會
• 獎勵、員工會議和培訓課程
• 產品發表會和公司活動

企業活動及專業視聽服務市場規模（依服務類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 音訊服務
• 視覺服務
• 照明服務
• 網路直播/即時串流/混合平台
• 舞台、佈景和佈景設計

企業活動及專業視聽服務市場規模（依平台分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 體型
• 虛擬的
• 混合

企業活動及專業視聽服務市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• Freeman
• Encore
• George P. Johnson（GPJ）
• EventPro AV
• Entertainment Technology Partners（ETP）
• Metro Production Group
• Event & Media Technologies
• Catalyst
• proAV
• LMG
• PSAV
• Vizrt
• ARYA AV Services
• DSPAV
• AV Concepts
• Meeting Tomorrow
• Panavid
• Viad Corp
• Black Box AV
• Velocis

結論與建議

Global Corporate Event Pro-Av Services Market size was valued at USD 28.9 billion in 2023 and is poised to grow from USD 31.18 billion in 2024 to USD 57.29 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The global corporate event pro-AV services market is witnessing steady growth, driven by advancements in audiovisual technology that enhance brand engagement and provide immersive event experiences. The rising popularity of hybrid and virtual events, coupled with increased demand for high-quality live streaming, interactive displays, and collaborative tools, is fueling market expansion. Companies are investing in professional-grade AV equipment and software to elevate their events, such as product launches, conferences, and large displays, while the rise of experiential marketing emphasizes the importance of visual storytelling through proficient AV services. However, challenges such as high service costs, technical complexity, and the need for skilled technicians persist, alongside SMEs facing financial limitations and event planners depending on reliable internet connectivity for successful executions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Corporate Event Pro-Av Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Corporate Event Pro-Av Services Market Segments Analysis

Global Corporate Event Pro-Av Services Market is segmented by Event Type, Service Type, Delivery Platform and region. Based on Event Type, the market is segmented into Conferences & Seminars, Trade Shows & Exhibitions, Incentive/Staff Meetings & Retreats and Product Launches & Corporate Events. Based on Service Type, the market is segmented into Audio Services, Visual Services, Lighting Services, Webcasting / Live Streaming / Hybrid Platforms and Rigging, Stage & Set Design. Based on Delivery Platform, the market is segmented into Physical, Virtual and Hybrid. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Corporate Event Pro-Av Services Market

The growing preference for hybrid events, which seamlessly blend in-person and virtual participation, is significantly influencing the expansion of the global corporate event pro-AV services market. Companies are increasingly adopting advanced audiovisual setups that incorporate augmented and virtual reality, extensive visual displays, and interactive features to engage a wider audience effectively. Although such hybrid events often come with higher costs, they offer the flexibility that is ideal for various occasions, including global product launches, investor meetings, and corporate summits. This trend reflects a broader shift towards more dynamic and inclusive event experiences.

Restraints in the Global Corporate Event Pro-Av Services Market

The requirement for substantial investment in high-quality audio-visual equipment, skilled technician services, and installation can present a significant challenge for many small and medium-sized enterprises (SMEs). The rapid advancement of technologies, such as holograms, AI-driven engagement tools, and immersive display solutions, further complicates matters by creating a perception that only high-budget events can achieve a truly exceptional audio-visual experience. As a result, many SMEs may feel discouraged from participating in corporate events, believing that they can't compete with larger corporations that can afford these advanced capabilities, thus limiting their ability to adopt innovative event solutions.

Market Trends of the Global Corporate Event Pro-Av Services Market

The Global Corporate Event Pro-AV Services market is increasingly influenced by the growing adoption of hybrid event formats, blending physical and virtual participation to expand audience reach and enhance flexibility. This trend is propelled by the need for inclusivity, allowing organizations to engage global participants while optimizing costs. Advances in technology have facilitated seamless live streaming, sophisticated data analytics, and superior audio-visual experiences, making them indispensable tools for modern enterprises. As companies prioritize innovation in event delivery, the demand for comprehensive pro-AV services that support hybrid formats continues to rise, positioning them as vital components for successful corporate engagements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Regulatory Landscape

Global Corporate Event Pro-Av Services Market Size by Event Type & CAGR (2025-2032)

• Market Overview
• Conferences & Seminars
• Trade Shows & Exhibitions
• Incentive/Staff Meetings & Retreats
• Product Launches & Corporate Events

Global Corporate Event Pro-Av Services Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Audio Services
• Visual Services
• Lighting Services
• Webcasting / Live Streaming / Hybrid Platforms
• Rigging, Stage & Set Design

Global Corporate Event Pro-Av Services Market Size by Delivery Platform & CAGR (2025-2032)

• Market Overview
• Physical
• Virtual
• Hybrid

Global Corporate Event Pro-Av Services Market Size & CAGR (2025-2032)

• North America (Event Type, Service Type, Delivery Platform)
  • US
  • Canada
• Europe (Event Type, Service Type, Delivery Platform)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Event Type, Service Type, Delivery Platform)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Event Type, Service Type, Delivery Platform)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Event Type, Service Type, Delivery Platform)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Freeman
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Encore
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (GPJ)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EventPro AV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entertainment Technology Partners (ETP)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metro Production Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Event & Media Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Catalyst
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• proAV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LMG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PSAV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizrt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARYA AV Services
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSPAV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AV Concepts
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meeting Tomorrow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panavid
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viad Corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black Box AV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Velocis
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations