虛擬旅遊軟體市場規模、佔有率和成長分析（按平台類型、部署方法、功能、應用、最終用戶類型和地區）- 產業預測（2025-2032）

預計2023年全球虛擬旅遊軟體市場價值將達31.2億美元，到2032年將成長至117.6億美元，預測期內（2025-2032年）複合年成長率將達到15.89%。

虛擬體驗需求的不斷成長，推動了房地產、旅遊、教育和零售等各行各業虛擬導覽軟體的發展。 3D渲染、人工智慧和虛擬實境 (VR) 等增強功能正在徹底改變企業的營運方式和與客戶互動的方式。隨著企業不斷尋求與消費者建立聯繫的創新方式，客戶參與資產的數位轉型正在推動虛擬導覽軟體市場的擴張。即時導覽、360° 全景視圖和虛擬舞台等功能持續推動著產業發展。虛擬導覽平台的擴充性和互動性可實現個人化的數位體驗，並提高跨管道的受眾參與度。企業正在採用這項技術來擴大其國際影響力，降低實體基礎設施成本，同時為客戶提供按需存取服務。

目錄

介紹

• 分析目的
• 市場覆蓋
• 定義

分析方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 市場概況與展望
• 供需趨勢分析
• 按細分市場進行機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特分析

關鍵市場考量因素

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場魅力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析
• 案例研究
• 客戶和購買標準分析

全球虛擬旅遊軟體市場規模及依平台類型分類的複合年成長率（2025-2032）

• 市場概覽
• 雲端基礎
• 本地

全球虛擬旅遊軟體市場規模及依部署方式分類的複合年成長率（2025-2032）

• 市場概覽
• 自託管
• 管理

全球虛擬旅遊軟體市場規模及複合年成長率（按功能分類）（2025-2032）

• 市場概覽
• 360度虛擬遊覽
• 高解析度影像合成
• 互動功能
• 虛擬實境 (VR) 支持
• 擴增實境(AR) 整合

全球虛擬旅遊軟體市場規模及複合年成長率（按應用分類）（2025-2032）

• 市場概覽
• 房地產
• 飯店業
• 零售
• 教育
• 醫療保健

全球虛擬旅遊軟體市場規模及依最終使用者類型分類的複合年成長率（2025-2032）

• 市場概覽
• 專業攝影師
• 房地產經紀人
• 業主
• 教育機構
• 醫療保健提供者

全球虛擬旅遊軟體市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭格局

• 前五大公司對比
• 主要企業的市場定位（2024年）
• 主要企業採取的策略
• 近期市場趨勢
• 主要企業市場佔有率（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益同比對比（2022-2024 年）

主要企業簡介

• 360 Degree Tours
• Airbnb
• HomeAway
• Real Estate Photography
• VRBO
• Panoramas
• Virtual Walkthrough
• Guided Tours
• Zillow
• 3D Virtual Tour

結論和建議

Global Virtual Tour Software Market size was valued at USD 3.12 billion in 2023 and is poised to grow from USD 3.62 billion in 2024 to USD 11.76 billion by 2032, growing at a CAGR of 15.89% during the forecast period (2025-2032).

The rising demand for virtual experiences is propelling the growth of virtual tour software across various industries, including real estate, tourism, education, and retail. Enhanced functionalities like 3D rendering, artificial intelligence, and virtual reality are revolutionizing how organizations operate and engage customers. The digital transformation of customer engagement assets is driving expansion within the virtual tour software market, as companies seek innovative methods to connect with consumers. With features such as live-guided tours, 360° views, and virtual staging, the industry is poised for continued evolution. The scalability and interactivity of virtual tour platforms enable personalized digital experiences and increased audience engagement across multiple channels. Businesses are increasingly adopting this technology to broaden their global reach and reduce physical infrastructure costs while offering on-demand access to customers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Virtual Tour Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Virtual Tour Software Market Segments Analysis

The global virtual tour software market is segmented into platform type, deployment mode, functionality, application, end-user type, and region. By platform type, the market is classified into cloud-based and on-premise. Depending on the deployment mode, it is bifurcated into self-hosted and managed. According to functionality, the market is divided into 360-degree Virtual Tours, High-Resolution Image Stitching, Interactive Features, Virtual Reality (VR) Support, and Augmented Reality (AR) Integration. As per the application, it is categoried into real estate, hospitality, retail, education, and healthcare. As per end-user type, it is categorized into professional photographers, real estate agents, business owners, educational institutions, and healthcare providers. Regionally, it is analysed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Driver of the Global Virtual Tour Software Market

The growth of globalization has prompted businesses to operate within increasingly remote environments, leading various sectors such as real estate, education, tourism, and healthcare to adopt virtual tour solutions aimed at enhancing user engagement and service accessibility. The appeal of immersive 360-degree tours for showcasing properties, museums, and educational campuses has driven significant adoption of this technology across both developed and emerging markets. This trend highlights the potential for virtual tours to transform how industries interact with their audiences, providing a richer, more interactive experience that caters to the demands of a global customer base.

Restraints in the Global Virtual Tour Software Market

The Global Virtual Tour Software market faces significant challenges due to the initial costs associated with advanced technology and necessary customizations, which can be particularly burdensome for small and medium-sized enterprises. Additionally, the need for specialized staff training adds to the financial strain. Implementing these complex systems on-site necessitates a dedicated in-house IT team to manage and maintain them, presenting a barrier for many businesses lacking such technical expertise. This combination of high upfront investment and limited IT support can hinder the widespread adoption of virtual tour technology, ultimately restricting its utilization across various market segments.

Market Trends of the Global Virtual Tour Software Market

The Global Virtual Tour Software market is witnessing a robust trend toward AI-driven personalization and automation, transforming the user experience by enhancing interactivity and engagement. By incorporating artificial intelligence into their platforms, companies are streamlining processes like image stitching, object recognition, and content tagging, thereby enabling rapid creation of immersive tours. This technology facilitates personalized user journeys, allowing individuals to receive intelligent content recommendations based on their unique preferences. As a result, consumers enjoy highly contextualized virtual experiences that cater to their interests, driving demand for sophisticated and dynamic offerings in the virtual tour landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Virtual Tour Software Market Size by Platform type & CAGR (2025-2032)

• Market Overview
• Cloud-based
• On-premise

Global Virtual Tour Software Market Size by Deployment mode & CAGR (2025-2032)

• Market Overview
• Self-hosted
• Managed

Global Virtual Tour Software Market Size by Functionality & CAGR (2025-2032)

• Market Overview
• 360-degree Virtual Tours
• High-Resolution Image Stitching
• Interactive Features
• Virtual Reality (VR) Support
• Augmented Reality (AR) Integration

Global Virtual Tour Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Real Estate
• Hospitality
• Retail
• Education
• Healthcare

Global Virtual Tour Software Market Size by End User type & CAGR (2025-2032)

• Market Overview
• Professional Photographers
• Real Estate Agents
• Business Owners
• Educational Institutions
• Healthcare Providers

Global Virtual Tour Software Market Size & CAGR (2025-2032)

• North America (Platform type, Deployment mode, Functionality, Application, End User type)
  • US
  • Canada
• Europe (Platform type, Deployment mode, Functionality, Application, End User type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform type, Deployment mode, Functionality, Application, End User type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform type, Deployment mode, Functionality, Application, End User type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform type, Deployment mode, Functionality, Application, End User type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• 360 Degree Tours
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeAway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Real Estate Photography
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VRBO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panoramas
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virtual Walkthrough
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guided Tours
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zillow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3D Virtual Tour
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations