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市場調查報告書
商品編碼
1851322
電子貨架標籤:市場佔有率分析、產業趨勢與統計、成長預測(2025-2030)Electronic Shelf Label - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
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電子貨架標籤市場預計將從 2025 年的 19.7 億美元成長到 2030 年的 37.8 億美元,複合年成長率為 13.9%。

歐盟數位產品護照等強制性資訊揭露要求、持續的全通路價格競爭以及半導體前置作業時間的縮短,正促使零售商放棄紙本標籤。一級連鎖店的大規模部署標誌著主流零售商正在接受這項技術,而人工智慧平台和電池創新則延長了產品壽命並降低了維護成本。亞太地區的法規,尤其是日本2025年便利商店自動化目標,進一步加速了這一趨勢,而北美不斷上漲的人事費用也增強了在數千個SKU中實現標籤自動化的經濟效益。總而言之,這些因素意味著市場不再僅僅受成本節約的驅動,合規性、數據透明度和客戶體驗也同樣重要。
全通路零售要求線上線下價格保持一致。因此,零售商正在將電子貨架標籤市場平台與動態定價引擎整合,這些引擎每隔幾分鐘就會分析庫存、競爭對手價格和需求訊號。 VusionGroup 與 The Fresh Market 合作的 2024 年部署專案展示了雲端編配如何將店內展示與電商引擎連接起來,消除價格不匹配帶來的信任危機。大型大賣場正面臨人事費用上漲的困境,日常的收銀機換貨成本也隨之轉化為物料成本。全國性的宣傳活動可以在幾秒鐘內啟動,從而提高促銷靈活性,並支持紙本系統無法實現的當日行銷策略。
電子貨架標籤市場在部署1萬張或以上標籤時,成本將與傳統紙本系統持平,從而省去印刷、運輸和人力成本。 2024年,半導體價格將下降15%,電池壽命將延長至7-10年,縮短總擁有期限,並簡化現金流規劃。更高的準確性還將減少因貨架和收銀機價格差異而導致的罰款和客戶糾紛。雖然紙張和墨水價格波動會為零售商帶來預算風險,但電子解決方案的攤提機制可以實現可預測的折舊免稅額。這些財務優勢將擴大客戶群,從早期採用者到注重性價比的中階連鎖店。
每個標籤的硬體平均成本為 15 至 25 美元,而配套閘道器則可能使中型部署的成本超過 10 萬美元,這對於信用緊張的獨立企業來說是一個障礙。與銷售點 (POS) 軟體的整合以及員工培訓通常會使成本翻倍,導致投資回收期超過兩個預算週期。因此,儘管營運優勢顯而易見,中小企業的採用率仍落後於大型企業。雖然預計到 2025 年隨著晶片供應的穩定,價格波動將有所緩解,但零售商仍然傾向於透過租賃或基於績效的合約進行融資的分階段部署。
全圖形電子紙顯示器預計複合年成長率將達到20.5%,成為成長最快的細分市場,這主要得益於其色彩鮮豔、視覺效果出色,能夠在各種光照條件下提供高對比度的清晰可讀性。由於規模經濟和價格主導型產品中令人滿意的性能,液晶顯示器預計在2024年仍將保持52%的市場佔有率。到2030年,全圖形電子紙顯示器預計將佔該細分市場近一半的銷售額,這主要得益於顏料成本的下降和消費者互動指標的提升。雖然銷售高階產品的零售商重視整合促銷圖案和動態定價的功能,但由於液晶顯示器的初始成本低15-20%,折扣橫幅廣告仍然更傾向於選擇液晶顯示器。分段式電子紙顯示器透過提供黑、白、紅三色調色板來填補這一市場空白,在無需支付多色矩陣全部成本的情況下,提高了醒目的標識可見度。諸如75吋Spectra 6面板等技術進步表明,貨架標籤和數位指示牌正在融合,成為統一的店內媒體資產。展望未來,體驗式行銷和能源效率這兩大主題可能會促使許多零售商採用更廣泛的顯示類型,即使單價高於傳統的液晶顯示器。
第二代電子紙標籤整合了前光層和硬塗層,使其能夠抵抗清潔劑的侵蝕,從而延長其在超市中的使用壽命。整合低功耗藍牙感測器後,這些標籤可以將溫度和濕度測量資料廣播到邊緣閘道器。液晶標籤也具有創新性。新型驅動晶片將刷新時間縮短至200毫秒以下,從而支援多頁促銷活動,這在一定程度上削弱了電子紙標籤的差異化優勢。然而,液晶標籤在光線昏暗的貨架通道中仍然需要持續供電以維持背光,而且電池更換週期僅為五年,而電子紙標籤的電池壽命可達十年。綜上所述,產品之間的競爭越來越圍繞著總能耗和行銷彈性展開,而非單純的成本比較。這種動態變化支撐著電子貨架標籤市場的持續成長。
到2024年,射頻解決方案將佔據61%的市場佔有率,憑藉其30-50米的有效範圍和抗干擾能力,仍將是大型區域的首選解決方案。雖然射頻系統的電子貨架標籤市場規模可能會成長,但NFC 16.21%的複合年成長率反映了零售商對以客戶為中心的功能的需求。支援NFC的標籤可以與消費者的智慧型手機配對,提供即時產品資訊和一鍵支付功能。韓國行動錢包的高普及率(已透過2024年試點推廣的數據得到證實)表明,價格顯示和收銀機整合可以縮短顧客的購物時間並增加客單價。這些成功案例正鼓勵全球食品零售商在新店為NFC疊加層預留預算。同時,紅外線和可見光通訊在射頻頻譜擁擠或醫療法規限制無線輻射等特殊情況下非常有用。雖然嘗試使用安裝在過道上的LED燈進行數據回程傳輸可觀,但安裝需要密集的燈具陣列,從而增加了資本支出。
平台供應商目前正在推出支援無線射頻 (RF) 和近場通訊 (NFC) 的混合晶片,使單一標籤既能與消費性設備交互,又能由商店網路進行管理。這種雙模架構降低了標準化風險,而標準化正是部分採購團隊面臨的阻礙。歐洲即將統一的 NFC 安全元件法規可能會進一步推動藥局和銷售高價值商品的電子產品量販店的部署。因此,技術選擇不再只是技術層面的探討,而是更取決於如何設計理想的客戶體驗,從而強化了電子貨架標籤市場多重通訊協定融合的發展趨勢。
電子貨架標籤市場報告按產品類型(LCD ESL、分段式電子紙 ESL 等)、通訊技術(無線射頻 (RF)、近距離場通訊(NFC) 等)、組件(顯示器、電池、處理器等)、商店類型(超級市場、大賣場、專賣店等)和地區進行細分。
亞太地區將佔2024年銷售額的32.2%,並將以15.23%的複合年成長率引領成長,直到2030年。在日本,政府計畫要求便利連鎖店在2025年前實現RFID或ESL的全面覆蓋;在中國,地方補貼降低了小型雜貨店的投資門檻。組件製造地的地理位置優勢降低了運費和關稅成本,使整合商能夠以低於全球平均的價格提供承包解決方案。韓國的行動優先消費進一步推動了可與主流電子錢包同步的NFC標籤的普及。本地顯示器OEM廠商可在八週內交付客製化外形規格,加速了試點到規模化的進程,並鞏固了其作為該地區電子貨架標籤市場生產和需求中心的地位。
歐洲正在發生諸多變化。歐盟數位產品護照將於2026年生效,要求在銷售點即時存取內容和回收資料。雖然電子標籤平台(ESL)是一個合理的管道,但合規性增加了複雜性和初始成本。歐盟2027年電池指令也規定了處置義務。零售商可以透過節能和減少小票浪費來抵消這些負擔。高可見度標籤已被證明在德國加油站的戶外燃油價格標誌上可行,這進一步擴展了其應用範圍。
在北美,沃爾瑪於2024年開始在多個州推廣後,自動化標籤的普及速度加快。高昂的人工成本使得自動化標籤的投資報酬率顯著提升。零售業對數位電子看板早已習以為常,降低了顧客接受的門檻。然而,各州隱私法對透過NFC互動收集的資料施加了更嚴格的規定,迫使平台供應商建立合規的授權流程。加拿大雜貨商正專注於開發可在英語和法語之間即時切換的雙語模板,這表明本地化仍然是關鍵需求。隨著供應商在ESL市場合約中提供訂閱融資服務,將資本支出轉化為固定成本,預計自動化標籤將在廉價商店和藥局通路持續滲透。
The electronic shelf label market was valued at USD 1.97 billion in 2025 and is forecast to expand to USD 3.78 billion by 2030, registering a 13.9% CAGR.

Mandatory disclosures such as the EU Digital Product Passport, sustained omnichannel price competition, and lower semiconductor lead times encourage retailers to move away from paper labels. Large-scale rollouts by tier-one chains signal mainstream acceptance, while AI-ready platforms and battery innovations lengthen product life and reduce maintenance visits. Asia Pacific regulations, particularly Japan's full convenience-store automation goal for 2025, further accelerate adoption, and rising labor costs in North America strengthen the financial case for label automation across thousands of SKUs. Collectively, these forces frame a market that is no longer driven only by cost savings but by compliance, data transparency, and customer experience.
Omnichannel retailing requires identical prices online and in store, a task that manual tickets cannot deliver at scale. Retailers therefore integrate electronic shelf label market platforms with dynamic pricing engines that analyse inventory, competitor prices, and demand signals every few minutes. VusionGroup's 2024 rollout with The Fresh Market illustrates how cloud orchestration links in-store displays with e-commerce engines, eliminating mismatches that erode trust. Labour costs rising in hypermarkets turn daily ticket swaps into a material expense, and automated labels help chains redeploy staff to value-adding roles. Promotional agility improves as a nationwide campaign can be launched in seconds, supporting same-day marketing tactics that paper systems cannot execute.
At deployments above 10 000 labels, the electronic shelf label market reaches cost parity with legacy paper systems because it removes printing, transport, and labour. Semiconductor prices dropped 15% in 2024 and battery life now extends to 7-10 years, lowering total ownership and smoothing cash flow planning. Accuracy gains also reduce fines and customer disputes that arise from mismatched shelf and till prices. Paper and ink volatility exposes retailers to budgeting risk, whereas an amortised electronic solution delivers predictable depreciation. These financial levers collectively widen the customer base from early adopters to value-driven mid-tier chains.
Hardware averages USD 15-25 per tag and supporting gateways can push a mid-sized rollout above USD 100 000, a hurdle for independents with tight credit lines. Integration with point-of-sale software and staff training often doubles that figure, extending payback beyond two budget cycles. SME adoption therefore lags large formats despite clear operational upside. Stabilising chip supply in 2025 should soften price swings, but retailers still prefer phased pilots financed through leasing or outcome-based contracts.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Full-graphic e-Paper units recorded the fastest 20.5% CAGR forecast, benefitting from colour visuals that support brand imagery and high contrast readability under varied lighting. LCD retained 52% share in 2024 due to scale economics and acceptable performance for price-led formats. The electronic shelf label market size for full-graphic e-Paper is expected to reach nearly half of the segment's revenue by 2030, helped by falling pigment costs and higher consumer engagement metrics. Retailers with premium assortments value the ability to blend promotional artwork with dynamic pricing, while discount banners still favour LCD because upfront costs remain 15-20% lower. Segmented e-Paper bridges this gap by offering black-white-red palettes that improve call-out visibility without the full expense of multi-colour matrices. Technological progress, such as the 75-inch Spectra 6 panel, shows that shelf labels and digital signage are converging into unified in-store media assets.Over the outlook period the twin themes of experiential marketing and energy efficiency will steer many retailers toward richer display types even if unit prices remain above legacy LCD.
Second-generation e-Paper incorporates front-light layers and hard coats that withstand cleaning chemicals, extending service life in grocery environments. Integration with low-power Bluetooth sensors allows these labels to broadcast temperature or humidity readings to edge gateways. LCD tags are also innovating; new driver ICs reduce refresh time below 200 ms, enabling multi-page promotions that partially erode e-Paper's differentiation. Yet LCD still draws constant power for back-light in dim aisles, keeping battery swaps at 5-year intervals versus up to a decade for e-Paper. Taken together, the product-type battle will increasingly revolve around total energy budgets and marketing flexibility rather than static cost comparisons, a dynamic that underpins sustained growth within the electronic shelf label market.
Radio frequency solutions claimed 61% share in 2024 and remain the backbone for large floor areas because of their 30-50 m range and tolerance to obstacles. The electronic shelf label market size for RF systems will still grow, yet NFC's 16.21% CAGR reflects retailer appetite for customer-centric features. NFC-enabled labels pair with shopper smartphones to deliver instant product data and one-tap payments. South Korea's high mobile wallet penetration demonstrates how linking price display with checkout shortens visit times and lifts basket size, as observed in pilot data from 2024 rollouts. These wins encourage global grocery banners to budget NFC overlays inside new store builds. Meanwhile, infrared and visible light communication serve edge cases where the RF spectrum is congested or where health-care regulations restrict radio emissions. Trials using aisle-mounted LEDs for data backhaul show promise, although installation requires dense luminaire grids that raise capex.
Platform vendors now ship hybrid chips supporting both RF and NFC, so a single tag can be managed by the store network while still interacting with consumer devices. This dual-mode architecture mitigates the standards risk that restrains some procurement teams. Europe's pending harmonisation of NFC secure-element rules could further unlock deployment in pharmacies and electronics retailers that stock high-value goods. Hence technology choice is becoming an exercise in desired customer journey design rather than a purely engineering debate, reinforcing the multi-protocol trajectory inside the electronic shelf label market.
The Electronic Shelf Labels Market Report is Segmented by Product Type (LCD ESLs, Segmented E-Paper ESLs, and More), Communication Technology (Radio Frequency (RF), Near Field Communication (NFC), and More), Component (Displays, Batteries, Processors, and More), Store Type (Supermarkets, Hypermarkets, Specialty Stores, and More), and Geography.
Asia Pacific held 32.2% of 2024 revenue and leads growth at 15.23% CAGR through 2030. Government programmes in Japan compel convenience chains to reach full RFID or ESL coverage by 2025, and provincial subsidies in China lower investment barriers for small grocers. Component fabrication proximity cuts freight and duty costs, letting integrators bundle turnkey packages below the global average. Mobile-first consumers in South Korea further spur the adoption of NFC labels that sync with dominant e-wallets. Local display OEMs supply bespoke form factors within 8 weeks, accelerating pilot-to-scale cycles and cementing the region's status as both production and demand hub for the electronic shelf label market.
Europe exhibits mixed drivers. The EU Digital Product Passport enters force in 2026 and will require real-time access to ingredient and recycling data at the point of sale. ESL platforms are the logical conduit, yet compliance adds specification complexity and upfront cost. The EU Battery Directive 2027 also raises disposal obligations. Retailers offset these burdens through energy savings and reduced ticket waste. German service stations have already proven that high-visibility labels can survive outdoor fuel price boards, expanding addressable use cases.Southern European grocers adopt phased upgrades, prioritising fresh zones where dynamic markdowns prevent waste.
North America's uptake surged after Walmart began multi-state deployments in 2024. High wages drive a clear ROI from automating label changes. Retail culture is accustomed to digital signage, so customer acceptance hurdles are low. State-level privacy laws do, however, impose stricter rules on data collected from NFC interactions, forcing platform vendors to build compliant consent flows. Canadian grocers focus on bilingual templates that switch between English and French instantly, illustrating how localisation remains a critical requirement. Continued penetration in dollar-store and pharmacy channels is expected as vendors offer subscription financing that converts capex to opex inside electronic shelf label market contracts.