全美女子籃球協會(WNBA)的商務

ESPN 與 WNBA 簽訂了從 2016-2017 賽季到 2024-2025 賽季的轉播權協議，轉播權費用估計為每年 2700 萬美元。派拉蒙全球旗下的美國國家電視網 CBS 也將在 CBS 的主要廣播網絡上每賽季播出 8 場比賽，並在其專用的 CBS 體育頻道上另外播出 12 場比賽。與該網路的合約自 2024 年起為期兩年，預計年價值為 1000 萬美元。在英國和愛爾蘭，TNT Sports 擁有每個賽季至少 16 場常規賽的權利。

2024 WNBA 的頂級年度贊助協議是與 Nike 簽訂的為期八年的球衣供應商協議，每年價值 1.25 億美元。在 WNBA 2024 年新贊助商中，阿聯酋航空與聯盟簽訂的年度合約排名第三。這項為期兩年半的合作夥伴關係每年價值 6500 萬美元，該航空公司將成為聯盟的全球航空公司合作夥伴以及 NBA 杯賽季期間的冠名贊助商。 2024 WNBA 賽季最小的年度合作夥伴是德勤的五年合約，每年價值 50 萬美元。透過這項協議，這家專業服務公司將成為 WNBA 的官方專業服務提供者。

WNBA球隊同意的年度贊助協議為5,448萬美元。 GlobalData 估計，鳳凰城水星隊將在 2024 年整個賽季從贊助商那裡獲得最多的收入。根據 GlobalData 的數據，亞特蘭大夢想隊和西雅圖風暴隊從贊助合作夥伴那裡獲得的收入預計最少。餐廳類別是 WNBA 球隊中餐廳數量最多的，有 46 家。

本報告審查了美國女子籃球協會 (WNBA) 的業務，並提供了我們提供的競爭信息，包括贊助組合、媒體格局、上座率和門票銷售、社交媒體關注度以及球隊贊助分析。

目錄

第1章 活動的簡介

第2章 媒體分析

• 美國 WNBA 2024 轉播商細分
• 其他地區 WNBA 2024 轉播商的詳細信息
• 案例研究：WNBA 是否打算簽署自己的媒體協議？

第3章 贊助商分析

• 概要
• WNBA 2024贊助商形勢
• WNBA 2024贊助商組合的明細
• 案例研究:Emirates和WNBA

第4章 隊伍贊助商分析

• 摘要
• 合約數：依團隊劃分
• 年度交易金額：依團隊劃分
• 部門數量 - 部門金額

第5章 套件供應商

• WNBA套件供應商

第6章 Jersey贊助商

• WNBA 2024 球衣正面合約
• WNBA 2024 球衣正面分解
• WNBA 2024 球衣正面贊助商
• 部門明細
• WNBA 2024 補丁贊助
• WNBA 2024 補丁贊助細目
• 2024 年 WNBA 補丁贊助
• 部門明細

第7章 選手簡介

• 選手簡介
• 凱特磷·Clark(Indiana Fever)

第8章 隊伍分析

• 東部聯盟
• 西部聯盟

第9章 WNBA圓形競技場

• 概要

第10章 社群媒體

• 大規模的比較
• 隊伍的比較

第11章 2024 Commissioner's Cup的賞金

• 2024 Commissioner's Cup的名次
• 2024 Commissioner's Cup的賞金

第12章 附錄

An analysis of the WNBA 2024, including a look at the competitions sponsorship, attendances and tickets, media landscape, social media following, and team sponsorship analysis.

ESPN's media rights deal with the association covers the 2016-17 to 2024-25 season, worth an estimated $27 million annually. The US national network CBS, owned by Paramount Global, also offers coverage of eight games per season on the main CBS broadcast network, with another 12 to be shown through the CBS Sports dedicated outlets. The network's two-year deal, which commenced in 2024, has an estimated annual value of $10 million. In the United Kingdom and Ireland, TNT Sports have the media rights to broadcast at least 16 regular season games per campaign.

The 2024 WNBA's top sponsorship deal in terms of annual value is the league's eight-year kit supplier deal with Nike, worth $125 million annually. Emirates have the third most lucrative annual agreement in place with the league, of all the 2024 new sponsors of the WNBA. The two-and-a-half-year partnership is worth $65 million annually, which allows the airline to serve as the league's global airline partner and the title sponsor of the in-season NBA Cup competition. The smallest annual partnership for the 2024 WNBA season is Deloitte's five-year deal, worth 0.5 million annually. The agreement allows the professional services firm to serve as the official professional services provider of the WNBA.

The annual value of the sponsorship deals that have been agreed by WNBA franchises is $54.48 million. GlobalData estimates that Phoenix Mercury will receive the most from sponsors across the 2024 season. Atlanta Dream and Seattle Storm are estimated to receive the smallest income from sponsorship partners according to GlobalData. The restaurant sector is the most prominent with 46 deals across the WNBA teams.

A detailed overview of the key facts and events which took place across the league. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Scope

• This report provides an overview of the competition including a sponsorship portfolio, media landscape, attendance and ticketing, social media following and team sponsorship analysis. An analysis of WNBA 2024 sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, team profiles as well as WNBA's social media breakdown.

Reasons to Buy

• For those wanting an in-depth analysis of WNBA 2024, in the sense of both business and popularity.

Table of Contents

Table of Contents

1. Event Introduction

• Executive Summary
• Introduction

2. Media Analysis

• WNBA 2024 Broadcasters Breakdown Across the United States
• WNBA 2024 Broadcasters Breakdown Across the Rest of the World
• Case Study: Is the WNBA set to seek its own media agreements?

3. Sponsorship Analysis

• Overview
• WNBA 2024 Sponsorship Landscape
• WNBA 2024 Sponsorship Portfolio Breakdown
• Caser Study: Emirates and the WNBA

4. Team Sponsorship Analysis

• Overview
• Deal Volume by Team
• Annual Deal Value by Team
• Sector Volume- Sector Value

5. Kit Supplier

• WNBA Kit Supplier

6. Jersey Sponsorship

• WNBA 2024 Front-of-Shirt Deals
• WNBA 2024 Front-of-Shirt Breakdown
• WNBA 2024 Front-of-Shirt Sponsors
• Sector Breakdown
• WNBA 2024 Patch Sponsorship
• WNBA 2024 Patch Sponsorship Breakdown
• 2024 WNBA Patch Sponsorship
• Sector Breakdown

7. Player Profile

• Player Profile
• Caitlin Clark (Indiana Fever)

8. Team Analysis

• Eastern Conference
• Western Conference

9. WNBA Arenas

• Overview

10. Social Media

• Large Comparison
• Team Comparison

11. 2024 Commissioner's Cup Prize Money

• 2024 Commissioner's Cup Standings
• 2024 Commissioner's Cup Prize Money

12. Appendix