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數位招聘平台市場規模、佔有率、成長分析（按部署模式、按用戶類型、按核心功能、按垂直行業、按公司規模和按地區）- 行業預測，2025 年至 2032 年

市場調查報告書

商品編碼

1772656

數位招聘平台市場規模、佔有率、成長分析（按部署模式、按用戶類型、按核心功能、按垂直行業、按公司規模和按地區）- 行業預測，2025 年至 2032 年

Digital Adoption Platform Market Size, Share, and Growth Analysis, By Deployment Mode, By User Type, By Core Functionality, By Industry Vertical, By Company Size, By Region - Industry Forecast 2025-2032

出版日期: 2025年07月13日 | 出版商:

SkyQuest | 英文 186 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023 年全球數位招聘平台市場規模價值 8.3 億美元，預計將從 2024 年的 9.9 億美元成長到 2032 年的 40.3 億美元，預測期內（2025-2032 年）的複合年成長率為 19.2%。

全球數位化應用平台市場正經歷顯著成長，這得益於先進軟體解決方案的湧現、各行各業持續的數位轉型、頻繁的軟體更新以及對數據主導洞察需求的激增。隨著軟體日益複雜，最終用戶面臨陡峭的學習曲線，而數位應用平台 (DAP) 透過簡化用戶互動和導航有效地緩解了這個難題。這種複雜性正在推動對數位化應用解決方案的需求。此外，DAP 提供必要的使用者行為分析，增強了企業理解軟體互動的能力，進一步推動了對這些平台的需求。最終，這些因素的整合表明，數位化應用平台在推動現代企業用戶參與和生產力方面發揮關鍵作用。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益同比對比（2022-2024 年）

主要企業簡介

Whatfix（USA）
Pendo.io, Inc.（USA）
Appcues（USA）
UserGuiding（USA）
Userpilot Inc（USA）
Apty Inc.（USA）
Userlane（Germany）
Chameleon（USA）
Gainsight PX（USA）
SAP Enable Now（Germany）
Inline Manual Ltd.（UK）
Spekit（USA）
Lemon Learning（France）
Newired（Italy）
ClickLearn ApS（Denmark）
Toonimo（USA）
MyGuide by EdCast（USA）
iorad（USA）
Ziplyne（USA）

結論和建議

簡介目錄

Product Code: SQMIG45E2350

Global Digital Adoption Platform Market size was valued at USD 0.83 billion in 2023 and is poised to grow from USD 0.99 billion in 2024 to USD 4.03 billion by 2032, growing at a CAGR of 19.2% during the forecast period (2025-2032).

The global digital adoption platform market is experiencing significant growth driven by the emergence of advanced software solutions, ongoing digital transformation across various sectors, frequent software updates, and a surging demand for data-driven insights. As software becomes increasingly complex, end-users face a steeper learning curve, which DAPs effectively mitigate by streamlining user interactions and simplifying navigation. This complexity propels the necessity for digital adoption solutions. Additionally, DAPs offer essential user behavior analytics that empower organizations to enhance their understanding of software interactions, further boosting demand for these platforms. Ultimately, the convergence of these factors showcases the vital role digital adoption platforms play in facilitating user engagement and productivity within modern enterprises.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Adoption Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Adoption Platform Market Segments Analysis

Global Digital Adoption Platform Market is segmented by Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size and region. Based on Deployment Mode, the market is segmented into Cloud-Based, On-Premises and Hybrid. Based on User Type, the market is segmented into Individual Users, Small Enterprises and Large Enterprises. Based on Core Functionality, the market is segmented into User Onboarding, Training and Support, Analytics and Insights and Integration with Existing Tools. Based on Industry Vertical, the market is segmented into Healthcare, Retail, Education, Technology and Financial Services. Based on Company Size, the market is segmented into Small-sized Businesses, Medium-sized Businesses and Large-sized Businesses. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Adoption Platform Market

The Global Digital Adoption Platform (DAP) market is experiencing significant growth, driven by substantial investments from businesses in various sectors focused on digital transformation initiatives. Organizations are prioritizing efficient user onboarding, training, and engagement as they embrace cloud-based solutions and complex enterprise applications. DAPs play a crucial role in these digital transformation efforts by enhancing workforce productivity, reducing training costs, and accelerating software adoption. As companies strive to optimize their operations and leverage technology to its fullest potential, the demand for DAPs continues to rise, making them essential tools in navigating the evolving digital landscape.

Restraints in the Global Digital Adoption Platform Market

Despite the myriad benefits of Digital Adoption Platforms (DAPs), their implementation can be financially burdensome, especially for small and medium-sized enterprises. Many organizations find that substantial integrations with their existing software systems are necessary, leading to increased investments in IT infrastructure. This financial commitment, coupled with ongoing subscription fees, can deter budget-conscious organizations from embracing DAP solutions. The initial costs and ongoing expenses associated with customizing and maintaining these platforms can create significant obstacles, ultimately preventing smaller firms from fully capitalizing on the advantages that DAPs can offer in enhancing digital transformation efforts.

Market Trends of the Global Digital Adoption Platform Market

The Global Digital Adoption Platform (DAP) market is witnessing a significant trend towards the integration of machine learning (ML) and artificial intelligence (AI), driving its growth and popularity. AI-powered DAPs are enhancing user experiences through advanced predictive analytics, intelligent automation, and tailored customization. By enabling proactive problem detection and delivering immediate, relevant solutions, these platforms are redefining how organizations approach digital transformation. Leaders in this space, like WalkMe and Whatfix, are leveraging AI technologies to create more intuitive and adaptive adoption experiences, empowering businesses to maximize their software utilization and achieve operational efficiency in an increasingly digital landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Technology Analysis

Global Digital Adoption Platform Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
Cloud-Based
On-Premises
Hybrid

Global Digital Adoption Platform Market Size by User Type & CAGR (2025-2032)

Market Overview
Individual Users
Small Enterprises
Large Enterprises

Global Digital Adoption Platform Market Size by Core Functionality & CAGR (2025-2032)

Market Overview
User Onboarding
Training and Support
Analytics and Insights
Integration with Existing Tools

Global Digital Adoption Platform Market Size by Industry Vertical & CAGR (2025-2032)

Market Overview
Healthcare
Retail
Education
Technology
Financial Services

Global Digital Adoption Platform Market Size by Company Size & CAGR (2025-2032)

Market Overview
Small-sized Businesses
Medium-sized Businesses
Large-sized Businesses

Global Digital Adoption Platform Market Size & CAGR (2025-2032)

North America (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
- US
- Canada
Europe (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
- Brazil
- Rest of Latin America
Middle East & Africa (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Whatfix (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pendo.io, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Appcues (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
UserGuiding (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Userpilot Inc (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apty Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Userlane (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chameleon (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gainsight PX (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP Enable Now (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Inline Manual Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spekit (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lemon Learning (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Newired (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ClickLearn ApS (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Toonimo (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MyGuide by EdCast (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iorad (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ziplyne (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments