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零售業電子商務

環境商務市場規模、佔有率和成長分析（按組件、技術、應用、最終用戶產業和地區分類）－2025-2032年產業預測

市場調查報告書

商品編碼

1865359

環境商務市場規模、佔有率和成長分析（按組件、技術、應用、最終用戶產業和地區分類）－2025-2032年產業預測

Ambient Commerce Market Size, Share, and Growth Analysis, By Component (Hardware, Software & Analytics Platforms), By Technology, By Application, By End-User Industry, By Region - Industry Forecast 2025-2032

出版日期: 2025年11月04日 | 出版商:

SkyQuest | 英文 177 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2023 年，全球環境商業市場規模將達到 312 億美元，到 2024 年將成長至 391.6 億美元，到 2032 年將成長至 2409.6 億美元，在預測期（2025-2032 年）內複合年成長率為 25.5%。

消費者對無縫購物體驗的需求正在推動環境商務市場的成長，這主要源自於消費者對自動化和便利性而非傳統支付方式的偏好。人工智慧、物聯網和電腦視覺等先進技術的融合，打造了智慧零售環境，透過個人化互動提升了使用者滿意度和品牌忠誠度。此外，人事費用的上升和勞動力短缺也促使零售商採用環境商務解決方案來提高營運效率。各種互動所產生的即時數據能夠進行更深入的行為分析，進而進一步提升購物體驗。然而，實施成本、資料隱私問題、擴充性問題以及消費者信任度不足等挑戰可能會阻礙市場充分發揮其潛力。總而言之，環境商務市場格局仍在不斷演變，既蘊藏著巨大的機遇，也面臨嚴峻的挑戰。

全球環境商務市場促進因素

全球環境商務市場的關鍵促進因素之一是人工智慧 (AI)、擴增實境(AR) 和物聯網 (IoT) 等先進技術與購物體驗的日益融合。這些技術實現了消費者與環境之間的無縫互動，從而促進了個人化行銷並提升了客戶參與。隨著企業利用數據分析來了解消費者的行為和偏好，消費者可以獲得與其生活方式相符的客製化產品推薦和身臨其境型體驗。這種技術與商業的融合不僅提高了便利性和效率，也激發了消費者的興趣和參與度，最終推動了環境商務產業的成長。

全球環境商業市場的限制因素

全球環境商務市場面臨的主要限制因素之一是人們對資料隱私和安全的日益關注。由於環境商務高度依賴透過連網設備收集和分析消費者數據，消費者越來越擔心個人資訊的使用和保護方式。這種疑慮可能會阻礙消費者接受環境商務解決方案，並限制其發展。此外，資料保護方面的法規結構也日趨嚴格，這可能會為企業帶來額外的合規成本和營運挑戰。最終，這可能會影響企業在市場中的創新和擴張能力。

全球環境商務市場趨勢

無人收銀和即買即走商店的興起是全球環境零售市場的一大趨勢。這項變革正在革新零售業，讓消費者無需經歷傳統的支付流程即可輕鬆選購商品並離開。業界領導企業正積極採用這種創新模式，透過流暢、個人化的體驗提升顧客滿意度。隨著實體零售和線上零售之間的界線日益模糊，這一趨勢標誌著購物環境的變革性演變。先進科技的整合賦予消費者更大的自主權，開啟了以便捷性和效率為核心的混合零售生態系統新時代。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2024 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2024 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2022-2024年營收年比比較

主要企業簡介

Amazon
Google
Apple
Alibaba Group
Microsoft
Samsung
Intel
Cisco Systems
Oracle
Walmart
Accenture
SAP
IBM
HP Enterprise
Zippin
Grabango
Standard AI
Trigo Vision
Sensei
Adroit Worldwide Media

結論與建議

簡介目錄

Product Code: SQMIG25Z2021

Global Ambient Commerce Market size was valued at USD 31.2 billion in 2023 and is poised to grow from USD 39.16 billion in 2024 to USD 240.96 billion by 2032, growing at a CAGR of 25.5% during the forecast period (2025-2032).

Demand for seamless shopping experiences is driving growth in ambient commerce, fueled by consumer preference for automation and convenience over traditional checkouts. The integration of advanced technologies like AI, IoT, and computer vision enables intelligent retail environments, enhancing user satisfaction and brand loyalty through personalized engagement. Additionally, rising labor costs and workforce shortages are prompting retailers to adopt ambient commerce solutions to streamline operations. Real-time data generated from various interactions supports deeper behavioral insights, further enhancing the shopping experience. However, challenges such as implementation costs, data privacy issues, scalability concerns, and lack of consumer trust may hinder the market's full potential. Overall, the ambient commerce landscape is evolving, promising significant opportunities alongside notable challenges.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ambient Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ambient Commerce Market Segments Analysis

Global Ambient Commerce Market is segmented by Component, Technology, Application, End-User Industry and region. Based on Component, the market is segmented into Hardware, Software & Analytics Platforms and Services. Based on Technology, the market is segmented into Internet of Things (IoT), Artificial Intelligence / Machine Learning, Computer Vision, Augmented / Virtual Reality (AR/VR) and Edge & Cloud Computing. Based on Application, the market is segmented into Automated Checkout Systems, Smart Retail Environments, Personalized & Contextual Shopping, Inventory & Restocking Automation and Smart Vending & On-the-Go Commerce. Based on End-User Industry, the market is segmented into Retail, Grocery & Convenience Stores, Hospitality & Entertainment Venues, Smart Homes & Smart Offices and Other Commercial & Public Spaces. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Ambient Commerce Market

A key market driver for the Global Ambient Commerce Market is the growing integration of advanced technologies such as artificial intelligence, augmented reality, and the Internet of Things (IoT) into shopping experiences. These technologies enable seamless interactions between consumers and their environment, facilitating personalized marketing and enhancing customer engagement. As businesses increasingly leverage data analytics to understand consumer behavior and preferences, shoppers are presented with tailored recommendations and immersive experiences that align with their lifestyles. This convergence of technology and commerce not only boosts convenience and efficiency but also drives consumer interest and participation, ultimately fostering growth in the ambient commerce sector.

Restraints in the Global Ambient Commerce Market

One key market restraint for the Global Ambient Commerce Market is the growing concern over data privacy and security. As ambient commerce relies heavily on the collection and analysis of consumer data through interconnected devices, customers are increasingly wary of how their personal information is utilized and protected. This skepticism can hinder consumer adoption and limit the growth of ambient commerce solutions. Regulatory frameworks around data protection are also becoming more stringent, which may impose additional compliance costs and operational challenges for companies, ultimately affecting their ability to innovate and expand within the market.

Market Trends of the Global Ambient Commerce Market

The Global Ambient Commerce market is witnessing a notable trend toward the expansion of cashierless and Just-Walk-Out stores. This shift is revolutionizing retail by allowing consumers to seamlessly select products and exit without traditional checkout processes. Industry leaders are embracing this innovative model to enhance customer experience through frictionless and personalized interactions. As the lines between physical and digital retail continue to blur, this trend signifies a transformative evolution in shopping environments. The integration of advanced technologies fosters greater autonomy for consumers, paving the way for a new era of hybrid retail ecosystems that prioritize convenience and efficiency.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Assessment
Regulatory Landscape

Global Ambient Commerce Market Size by Component & CAGR (2025-2032)

Market Overview
Hardware
Software & Analytics Platforms
Services

Global Ambient Commerce Market Size by Technology & CAGR (2025-2032)

Market Overview
Internet of Things (IoT)
Artificial Intelligence / Machine Learning
Computer Vision
Augmented / Virtual Reality (AR/VR)
Edge & Cloud Computing

Global Ambient Commerce Market Size by Application & CAGR (2025-2032)

Market Overview
Automated Checkout Systems
Smart Retail Environments
Personalized & Contextual Shopping
Inventory & Restocking Automation
Smart Vending & On-the-Go Commerce

Global Ambient Commerce Market Size by End-User Industry & CAGR (2025-2032)

Market Overview
Retail
Grocery & Convenience Stores
Hospitality & Entertainment Venues
Smart Homes & Smart Offices
Other Commercial & Public Spaces

Global Ambient Commerce Market Size & CAGR (2025-2032)

North America (Component, Technology, Application, End-User Industry)
- US
- Canada
Europe (Component, Technology, Application, End-User Industry)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Technology, Application, End-User Industry)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Technology, Application, End-User Industry)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Technology, Application, End-User Industry)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Amazon
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intel
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cisco Systems
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Walmart
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accenture
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HP Enterprise
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zippin
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grabango
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Standard AI
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Trigo Vision
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sensei
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adroit Worldwide Media
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments