企業活動市場 - 全球產業規模、佔有率、趨勢、機會和預測，按活動類型、平台、受眾規模、地區和競爭情況細分，2020-2030 年

2024 年全球企業活動市值為 3,181.9 億美元，預計到 2030 年將達到 5,392.2 億美元，預測期內的複合年成長率為 9.25%。市場正在經歷動態轉型，這得益於對創新活動形式（例如秘密聚會、靜默會議以及午餐俱樂部等體驗式社交活動）不斷成長的需求。這些獨特的概念迎合了企業在參與度、創造力和策略互動方面不斷變化的期望。此外，對員工參與、沉浸式體驗和娛樂的高度關注拓寬了企業活動的範圍和複雜性。政府支持的創業計劃和全球新創企業計劃也在刺激需求，因為它們促進了吸引年輕人和有抱負的創業者的會議、研討會和推廣活動。數位融合以及 Z 世代和千禧世代擴大參與職業發展計劃進一步擴大了這一成長。

關鍵市場促進因素

員工敬業度和留任率日益重要

主要市場挑戰

高成本和預算限制

主要市場趨勢

混合和虛擬活動的興起

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

• 品牌知名度
• 影響購買決策的因素

第5章：全球企業活動市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 按活動類型（會議/研討會、貿易展覽/展覽、獎勵計劃、公司會議、其他）
  • 按平台（虛擬活動、混合活動、實體活動）
  • 依觀眾規模（小團體、中團體、大團體）
  • 按地區
  • 按公司分類（2024）
• 市場地圖

第6章：北美企業活動市場展望

• 市場規模和預測
• 市場佔有率和預測
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲企業活動市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 法國
  • 德國
  • 西班牙
  • 義大利
  • 英國

第8章：亞太企業活動市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 日本
  • 印度
  • 越南
  • 韓國

第9章：中東和非洲企業活動市場展望

• 市場規模和預測
• 市場佔有率和預測
• MEA：國家分析
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 土耳其
  • 科威特
  • 埃及

第10章：南美洲企業活動市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第 11 章：市場動態

• 驅動程式
• 挑戰

第 12 章：市場趨勢與發展

• 合併與收購（如有）
• 產品發布（如有）
• 最新動態

第 13 章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 顧客的力量
• 替代產品的威脅

第 14 章：競爭格局

• 公司簡介
  • Alive Network Ltd.
  • All American Entertainment
  • Bassett Events Inc.
  • Booking Entertainment
  • Contraband Entertainment
  • Corporate Entertainment Agency
  • DCM Event Management
  • DNA Entertainment Networks Pvt. Ltd.
  • Entertainers Worldwide Ltd.
  • Eventive Marketing Inc.

第 15 章：策略建議

第16章調查會社について,免責事項

The Global Corporate Event Market was valued at USD 318.19 Billion in 2024 and is projected to reach USD 539.22 Billion by 2030, growing at a CAGR of 9.25% during the forecast period. The market is witnessing dynamic transformation fueled by the rising demand for innovative event formats such as secret gatherings, silent conferences, and experiential networking events like lunch clubbing. These unique concepts cater to evolving corporate expectations around engagement, creativity, and strategic interaction. Additionally, heightened focus on employee participation, immersive experiences, and entertainment aspects has broadened the scope and complexity of corporate events. Government-supported entrepreneurship programs and global startup initiatives are also catalyzing demand, as they facilitate conferences, seminars, and pitch events that engage youth and aspiring entrepreneurs. This growth is further amplified by digital integration and the rising participation of Gen Z and millennials in professional development programs.

Key Market Drivers

Rising Importance of Employee Engagement and Retention

The increasing focus on employee engagement and retention is a key driver in the global corporate event market. Organizations are recognizing the strategic value of entertainment-led events such as team-building retreats, wellness getaways, and celebratory gatherings. These initiatives enhance workplace culture, reduce stress, and strengthen interpersonal connections among employees, thereby boosting morale and reducing attrition. With millennials and Gen Z making up a significant portion of the workforce, there is a heightened demand for work environments that prioritize well-being, recognition, and creative engagement. Corporate events serve as a platform to reward performance, build brand loyalty internally, and foster team cohesion, making them a critical component of modern HR strategies. As a result, businesses are increasingly investing in customized entertainment experiences to support long-term talent retention.

Key Market Challenges

High Costs and Budget Constraints

Managing expenses continues to be a major hurdle in the corporate event market. From venue bookings and catering to live performances and technical equipment, organizing corporate events incurs substantial costs. Smaller firms often find it difficult to allocate adequate funds for such initiatives, while larger enterprises must justify ROI against intangible benefits like team morale or brand image. Budget scrutiny becomes even more intense during economic downturns, with discretionary spending on entertainment often reduced first. Additionally, inflation and rising costs in the post-pandemic period have placed further pressure on event planning budgets. Vendors and service providers have increased their rates, making cost optimization a critical requirement for event organizers. To navigate these financial challenges, companies must focus on maximizing value through meticulous planning, cost-sharing strategies, and leveraging digital platforms where feasible.

Key Market Trends

Rise of Hybrid and Virtual Events

The shift toward hybrid and virtual formats is reshaping the corporate event landscape. Originally driven by pandemic restrictions, these formats have now become preferred options for many organizations due to their scalability and cost-efficiency. Hybrid events combine in-person attendance with virtual participation, allowing for broader outreach and flexibility. Companies can now engage remote employees, international stakeholders, or clients without the need for physical travel. These events also offer enhanced tracking capabilities, such as real-time analytics and audience engagement metrics, which support data-driven decision-making for future events. Technological enhancements including gamified experiences, virtual networking spaces, and augmented reality components are enriching user interaction and retention. The hybrid model offers the dual advantage of inclusivity and reduced overhead, making it a sustainable long-term solution for corporate engagement.

Key Market Players

• Alive Network Ltd.
• All American Entertainment
• Bassett Events Inc.
• Booking Entertainment
• Contraband Entertainment
• Corporate Entertainment Agency
• DCM Event Management
• DNA Entertainment Networks Pvt. Ltd.
• Entertainers Worldwide Ltd.
• Eventive Marketing Inc.

Report Scope:

In this report, the global Corporate Event Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Corporate Event Market, By Event Type:

• Conference/Seminar
• Trade Shows/Exhibitions
• Incentive Programs
• Company Meetings
• Others

Corporate Event Market, By Platform:

• Virtual Events
• Hybrid Events
• Physical Events

Corporate Event Market, By Audience Size:

• Small Groups
• Medium Groups
• Large Groups

Corporate Event Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Corporate Event Market.

Available Customizations:

Global Corporate Event Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Corporate Event Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Event Type (Conference/Seminar, Trade Shows/Exhibitions, Incentive Programs, Company Meetings, Others)
  • 5.2.2. By Platform (Virtual Events, Hybrid Events, Physical Events)
  • 5.2.3. By Audience Size (Small Groups, Medium Groups, Large Groups)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Corporate Event Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Event Type
  • 6.2.2. By Platform
  • 6.2.3. By Audience Size
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Corporate Event Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Event Type
      • 6.3.1.2.2. By Platform
      • 6.3.1.2.3. By Audience Size
  • 6.3.2. Canada Corporate Event Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Event Type
      • 6.3.2.2.2. By Platform
      • 6.3.2.2.3. By Audience Size
  • 6.3.3. Mexico Corporate Event Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Event Type
      • 6.3.3.2.2. By Platform
      • 6.3.3.2.3. By Audience Size

7. Europe Corporate Event Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Event Type
  • 7.2.2. By Platform
  • 7.2.3. By Audience Size
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Corporate Event Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Event Type
      • 7.3.1.2.2. By Platform
      • 7.3.1.2.3. By Audience Size
  • 7.3.2. Germany Corporate Event Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Event Type
      • 7.3.2.2.2. By Platform
      • 7.3.2.2.3. By Audience Size
  • 7.3.3. Spain Corporate Event Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Event Type
      • 7.3.3.2.2. By Platform
      • 7.3.3.2.3. By Audience Size
  • 7.3.4. Italy Corporate Event Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Event Type
      • 7.3.4.2.2. By Platform
      • 7.3.4.2.3. By Audience Size
  • 7.3.5. United Kingdom Corporate Event Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Event Type
      • 7.3.5.2.2. By Platform
      • 7.3.5.2.3. By Audience Size

8. Asia-Pacific Corporate Event Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Event Type
  • 8.2.2. By Platform
  • 8.2.3. By Audience Size
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Corporate Event Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Event Type
      • 8.3.1.2.2. By Platform
      • 8.3.1.2.3. By Audience Size
  • 8.3.2. Japan Corporate Event Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Event Type
      • 8.3.2.2.2. By Platform
      • 8.3.2.2.3. By Audience Size
  • 8.3.3. India Corporate Event Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Event Type
      • 8.3.3.2.2. By Platform
      • 8.3.3.2.3. By Audience Size
  • 8.3.4. Vietnam Corporate Event Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Event Type
      • 8.3.4.2.2. By Platform
      • 8.3.4.2.3. By Audience Size
  • 8.3.5. South Korea Corporate Event Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Event Type
      • 8.3.5.2.2. By Platform
      • 8.3.5.2.3. By Audience Size

9. Middle East & Africa Corporate Event Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Event Type
  • 9.2.2. By Platform
  • 9.2.3. By Audience Size
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Corporate Event Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Event Type
      • 9.3.1.2.2. By Platform
      • 9.3.1.2.3. By Audience Size
  • 9.3.2. Saudi Arabia Corporate Event Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Event Type
      • 9.3.2.2.2. By Platform
      • 9.3.2.2.3. By Audience Size
  • 9.3.3. UAE Corporate Event Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Event Type
      • 9.3.3.2.2. By Platform
      • 9.3.3.2.3. By Audience Size
  • 9.3.4. Turkey Corporate Event Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Event Type
      • 9.3.4.2.2. By Platform
      • 9.3.4.2.3. By Audience Size
  • 9.3.5. Kuwait Corporate Event Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Event Type
      • 9.3.5.2.2. By Platform
      • 9.3.5.2.3. By Audience Size
  • 9.3.6. Egypt Corporate Event Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Event Type
      • 9.3.6.2.2. By Platform
      • 9.3.6.2.3. By Audience Size

10. South America Corporate Event Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Event Type
  • 10.2.2. By Platform
  • 10.2.3. By Audience Size
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Corporate Event Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Event Type
      • 10.3.1.2.2. By Platform
      • 10.3.1.2.3. By Audience Size
  • 10.3.2. Argentina Corporate Event Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Event Type
      • 10.3.2.2.2. By Platform
      • 10.3.2.2.3. By Audience Size
  • 10.3.3. Colombia Corporate Event Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Event Type
      • 10.3.3.2.2. By Platform
      • 10.3.3.2.3. By Audience Size

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Alive Network Ltd.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. All American Entertainment
  • 14.1.3. Bassett Events Inc.
  • 14.1.4. Booking Entertainment
  • 14.1.5. Contraband Entertainment
  • 14.1.6. Corporate Entertainment Agency
  • 14.1.7. DCM Event Management
  • 14.1.8. DNA Entertainment Networks Pvt. Ltd.
  • 14.1.9. Entertainers Worldwide Ltd.
  • 14.1.10. Eventive Marketing Inc.

15. Strategic Recommendations

16. About Us & Disclaimer