籃球市場規模、佔有率和成長分析（按類型、產品類型、聯賽、轉播形式和地區分類）—產業預測（2025-2032 年）

預計到 2023 年，全球籃球市場規模將達到 231 億美元，到 2024 年將達到 248.6 億美元，到 2032 年將達到 446.6 億美元，預測期（2025-2032 年）的複合年成長率為 7.6%。

全球籃球市場正經歷顯著成長，這主要得益於籃球運動日益成長的人氣，尤其是在年輕一代中，以及健身意識提升。職業聯賽和國際賽事的成功舉辦，加上社群媒體和名人效應的影響，進一步提升了籃球運動的全球吸引力。學校籃球項目、青少年聯賽和夏令營的蓬勃發展，推動了青少年參與籃球運動，迅速擴大了球員和球迷群體。此外，旨在提升運動表現和安全性的籃球裝備和鞋類的進步也備受關注。籃球電競和電子遊戲的日益普及也為創造新的商機提供了可能。所有這些因素共同為全球籃球格局的重大發展奠定了基礎。

全球籃球市場促進因素

全球籃球市場的主要驅動力之一是籃球運動在世界各地不同年齡層和人群中日益成長的受歡迎程度。這種日益成長的興趣歸因於多種因素，包括職業聯賽的擴張、基層項目的普及，以及社交媒體和串流平台對國內外比賽的報導。此外，籃球運動被納入教育課程和社區活動也有助於擴大其球員和觀眾群體。隨著人們對籃球的認知度和參與度不斷提高，預計對相關商品、體育用品和賽事參與的需求將顯著成長。

限制全球籃球市場的因素

全球籃球市場面臨的主要限制因素之一是來自其他運動和休閒活動的競爭日益激烈，這些活動正吸引年輕一代的興趣。隨著電子競技和極限運動等新興娛樂形式的興起，傳統籃球在吸引和留住新球員和球迷方面可能面臨挑戰。此外，可支配收入的波動以及人們優先考慮智慧型手機和科技產品而非體育器材的經濟因素，可能會進一步阻礙市場成長。這些趨勢可能導致基層籃球參與率下降，最終影響整個籃球產品和服務市場。

全球籃球市場趨勢

全球籃球市場正經歷著一場向整體性的重大轉變，而女子籃球的蓬勃發展正是推動這一轉變的重要動力。 WNBA等職業聯賽和國際女子賽事的成功不僅促進了更多女性運動員的參與，也增強了球迷的熱情。隨著學校和大學擴大女性運動員的籃球項目，它們正在加強基層發展體系，為未來人才的培養鋪平道路。這種多元化、包容性和對女子籃球推廣的趨勢，有望為市場相關人員創造新的機會，推動市場成長，並重塑全球籃球產業的格局。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手/一級資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

按類型分類的籃球市場規模、複合年成長率（2025-2032 年）

• 市場概覽
• 籃球賽事和聯賽
• 廣播與媒體
• 籃球裝備

按產品類型分類的籃球市場規模，複合年成長率（2025-2032 年）

• 市場概覽
• 鞋
• 球
• 籃球架和籃板
• 服飾
• 防護裝備

各聯盟籃球市場規模，複合年成長率（2025-2032）

• 市場概覽
• 職業聯賽
• 大學聯賽和業餘聯賽
• 國際競賽
• 青少年與休閒聯盟

按轉播形式分類的籃球市場規模，複合年成長率（2025-2032 年）

• 市場概覽
• 電視轉播權
• 串流媒體服務
• 數位內容

籃球市場規模，複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• Nike Inc.
• Adidas AG
• LI-NING Company Limited
• Umbro Ltd.
• Puma SE Inc.
• Fila Inc.
• Lululemon Athletica Incorporation
• Under Armour
• Columbia Sportswear Company
• Anta Sports Products Limited Inc.
• Under Armour Inc.
• ASICS Corporation
• VF Corporation
• New Balance Athletics Inc.
• Skechers USA Inc.
• Anta Sports Products Limited
• Li Ning Company Limited
• Decathlon Group
• Hanesbrands Inc.
• Mizuno Corporation

結論與建議

Global Basketball Market size was valued at USD 23.1 billion in 2023 and is poised to grow from USD 24.86 billion in 2024 to USD 44.66 billion by 2032, growing at a CAGR of 7.6% during the forecast period (2025-2032).

The global basketball market is experiencing remarkable growth driven by increased popularity, particularly among youth, and heightened awareness of health and fitness. The success of professional leagues and international events, along with the influence of social media and celebrities, has amplified basketball's appeal worldwide. Structured school programs, youth leagues, and summer camps are fostering greater youth participation, contributing to a burgeoning base of players and fans. Additionally, advancements in basketball equipment and footwear, aimed at enhancing performance and safety, are gaining traction. The rising trend of basketball e-sports and video games is also poised to create new business opportunities. Collectively, these factors are setting the stage for significant development in the global basketball landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Basketball market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Basketball Market Segments Analysis

Global Basketball Market is segmented by Type, Product Type, League, Broadcasting and region. Based on Type, the market is segmented into Basketball Events and Leagues, Broadcasting and Media and Basketball Equipment. Based on Product Type, the market is segmented into Footwear, Basketball Balls, Basketball Hoops and Backboards, Apparel and Protective Gear. Based on League, the market is segmented into Professional Leagues, College and Amateur Leagues, International Competitions and Youth and Recreational Leagues. Based on Broadcasting, the market is segmented into Television Rights, Streaming Services and Digital Content. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Basketball Market

One of the key market drivers for the global basketball market is the increasing popularity of basketball among diverse age groups and demographics worldwide. This rise in interest can be attributed to various factors, including the expansion of professional leagues, accessible grassroots programs, and the influence of social media and streaming platforms that showcase both local and international games. Additionally, the sport's inclusion in educational curricula and community engagement initiatives fosters a larger player base and spectator audience. As awareness and participation in basketball continue to grow, the demand for related merchandise, sporting goods, and event participation is expected to increase significantly.

Restraints in the Global Basketball Market

One key market restraint for the Global Basketball Market is the increasing competition from alternative sports and recreational activities that capture the attention of younger audiences. With the rise of esports, extreme sports, and other engaging forms of entertainment, traditional basketball may face challenges in attracting and retaining new players and fans. Additionally, economic factors, such as fluctuating disposable incomes and prioritization of spending on smartphones and technology over sporting equipment, may further hinder market growth. These dynamics can lead to a decline in grassroots participation and ultimately impact the overall market for basketball products and services.

Market Trends of the Global Basketball Market

The global basketball market is witnessing a significant shift towards inclusivity, driven by the surging popularity of women's basketball. The rising success of professional leagues like the WNBA and international women's tournaments is not only increasing participation among female athletes but also enhancing fan engagement. As schools and universities expand their basketball programs to cater to female athletes, grassroots development is being fortified, paving the way for future talent. This trend of embracing diversity and promoting women's basketball is expected to create new opportunities for market players, fostering growth and transforming the landscape of the basketball industry worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Basketball Market Size by Type & CAGR (2025-2032)

• Market Overview
• Basketball Events and Leagues
• Broadcasting and Media
• Basketball Equipment

Global Basketball Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Footwear
• Basketball Balls
• Basketball Hoops and Backboards
• Apparel
• Protective Gear

Global Basketball Market Size by League & CAGR (2025-2032)

• Market Overview
• Professional Leagues
• College and Amateur Leagues
• International Competitions
• Youth and Recreational Leagues

Global Basketball Market Size by Broadcasting & CAGR (2025-2032)

• Market Overview
• Television Rights
• Streaming Services
• Digital Content

Global Basketball Market Size & CAGR (2025-2032)

• North America (Type, Product Type, League, Broadcasting)
  • US
  • Canada
• Europe (Type, Product Type, League, Broadcasting)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product Type, League, Broadcasting)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product Type, League, Broadcasting)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product Type, League, Broadcasting)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LI-NING Company Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Umbro Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Incorporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance Athletics Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers USA Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning Company Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations