除毛蠟市場規模、佔有率、成長分析（依產品類型、成分、膚質、最終用途、價格、通路、地區分類）－2025-2032年產業預測

全球除毛蠟除毛市場預計在 2023 年達到 98 億美元，從 2024 年的 104.8 億美元成長到 2032 年的 178.7 億美元，在預測期（2025-2032 年）內以 6.9% 的複合年成長率成長。

全球除毛蠟市場正經歷顯著成長，這主要得益於人們日益增強的美學意識、不斷成長的可支配收入以及蓬勃發展的男士美容市場。女性和年輕消費者對除毛蠟的需求不斷成長，她們尋求高效的居家美容解決方案，因此更偏好DIY脫毛蠟產品。網紅和名人強化了無毛肌膚作為美的標準，從而鼓勵人們定期使用除毛蠟產品。美容院和水療中心的擴張也促進了需求的持續成長。此外，人工智慧、機器學習和區塊鏈等創新技術正在提升產品品質和消費者信任度，而物聯網和擴增實境技術則在最佳化用戶體驗，共同為除毛蠟市場創造了充滿活力的格局。

全球除毛蠟市場促進因素

全球除毛蠟市場的主要促進因素之一是消費者越來越偏好選擇持久性除毛方案而非暫時性除毛方法。隨著越來越多的人意識到除毛蠟的益處，例如肌膚更光滑、毛髮再生速度較慢，對這類產品的需求持續成長。此外，受社群媒體和美容潮流的影響，人們日益重視個人護理和儀容打理，這促使消費者尋求有效的除毛方法。專業除毛蠟服務的普及進一步推動了這一轉變，增強了消費者對除毛蠟作為可靠除毛方式的信心。

限制全球除毛蠟市場發展的因素

全球除毛蠟市場的主要限制因素之一是消費者越來越偏好選擇雷射除毛和家用除毛儀等替代方法。這些方法通常被認為更有效、更持久，對傳統蠟除毛構成了挑戰。此外，消費者對皮膚敏感性和除毛產品潛在過敏反應的認知不斷提高，導致一些消費者放棄使用除毛。同時，剃毛的便利性以及崇尚自然美、更溫和除毛方式的趨勢也阻礙了市場擴張，因為消費者希望找到符合自身價值觀和生活方式的產品。

全球除毛蠟市場趨勢

全球除毛蠟市場正經歷著向天然有機蠟配方的顯著轉變，這主要得益於消費者對成分清潔、永續產品的日益偏好。社群媒體達人和蓬勃發展的「清潔美容」運動對這一趨勢產生了深遠的影響，後者強調了使用天然成分對皮膚健康的益處。消費者越來越意識到化學產品的潛在負面影響，因此他們尋求更溫和、更安全、不易引起過敏反應的除毛蠟。為此，各大品牌紛紛改進產品，以滿足消費者對環保溫和除毛解決方案日益成長的需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

除毛蠟市場規模（依產品分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 軟蠟
  • 溫暖柔軟的蠟
  • 冷軟蠟
  • 預製蠟條
  • 巧克力蠟
• 硬蠟
  • 溫熱的硬蠟
  • 水果蠟
  • 糖蠟
  • 巧克力蠟

除毛蠟市場規模（依材質分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 有機的
• 合成

除毛蠟市場規模（依膚質分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 乾性皮膚
• 油性肌膚
• 正常皮膚
• 敏感肌膚

除毛蠟市場規模（按應用領域分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 臉
• 身體
• 比基尼

除毛蠟市場規模（按價格和複合年成長率分類）（2025-2032 年）

• 市場概覽
• 低的
• 中等的
• 高的

除毛蠟市場規模（依最終用途分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 男性
• 女士

除毛蠟市場規模（按分銷管道分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 線上通路
  • 電子商務網站
  • 公司自有網站
• 離線頻道
  • 大賣場/超級市場
  • 專賣店
  • 其他

除毛蠟市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年收益年比比較

主要企業簡介

• Reckitt（United Kingdom）
• Church & Dwight（United States）
• American International Industries（AII）（United States）
• Coty Inc.（United States）
• FILO BIANCO Srl（Italy）
• Perron Rigot（France）
• Sue Ismiel and Daughters（Australia）
• Rica Group（Italy）
• Starpil Wax Co.（Spain）
• The Darent Wax Company Ltd.（United Kingdom）
• Parissa Laboratories Inc.（Canada）
• Nova Wax（United States）
• Nacach Wax（United States）
• Cosmewax（Spain）
• The Body Care（India）
• Harley Wax（United Kingdom）
• Jax Wax Australia（Australia）
• Flamingo（United States）
• MarzenaBodyCare Inc.（New Zealand）
• Kera-Ban Wax Products（United States）

結論與建議

Global Hair Removal Wax Market size was valued at USD 9.8 billion in 2023 and is poised to grow from USD 10.48 billion in 2024 to USD 17.87 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global hair removal wax market is experiencing significant growth driven by an increasing beauty consciousness, higher disposable incomes, and a burgeoning male grooming segment. The demand for hair removal wax is being propelled by women and young adults seeking effective at-home grooming solutions, leading to a preference for DIY waxing products. Influencers and celebrities are reinforcing the trend of hair-free skin as a beauty standard, thereby encouraging regular usage of waxing items. The expansion of the salon and spa industry also contributes to ongoing demand. Additionally, innovative technologies like AI, machine learning, and blockchain are enhancing product quality and consumer trust, while IoT and AR are optimizing the user experience, creating a dynamic landscape for the hair removal wax market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Removal Wax market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Removal Wax Market Segments Analysis

Global Hair Removal Wax Market is segmented by Product, Ingredient, Skin Type, Application, Price, End Use, Distribution Channel and region. Based on Product, the market is segmented into Soft Wax and Hard Wax. Based on Ingredient, the market is segmented into Organic and Synthetic. Based on Skin Type, the market is segmented into Dry skin, Oily skin, Normal skin and Sensitive skin. Based on Application, the market is segmented into Face, Body and Bikini. Based on Price, the market is segmented into Low, Medium and High. Based on End Use, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Online channels and Offline channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Removal Wax Market

One of the key market drivers for the global hair removal wax market is the increasing consumer preference for long-lasting hair removal solutions over temporary alternatives. As more individuals become aware of the benefits of waxing, such as smoother skin and slower hair regrowth, demand for these products continues to grow. Additionally, the rise in grooming and personal care consciousness, fueled by social media influences and beauty trends, is encouraging consumers to seek effective hair removal methods. This shift is further supported by the expansion of professional waxing services, enhancing consumer confidence in using waxing as a reliable hair removal option.

Restraints in the Global Hair Removal Wax Market

One key market restraint for the global hair removal wax market is the increasing prevalence of consumer preference for alternative hair removal methods, such as laser treatments and at-home devices. These methods are often perceived as more effective and longer-lasting, posing a challenge to traditional waxing. Additionally, growing awareness of skin sensitivities and the potential for allergic reactions to wax products deter some consumers from using waxes. Moreover, the convenience of shaving and the rise of natural beauty trends favoring less invasive hair removal solutions further hinder market expansion, as consumers seek products that align with their values and lifestyles.

Market Trends of the Global Hair Removal Wax Market

The Global Hair Removal Wax market is witnessing a notable shift towards natural and organic wax formulations, driven by an increasing consumer preference for products featuring clean, sustainable ingredients. This trend is largely influenced by social media influencers and the burgeoning clean beauty movement, which highlight the advantages of using natural ingredients for skin health. Consumers are increasingly conscious of the potential adverse effects chemical-based products can have, leading them to seek out waxes that are gentler, safer, and less likely to cause allergic reactions. As a result, brands are responding by reformulating their offerings to align with this growing demand for eco-friendly, skin-friendly hair removal solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Hair Removal Wax Market Size by Product & CAGR (2025-2032)

• Market Overview
• Soft Wax
  • Warm soft wax
  • Cold soft wax
  • Pre-made wax strips
  • Chocolate wax
• Hard Wax
  • Warm hard wax
  • Fruit wax
  • Sugar wax
  • Chocolate wax

Global Hair Removal Wax Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Organic
• Synthetic

Global Hair Removal Wax Market Size by Skin Type & CAGR (2025-2032)

• Market Overview
• Dry skin
• Oily skin
• Normal skin
• Sensitive skin

Global Hair Removal Wax Market Size by Application & CAGR (2025-2032)

• Market Overview
• Face
• Body
• Bikini

Global Hair Removal Wax Market Size by Price & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Hair Removal Wax Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Hair Removal Wax Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online channels
  • E-commerce Website
  • Company-owned website
• Offline channels
  • Hypermarket/Supermarket
  • Specialty Stores
  • Others

Global Hair Removal Wax Market Size & CAGR (2025-2032)

• North America (Product, Ingredient, Skin Type, Application, Price, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Product, Ingredient, Skin Type, Application, Price, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Ingredient, Skin Type, Application, Price, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Ingredient, Skin Type, Application, Price, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Ingredient, Skin Type, Application, Price, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Reckitt (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American International Industries (AII) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FILO BIANCO S.r.l. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perron Rigot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sue Ismiel and Daughters (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rica Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starpil Wax Co. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Darent Wax Company Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parissa Laboratories Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nova Wax (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nacach Wax (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosmewax (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Care (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley Wax (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jax Wax Australia (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flamingo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MarzenaBodyCare Inc. (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kera-Ban Wax Products (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations