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市場調查報告書
商品編碼
1822442
2032 年全通路寵物零售市場預測:按產品類型、零售通路和地區進行的全球分析Omnichannel Pet Retail Market Forecasts to 2032 - Global Analysis By Product (Pet Food, Pet Accessories and Pet Care Products), Pet Type (Dogs, Cats, Fish and Reptiles & Amphibians), Retail Channel and By Geography |
根據 Stratistics MRC 的數據,全球全通路寵物零售市場預計在 2025 年達到 1,031 億美元,到 2032 年將達到 1,861 億美元,預測期內的複合年成長率為 8.8%。
全通路寵物零售是指透過線上線下等多種管道無縫階接地銷售寵物用品和服務。它整合了實體店、電商平台、行動應用程式、社群媒體和客服等接點,提供統一的購物體驗。顧客可以選擇在線上瀏覽、到店購買或點擊取貨,並享受一致的產品供應、價格和個人化互動。這項策略迎合了現代寵物飼主對便利性、靈活性和客製化提案的追求。利用跨通路數據,零售商能夠更了解消費者行為、最佳化庫存,並在快速成長、情感主導的市場中建立忠誠度。
數位轉型與電子商務繁榮
數位轉型和電商熱潮正在顯著改變全通路寵物零售市場,推動成長和創新。如今,寵物飼主可以在線上線下通路享受無縫購物體驗,這得益於人工智慧、數據分析和行動應用等先進技術。這種轉變增強了客戶參與,提升了個人化服務,並簡化了庫存管理,滿足了日益成長的便利性和多樣性需求。隨著數位化工具填補空白,寵物零售商透過提供敏捷、快速的配送和客製化解決方案蓬勃發展。
實體店業績不佳
業績不佳的實體店會阻礙庫存流動、削弱客戶信任度並削弱品牌一致性,進而損害全通路寵物零售市場。糟糕的店內體驗,例如有限的產品選擇和粗魯的店員服務,會降低顧客忠誠度並降低跨通路轉換率。由於實體店無法支援無縫整合,這種停滯狀態阻礙了數位化成長。最終,業績不佳的門市會降低整體效率,使零售商難以在快速發展的市場中與敏捷、線上優先的競爭對手競爭。
千禧世代和 Z 世代的影響
千禧世代和Z世代正以其「數位優先」的思維模式和與寵物之間強烈的情感聯繫重塑全通路寵物零售市場。他們對便利性、永續性和個人化體驗的追求,正推動零售商無縫融合線上線下通路。這代人追求環保產品、社群媒體整合和快速配送服務,迫使企業持續創新。他們的購買力和技術嫻熟正在推動市場成長,並成為寵物零售業轉型為更互聯互通、更具意識、以客戶為中心的生態系統的強大催化劑。
庫存和履約的複雜性
庫存和履約的複雜性給全通路寵物零售市場蒙上了陰影,阻礙了其成長和效率。跨通路管理多樣化庫存會導致存量基準水準不一致、交貨延遲以及營運成本增加。零售商難以保持即時可見性,從而導致訂單錯誤和客戶不滿。這種複雜性阻礙了線上線下平台之間的無縫整合,使供應鏈管理變得複雜,響應時間變長,並有可能在競爭激烈的市場中削弱客戶信任。
COVID-19的影響
新冠疫情加速了寵物零售的全通路變革,封鎖和社交距離促使消費者轉向線上購物。在此期間,寵物擁有量激增,推動了對食品、寵物配件和保健產品的需求。零售商採取了應對措施,強化了其數位平台,提供非接觸式配送服務,並整合了線上到店服務。這場危機凸顯了建立富有韌性和靈活性的供應鏈的必要性,強調了跨通路無縫客戶體驗的重要性,並為寵物零售的互動性樹立了新的標竿。
爬蟲類和兩棲動物預計將成為預測期內最大的細分市場
由於人們對珍稀寵物及其特殊護理需求的興趣日益濃厚,爬蟲類和兩棲動物細分市場預計將在預測期內佔據最大市場佔有率。這些動物需要獨特的棲息地、餵食習慣和配件,從而推動了對客製化產品和專家指導的需求。全通路平台使寵物飼主能夠無縫取得小眾用品和教育內容。隨著都市區消費者對爬行動物和兩棲動物的認知度和吸引力不斷提升,零售商正在擴展其產品線,以滿足爬蟲類和兩棲動物愛好者不斷變化的需求。
寵物配件領域預計將在預測期內實現最高複合年成長率
由於寵物日益人性化及其生活方式的融合,預計寵物配件領域將在預測期內實現最高成長率。從時尚項圈到智慧餵食器,寵物飼主,尤其是千禧世代和Z世代,正在投資能夠體現其價值觀和美學的產品。全通路策略透過讓消費者探索潮流趨勢並方便地在線上購買,提升了可見度和個人化。社群媒體的影響力和送禮文化的興起進一步推動了配件領域的成長,使其成為一個充滿活力且利潤豐厚的類別。
由於快速的都市化、不斷成長的可支配收入以及日益壯大的寵物愛好者群體,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、日本和印度等國家正經歷文化轉型,更加重視寵物陪伴,刺激了對高級產品和服務的需求。零售商正在利用數位平台和在地化策略來滿足多樣化的偏好。精通科技的消費者和不斷壯大的中階正在使該地區成為全通路成長的強勁引擎。
由於先進的數位基礎設施和消費者日益普及的電商,北美預計將在預測期內實現最高的複合年成長率。該地區的寵物飼主注重便利性、健康和客製化,這推動零售商在各個管道進行創新。訂閱模式、行動應用程式和人工智慧建議正日益普及。此外,寵物飼養趨勢和情感消費的影響也在推動持續成長。北美成熟的零售生態系統和數據主導的策略正在推動其擴張。
According to Stratistics MRC, the Global Omnichannel Pet Retail Market is accounted for $103.1 billion in 2025 and is expected to reach $186.1 billion by 2032 growing at a CAGR of 8.8% during the forecast period. Omnichannel pet retail refers to a seamless, integrated approach to selling pet products and services across multiple channels-both online and offline. It combines physical stores, e-commerce platforms, mobile apps, social media, and customer service touchpoints to create a unified shopping experience. Customers can browse online, purchase in-store, or use click-and-collect options, with consistent product availability, pricing, and personalized engagement throughout. This strategy caters to modern pet owners who expect convenience, flexibility, and tailored recommendations. By leveraging data across channels, retailers can better understand consumer behavior, optimize inventory, and build loyalty in a rapidly growing and emotionally driven market.
Digital Transformation & eCommerce Boom
The digital transformation and eCommerce boom have profoundly reshaped the omnichannel pet retail market, fueling growth and innovation. Pet owners now enjoy seamless shopping experiences across online and offline channels, driven by advanced technologies like AI, data analytics, and mobile apps. This shift enhances customer engagement, personalizes services, and streamlines inventory management, meeting rising demand for convenience and variety. As digital tools bridge gaps, pet retailers thrive by offering agility, faster delivery, and tailored solutions.
Lagging Brick-and-Mortar Performance
Lagging brick-and-mortar performance undermines the omnichannel pet retail market by disrupting inventory flow, weakening customer trust, and diluting brand consistency. Poor in-store experiences-like limited product availability or disengaged staff-erode loyalty and reduce cross-channel conversions. This stagnation hampers digital growth, as physical stores fail to support seamless integration. Ultimately, underperforming outlets drag down overall efficiency, making it harder for retailers to compete with agile, online-first competitors in a fast-evolving market.
Millennial & Gen Z Influence
Millennials and Gen Z are reshaping the omnichannel pet retail market with their digital-first mindset and strong emotional connection to pets. Their preference for convenience, sustainability, and personalized experiences drives retailers to seamlessly blend online and offline channels. These generations demand eco-friendly products, social media engagement, and fast delivery options, compelling businesses to innovate constantly. Their purchasing power and tech-savviness fuel market growth, making them powerful catalysts for transforming pet retail into a more connected, conscious, and customer-centric ecosystem.
Inventory & Fulfillment Complexity
Inventory and fulfillment complexity casts a dark shadow over the omnichannel pet retail market, hindering growth and efficiency. Managing diverse inventory across multiple channels leads to misaligned stock levels, delayed deliveries, and increased operational costs. Retailers struggle to maintain real-time visibility, causing order errors and customer dissatisfaction. This complexity disrupts seamless integration between online and offline platforms, making supply chain management cumbersome, slowing response times, and eroding customer trust in a competitive market.
Covid-19 Impact
The Covid-19 pandemic accelerated the shift toward omnichannel pet retail as lockdowns and social distancing drove consumers online. Pet ownership surged during this period, boosting demand for food, accessories, and healthcare products. Retailers adapted by enhancing digital platforms, offering contactless delivery, and integrating virtual consultations. The crisis highlighted the need for resilient, flexible supply chains and reinforced the importance of seamless customer experiences across channels, setting a new standard for pet retail engagement.
The reptiles & amphibians segment is expected to be the largest during the forecast period
The reptiles & amphibians segment is expected to account for the largest market share during the forecast period, due to rising interest in exotic pets and their specialized care needs. These animals require unique habitats, feeding routines, and accessories, driving demand for tailored products and expert guidance. Omnichannel platforms enable pet owners to access niche supplies and educational content seamlessly. With growing awareness and fascination among urban consumers, retailers are expanding offerings to meet the evolving needs of reptile and amphibian enthusiasts.
The pet accessories segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the pet accessories segment is predicted to witness the highest growth rate, due to increasing pet humanization and lifestyle integration. From fashion-forward collars to smart feeding devices, pet owners-especially millennials and Gen Z-are investing in products that reflect their values and aesthetics. Omnichannel strategies enhance visibility and personalization, allowing customers to explore trends online and purchase conveniently. The surge in social media influence and gifting culture further accelerates growth, making accessories a dynamic and lucrative category.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rapid urbanization, rising disposable incomes, and a growing pet-loving population. Countries like China, Japan, and India are witnessing a cultural shift toward pet companionship, boosting demand for premium products and services. Retailers are leveraging digital platforms and localized strategies to cater to diverse preferences. The region's tech-savvy consumers and expanding middle class make it a powerhouse for omnichannel growth.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced digital infrastructure and strong consumer adoption of e-commerce. The region's pet owners prioritize convenience, wellness, and customization, prompting retailers to innovate across channels. Subscription models, mobile apps, and AI-driven recommendations are gaining traction. Additionally, the influence of pet parenting trends and emotional spending drives consistent growth. North America's mature retail ecosystem and data-driven strategies position it for accelerated expansion.
Key players in the market
Some of the key players profiled in the Omnichannel Pet Retail Market include Amazon, PetSmart, Chewy, zooplus, SmartPak Equine, Alibaba, Petco, Pet Supplies Plus, Walmart, BARK, Pet Valu, Target, PetCircle, Petz Grupo, Petlove, Cobasi, Spot & Tango, and The Farmer's Dog.
In August 2025, Ranpak is joining with Walmart under a multi-year deal to install its AutoFill(TM) and DecisionTower(TM) systems in several of Walmart's new generation fulfillment centres. These AI-driven tools will automatically measure voids in packages, close and seal boxes, while reducing waste and speeding up order fulfillment.
In August 2025, The Trade Desk has deepened its partnership with Walmart Connect, extending a multi-year agreement that leverages Walmart's first-party retail data along with The Trade Desk's independent DSP capabilities. Together they're pushing programmatic advertising with better reach, record spend, and innovation.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.