美容補品市場規模、佔有率、成長分析、2025-2032 年產業預測（按產品類型、形式、目標群體、分銷管道和地區）

預計 2023 年全球美容補充品市場價值將達到 43 億美元，從 2024 年的 47.1 億美元成長到 2032 年的 98.1 億美元，預測期內（2025-2032 年）的複合年成長率為 9.6%。

全球美容補充劑市場正經歷強勁成長，這得益於消費者對護膚、護髮和抗衰老產品日益成長的興趣。美妝達人的影響力日益增強，以及個性化健康趨勢的興起，進一步刺激了該領域的投資。關鍵促進因素包括營養保健品和清潔產品配方的創新，以及對膠原蛋白蛋白和草本配方的需求激增。該產業正朝著成分透明化的方向發展，消費者也青睞經過科學檢驗、植物來源和永續的產品。此外，融合了益生菌、維生素、海洋萃取物和植物適應原的「由內而外的美麗」產品也越來越受歡迎。這一發展反映了人們向整體美容解決方案的重大轉變。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

美容補品市場規模（依產品類型及複合年成長率）（2025-2032）

• 市場概況
• 維他命
• 礦物
• 膠原蛋白
• 胺基酸
• 草藥補充劑

美容補品市場規模：按類型及複合年成長率（2025-2032）

• 市場概況
• 藥片
• 膠囊
• 粉末
• 液體
• 軟糖

美容補品市場規模：目標細分市場及複合年成長率（2025-2032）

• 市場概況
• 女士
• 男性
• 青少年
• 進階的

美容補品市場規模（按分銷管道和複合年成長率）(2025-2032)

• 市場概況
• 網路零售
• 大賣場
• 健康食品店
• 藥局

美容補品市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• Amway Corp
• Nestle
• Herbalife Nutrition
• Unilever
• Nutrafol
• H&H Group
• Swisse Wellness
• Ritual
• HUM Nutrition Inc.
• The Nue Co.
• Plix：The Plant Fix
• Wellbeing Nutrition
• Chicnutrix
• Oziva
• Vida Glow
• Love Wellness
• Kenvue
• NOW Foods

結論和建議

Global Beauty Supplement Market size was valued at USD 4.3 billion in 2023 and is poised to grow from USD 4.71 billion in 2024 to USD 9.81 billion by 2032, growing at a CAGR of 9.6% during the forecast period (2025-2032).

The global beauty supplement market is experiencing heightened growth driven by an increasing consumer focus on skincare, haircare, and anti-aging products. The rising influence of beauty influencers and personalized wellness trends is further spurring investments in this sector. Key drivers include a surge in demand for collagen-based and herbal formulations, alongside innovations in nutraceuticals and clean product formulations. The industry is evolving towards ingredient transparency, with consumers favoring plant-based, sustainable options that are scientifically validated. Additionally, beauty-from-within products, featuring blends of probiotics, vitamins, marine extracts, and botanical adaptogens, are gaining traction, as more consumers adopt these supplements for enduring aesthetic improvements and to promote healthy skin, hair, and nails. This landscape reflects a significant shift towards holistic beauty solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beauty Supplement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beauty Supplement Market Segments Analysis

Global Beauty Supplement Market is segmented by Product type, Form, Target audience, Distribution channel and region. Based on Product type, the market is segmented into Vitamins, Minerals, Collagen, Amino Acids and Herbal Supplements. Based on Form, the market is segmented into Tablets, Capsules, Powders, Liquids and Gummies. Based on Target audience, the market is segmented into Women, Men, Teenagers and Seniors. Based on Distribution channel, the market is segmented into Online Retail, Hypermarkets, Health Stores and Pharmacies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beauty Supplement Market

The Global Beauty Supplement market is significantly influenced by the evolving consumer attitudes and preferences towards proactive skincare solutions. Individuals are increasingly moving away from relying solely on topical treatments to enhance their skin's appearance and are now seeking ingestible products designed to nurture the health of skin, hair, and nails from within. Popular beauty supplements include collagen, biotin, various vitamins, and antioxidants that support anti-aging, hydration, and skin brightening. The endorsement of daily supplementation by influencers and dermatologists further emphasizes the importance of beauty supplements as integral to a holistic lifestyle, thereby elevating their relevance in the quest for long-term wellness.

Restraints in the Global Beauty Supplement Market

A significant challenge facing the global beauty supplement market is the absence of unified regulations across different regions. Various markets, notably in Europe and Asia, impose stricter and differing standards regarding labeling, ingredient specifications, and health claims compared to the food supplement categorization by the U.S. Food and Drug Administration (FDA). This lack of regulatory consistency complicates the processes for global brands, particularly when launching new products or expanding into diverse markets. Additionally, the inconsistency can lead to consumer confusion and skepticism regarding the efficacy and safety of beauty supplements, ultimately hindering market growth and brand trust.

Market Trends of the Global Beauty Supplement Market

The Global Beauty Supplement market is witnessing a significant shift towards vegan and plant-based products, driven by a growing consumer preference for ethical, sustainable, and cruelty-free options. This trend highlights an increasing awareness of dietary choices that align with personal values, leading to a surge in demand for herbal formulations rooted in traditional practices, such as Ayurvedic and traditional Chinese medicine, featuring popular ingredients like tulsi, goji berries, and licorice. Additionally, the rise of innovative, non-animal collagen substitutes caters to the expanding vegan demographic, signaling a transformative shift in product offerings that embrace a more holistic and environmentally conscious approach to beauty care.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Beauty Supplement Market Size by Product type & CAGR (2025-2032)

• Market Overview
• Vitamins
• Minerals
• Collagen
• Amino Acids
• Herbal Supplements

Global Beauty Supplement Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tablets
• Capsules
• Powders
• Liquids
• Gummies

Global Beauty Supplement Market Size by Target audience & CAGR (2025-2032)

• Market Overview
• Women
• Men
• Teenagers
• Seniors

Global Beauty Supplement Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Hypermarkets
• Health Stores
• Pharmacies

Global Beauty Supplement Market Size & CAGR (2025-2032)

• North America (Product type, Form, Target audience, Distribution channel)
  • US
  • Canada
• Europe (Product type, Form, Target audience, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product type, Form, Target audience, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product type, Form, Target audience, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product type, Form, Target audience, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amway Corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrafol
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&H Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisse Wellness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ritual
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HUM Nutrition Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Nue Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plix: The Plant Fix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellbeing Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicnutrix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oziva
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vida Glow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Love Wellness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenvue
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations