電子貨架標籤市場規模、佔有率和成長分析（按組件、類型、通訊技術、規模、應用和地區分類）—產業預測，2025-2032年

全球電子貨架標籤 (ESL) 市場規模預計在 2023 年達到 22 億美元，從 2024 年的 25.6 億美元成長到 2032 年的 87 億美元，在預測期（2025-2032 年）內複合年成長率為 16.5%。

隨著電子商務的興起，零售商正尋求利用創新且經濟高效的解決方案（例如電子貨架標籤 (ESL)）來提升店內體驗。這些智慧標籤能夠提供客製化的資訊和優惠，打造個人化的購物體驗，從而更能滿足顧客的需求。 ESL 市場規模顯著擴大，因為它能夠即時實施動態行銷策略，並實現企業範圍內的即時價格更新。此外，數位技術的日益融合正在取代傳統的紙質標籤，進一步推動了市場成長。隨著自動化在零售業的重要性日益凸顯，企業正將營運效率和客戶滿意度放在首位，致力於簡化庫存管理，並提升整體購物體驗，最終滿足不斷變化的消費者期望。

全球電子貨架標籤（ESL）市場促進因素

對智慧庫存管理解決方案日益成長的需求是全球電子貨架標籤 (ESL) 市場的主要驅動力。企業逐漸意識到整合 ESL 技術能夠簡化庫存流程、提高準確性並提升營運效率。借助 ESL 系統，零售商可以即時監控存量基準，並快速回應不斷變化的庫存需求，從而降低庫存積壓和缺貨的風險。在零售業競爭日益激烈的背景下，採用基於 ESL 的庫存管理對於提升客戶滿意度和促進銷售至關重要，因此也是影響市場成長的關鍵因素。

限制全球電子貨架標籤（ESL）市場的因素

全球電子貨架標籤 (ESL) 市場面臨的主要限制因素之一是高昂的前期實施成本。購買 ESL 所需的初始投資以及將其整合到現有系統所需的基礎設施，都可能成為推廣應用的障礙，尤其對於規模較小的零售商和預算有限的企業而言更是如此。這些高昂的成本引發了人們對投資報酬率的擔憂，並阻礙了企業從傳統定價方式轉向先進的電子解決方案。因此，許多企業選擇維持現有方法，而不是升級到電子替代方案，而沉重的財務負擔可能會限制市場的整體成長和擴張。

全球電子貨架標籤（ESL）市場趨勢

全球電子貨架標籤 (ESL) 市場正經歷顯著的發展趨勢，而這主要得益於店內物聯網 (IoT) 技術的日益普及。零售商正擴大利用物聯網來提升營運效率和客戶體驗。整合能夠實現即時價格更新和庫存管理的先進 ESL 系統，使企業能夠簡化業務流程並降低營運成本。技術供應商之間的合作進一步推動了超低功耗和安全通訊解決方案的發展，促進了數位顯示器與零售基礎設施之間的無縫連接。 ESL 與物聯網的融合正在革新傳統的零售環境，實現自動化、數據驅動的決策流程，從而提高盈利並最佳化消費者互動。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球電子貨架標籤（ESL）市場規模（按組件分類）、複合年成長率（2025-2032 年）

• 市場概覽
• 展示
• 電池
• 收發器
• 微處理器
• 其他

全球電子貨架標籤（ESL）市場規模（按類型分類）、複合年成長率（2025-2032 年）

• 市場概覽
• 電子紙顯示器
• 圖形電子紙顯示器
• 液晶顯示器

全球電子貨架標籤（ESL）市場規模（按通訊技術分類），複合年成長率（2025-2032 年）

• 市場概覽
• 射頻（RF）
• 紅外線的
• 近距離場通訊（NFC）
• 其他

全球電子貨架標籤（ESL）市場規模（按規模分類）、複合年成長率（2025-2032 年）

• 市場概覽
• 3英吋或更小
• 3到7英寸
• 7到10英寸
• 10吋或以上

全球電子貨架標籤（ESL）市場規模（按應用領域分類），複合年成長率（2025-2032 年）

• 市場概覽
• 零售
• 工業的

全球電子貨架標籤（ESL）市場規模（按地區分類）、複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• VusionGroup（France）
• Pricer AB（Sweden）
• SOLUM Co., Ltd.（South Korea）
• Hanshow Technology（China）
• E Ink Holdings Inc.（Taiwan）
• Displaydata Ltd.（United Kingdom）
• Teraoka Seiko Co., Ltd.（Japan）
• Opticon Sensors Europe BV（Netherlands）
• M2COMM（Taiwan）
• Diebold Nixdorf, Incorporated（United States）
• Panasonic Corporation（Japan）
• Samsung Electro-Mechanics Co. Ltd.（South Korea）
• NCR Voyix（United States）
• Altierre Corporation（United States）
• Shanghai SUNMI Technology Co., Ltd.（China）
• Zkong Networks（China）
• Dalian Sertag Technology Co., Ltd.（China）
• Minewtag（China）
• tronitAG GmbH（Germany）
• YalaTech（China）

結論與建議

Global Electronic Shelf Label Market size was valued at USD 2.2 billion in 2023 and is poised to grow from USD 2.56 billion in 2024 to USD 8.7 billion by 2032, growing at a CAGR of 16.5% during the forecast period (2025-2032).

The shift towards e-commerce is prompting retailers to enhance in-store experiences with innovative and cost-effective solutions like Electronic Shelf Labels (ESLs). These smart labels provide customized information and offers, delivering a personalized shopping experience that resonates with customers. The ESL market has expanded significantly due to the ability to implement dynamic marketing strategies in real time, allowing for instant pricing updates across the enterprise. Additionally, the growing integration of digital technologies is replacing traditional paper labels, driving further market growth. As automation becomes increasingly vital within the retail sector, businesses are prioritizing operational efficiency and customer satisfaction, facilitating smoother inventory management and improved shopping experiences across the board, ultimately aligning with evolving consumer expectations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electronic Shelf Label market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electronic Shelf Label Market Segments Analysis

Global Electronic Shelf Label Market is segmented by Component, Type, Communication Technology, Size, Application and region. Based on Component, the market is segmented into Displays, Batteries, Transceivers, Microprocessors and Others. Based on Type, the market is segmented into E-paper Displays, Graphic E-paper Displays and LCDs. Based on Communication Technology, the market is segmented into Radio Frequency, Infrared, Near-field Communications and Others. Based on Size, the market is segmented into <= 3 inches, 3 to 7 inches, 7 to 10 inches and >= 10 inches. Based on Application, the market is segmented into Retail and Industrial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electronic Shelf Label Market

The growing need for intelligent inventory management solutions is a significant driver in the Global Electronic Shelf Label (ESL) market. Businesses are recognizing the advantages of integrating ESL technology to streamline their inventory processes, improve accuracy, and enhance operational efficiency. By leveraging ESL systems, retailers can monitor stock levels in real-time and respond swiftly to changes in inventory needs, reducing the risk of overstocking or stockouts. As competitive pressure mounts in the retail sector, the adoption of ESL-assisted inventory management becomes essential for enhancing customer satisfaction and driving sales, making it a critical factor influencing market growth.

Restraints in the Global Electronic Shelf Label Market

One significant restraint facing the Global Electronic Shelf Label market is the substantial upfront costs associated with implementation. The initial investment required for purchasing the electronic shelf labels, along with the necessary infrastructure and integration into existing systems, can deter potential adopters, particularly smaller retailers and businesses with limited budgets. These high expenses may lead to apprehension regarding the return on investment, causing companies to hesitate in transitioning from traditional pricing methods to more advanced electronic solutions. Consequently, the financial burden can limit the market's overall growth and expansion, as many organizations opt to maintain their current practices instead of upgrading to electronic alternatives.

Market Trends of the Global Electronic Shelf Label Market

The Global Electronic Shelf Label (ESL) market is witnessing a significant trend driven by the rising adoption of in-store Internet of Things (IoT) technologies. Retailers are increasingly leveraging IoT to enhance operational efficiency and customer experiences. By integrating advanced ESL systems, which enable real-time price updates and inventory management, businesses can streamline their procedures and reduce overhead costs. Collaborations between technology providers are further propelling advancements in ultra-low power and secure communication solutions, fostering a seamless connection between digital displays and retail infrastructure. This convergence of ESL and IoT is revolutionizing traditional retail environments, enabling automated, data-driven decision-making processes that boost profitability and optimize consumer engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Electronic Shelf Label Market Size by Component & CAGR (2025-2032)

• Market Overview
• Displays
• Batteries
• Transceivers
• Microprocessors
• Others

Global Electronic Shelf Label Market Size by Type & CAGR (2025-2032)

• Market Overview
• E-paper Displays
• Graphic E-paper Displays
• LCDs

Global Electronic Shelf Label Market Size by Communication Technology & CAGR (2025-2032)

• Market Overview
• Radio Frequency
• Infrared
• Near-field Communications
• Others

Global Electronic Shelf Label Market Size by Size & CAGR (2025-2032)

• Market Overview
• <= 3 inches
• 3 to 7 inches
• 7 to 10 inches
• >= 10 inches

Global Electronic Shelf Label Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail
• Industrial

Global Electronic Shelf Label Market Size & CAGR (2025-2032)

• North America (Component, Type, Communication Technology, Size, Application)
  • US
  • Canada
• Europe (Component, Type, Communication Technology, Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Type, Communication Technology, Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Type, Communication Technology, Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Type, Communication Technology, Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• VusionGroup (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pricer AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOLUM Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanshow Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E Ink Holdings Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Displaydata Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teraoka Seiko Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opticon Sensors Europe B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M2COMM (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diebold Nixdorf, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electro-Mechanics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NCR Voyix (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altierre Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai SUNMI Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zkong Networks (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dalian Sertag Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minewtag (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• tronitAG GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YalaTech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations