衛浴設備市場規模、佔有率、成長分析（按產品類型、按安裝類型、按材料、按最終用途、按分銷管道、按地區）—產業預測 2025-2032

預計2023年全球衛浴設備市場價值將達到155億美元，從2024年的164.6億美元成長到2032年的266.3億美元，預測期間（2025-2032年）的複合年成長率為6.2%。

快速的都市化和基礎設施的成長推動了住宅和商業空間對現代化衛浴解決方案的需求不斷成長。建築業的成長直接推動了對馬桶、水槽和水龍頭等關鍵衛浴設備產品的需求，促使製造商擴大生產規模，並透過多樣化的設計和卓越的品質進行創新。此外，技術進步在塑造衛浴產業方面發揮關鍵作用，節水沖水系統、智慧馬桶和感應式水龍頭等功能滿足了消費者對衛生、高效和環保的偏好。這些創新在住宅和商業市場中越來越受歡迎，不僅因為它們減少了資源消耗，還因為它們提高了使用者的舒適度。最終，這些趨勢極大地促進了全球衛浴設備產業的擴張和現代化。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

衛浴設備市場規模（依產品類型及複合年成長率）（2025-2032）

• 市場概況
• 馬桶水槽/抽水馬桶
• 淋浴設備
• 臉盆
• 浴缸
• 小便池
• 其他

衛浴設備市場規模（依安裝類型及複合年成長率）（2025-2032）

• 市場概況
• 落地式
• 壁掛式

衛浴設備市場規模：依材料及複合年成長率（2025-2032）

• 市場概況
• 陶瓷製品
• 瓷
• 玻璃
• 金屬
• 丙烯酸纖維
• 石頭
• 複合材料

衛浴設備市場規模：依最終用途及複合年成長率（2025-2032）

• 市場概況
• 住宅
• 商業的
  • 購物中心
  • 公共廁所
  • 辦公室
  • 教育機構
  • 其他

衛浴設備市場規模（依通路分類）及複合年成長率（2025-2032）

• 市場概況
• 直接地
• 間接地

衛浴設備市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• Roca Sanitario（Spain）
• Kohler Co.（United States）
• TOTO Ltd.（Japan）
• LIXIL Corporation（Japan）
• Geberit AG（Switzerland）
• Villeroy & Boch AG（Germany）
• Duravit AG（Germany）
• Ideal Standard International（Belgium）
• RAK Ceramics PJSC（UAE）
• Jaquar & Company（India）
• Hindware Home（India）
• CERA Sanitaryware Ltd.（India）
• Saudi Ceramic Company（Saudi Arabia）
• Lecico（Egypt）
• EczacIbasI（Turkey）
• Porcelanosa Grupo（Spain）
• Hansgrohe SE（Germany）
• Dornbracht GmbH & Co. KG（Germany）
• Siam Cement Group（Thailand）
• Somany Ceramics Ltd.（India）

結論和建議

Global Sanitary Ware Market size was valued at USD 15.5 billion in 2023 and is poised to grow from USD 16.46 billion in 2024 to USD 26.63 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The global sanitary ware market is driven by rapid urbanization and infrastructural growth, leading to increased demand for residential and commercial spaces, which necessitate modern bathroom solutions. This rise in construction directly boosts the need for key sanitary products such as toilets, basins, and faucets, prompting manufacturers to scale production and innovate with diverse designs and superior quality. Furthermore, technological advancements play a crucial role in shaping the industry, with features like water-saving flush systems, smart toilets, and sensor-activated faucets addressing consumer preferences for hygiene, efficiency, and eco-friendliness. These innovations not only reduce resource consumption but also enhance user comfort, making them increasingly popular across residential and commercial markets. Ultimately, these trends contribute significantly to the expansion and modernization of the global sanitary ware landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sanitary Ware market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sanitary Ware Market Segments Analysis

Global Sanitary Ware Market is segmented by Product Type, Mounting Type, Material, End Use, Distribution Channel and region. Based on Product Type, the market is segmented into Toilet Sinks/Water Closets, Showers, Washbasins, Bathtubs, Urinals and Others. Based on Mounting Type, the market is segmented into Floor mounted and Wall-mounted. Based on Material, the market is segmented into Ceramic, Porcelain, Glass, Metal, Acrylic, Stone and Composite Material. Based on End Use, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Direct and Indirect. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sanitary Ware Market

The global sanitary ware market is significantly influenced by the surge in urbanization and the continuous development of residential, commercial, and hospitality infrastructures. This expansion leads to a heightened demand for advanced bathroom solutions such as toilets, basins, faucets, and showers, driven by ongoing construction endeavors. As the market evolves, manufacturers are motivated to innovate and enhance product quality, which not only meets consumer expectations but also fosters a competitive environment. This dynamic encourages companies to broaden their production capabilities, ultimately facilitating substantial growth in the sanitary ware sector and responding effectively to the needs of a modernized society.

Restraints in the Global Sanitary Ware Market

The global sanitary ware market encounters significant challenges due to intense competition among various local and international manufacturers. This competitive landscape leads to frequent price wars, complicating brand loyalty efforts and putting pressure on innovation, ultimately restricting profitability and hindering market share growth. Established brands often overshadow smaller players, making it difficult for them to thrive and compete effectively. Consequently, these dynamics can impede the overall expansion of the market, as the presence of numerous competitors creates an environment where continuous improvement and differentiation become essential for survival. Efforts to maintain a competitive edge may further strain resources within the industry.

Market Trends of the Global Sanitary Ware Market

The global sanitary ware market is witnessing a marked transition towards innovative smart bathroom solutions, elevating the focus on technologies such as AI, IoT, and touchless systems. This surge in smart products, including advanced toilets, sensor-equipped faucets, and automated hygiene systems, aligns with consumer demand for enhanced convenience, hygiene, and sustainability. The growing inclination towards premium fixtures reflects an evolving lifestyle that prioritizes user-friendly, high-tech options, further driving market expansion. As consumers increasingly seek smarter, more efficient bathroom solutions, manufacturers are propelled to innovate and diversify their offerings, cementing smart technology as a pivotal trend shaping the future of sanitary ware.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sanitary Ware Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Toilet Sinks/Water Closets
• Showers
• Washbasins
• Bathtubs
• Urinals
• Others

Global Sanitary Ware Market Size by Mounting Type & CAGR (2025-2032)

• Market Overview
• Floor mounted
• Wall-mounted

Global Sanitary Ware Market Size by Material & CAGR (2025-2032)

• Market Overview
• Ceramic
• Porcelain
• Glass
• Metal
• Acrylic
• Stone
• Composite Material

Global Sanitary Ware Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial
  • Shopping Malls
  • Public lavatory
  • Offices
  • Educational Institute
  • Others

Global Sanitary Ware Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Direct
• Indirect

Global Sanitary Ware Market Size & CAGR (2025-2032)

• North America (Product Type, Mounting Type, Material, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Mounting Type, Material, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Mounting Type, Material, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Mounting Type, Material, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Mounting Type, Material, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Roca Sanitario (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kohler Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TOTO Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LIXIL Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geberit AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Villeroy & Boch AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duravit AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ideal Standard International (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RAK Ceramics PJSC (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jaquar & Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hindware Home (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CERA Sanitaryware Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saudi Ceramic Company (Saudi Arabia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lecico (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EczacIbasI (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porcelanosa Grupo (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hansgrohe SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dornbracht GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siam Cement Group (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Somany Ceramics Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations