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市場調查報告書
商品編碼
1457125

虛擬旅遊軟體市場 – 2024 年至 2029 年預測

Virtual Tour Software Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 120 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

虛擬旅遊軟體市場預計將以 17.15% 的複合年成長率成長，從 2022 年的 8.55 億美元增至 2029 年的 25.89 億美元。

由於 VR、AR 和 MR 設備的普及，虛擬旅遊軟體市場正在不斷成長。促進以目的地為基礎的行銷的虛擬旅遊軟體是虛擬實境不斷成長的應用之一。許多行業，包括教育、汽車、製造、安全、房地產、旅遊和酒店業，都在使用該軟體作為與消費者互動的新行銷策略。透過使用虛擬解決方案，行銷計劃有望提高客戶滿意度並增加互動會話。

市場促進因素：

  • 最終用戶不斷成長的需求正在推動市場成長。

對虛擬旅遊的需求不斷成長，以及房地產、旅遊、教育和汽車行業等多個行業對虛擬旅遊軟體的採用，推動了對虛擬旅遊軟體的需求。例如，2022 年 6 月，虛擬地圖企業 Concept3D 與高等教育參與公司 Pathify 合作，為大學和教育機構提供 3D 地圖服務。此外，zSpace 是一家教育科技公司，為特定硬體創建互動式擴增實境(AR) 體驗。 zSpace 為交通運輸、農業科學、先進製造和健康科學等關鍵產業提供身臨其境型學習資源。

  • 擴大房地產領域應用支援市場拓展

由於虛擬旅遊軟體具有身臨其境型，因此在房地產行業中的應用越來越多。透過整合虛擬實境，房地產仲介可以瞄準合適的買家，提供 360 度虛擬遊覽，並產生有針對性的銷售線索。此外，提供 360 度虛擬房產遊覽可以增加收益。虛擬旅遊使房地產經紀人能夠提供優質的客戶服務，並增加所提供的房產獲得更高價格的可能性。虛擬旅遊軟體還可以提高整體競標，並允許接受清單競標的房地產仲介業者增加銷售收益。例如，知名房地產科技公司 Square Yards 宣布，由於住宅房地產需求不斷成長，2023 會計年度收益成長 70%，達到 670.55 盧比。該公司2021-2022會計年度的收益為395.66盧比。公司整體收益的主要來源之一是房地產行業。

北美預計將佔據重要佔有率

技術創新的進步、關鍵最終用戶的成長以及增強擴增實境(AR) 和虛擬實境 (VR) 的有利投資正在對包括美國在內的北美主要經濟體對虛擬旅遊軟體的市場需求產生積極影響。 。根據世界旅遊理事會《旅行與旅遊經濟影響2023年全球趨勢》報告，2022年，旅遊業對美國GDP的貢獻達到約2兆美元，較2021年成長16.9%。此外，據同一消息人士稱，2023年對GDP的貢獻預計將達到2.2兆美元。例如，2023 年 10 月，第一夫人吉爾·拜登在國家公民日啟動了新的白宮虛擬之旅。這次虛擬遊覽由Google街景技術提供支持，是白宮、谷歌藝術與文化和谷歌地圖之間的合作。

市場開拓：

  • 2024 年1 月：iGUIDE 製造商Planitar Inc. 宣布推出IGUIDE Instant，這是一款全新的AI 驅動數位解決方案，重新定義了房地產攝影中的3D 虛擬遊覽和互動式平面圖。此新解決方案是iGUIDE 獨有的。使用AI 技術和PLANIX 相機系統中，我們呈現了3D虛擬遊覽。
  • 2023年12月：Instra360宣布與Release合作，旨在使用Insta360的「360相機技術」和Release的虛擬遊覽系統。
  • 2022 年 5 月：英特爾公司在加州推出虛擬英特爾博物館，讓外地遊客可以探索博物館資料、瀏覽博物館樓層並與展品互動。為此，我們創建了 3D 互動式虛擬導覽。

目錄

第1章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關利益者的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現
  • 分析師觀點

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章虛擬旅遊軟體市場：依類型

  • 介紹
  • 360度虛擬遊覽
    • 市場趨勢和機遇
    • 成長前景
    • 地理盈利洞察
  • 3D虛擬遊覽
    • 市場趨勢和機遇
    • 成長前景
    • 地理盈利洞察
  • 虛擬實境之旅
    • 市場趨勢和機遇
    • 成長前景
    • 地理盈利洞察

第6章 虛擬旅遊軟體市場：依部署分類

  • 介紹
  • 雲
    • 市場趨勢和機遇
    • 成長前景
    • 地理盈利洞察
  • 本地
    • 市場趨勢和機遇
    • 成長前景
    • 地理盈利洞察

第7章 虛擬旅遊軟體市場：依最終使用者分類

  • 介紹
  • 教育
    • 市場趨勢和機遇
    • 成長前景
    • 地理盈利洞察
  • 觀光
    • 市場趨勢和機遇
    • 成長前景
    • 地理盈利洞察
  • 車
    • 市場趨勢和機遇
    • 成長前景
    • 地理盈利洞察
  • 房地產
    • 市場趨勢和機遇
    • 成長前景
    • 地理盈利洞察
  • 其他
    • 市場趨勢和機遇
    • 成長前景
    • 地理盈利洞察

第8章 虛擬旅遊軟體市場：按地區

  • 介紹
  • 北美洲
    • 按類型
    • 按發展
    • 按最終用戶
    • 按國家/地區
  • 南美洲
    • 按類型
    • 按發展
    • 按最終用戶
    • 按國家/地區
  • 歐洲
    • 按類型
    • 按發展
    • 按最終用戶
    • 按國家/地區
  • 中東/非洲
    • 按類型
    • 按發展
    • 按最終用戶
    • 按國家/地區
  • 亞太地區
    • 按類型
    • 按發展
    • 按最終用戶
    • 按國家/地區

第9章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 有競爭力的儀表板

第10章 公司簡介

  • CloudPano
  • RTV Inc.
  • Concept3D（3D BIM Design）
  • Klapty
  • Kuula LLC
  • Matterport Inc.
  • My360（Plush Global Media）
  • 3DVista
  • EyeSpy360
  • Capterra Inc.
簡介目錄
Product Code: KSI061614882

The virtual tour software market is projected to grow at a CAGR of 17.15% to reach US$2.589 billion in 2029 from US$0.855 billion in 2022.

The virtual tour software market is increasing due to the proliferation of VR, AR, and MR devices. The software for virtual tours that facilitates destination-based marketing is one of the expanding uses for virtual reality. Many industries are using this software as a new marketing tactic to increase consumer interaction, including education, automotive, manufacturing, security, real estate, tourism, and hospitality. Through the use of a virtual solution, the marketing plan is anticipated to enhance client satisfaction and increase interaction sessions.

Market Driver:

  • Growing Demand from End-Users is driving the market growth.

The need for virtual tour software is being driven by the growing demand for virtual tourism as well as the adoption of the program by several industries, including real estate, tourism, education, and the automotive sector. For instance, in June 2022, the virtual mapping business Concept3D partnered with Pathify, a higher education engagement company, to offer 3D mapping services to colleges and institutions. Additionally, zSpace is an edtech company that creates interactive augmented reality (AR) experiences for specific hardware. It provides immersive learning resources for important industries like transportation, agriscience, advanced manufacturing, and health sciences.

  • Growing Applicability in Real-Estate sector is augmenting the market expansion.

The adoption of virtual tour software is increasing in real estate as virtual tour software is immersive, they are becoming more common in the real estate industry. Real estate brokers can more successfully target the correct buyers, offer 360 virtual tours, and uncover targeted leads by integrating virtual reality. Moreover, offering 360-degree virtual tours of a property can also result in higher earnings. Virtual tours offer realtors the ability to offer superior customer service, which increases the likelihood that the offered property will fetch a higher price. The virtual tour software also enhances the overall bid value, real estate brokers who accept bids for their listings can also boost their revenues from sales. For instance, renowned proptech company Square Yards has announced a 70% rise in FY23 revenues, at Rs. 670.5 crores, driven by the growing demand for residential real estate. In 2021-2022, the company's revenue was Rs. 395.6 crore. One of the main sources of the company's overall revenue was the real estate industry.

North America is anticipated to account for a considerable share

The growing technological innovation coupled with the bolstering growth in major end-users and favorable investment to bolster Augmented Reality (AR) and Virtual Reality (VR) have positively impacted the market demand for virtual tour software in major North American economies such as the USA. According to the World Travel and Tourism Council's "Travel & Tourism Economic Impact 2023 Global Trends" report, in 2022, the tourism sector's contribution to U.S GDP reached nearly US$2 trillion which represents a 16.9% increase over 2021. Furthermore, as per the same source, the GDP contribution is expected to reach US$2.2 trillion in 2023. Moreover, the recent launches of virtual tours in the USA are also paving the way for market growth, for instance, in October 2023, First Lady Jill Biden launched a new virtual tour of the White House on National Civics Day. The virtual tour displayed Google's Street View Technology and came as a collaboration of the White House with Google Arts & Culture and Google Maps

Market Development:

  • In January 2024: Maker of "iGUIDE" Planitar Inc. introduced "IGUIDE Instant" a new AI-powered digital solution to redefine 3D virtual tour and interactive floor plans in real estate photography. The new solution uses iGUIDE proprietary AI technology and PLANIX camera system to captivate 3D virtual tours.
  • In December 2023: Instra360 announced a partnership with Release which aimed to use Insta360's "360 Camera Technology" with Release's virtual tour system. The new platform would feature free floor plan modification, comprehensive editing tool kit, and AI virtual renovation.
  • In May 2022: Intel Corporation launched its virtual Intel Museum, located in California, to allow distant visitors to examine museum material, navigate museum floors, and engage with exhibits, the company built 3D interactive virtual tours.

Segmentation:

By Type

  • 360 Virtual Tour
  • 3D Virtual Tour
  • Virtual Reality Tour

By Deployment

  • Cloud
  • On-Premise

By End-User

  • Education
  • Tourism
  • Automotive
  • Real Estate
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Singapore
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits for the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. VIRTUAL TOUR SOFTWARE MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. 360 Virtual Tour
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness Insights
  • 5.3. 3D Virtual Tour
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness Insights
  • 5.4. Virtual Reality Tour
    • 5.4.1. Market Trends and Opportunities
    • 5.4.2. Growth Prospects
    • 5.4.3. Geographic Lucrativeness Insights

6. VIRTUAL TOUR SOFTWARE MARKET BY DEPLOYMENT

  • 6.1. Introduction
  • 6.2. Cloud
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness Insights
  • 6.3. On-Premise
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness Insights

7. VIRTUAL TOUR SOFTWARE MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Education
    • 7.2.1. Market Trends and Opportunities
    • 7.2.2. Growth Prospects
    • 7.2.3. Geographic Lucrativeness Insights
  • 7.3. Tourism
    • 7.3.1. Market Trends and Opportunities
    • 7.3.2. Growth Prospects
    • 7.3.3. Geographic Lucrativeness Insights
  • 7.4. Automotive
    • 7.4.1. Market Trends and Opportunities
    • 7.4.2. Growth Prospects
    • 7.4.3. Geographic Lucrativeness Insights
  • 7.5. Real Estate
    • 7.5.1. Market Trends and Opportunities
    • 7.5.2. Growth Prospects
    • 7.5.3. Geographic Lucrativeness Insights
  • 7.6. Others
    • 7.6.1. Market Trends and Opportunities
    • 7.6.2. Growth Prospects
    • 7.6.3. Geographic Lucrativeness Insights

8. VIRTUAL TOUR SOFTWARE MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Deployment
    • 8.2.3. By End-User
    • 8.2.4. By Country
      • 8.2.4.1. USA
        • 8.2.4.1.1. Market Trends and Opportunities
        • 8.2.4.1.2. Growth Prospects
      • 8.2.4.2. Canada
        • 8.2.4.2.1. Market Trends and Opportunities
        • 8.2.4.2.2. Growth Prospects
      • 8.2.4.3. Mexico
        • 8.2.4.3.1. Market Trends and Opportunities
        • 8.2.4.3.2. Growth Prospects
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Deployment
    • 8.3.3. By End-User
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
        • 8.3.4.1.1. Market Trends and Opportunities
        • 8.3.4.1.2. Growth Prospects
      • 8.3.4.2. Argentina
        • 8.3.4.2.1. Market Trends and Opportunities
        • 8.3.4.2.2. Growth Prospects
      • 8.3.4.3. Others
        • 8.3.4.3.1. Market Trends and Opportunities
        • 8.3.4.3.2. Growth Prospects
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Deployment
    • 8.4.3. By End-User
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
        • 8.4.4.1.1. Market Trends and Opportunities
        • 8.4.4.1.2. Growth Prospects
      • 8.4.4.2. Germany
        • 8.4.4.2.1. Market Trends and Opportunities
        • 8.4.4.2.2. Growth Prospects
      • 8.4.4.3. France
        • 8.4.4.3.1. Market Trends and Opportunities
        • 8.4.4.3.2. Growth Prospects
      • 8.4.4.4. Italy
        • 8.4.4.4.1. Market Trends and Opportunities
        • 8.4.4.4.2. Growth Prospects
      • 8.4.4.5. Spain
        • 8.4.4.5.1. Market Trends and Opportunities
        • 8.4.4.5.2. Growth Prospects
      • 8.4.4.6. Others
        • 8.4.4.6.1. Market Trends and Opportunities
        • 8.4.4.6.2. Growth Prospects
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Deployment
    • 8.5.3. By End-User
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
        • 8.5.4.1.1. Market Trends and Opportunities
        • 8.5.4.1.2. Growth Prospects
      • 8.5.4.2. UAE
        • 8.5.4.2.1. Market Trends and Opportunities
        • 8.5.4.2.2. Growth Prospects
      • 8.5.4.3. Others
        • 8.5.4.3.1. Market Trends and Opportunities
        • 8.5.4.3.2. Growth Prospects
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Deployment
    • 8.6.3. By End-User
    • 8.6.4. By Country
      • 8.6.4.1. China
        • 8.6.4.1.1. Market Trends and Opportunities
        • 8.6.4.1.2. Growth Prospects
      • 8.6.4.2. Japan
        • 8.6.4.2.1. Market Trends and Opportunities
        • 8.6.4.2.2. Growth Prospects
      • 8.6.4.3. India
        • 8.6.4.3.1. Market Trends and Opportunities
        • 8.6.4.3.2. Growth Prospects
      • 8.6.4.4. South Korea
        • 8.6.4.4.1. Market Trends and Opportunities
        • 8.6.4.4.2. Growth Prospects
      • 8.6.4.5. Australia
        • 8.6.4.5.1. Market Trends and Opportunities
        • 8.6.4.5.2. Growth Prospects
      • 8.6.4.6. Singapore
        • 8.6.4.6.1. Market Trends and Opportunities
        • 8.6.4.6.2. Growth Prospects
      • 8.6.4.7. Indonesia
        • 8.6.4.7.1. Market Trends and Opportunities
        • 8.6.4.7.2. Growth Prospects
      • 8.6.4.8. Others
        • 8.6.4.8.1. Market Trends and Opportunities
        • 8.6.4.8.2. Growth Prospects

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. CloudPano
  • 10.2. RTV Inc.
  • 10.3. Concept3D (3D BIM Design)
  • 10.4. Klapty
  • 10.5. Kuula LLC
  • 10.6. Matterport Inc.
  • 10.7. My360 (Plush Global Media)
  • 10.8. 3DVista
  • 10.9. EyeSpy360
  • 10.10. Capterra Inc.