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香草粉市場規模、佔有率、成長分析（按產品類型、最終用戶應用、包裝類型、客戶類型和地區分類）－2025-2032年產業預測

市場調查報告書

商品編碼

1865278

香草粉市場規模、佔有率、成長分析（按產品類型、最終用戶應用、包裝類型、客戶類型和地區分類）－2025-2032年產業預測

Vanilla Powder Market Size, Share, and Growth Analysis, By Product Type (Organic, Conventional), By End-User Application (Baking Industry, Confectionary Products), By Packaging Type, By Customer Type, By Region - Industry Forecast 2025-2032

出版日期: 2025年11月06日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2023 年，全球香草粉市場規模將達到 23 億美元，到 2024 年將達到 24.9 億美元，到 2032 年將達到 47.5 億美元，預測期（2025-2032 年）的複合年成長率為 8.4%。

全球香草粉市場正經歷顯著成長，這主要得益於消費者對潔淨標示和天然成分日益成長的偏好。香草是世界上最受歡迎的香料之一，在包括飲料和甜點在內的各種烹飪應用中都不可或缺。這種對永續性和健康意識的追求，促使消費者傾向於選擇天然成分而非合成替代品。儘管香草產量不斷成長，但仍容易受到氣候變遷的影響，這可能導致價格波動。此外，食品飲料行業的擴張也推動了香草粉的普及，與液體萃取物相比，香草粉具有更長的保存期限和更廣泛的用途。有機、無乳製品、無麩質和純素產品的趨勢也在影響市場，而香草粉已成為這一不斷變化的市場格局中的關鍵成分。

全球香草粉市場促進因素

全球香草粉市場正經歷顯著成長，這主要得益於消費者對潔淨標示產品的日益偏好。為了滿足這一需求，製造商正擴大用天然或天然等效香草粉取代合成香草醛。「天然香料」的使用以及「不含人工香料」的宣傳在包括植物來源產品、蛋白粉和甜點在內的各類食品中日益普遍。此外，年輕消費者，尤其是Z世代和千禧世代，越來越重視成分透明度，從而推動了對純天然有機香草粉的需求。因此，主要原料供應商正在透過增加認證香草粉產品的種類來拓展其產品線。

全球香草粉市場限制因素

全球香草粉市場面臨嚴峻挑戰，其主要原因在於該市場高度依賴易受氣候變遷影響的關鍵香草豆產區。不可預測的天氣狀況和環境惡化，尤其是在馬達加斯加等地區，正給作物帶來壓力，導致供應不穩定。生產純香草粉所需的高品質天然香草豆供應有限，可能導致價格上漲和供應減少。因此，消費者可能會轉向價格較低的合成香草替代品，這將進一步抑制對真正香草粉的需求，並對市場成長產生負面影響。

全球香草粉市場趨勢

全球香草粉市場正呈現出顯著的優質化趨勢。各大品牌紛紛強調其產品獨特的產地故事和精湛的工藝。透過突顯馬達加斯加、烏干達或印尼等單一產地，企業可以為其高價定價提供合理的依據。這種策略吸引了注重品質和真實性的消費者，他們越來越傾向於選擇純香草粉而非香草醛等合成替代品。高階零售商和手工糕點店正利用與供應商建立的穩固夥伴關係，並在包裝上展示可追溯資訊，以強化其永續性理念，並講述每款產品背後的故事。這一趨勢也順應了消費者對食品業透明度和道德採購日益成長的需求。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2024 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2024 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2022-2024年營收年比比較

主要企業簡介

Symrise AG（Germany）
Givaudan SA（Switzerland）
McCormick & Company Inc.（USA）
International Flavors & Fragrances（IFF）（USA）
Archer Daniels Midland Company（ADM）（USA）
Nielsen-Massey Vanillas, Inc.（USA）
Sensient Technologies Corporation（USA）
Solvay SA（Belgium）
Dohler Group（Germany）
Kerry Group plc（Ireland）
PROVA SAS（France）
Eurovanille（France）
Aust & Hachmann Ltd.（Canada）
Heilala Vanilla Limited（New Zealand）
Firmenich SA（Switzerland）
Borregaard（Norway）
Virginia Dare（USA）
Camlin Fine Sciences Ltd.（India）
Synthite Industries Ltd（India）
Lochhead Manufacturing Company（USA）

結論與建議

簡介目錄

Product Code: SQMIG30I2660

Global Vanilla Powder Market size was valued at USD 2.3 billion in 2023 and is poised to grow from USD 2.49 billion in 2024 to USD 4.75 billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).

The global vanilla powder market is experiencing significant growth fueled by rising consumer preference for clean labels and natural ingredients. As one of the most favored flavors worldwide, vanilla is essential in various culinary applications including beverages and desserts. This shift towards sustainability and health-conscious choices has encouraged consumers to favor natural ingredients over synthetic alternatives. Although vanilla production is on the rise, it remains vulnerable to climate change, potentially impacting pricing. Additionally, the expanding food and beverage sector increasingly incorporates vanilla powder due to its longer shelf life and versatility compared to liquid extracts. The market is also influenced by the trend toward organic, dairy-free, gluten-free, and vegan products, positioning vanilla powder as a key ingredient in this evolving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vanilla Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vanilla Powder Market Segments Analysis

Global Vanilla Powder Market is segmented by Product Type, End-User Application, Packaging Type, Customer Type and region. Based on Product Type, the market is segmented into Organic, Conventional, Flavored and Pure. Based on End-User Application, the market is segmented into Baking Industry, Confectionary Products, Food & Beverages, Cosmetics & Personal Care and Pharmaceuticals. Based on Packaging Type, the market is segmented into Bottles, Bags, Packets and Bulk Packaging. Based on Customer Type, the market is segmented into Commercial Customers, Household Consumers, Food Service Industry and Health-Conscious Consumers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vanilla Powder Market

The Global Vanilla Powder market is experiencing significant growth driven by the increasing consumer preference for clean label products. Manufacturers are shifting towards natural or nature-identical vanilla powder to replace synthetic vanillin in response to this demand. Labeling practices emphasizing "natural flavor" and the absence of artificial flavors have become prevalent in various food categories, including plant-based products, protein powders, and desserts. Furthermore, younger consumers, particularly Gen-Z and millennials, are prioritizing ingredient transparency, leading to a heightened demand for pure and organic vanilla powder. As a result, major ingredient suppliers are expanding their product lines to include a wider range of certified powdered offerings.

Restraints in the Global Vanilla Powder Market

The Global Vanilla Powder market faces significant challenges due to the reliance on key vanilla bean-producing regions, which are susceptible to climate fluctuations. In particular, areas like Madagascar experience unpredictable weather conditions and environmental disruptions that can stress crops, leading to inconsistent supply. This instability in the availability of high-quality natural beans necessary for producing pure vanilla powder can drive prices up, making it less accessible. As a result, consumers may gravitate towards more affordable synthetic vanillin alternatives, putting additional pressure on the demand for genuine vanilla powder and impacting market growth negatively.

Market Trends of the Global Vanilla Powder Market

The Global Vanilla Powder market is witnessing a notable trend towards premiumization, where brands emphasize unique origin stories and the craftsmanship behind their products. By highlighting single-origin sources such as Madagascar, Uganda, or Indonesia, companies are able to justify premium pricing. This focus appeals to discerning consumers who prioritize authenticity and quality, often opting for pure vanilla powder over synthetic alternatives like vanillin. Gourmet retailers and artisanal patisseries are leveraging strong partnerships with suppliers and showcasing traceability in their packaging, thereby enhancing the perception of sustainability and the story behind each product. This trend underscores a growing consumer appetite for transparency and ethical sourcing in the food industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Vanilla Powder Market Size by Product Type & CAGR (2025-2032)

Market Overview
Organic
Conventional
Flavored
Pure

Global Vanilla Powder Market Size by End-User Application & CAGR (2025-2032)

Market Overview
Baking Industry
Confectionary Products
Food & Beverages
Cosmetics & Personal Care
Pharmaceuticals

Global Vanilla Powder Market Size by Packaging Type & CAGR (2025-2032)

Market Overview
Bottles
Bags
Packets
Bulk Packaging

Global Vanilla Powder Market Size by Customer Type & CAGR (2025-2032)

Market Overview
Commercial Customers
Household Consumers
Food Service Industry
Health-Conscious Consumers

Global Vanilla Powder Market Size & CAGR (2025-2032)

North America (Product Type, End-User Application, Packaging Type, Customer Type)
- US
- Canada
Europe (Product Type, End-User Application, Packaging Type, Customer Type)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, End-User Application, Packaging Type, Customer Type)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, End-User Application, Packaging Type, Customer Type)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, End-User Application, Packaging Type, Customer Type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Symrise AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Givaudan SA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
McCormick & Company Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
International Flavors & Fragrances (IFF) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Archer Daniels Midland Company (ADM) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nielsen-Massey Vanillas, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sensient Technologies Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Solvay SA (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dohler Group (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kerry Group plc (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PROVA SAS (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Eurovanille (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aust & Hachmann Ltd. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heilala Vanilla Limited (New Zealand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Firmenich SA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Borregaard (Norway)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Virginia Dare (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Camlin Fine Sciences Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Synthite Industries Ltd (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lochhead Manufacturing Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments