首頁 > 市場調查報告書 > 食物/飲料

市場調查報告書

商品編碼

1825387

香草市場：2025-2030年預測

Vanilla Market - Forecasts from 2025 to 2030

出版日期: 2025年08月14日 | 出版商:

Knowledge Sourcing Intelligence | 英文 152 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

香草市場預計將從 2025 年的 14 億美元成長到 2030 年的 18.02 億美元，複合年成長率為 5.18%。

由於消費者對天然香料的需求不斷成長、食品飲料市場不斷擴大以及在健康保健產品中的應用日益增多，香草市場正經歷強勁成長。香草的吸引力涵蓋糖果甜點、乳製品和製藥行業，並受到其在奢侈品和手工製品中的應用以及其生物活性特性的推動。政府措施、永續種植實踐以及研究的進步進一步推動了市場的發展。

市場促進因素

政府措施和研究

政府計畫和研究工作是香草市場的關鍵驅動力。 2023 年 9 月，美國國際開發署(USAID) 支持馬達加斯加 SAVA 地區的香草生產商增加收益和市場准入，同時透過碳封存舉措促進環境永續性。 2023 年 10 月，佛羅裡達大學熱帶研究與教育中心的研究人員啟動了一項全面的香草研究，重點是確定施肥指南、產量抗病品種以及香草含量最佳的豆類。同樣，2023 年，美國農業部 (USDA) 提供了津貼，支持佛羅裡達大學的研究，旨在將香草確立為佛羅裡達州南部小農的高價值作物。這些努力加強了國內生產和永續實踐，推動了市場成長。

各行各業的需求不斷成長

食品飲料產業對天然香草的需求日益成長，尤其是在烘焙、糖果甜點和冰淇淋等乳製品領域，這成為市場的主要驅動力。受健康保健趨勢的推動，消費者對天然成分的偏好提升了香草在奢侈品和手工產品中的吸引力。此外，香草中的生物活性化合物，例如香草醛和香草酸，具有公認的抗菌特性，並被廣泛應用於藥物中，作為治療由多重抗藥性細菌（例如糞腸球菌和金黃色葡萄球菌）引起的感染疾病的替代療法或輔助療法。香草在食品、清潔劑和蠟燭等各種應用中的使用日益廣泛，進一步推動了市場的成長。

永續性和優質化趨勢

市場正受益於向永續種植和高級產品的轉變。消費者對高品質、符合道德標準的香草的偏好，與手工產品日益成長的需求相吻合。永續種植方法和萃取技術的創新提升了香草的市場競爭力，解決了供應鏈挑戰，並支持了市場擴張。這些趨勢迎合了注重健康的消費者和注重環保的市場，將香草定位為一種用途廣泛、價值高的原料。

地理視角

美國作為成長中心

受乳製品、咖啡和冰淇淋消費成長的推動，美國香草市場可望穩定成長。美國農業部將於2023年推出一項計劃，旨在推廣香草作為南佛羅裡達州小農戶的可用作物，凸顯了其作為傳統作物高價值作物品的潛力。佛羅裡達大學的研發重點是開發抗病品種和最佳化產量，進一步支持國內生產。對天然優質香草產品日益成長的需求，加上政府的支持，使美國在預測期內成為關鍵的成長市場。

歐洲市場佔有率高

歐洲是香草的主要市場，法國、德國和荷蘭等國家佔全球香草進口量的很大一部分。該地區強勁的食品和飲料產業支撐著市場成長，這得益於消費者對天然優質風味的需求。該地區注重永續採購和高品質產品，符合歐洲法規和消費趨勢，確保了香草在糖果甜點、烘焙和健康食品領域的持續需求。

香草市場正呈現強勁成長勢頭，這得益於消費者對天然香料的需求、食品飲料行業的擴張以及香草在健康和醫藥領域的日益成長的應用。諸如美國國際開發署對馬達加斯加的支持和美國開展的研究等政府舉措，以及永續的種植實踐，是推動香草市場成長的關鍵催化劑。在優質化和健康趨勢的推動下，美國和歐洲已成為主要市場。隨著香草市場的持續創新和研究，預計香草市場將在預測期內持續擴張，以滿足不同行業和消費者的偏好。

本報告的主要優點

深入分析：深入了解主要和新興地區的市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
競爭格局：了解主要企業所採用的策略策略，並了解採用正確的策略的市場滲透潛力。
市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
可行的建議：利用洞察力來制定策略決策，在動態環境中開闢新的業務流和收益。
受眾廣泛：對於新興企業、研究機構、顧問、中小企業和大型企業來說，既有利又划算。

它有什麼用途？

產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

調查範圍

2022 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
競爭定位、策略和市場佔有率分析
收益成長和預測細分市場和區域分析（包括國家）
公司概況（尤其是財務狀況和關鍵發展）

The vanilla market is experiencing robust growth, driven by rising consumer demand for natural flavors, the expansion of the food and beverage sector, and increasing applications in health and wellness products. Vanilla's appeal spans confectionery, dairy, and pharmaceutical industries, fueled by its use in premium and artisanal goods and its bioactive properties. Government initiatives, sustainable cultivation practices, and research advancements further propel the market.

Market Drivers

Government Initiatives and Research

Government programs and research efforts are pivotal in driving the vanilla market. In September 2023, the U.S. Agency for International Development (USAID) supported vanilla growers in Madagascar's SAVA region, enhancing revenue and market access while promoting environmental sustainability through carbon sequestration initiatives. In October 2023, researchers at the University of Florida's Tropical Research and Education Centre launched a comprehensive vanilla study, focusing on fertilizer guidelines, high-yielding and disease-resistant cultivars, and identifying beans with optimal vanillin content. Similarly, the United States Department of Agriculture (USDA) provided grants in 2023 to support University of Florida research, aiming to establish vanilla as a high-value crop for small farmers in southern Florida. These initiatives bolster domestic production and sustainable practices, driving market growth.

Rising Demand Across Industries

The growing demand for natural vanilla in the food and beverage sector, particularly in bakery, confectionery, and dairy products like ice cream, is a significant market driver. Consumer preference for natural ingredients, spurred by health and wellness trends, has increased vanilla's appeal in premium and artisanal products. Additionally, vanilla's bioactive compounds, such as vanillin and vanillic acid, are recognized for their antibacterial properties, making it valuable in pharmaceuticals as an alternative or adjunct treatment for infections caused by multidrug-resistant bacteria like Enterococcus faecium and Staphylococcus aureus. The expanding use of vanilla in diverse applications, from food to cleaning solutions and candles, further fuels market growth.

Sustainability and Premiumization Trends

The market is benefiting from a shift toward sustainable cultivation and premium products. Consumers' preference for high-quality, ethically sourced vanilla aligns with the growing demand for artisanal goods. Innovations in sustainable practices and extraction techniques enhance vanilla's commercial viability, addressing supply chain challenges and supporting market expansion. These trends cater to health-conscious consumers and environmentally aware markets, positioning vanilla as a versatile and high-value ingredient.

Geographical Outlook

United States as a Growth Hub

The U.S. vanilla market is poised for steady growth, driven by increasing consumption of dairy products, coffee, and ice cream. The USDA's 2023 initiatives to promote vanilla as a viable crop for small farmers in southern Florida highlight its potential as a high-value alternative to traditional crops. Research efforts at the University of Florida focus on developing disease-resistant varieties and optimizing yields, further supporting domestic production. The rising demand for natural and premium vanilla products, coupled with government support, positions the U.S. as a key growth market during the forecast period.

Europe's Significant Market Share

Europe remains a major market for vanilla, with countries like France, Germany, and the Netherlands accounting for a substantial portion of global imports. The region's strong food and beverage industry, driven by consumer demand for natural and premium flavors, supports market growth. The emphasis on sustainable sourcing and high-quality products aligns with Europe's regulatory and consumer trends, ensuring continued demand for vanilla in confectionery, bakery, and health-focused applications.

Key Developments

In October 2023, Rodelle expanded its market presence in Canada through a partnership with Walmart, offering Fairtrade Organic Pure Madagascar Bourbon Vanilla Extract and Vanilla Bean Paste in 227 retail locations from Quebec to Vancouver. This move reflects the growing consumer demand for premium, ethically sourced vanilla products and underscores the market's competitive landscape driven by innovation and accessibility.

The vanilla market is on a strong growth trajectory, propelled by consumer demand for natural flavors, the expansion of the food and beverage sector, and the increasing use of vanilla in health and pharmaceutical applications. Government initiatives, such as USAID's support in Madagascar and USDA-funded research in the U.S., alongside sustainable cultivation practices, are key growth catalysts. The U.S. and Europe lead as major markets, driven by premiumization and health trends. With ongoing innovations and research, the vanilla market is well-positioned for sustained expansion, catering to diverse industries and consumer preferences during the forecast period.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation

By Origin

Natural
Synthetic

By Form

Beans
Extract
Paste
Others

By End-User Industry

Food and Beverages
Personal Care
Pharmaceuticals
Others

By Distribution Channel

Online
Offline

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
India
Japan
South Korea
Indonesia
Thailand
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. VANILLA MARKET BY ORIGIN

5.1. Introduction
5.2. Natural
5.3. Synthetic

6. VANILLAMARKET BY FORM

6.1. Introduction
6.2. Beans
6.3. Extract
6.4. Paste
6.5. Others

7. VANILLAMARKET BY END-USER INDUSTRY

7.1. Introduction
7.2. Food and Beverages
7.3. Personal Care
7.4. Pharmaceuticals
7.5. Others

8. VANILLAMARKET BY DISTRIBUTION CHANNEL

8.1. Introduction
8.2. Online
8.3. Offline

9. VANILLAMARKET BY GEOGRAPHY

9.1. Introduction
9.2. North America
- 9.2.1. USA
- 9.2.2. Canada
- 9.2.3. Mexico
9.3. South America
- 9.3.1. Brazil
- 9.3.2. Argentina
- 9.3.3. Others
9.4. Europe
- 9.4.1. Germany
- 9.4.2. France
- 9.4.3. United Kingdom
- 9.4.4. Spain
- 9.4.5. Others
9.5. Middle East and Africa
- 9.5.1. Saudi Arabia
- 9.5.2. UAE
- 9.5.3. Others
9.6. Asia Pacific
- 9.6.1. China
- 9.6.2. India
- 9.6.3. Japan
- 9.6.4. South Korea
- 9.6.5. Indonesia
- 9.6.6. Thailand
- 9.6.7. Others