線上彩票市場規模、佔有率、成長分析（按類別、按設備、按平台和按地區）- 行業預測，2025 年至 2032 年

預計 2023 年全球線上彩券市場規模將達到 183.5 億美元，並從 2024 年的 195.8 億美元成長到 2032 年的 328.9 億美元，預測期內（2025-2032 年）的複合年成長率為 6.7%。

網路存取和行動裝置使用量的激增改變了遊戲和娛樂消費，擴大了用戶群，使他們能夠存取以前僅限於實體店的互動平台。數位素養的提高和無縫的服務訪問為不同年齡層的多樣化參與鋪平了道路。包括區塊鏈和安全支付管道在內的創新技術提高了用戶的信任度和參與度。某些地區的政府措施進一步為網路遊戲監管鋪平了道路，使營運商能夠提供多樣化的服務並吸引更多的消費者。融入身臨其境型體驗和遊戲化元素尤其能吸引年輕觀眾。然而，該行業面臨重大挑戰，包括監管的不確定性、對網路安全和詐欺的擔憂、對成癮的道德考慮以及遵守不同司法管轄區要求的複雜性，這些都可能阻礙成長和創新。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

線上彩券市場規模（按類別分類）及複合年成長率（2025-2032）

• 市場概覽
• 抽籤
• 即時遊戲
• 體育遊戲

線上彩券市場規模（按設備分類）及複合年成長率（2025-2032）

• 市場概覽
• 桌面
• 移動的

線上彩券市場規模（依平台分類）及複合年成長率（2025-2032）

• 市場概覽
• 行動應用程式
• 基於網路

線上彩券市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• International Game Technology PLC（USA）
• Flutter Entertainment plc（Ireland）
• Intralot SA（Greece）
• Allwyn AG（Switzerland）
• Francaise des Jeux（France）
• Jumbo Interactive Limited（Australia）
• Tabcorp Holdings Limited（Australia）
• The Lottery Corporation Limited（Australia）
• Zeal Network SE（Germany）
• NeoGames SA（Luxembourg）
• Betsson AB（Sweden）
• Kambi Group plc（Malta）
• Light & Wonder Inc.（USA）
• Gamenet Group SpA（Italy）
• OPAP SA（Greece）
• Lottomatica Group SpA（Italy）
• Melco International Development Limited（Hong Kong）
• Scientific Games Corporation（USA）
• Caesars Entertainment Inc.（USA）
• Boyd Gaming Corporation（USA）

結論和建議

Global Online Lottery Market size was valued at USD 18.35 billion in 2023 and is poised to grow from USD 19.58 billion in 2024 to USD 32.89 billion by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

The surge in internet accessibility and mobile device usage has transformed gaming and entertainment consumption, leading to a broader user base accessing interactive platforms previously confined to physical stores. Increased digital literacy and seamless service access have paved the way for diverse engagement across age groups. Innovative technologies, including blockchain and secure payment channels, enhance user trust and participation. Government initiatives in select areas have further opened avenues for online gaming regulation, allowing operators to diversify offerings and attract more consumers. The incorporation of immersive experiences and gamified elements appeals particularly to younger audiences. However, the industry faces significant challenges, including regulation uncertainty, concerns over online security and fraud, ethical considerations regarding addiction, and the complexities of compliance with various jurisdictional requirements, which may hinder growth and innovation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Lottery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Lottery Market Segments Analysis

Global Online Lottery Market is segmented by Category, Device, Platform and region. Based on Category, the market is segmented into Draw-based Lottery, Instant Games and Sports Games. Based on Device, the market is segmented into Desktop and Mobile. Based on Platform, the market is segmented into Mobile App and Web-based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Lottery Market

The Global Online Lottery market is primarily driven by the extensive accessibility of the internet and mobile devices, which has greatly transformed the lottery landscape by making it available to a broad audience. Players can now participate in lottery games from virtually any location and at any time through their smartphones. This level of convenience, combined with intuitive applications and improved connectivity, has led to increased participation and higher usage rates. Furthermore, as digital infrastructure continues to develop, especially in emerging markets, the accessibility and growth potential of online lottery platforms expand significantly, attracting more users worldwide.

Restraints in the Global Online Lottery Market

The global online lottery market faces significant vulnerabilities stemming from its digital framework, which exposes it to potential fraud and scams. Unscrupulous websites, phishing attempts, and deceptive lottery messages can mislead users, resulting in financial losses and compromised personal information. Such illegal activities diminish consumer trust, deterring new participants from engaging in online lotteries. To combat these risks and safeguard the integrity of the online lottery ecosystem, it is essential to implement secure platforms, verify the legitimacy of operators, and enhance user education about potential threats. Addressing these issues is vital for fostering a safe and reliable environment for players.

Market Trends of the Global Online Lottery Market

The Global Online Lottery market is witnessing a significant shift as operators increasingly integrate artificial intelligence (AI) and automation to enhance user experiences and streamline operations. These innovations are crucial for reducing operational costs, elevating player engagement, and bolstering fraud protection measures. AI-driven algorithms enable personalized game recommendations and adaptive pricing strategies, ensuring a tailored experience that resonates with players. Secure transactional monitoring further fortifies the integrity of the lottery system, making such technological advancements essential for digital lottery operators looking to maintain competitiveness and trust in a rapidly evolving landscape. This trend positions online lotteries for sustained growth and transformation in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Online Lottery Market Size by Category & CAGR (2025-2032)

• Market Overview
• Draw-based Lottery
• Instant Games
• Sports Games

Global Online Lottery Market Size by Device & CAGR (2025-2032)

• Market Overview
• Desktop
• Mobile

Global Online Lottery Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Mobile App
• Web-based

Global Online Lottery Market Size & CAGR (2025-2032)

• North America (Category, Device, Platform)
  • US
  • Canada
• Europe (Category, Device, Platform)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Category, Device, Platform)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Category, Device, Platform)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Category, Device, Platform)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• International Game Technology PLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flutter Entertainment plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intralot S.A. (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allwyn AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Francaise des Jeux (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jumbo Interactive Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tabcorp Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Lottery Corporation Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zeal Network SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NeoGames S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kambi Group plc (Malta)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Light & Wonder Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gamenet Group S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OPAP S.A. (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lottomatica Group S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melco International Development Limited (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scientific Games Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caesars Entertainment Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boyd Gaming Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations